Online Clothing Rental Market Outlook

The online clothing rental market size is projected to be valued at US$ 2,279.9 million in 2023 and is expected to rise to US$ 6,244.1 million by 2033. The sales of online clothing rentals are expected to grow at a significant CAGR of 10.6% during the forecast period. Various factors propelling the demand for online clothing rental are:

For many years, people have rented clothing for theme parties and black-tie events. Furthermore, clothing rental has long been a part of the film, television, and media industries.

Previously, renting clothes meant going to physical stores. However, the online clothing rental market is expanding. eCommerce caters to a different audience and offers a much broader selection of fashion. Furthermore, recurring clothing subscriptions and peer-to-peer sharing have joined traditional one-time rentals.

Millennials and Generation Z are environmentally conscious, and sustainability is important to their purchasing decisions. According to the NRF and IBM report (2022), half of the consumers are willing to pay a premium for sustainability, and 44% identify as purpose-driven, selecting products and brands based on how well they align with their principles.

Rent the Runway (RTR), an online fashion rental company, conducted a study on clothing rental sustainability. RTR's research methodology was concise. They polled users and compared the life cycles of bought and rented clothes. Their findings were very encouraging, indicating that clothing rental could reduce:

  • 24% reduction in water consumption
  • 6% reduction in energy consumption
  • Reduced CO2 emissions by 3%
  • Despite the fact that the majority of shopping is done in-store, digital touchpoints in the shopping journey are critical in today's world, where consumers expect speed, ease, and convenience.
  • Online clothing rental brands can increase the likelihood that consumers may consider renting as an alternative to buying by presenting the product catalogue attractively, showing live inventory availability, making online booking quick and easy, and providing convenient delivery and return options.
Attributes Details
Online Clothing Rental Market CAGR 10.6%
Online Clothing Rental Market Valuation (2023) US$ 2,279.9 million
Online Clothing Rental Market Valuation (2033) US$ 6,244.1 million

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Online Clothing Rental Demand Analysis (2018 To 2022) Vs Market Outlook (2023 To 2033)

The global demand for online clothing rental grew at 8.7% CAGR during the historical period of 2018 to 2022. However, with a growing consumer inclination towards adopting rental clothes over purchasing new ones, the overall online clothing rental market is anticipated to grow at an impressive CAGR of 10.6% between 2023 and 2033.

In the past few years, the fashion and clothing industry has made significant progress across the globe. As a result, brand awareness is growing rapidly among consumers. Clothing for various occasions, such as corporate parties, wedding ceremonies, photo shoots, theme parties, and others, has increased demand for renting clothes online.
Also, over the last few years, people have become fashion-conscious due to the rise in social media platforms and are getting influenced to try different varieties of outfits. Further, the increasing impact of social media and the influential impact of online clothing rental portals have effectively resulted in the growth of the online clothing rental market.

Similarly, rise in fashion vlogs, fashion events, evolving trends of adventure events, occasions, advancement of mobile technology, a rise in the spending power of middle-class people, new ways of marketing, rising efforts of providers on a subscription model, and various other factors are expected to contribute to the growth of online clothing rental market over the next ten years.

What are the Key Trends Driving the Global Online Clothing Rental Market?

Rising Awareness About Environmental Sustainability Fueling Market Growth

The global demand for online clothing rental grew at 8.7% CAGR during the historical period of 2018 to 2022. However, with a growing consumer inclination towards adopting rental clothes over purchasing new ones, the overall online clothing rental market is anticipated to grow at an impressive CAGR of 10.6% between 2023 and 2033.

In the past few years, the fashion and clothing industry has made significant progress across the globe. As a result, brand awareness is growing rapidly among consumers. Clothing for various occasions, such as corporate parties, wedding ceremonies, photo shoots, theme parties, and others, has increased demand for renting clothes online.

Also, over the last few years, people have become fashion-conscious due to the rise in social media platforms and are getting influenced to try different varieties of outfits. Further, the increasing impact of social media and the influential impact of online clothing rental portals have effectively resulted in the growth of the online clothing rental market.

