The global online laundry services market garnered a market value of USD 31 Billion in 2023 and is expected to accumulate a market value of USD 450 Billion by registering a CAGR of 30% in the forecast period 2023 to 2033. Owing to rising urbanization and people's better lifestyles, the Asia Pacific online laundry services market is expected to develop at the fastest rate.
Online laundry services are those that are delivered through digital platforms such as websites or applications. These services have emerged as key components of the service industry. On-demand mobile laundry applications make washing more efficient, effective, and practical.
Customers can use these applications for a number of purposes, including pickup appointments and service assessments. Customers want a simple service that allows for quick booking, pick-up, arrival at their door, and update monitoring.
Washing machines help to speed up and simplify work, but they may be expensive to purchase outright. The alternative option is to go to any laundry to clean clothes, but this is still impractical for individuals who are busy. Online laundry services for garments and curtains are professionals in offering high-quality laundry care.
Diverse fabrics are used to manufacture various textile goods such as apparel, towels, and curtains, which may require different or specialized cleaning processes. Many stains, on the other hand, cannot be successfully removed at home without potentially damaging the fabric. More suppliers are now offering hotlines that can be utilized to have laundry taken care of during working hours, making laundry delivery much more convenient.
These services ensure that laundry is completed on time, and some are even available around the clock. The proposed business forms include marketplace and on-site. The creation of a platform allows users to connect with numerous washing service providers.
Transactions are managed by the marketplace's operator. This operator collects information about users' interests and whereabouts in order to arrange delivery to laundries linked with the platform. Online laundry services are a terrific way for online company owners to expand their existing operations.
| Data Points | Key Statistics |
|---|---|
| Expected Market Value (2023) | USD 31 Billion |
| Anticipated Forecast Value (2033) | USD 450 Billion |
| Projected Growth Rate (2023 to 2033) | 30% CAGR |
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The global demand for online laundry services is projected to increase at a CAGR of 30% during the forecast period between 2023 and 2033, reaching a total of USD 450 Billion in 2033, according to a report from Future Market Insights (FMI). From 2018 to 2022, sales witnessed significant growth, registering a CAGR of 28%.
This market's expansion can be due to customers' growing need for ease and time-saving services. The growing number of working women and millennials is also fueling the expansion of this sector. Rising public awareness of the need of having a healthy and sanitary lifestyle is driving up demand for laundry goods. These new laundry solutions are designed to extend the life of garments and improve hygiene by washing and eradicating grime.
Because of rising awareness of water pollution and other associated environmental concerns, the need for eco-friendly washing solutions has expanded dramatically. Furthermore, owing to modern laundry supplies and equipment, clients have significantly reduced the quantity of water required for cleaning and laundering. Furthermore, a growing emphasis on consumer convenience, the trend of cold-washing clothes, and corporate investment in creative product development are expected to fuel market growth in the sector.
Deepening Smart Phone Adoption and Internet Access
As smartphones become more popular and internet penetration increases throughout the world, the usage of online applications such as online laundry services has grown. The diversity of services provided by online laundry services, such as free pick-up and drop-off choices, is one of the major drivers impacting market development. Having the clothes delivered directly to the customer's door saves both time and money.
As a consequence, clients may save time and money by using online laundry services. As a result, increased technical awareness and internet penetration are driving the online laundry services industry.
Green Laundry Detergents and New Business Models: Raising Public Awareness
Two popular business layouts are the marketplace and on-site business approaches. Start-ups that lack personal equipment might still benefit from the market. Users can connect to several washing suppliers via a portal. The marketplace supplier handles transaction processing.
This operator collects data on user preferences and whereabouts in order to organize distribution to network-affiliated laundries. Owners of laundry product manufacturers and washing machine manufacturers have a lot of room to grow their businesses. Customer's interest in the online laundry services industry will expand as more online services become available.
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High Costs and Onerous Rules & Regulations
Strict rules, environmental requirements, and a lack of expertise running contemporary internet washing services all limit expansion potential. Concerned organizations stress the excessive consumption of water in laundry services since few operators employ recycling technologies.
Furthermore, the used detergent combined with water contains dangerous chemicals and substances like bleaches, synthetic perfumes, dyes, and SLS/SLES, which if not disposed of properly, can have a negative impact on the environment. This reduces the legitimacy of the online laundry services sector as an environmentally hazardous enterprise.
Busy Work Schedules Widening Profit Margins
Because of its vast population, South Asia is the fastest-expanding market, during the projection period. Rising demand for convenient laundry services among urban consumers, busy work schedules, and expanding female labor and national workforce participation are pushing the adoption of easy laundry care, hence generating demand for online services in India.