Similarly, rise in fashion vlogs, fashion events, evolving trends of adventure events, occasions, advancement of mobile technology, a rise in the spending power of middle-class people, new ways of marketing, rising efforts of providers on a subscription model, and various other factors are expected to contribute to the growth of online clothing rental market over the next ten years.

Sudip Saha
Sudip Saha

Principal Consultant

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Cost-effective Benefit of Rental Cloths Directing People Towards Online Clothing Rental Platforms

The online clothing rental trend is driven by affordability and was especially so during the pandemic-inflicted economic crisis. Consumers have not only reduced their consumption of nonessential items but are buying more low-priced, disposable garments. With low-cost and higher-quality online clothing rentals, the concept and practice complement the vintage fashion phenomenon.

Various consumers discard clothing items every year that have only been worn the least times on average. The clothes can be refurbished and put on rent on online rental clothing websites. This benefits people as they get a chance to try new or expensive clothes at an economical cost, and it also contributes to the environment with a reduction of wastage.

Online Clothing Rental Market - Country-wise Insight

The United States is likely to account for the majority of the regional market share of 95.0% by 2033.

The United States is the biggest consumer of clothing rentals. In the United States, the annual value of clothing rental was around $1.9 billion in 2021, with an online share of around US$ 475 million. By 2026, the overall market is expected to be worth $3.7 billion. North America now accounts for 42% of global online clothing rentals. According to market forecasts, the clothing rental market in the United States recovered from the impact of COVID-19 with 26% and 13% annual growth, respectively, in 2021 and 2022.

Germany acquired a strong market share of 16.0% in 2022

The German clothing rental market was worth US$ 1.2 billion in 2019 and is expected to more than double by 2025. Given that e-commerce accounts for around 25% of total industry turnover, it is estimated that the regional online clothing rental market is likely to be worth US$ 300 million. With a 27% market share, it is the second-largest clothing rental region after North America.

The market is expected to grow at a compound annual growth rate (CAGR) of around 12%. When events resumed in 2022, the overall industry recovered from the impact of COVID-19. From 2023 onwards, market growth is expected to slow down and settle on both sides of the 16% mark.

In 2022, China accounted for 48.0% of the online clothing rental market, and it is expected to grow rapidly.

The Asia Pacific region is a growing market for clothing rental services. China is the most important country in the region, with a US$ 632 million clothing rental market. Other key clothing rental countries include Japan, South Korea, and India. It currently accounts for slightly more than 20% of the global online clothing rental market, but some forecasts indicate that the Asia Pacific region is likely to account for 44% of the market growth in clothing rental.

Given the rising popularity of western clothing in the country, high internet penetration, and changing lifestyles, the online clothing rental market in Japan is expected to grow at a healthy rate and capture a market share of 20.3%.

Japan is a lucrative market for online clothing rental. Japanese people enjoy experimenting with Western fashion, which drives a high demand for online clothing rentals. Meanwhile, social media trends have a significant impact and influence on consumers' ability to adapt to changing fashion trends all over the world. With rising trends and a variety of events in Japan, online rental service providers are concentrating their efforts on youths and white-collar workers.

For example, in 2021, Reown Inc., a Japanese fashion brand, launched the service kirudake, which translates as "Just Wear It," which provides users with subscription offers ranging from US$ 43 to US$ 87 per month with a minimum 6-month contract. The service includes seasonal suit sets as well as storage and cleaning after the items have been returned.

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Online Clothing Rental Market - Category-wise Insights

When it comes to consumer gender, women account for at least 58% of the online clothing rental industry, followed by men and others.

Currently, the male segment is growing at a slower rate than women and children. However, this appears to be changing, with an estimate indicating an above-average CAGR of 12.5%.

One possible explanation for the success of the women's segment is that the sector's largest companies are primarily focusing on women. Women are also more sensitive to changes in fashion, making rental services an appealing option for them.

With a 31.5% market share, suits and blazer rentals are the most established segments in the clothing rental market.

One-time rentals are better suited for products that are only used on occasions, such as for events and special activities. The subscription model, on the other hand, is better suited to everyday products that consumers buy and use on a regular basis. The casual clothing rental industry is expected to expand significantly in the coming years. Due to the high purchase cost of higher-value segments and luxury items, access-based consumption models in the fashion industry are more profitable. As a result, the pricing pain point for one-time rentals may be higher relative to operational expenses than for low-cost products where the price of a one-time rental barely covers operating costs.

According to the business model segment, the standalone model had a significant proportion of around 76% in 2022. This can be attributed to the growing consumer preference for standalone clothing rental models.

The standalone model allows the consumer to try on rental clothes from various service providers because the offer is only valid for a limited time per cloth. People can try on a variety of clothes from various service providers and are not limited to a single online clothing rental provider. Meanwhile, various service providers' offers entice customers to try on new designs and outfits.

Competitive Landscape

To increase their global presence and capture a large revenue share, market leaders are focusing on new product launches, partnerships, collaborations, mergers and acquisitions, and integrating novel technologies.

For example:

  • In 2022, Tommy Hilfiger entered a rental partnership with Rotaro in the United Kingdom. The collaboration might allow renters to wear a variety of unisex pieces from the TommyXRomeo collection, as well as denim from Tommy Jeans and archive Hilfiger pieces.
  • In 2022, a new clothing rental company began providing customers with access to the wardrobes of fashion industry creatives and influencers. Rachel Cornick's new platform combines fashion rental with the power of social media.

Scope of Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ Billion for Value
Key Countries Covered United States, Canada, Germany, United Kingdom, France, Italy, Spain, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Turkiye, Northern Africa, and South Africa
Key Segments Covered Product Type, Consumer Orientation, Business Model, End-User, Age Group, Region
Key Companies Profiled Rent the Runway; Rotaro; GlamCorner Pty Ltd.; Casstle. Inc.; Mine for Nine, LLC; Dress Hire AU; Thread Rentals; Le Tote Inc.; Urban Outfitters; Rent The Front Row LLC; Dress & Go Company; Chic by Choice Company; STYLE Lend Company; RENT It Bae Company; Mr. & Ms. Collection; The Secret Wardrobe; Gap Inc.; MY WARDROBE HQ; By Rotation Ltd.
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Online Clothing Rental Market By Category

By Product Type:

  • Men’s
    • Knitwear
    • Trousers & Jeans
    • Jumpsuits
    • Coats & Jackets
    • Ethnic Wear
    • Performance Wear
    • Active Wear
    • Longue Wear
  • Women’s
    • knitwear
    • Trousers & Jeans
    • Jumpsuits
    • Coats & Jackets
    • Skirt & Shorts
    • Ethnic Wear
    • Performance Wear
    • Active Wear
    • Longue Wear
  • Kids
    • Casual Wear
    • Formals
    • Semi-Formals

By Business Model:

  • Standalone Model
  • Subscription Model

By End-User:

  • Business to Consumer (B2C)
  • Business to Business (B2B)

By Age Group:

  • Below 18 years
  • 18-25 years
  • 26-34 years
  • 35-44 years
  • 45-54 years
  • 55 Above years

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa (MEA)

Frequently Asked Questions

What is the Current Valuation of the Online Clothing Rental Market?

The Online Clothing Rental Market registers US$ 2,279.9 million in revenue in 2023.

What is the Estimated Online Clothing Rental Market Size Envisioned by 2033?

The global Online Clothing Rental Market revenue is projected to exceed US$ 6,244.1 million by 2033.

What CAGR is Foreseen for the Online Clothing Rental Market in the Upcoming Decade?

Sales of clothes online are anticipated to upsurge at a 10.6% CAGR through 2033.

Which Countries Underscore Substantial Revenue Prospects for Inkjet Printers?

China's prospective inkjet printer market is driven by its vast population, rising disposable income, urbanization, and awareness of home offices.

How was the Historical Performance of the Online Clothing Rental Market?

During the historical period from 2018 to 2022, the demand for online garment rentals increased at a global rate of 8.7% CAGR. With a rising customer preference for renting clothing rather than buying new.