Moreover, the rise in disposable income and nuclear families is predicted to boost market development. Furthermore, due to a large concentration of laundry products and washing machine manufacturers, the country's online laundry services industry is expected to increase significantly in the future years. Hence, firms are emphasizing customer convenience and investing in new product development and consumer washing outlets.
Growing Number of Health-Conscious Consumers to Accelerate Growth Prospects
In 2021, the North American area had the most revenue share in the online laundry service industry. The region's growing number of health-conscious consumers has raised the need for laundry services. Consumer demand for cleaning goods is increasing, particularly in developed countries. In the United States, consumer spending on laundry care is expected to climb.
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The Residential Segment to enhance Sales Prospects
Residential was the most important application category in 2021. Consumer preference for professional cleaning as a result of increased health concerns about personal hygiene and cleanliness has opened the way for online laundry services.
Moreover, firms are joining the business as startups in order to investigate the unorganized market. Furthermore, the elderly populations, who are unable to perform basic tasks, frequently use laundry services, which contributes to the residential segment's long-term growth. In addition to that, the younger generations' hectic lifestyles are encouraging them to use online laundry services.
The Laundry Care Segment to Lead the Market Growth
Laundry care was the most profitable service sector in 2021. The category is being driven by the rising trend toward clean houses and clothes, as well as the growing importance of good health among consumers.
The growing environmental consciousness has given birth to the trend of cold-washing garments, which necessitates the use of low-temperature and high-performance detergents. As a result, consumers are more likely to use online laundry services for their everyday use items.
Key start-up players in the online laundry services market are offering new and innovative product lines to consolidate their market presence, these aforementioned start-ups have left no stone unturned. Some specific instances of key Online Laundry Services start-ups are as follows:
Key players in the online laundry services market are DhobiLite, CLEANLY, Inc., FlyCleaners, Laundrapp Ltd, Zipjet Ltd, Rinse, Inc., Mulberrys Garment Care, Laundryheap Ltd., WASHMEN and IHATEIRONING.
Recent Developments:
| Report Attribute | Details |
|---|---|
| Market Value in 2023 | USD 31 Billion |
| Market Value in 2033 | USD 450 Billion |
| Growth Rate | CAGR of 30% from 2023 to 2033 |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in USD Billion and CAGR from 2023 to 2033 |
| Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
| Segments Covered | Service, Application, Region |
| Regions Covered | North America; Latin America; Europe; South Asia; East Asia; Oceania; Middle East & Africa |
| Key Countries Profiled | USA, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, China, Japan, South Korea, India, Malaysia, Singapore, Thailand, Australia, New Zealand, GCC Countries, South Africa, Israel |
| Key Companies Profiled | DhobiLite; CLEANLY, Inc.; FlyCleaners; Laundrapp Ltd; Zipjet Ltd; Rinse, Inc.; Mulberrys Garment Care; Laundryheap Ltd.; WASHMEN; IHATEIRONING |
| Customization | Available Upon Request |
FMI projects the global online laundry services market to expand at a 30% value CAGR by 2033
The global online laundry services market is estimated at a market value of USD 31 Billion
The global online laundry services market is expected to garner a market value of USD 450 Billion
South Asia is expected to be the most lucrative market for online laundry services market during the forecast period.
DhobiLite, CLEANLY, Inc., FlyCleaners, Laundrapp Ltd, Zipjet Ltd, Rinse, Inc., Mulberrys Garment Care, Laundryheap Ltd., WASHMEN and IHATEIRONING are some prominent online laundry services manufacturers
North America is expected to grow at a CAGR of 29% for the online laundry services market during the forecast period.
Europe is expected to grow at a CAGR of 27% for the online laundry services market during the forecast period.
The laundry care segment is expected to hold the largest market share for online laundry services in the forecast period 2023 to 2033.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Service 5.1. Laundry Care 5.2. Dry Clean 5.3. Duvet Clean 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 6.1. Residential 6.2. Commercial 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. North America 7.2. Latin America 7.3. Europe 7.4. South Asia 7.5. East Asia 7.6. Oceania 7.7. Middle East and Africa (MEA) 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Key Countries Market Analysis 16. Market Structure Analysis 17. Competition Analysis 17.1. DhobiLite 17.2. CLEANLY, Inc. 17.3. FlyCleaners 17.4. Laundrapp Ltd 17.5. Zipjet Ltd 17.6. Rinse, Inc. 17.7. Mulberry Garment Care 17.8. Laundryheap Ltd. 17.9. WASHMEN 17.10. IHATEIRONING 18. Assumptions & Acronyms Used 19. Research Methodology
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Online Laundry Services Market