Table of Content

1. Executive Summary | Online Clothing Rental Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Product Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Product Type, 2023 to 2033

        5.3.1. Men’s

            5.3.1.1. Ethnic Wear

            5.3.1.2. Performance Wear

            5.3.1.3. Active Wear

            5.3.1.4. Longue Wear

            5.3.1.5. Knitwear

            5.3.1.6. Trousers & Jeans

            5.3.1.7. Coats & Jackets

        5.3.2. Women’s

            5.3.2.1. Ethnic Wear

            5.3.2.2. Performance Wear

            5.3.2.3. Active Wear

            5.3.2.4. Longue Wear

            5.3.2.5. Knitwear

            5.3.2.6. Trousers & Jeans

            5.3.2.7. Coats & Jackets

        5.3.3. Kids

            5.3.3.1. Casual Wear

            5.3.3.2. Formals

            5.3.3.3. Semi-Formals

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Business Model

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Business Model, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Business Model, 2023 to 2033

        6.3.1. Standalone Model

        6.3.2. Subscription Model

    6.4. Y-o-Y Growth Trend Analysis By Business Model, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Business Model, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User 

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By End User , 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End User , 2023 to 2033

        7.3.1. Business to Consumer

        7.3.2. Business to Business

    7.4. Y-o-Y Growth Trend Analysis By End User , 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By End User , 2023 to 2033

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Age Group

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) Analysis By Age Group, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Age Group, 2023 to 2033

        8.3.1. Below 18 years

        8.3.2. 18-25 years

        8.3.3. 26-34 years

        8.3.4. 35-44 years

        8.3.5. 45-54 years

        8.3.6. 55 Above years

    8.4. Y-o-Y Growth Trend Analysis By Age Group, 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By Age Group, 2023 to 2033

9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    9.1. Introduction

    9.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022

    9.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033

        9.3.1. North America

        9.3.2. Latin America

        9.3.3. Europe

        9.3.4. South Asia

        9.3.5. East Asia

        9.3.6. Oceania

        9.3.7. MEA

    9.4. Market Attractiveness Analysis By Region

10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. USA

            10.2.1.2. Canada

        10.2.2. By Product Type

        10.2.3. By Business Model

        10.2.4. By End User

        10.2.5. By Age Group

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Type

        10.3.3. By Business Model

        10.3.4. By End User

        10.3.5. By Age Group

    10.4. Key Takeaways

11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Brazil

            11.2.1.2. Mexico

            11.2.1.3. Rest of Latin America

        11.2.2. By Product Type

        11.2.3. By Business Model

        11.2.4. By End User

        11.2.5. By Age Group

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

        11.3.3. By Business Model

        11.3.4. By End User

        11.3.5. By Age Group

    11.4. Key Takeaways

12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. Germany

            12.2.1.2. United Kingdom

            12.2.1.3. France

            12.2.1.4. Spain

            12.2.1.5. Italy

            12.2.1.6. Rest of Europe

        12.2.2. By Product Type

        12.2.3. By Business Model

        12.2.4. By End User

        12.2.5. By Age Group

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Type

        12.3.3. By Business Model

        12.3.4. By End User

        12.3.5. By Age Group

    12.4. Key Takeaways

13. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. India

            13.2.1.2. Malaysia

            13.2.1.3. Singapore

            13.2.1.4. Thailand

            13.2.1.5. Rest of South Asia

        13.2.2. By Product Type

        13.2.3. By Business Model

        13.2.4. By End User

        13.2.5. By Age Group

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product Type

        13.3.3. By Business Model

        13.3.4. By End User

        13.3.5. By Age Group

    13.4. Key Takeaways

14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. China

            14.2.1.2. Japan

            14.2.1.3. South Korea

        14.2.2. By Product Type

        14.2.3. By Business Model

        14.2.4. By End User

        14.2.5. By Age Group

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Product Type

        14.3.3. By Business Model

        14.3.4. By End User

        14.3.5. By Age Group

    14.4. Key Takeaways

15. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Country

            15.2.1.1. Australia

            15.2.1.2. New Zealand

        15.2.2. By Product Type

        15.2.3. By Business Model

        15.2.4. By End User

        15.2.5. By Age Group

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Product Type

        15.3.3. By Business Model

        15.3.4. By End User

        15.3.5. By Age Group

    15.4. Key Takeaways

16. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        16.2.1. By Country

            16.2.1.1. GCC Countries

            16.2.1.2. South Africa

            16.2.1.3. Israel

            16.2.1.4. Rest of MEA

        16.2.2. By Product Type

        16.2.3. By Business Model

        16.2.4. By End User

        16.2.5. By Age Group

    16.3. Market Attractiveness Analysis

        16.3.1. By Country

        16.3.2. By Product Type

        16.3.3. By Business Model

        16.3.4. By End User

        16.3.5. By Age Group

    16.4. Key Takeaways

17. Key Countries Market Analysis

    17.1. USA

        17.1.1. Pricing Analysis

        17.1.2. Market Share Analysis, 2022

            17.1.2.1. By Product Type

            17.1.2.2. By Business Model

            17.1.2.3. By End User

            17.1.2.4. By Age Group

    17.2. Canada

        17.2.1. Pricing Analysis

        17.2.2. Market Share Analysis, 2022

            17.2.2.1. By Product Type

            17.2.2.2. By Business Model

            17.2.2.3. By End User

            17.2.2.4. By Age Group

    17.3. Brazil

        17.3.1. Pricing Analysis

        17.3.2. Market Share Analysis, 2022

            17.3.2.1. By Product Type

            17.3.2.2. By Business Model

            17.3.2.3. By End User

            17.3.2.4. By Age Group

    17.4. Mexico

        17.4.1. Pricing Analysis

        17.4.2. Market Share Analysis, 2022

            17.4.2.1. By Product Type

            17.4.2.2. By Business Model

            17.4.2.3. By End User

            17.4.2.4. By Age Group

    17.5. Germany

        17.5.1. Pricing Analysis

        17.5.2. Market Share Analysis, 2022

            17.5.2.1. By Product Type

            17.5.2.2. By Business Model

            17.5.2.3. By End User

            17.5.2.4. By Age Group

    17.6. United Kingdom

        17.6.1. Pricing Analysis

        17.6.2. Market Share Analysis, 2022

            17.6.2.1. By Product Type

            17.6.2.2. By Business Model

            17.6.2.3. By End User

            17.6.2.4. By Age Group

    17.7. France

        17.7.1. Pricing Analysis

        17.7.2. Market Share Analysis, 2022

            17.7.2.1. By Product Type

            17.7.2.2. By Business Model

            17.7.2.3. By End User

            17.7.2.4. By Age Group

    17.8. Spain

        17.8.1. Pricing Analysis

        17.8.2. Market Share Analysis, 2022

            17.8.2.1. By Product Type

            17.8.2.2. By Business Model

            17.8.2.3. By End User

            17.8.2.4. By Age Group

    17.9. Italy

        17.9.1. Pricing Analysis

        17.9.2. Market Share Analysis, 2022

            17.9.2.1. By Product Type

            17.9.2.2. By Business Model

            17.9.2.3. By End User

            17.9.2.4. By Age Group

    17.10. India

        17.10.1. Pricing Analysis

        17.10.2. Market Share Analysis, 2022

            17.10.2.1. By Product Type

            17.10.2.2. By Business Model

            17.10.2.3. By End User

            17.10.2.4. By Age Group

    17.11. Malaysia

        17.11.1. Pricing Analysis

        17.11.2. Market Share Analysis, 2022

            17.11.2.1. By Product Type

            17.11.2.2. By Business Model

            17.11.2.3. By End User

            17.11.2.4. By Age Group

    17.12. Singapore

        17.12.1. Pricing Analysis

        17.12.2. Market Share Analysis, 2022

            17.12.2.1. By Product Type

            17.12.2.2. By Business Model

            17.12.2.3. By End User

            17.12.2.4. By Age Group

    17.13. Thailand

        17.13.1. Pricing Analysis

        17.13.2. Market Share Analysis, 2022

            17.13.2.1. By Product Type

            17.13.2.2. By Business Model

            17.13.2.3. By End User

            17.13.2.4. By Age Group

    17.14. China

        17.14.1. Pricing Analysis

        17.14.2. Market Share Analysis, 2022

            17.14.2.1. By Product Type

            17.14.2.2. By Business Model

            17.14.2.3. By End User

            17.14.2.4. By Age Group

    17.15. Japan

        17.15.1. Pricing Analysis

        17.15.2. Market Share Analysis, 2022

            17.15.2.1. By Product Type

            17.15.2.2. By Business Model

            17.15.2.3. By End User

            17.15.2.4. By Age Group

    17.16. South Korea

        17.16.1. Pricing Analysis

        17.16.2. Market Share Analysis, 2022

            17.16.2.1. By Product Type

            17.16.2.2. By Business Model

            17.16.2.3. By End User

            17.16.2.4. By Age Group

    17.17. Australia

        17.17.1. Pricing Analysis

        17.17.2. Market Share Analysis, 2022

            17.17.2.1. By Product Type

            17.17.2.2. By Business Model

            17.17.2.3. By End User

            17.17.2.4. By Age Group

    17.18. New Zealand

        17.18.1. Pricing Analysis

        17.18.2. Market Share Analysis, 2022

            17.18.2.1. By Product Type

            17.18.2.2. By Business Model

            17.18.2.3. By End User

            17.18.2.4. By Age Group

    17.19. GCC Countries

        17.19.1. Pricing Analysis

        17.19.2. Market Share Analysis, 2022

            17.19.2.1. By Product Type

            17.19.2.2. By Business Model

            17.19.2.3. By End User

            17.19.2.4. By Age Group

    17.20. South Africa

        17.20.1. Pricing Analysis

        17.20.2. Market Share Analysis, 2022

            17.20.2.1. By Product Type

            17.20.2.2. By Business Model

            17.20.2.3. By End User

            17.20.2.4. By Age Group

    17.21. Israel

        17.21.1. Pricing Analysis

        17.21.2. Market Share Analysis, 2022

            17.21.2.1. By Product Type

            17.21.2.2. By Business Model

            17.21.2.3. By End User

            17.21.2.4. By Age Group

18. Market Structure Analysis

    18.1. Competition Dashboard

    18.2. Competition Benchmarking

    18.3. Market Share Analysis of Top Players

        18.3.1. By Regional

        18.3.2. By Product Type

        18.3.3. By Business Model

        18.3.4. By End User

        18.3.5. By Age Group

19. Competition Analysis

    19.1. Competition Deep Dive

        19.1.1. Rent the Runway

            19.1.1.1. Overview

            19.1.1.2. Product Portfolio

            19.1.1.3. Profitability by Market Segments

            19.1.1.4. Sales Footprint

            19.1.1.5. Strategy Overview

                19.1.1.5.1. Marketing Strategy

        19.1.2. Rotaro

            19.1.2.1. Overview

            19.1.2.2. Product Portfolio

            19.1.2.3. Profitability by Market Segments

            19.1.2.4. Sales Footprint

            19.1.2.5. Strategy Overview

                19.1.2.5.1. Marketing Strategy

        19.1.3. GlamCorner Pty Ltd.

            19.1.3.1. Overview

            19.1.3.2. Product Portfolio

            19.1.3.3. Profitability by Market Segments

            19.1.3.4. Sales Footprint

            19.1.3.5. Strategy Overview

                19.1.3.5.1. Marketing Strategy

        19.1.4. Casstle. Inc

            19.1.4.1. Overview

            19.1.4.2. Product Portfolio

            19.1.4.3. Profitability by Market Segments

            19.1.4.4. Sales Footprint

            19.1.4.5. Strategy Overview

                19.1.4.5.1. Marketing Strategy

        19.1.5. Mine for Nine, LLC

            19.1.5.1. Overview

            19.1.5.2. Product Portfolio

            19.1.5.3. Profitability by Market Segments

            19.1.5.4. Sales Footprint

            19.1.5.5. Strategy Overview

                19.1.5.5.1. Marketing Strategy

        19.1.6. Dress Hire AU

            19.1.6.1. Overview

            19.1.6.2. Product Portfolio

            19.1.6.3. Profitability by Market Segments

            19.1.6.4. Sales Footprint

            19.1.6.5. Strategy Overview

                19.1.6.5.1. Marketing Strategy

        19.1.7. Thread Rentals

            19.1.7.1. Overview

            19.1.7.2. Product Portfolio

            19.1.7.3. Profitability by Market Segments

            19.1.7.4. Sales Footprint

            19.1.7.5. Strategy Overview

                19.1.7.5.1. Marketing Strategy

        19.1.8. Le Tote Inc.

            19.1.8.1. Overview

            19.1.8.2. Product Portfolio

            19.1.8.3. Profitability by Market Segments

            19.1.8.4. Sales Footprint

            19.1.8.5. Strategy Overview

                19.1.8.5.1. Marketing Strategy

        19.1.9. Urban Outfitters

            19.1.9.1. Overview

            19.1.9.2. Product Portfolio

            19.1.9.3. Profitability by Market Segments

            19.1.9.4. Sales Footprint

            19.1.9.5. Strategy Overview

                19.1.9.5.1. Marketing Strategy

        19.1.10. Rent The Front Row LLC

            19.1.10.1. Overview

            19.1.10.2. Product Portfolio

            19.1.10.3. Profitability by Market Segments

            19.1.10.4. Sales Footprint

            19.1.10.5. Strategy Overview

                19.1.10.5.1. Marketing Strategy

        19.1.11. Dress & Go Company

            19.1.11.1. Overview

            19.1.11.2. Product Portfolio

            19.1.11.3. Profitability by Market Segments

            19.1.11.4. Sales Footprint

            19.1.11.5. Strategy Overview

                19.1.11.5.1. Marketing Strategy

        19.1.12. Chic by Choice Company

            19.1.12.1. Overview

            19.1.12.2. Product Portfolio

            19.1.12.3. Profitability by Market Segments

            19.1.12.4. Sales Footprint

            19.1.12.5. Strategy Overview

                19.1.12.5.1. Marketing Strategy

        19.1.13. STYLE Lend Company

            19.1.13.1. Overview

            19.1.13.2. Product Portfolio

            19.1.13.3. Profitability by Market Segments

            19.1.13.4. Sales Footprint

            19.1.13.5. Strategy Overview

                19.1.13.5.1. Marketing Strategy

        19.1.14. RENT It Bae Company

            19.1.14.1. Overview

            19.1.14.2. Product Portfolio

            19.1.14.3. Profitability by Market Segments

            19.1.14.4. Sales Footprint

            19.1.14.5. Strategy Overview

                19.1.14.5.1. Marketing Strategy

        19.1.15. Mr. & Ms. Collection

            19.1.15.1. Overview

            19.1.15.2. Product Portfolio

            19.1.15.3. Profitability by Market Segments

            19.1.15.4. Sales Footprint

            19.1.15.5. Strategy Overview

                19.1.15.5.1. Marketing Strategy

        19.1.16. The Secret Wardrobe

            19.1.16.1. Overview

            19.1.16.2. Product Portfolio

            19.1.16.3. Profitability by Market Segments

            19.1.16.4. Sales Footprint

            19.1.16.5. Strategy Overview

                19.1.16.5.1. Marketing Strategy

        19.1.17. Gap Inc.

            19.1.17.1. Overview

            19.1.17.2. Product Portfolio

            19.1.17.3. Profitability by Market Segments

            19.1.17.4. Sales Footprint

            19.1.17.5. Strategy Overview

                19.1.17.5.1. Marketing Strategy

        19.1.18. MY WARDROBE HQ

            19.1.18.1. Overview

            19.1.18.2. Product Portfolio

            19.1.18.3. Profitability by Market Segments

            19.1.18.4. Sales Footprint

            19.1.18.5. Strategy Overview

                19.1.18.5.1. Marketing Strategy

        19.1.19. By Rotation

            19.1.19.1. Overview

            19.1.19.2. Product Portfolio

            19.1.19.3. Profitability by Market Segments

            19.1.19.4. Sales Footprint

            19.1.19.5. Strategy Overview

                19.1.19.5.1. Marketing Strategy

20. Assumptions & Acronyms Used

21. Research Methodology

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