[324 Pages Report] The global on-the-go pots market is anticipated to be valued at US$ 117.3 in 2022, forecast to grow at a CAGR of 4.1% during the forecast period. The market is expected to project a revenue of US$ 175.3 Mn in 2032.
Attributes | Details |
---|---|
On-The-Go Pots Market Size (2022) | US$ 117.3 Mn |
On-The-Go Pots Market Size (2032) | US$ 175.3 Mn |
On-The-Go Pots Market CAGR | 4.1% |
Excellent printing quality and sustainable material used to manufacture certain food packaging commodities surge the adoption of on-the-go pots. Increasing demand for recyclable, convenient, and innovative packaging for breakfast cereals by consumers increases demand for on-the-go pots.
The flexible packaging segment is expected to grow owing to enhanced ease of handling, thereby expanding the on-the-go pots market trends. An increase in the purchase and consumption of ready-to-eat food products, especially in developing economies, drives the sales of on-the-go pots.
Manufacturers are introducing sustainable packaging to retain the freshness of products further propels the global on-the-go pots market growth.
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Portability and easy handling are important trends driving the sales of on-the-go pots. Adoption of on-the-go pots in the pharmaceutical, healthcare, food & beverage, and personal hygiene sectors increases owing to convenience and re-usability. Evolving and developing customer lifestyles in the thriving economy propels the demand for on-the-go pots.
The presence of several key players in the global market expands the on-the-go pots market size.
Oscillating consumer patterns in purchasing and buying habits in evolving lifestyles escalates the sales of on-the-go pots. The re-closable facility required for medicines such as tablets, syrups, and ointments broadens the global on-the-go pots market share.
The high demand for on-the-go pots by the growing trend of the retail packaging industry contributes to global market growth. Changing lifestyles and a growing population of women in the workforce aid in the expansion of the on-the-go pots market size. The growing landscape of the travel & tourism sector gives rise to the demand for on-the-go pots.
Smart packaging solutions are opted for by manufacturers owing to rapid urbanization elevating the sales of on-the-go pots. Growth and evolution of the beverage industry globally propel the adoption of on-the-go pots.
Transparent or see-through packaging for easy product identification enhances durability and security, thereby increasing the adoption of on-the-go pots. New designs and innovative solutions emerging across developing economies across the world escalate the sales of on-the-go pots. Eye-catching packaging in cosmetics and personal care products augments the beauty industry and elevates the demand for on-the-go pots.
The launch of lucrative packaging such as pouches and wraps as alternative packaging hinders the sales of on-the-go pots. Demand for on-the-go pots might be obstructed due to the weak distribution network of on-the-go products and few modes thereof across developing countries.
High costs associated with on-the-go food products, as opposed to traditional food product packaging, further curbs the adoption of on-the-go pots. Uncertainty created in the market in the consumers’ buying pattern owing to the lockdown restrictions thwarts the expansion of the on-the-go pots market size.
Rising environmental concerns and stringent regulations imposed on the disposal of plastics impede the sales of on-the-go pots. Prices of raw materials for beverage packaging fluctuating in the current economy restrains the growth of the on-the-go pots market size.
Owing to the increasing consumption of dairy-based products, the on-the-go pots market size promises growth. Gifting, bulk orders, and corporate orders are a few of the many strategies that the on-the-go pots market share is implementing to enhance the market.
Manufacturers are innovating compostable and recyclable packaging to gain a competitive edge over other contemporaries to propel the sales of on-the-go pots. To cater to the minimalism trend across the world, manufacturers are developing packaging materials devoid of unnecessary materials and cluttered designs, further bolstering the demand for on-the-go pots.
Brands strengthening their online presence to acquire revenue opportunities via e-commerce and online stores bolsters the on-the-go pots market growth. Meal delivery chains are growing rapidly in economies around the world, demanding more recyclable and biodegradable packaging progresses the on-the-go pots market share.
New product development, as a strategic approach to manufacturing advanced on-the-go food packaging, further increases the adoption of on-the-go pots. Increasing health awareness about non-carcinogenic materials used for food packaging presents lucrative opportunities for manufacturers to develop eco-friendly packaging and further escalates the on-the-go pots market size. Prevailing demand for on-the-go snacks for the busy laborer presents a lucrative scope for manufacturers of the on-the-go pots market share.
North America is closely following the leading region, accumulating a revenue share of 17% in 2022. Both regions are expected to witness significant growth in the on-the-go pots market share owing to high demands for ready-to-eat packaged food & beverages.
These regions additionally provide better storage, along with warehouse facilities. They further develop materials that accommodate in extending the shelf life of perishable foods and beverages.
The Asia Pacific is anticipated to observe adequate growth owing to the rising popularity of on-the-go pots market trends. The developing economies in this region, resulting in a time crunch amongst the working population, surge demand for on-the-go pots foods and beverages, further propelling the global market growth.
Increasing disposable income, along with the availability of resources at affordable prices owing to rapid urbanisation, boosts the on-the-go pots market share.
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Rapidly growing demand for on-the-go products due to a tremendously busy lifestyle increases demand for on-the-go pots packaging. Lack of time to prepare and encase food owing to increasing work hours or managing one’s family contributes to the market growth. However, consumers are opting for packaging that is both sustainable and eco-friendly as a result of environmental degradation.
A lot of start-up companies in the on-the-go pots market share are hence inspired to inculcate the market with the most user-friendly packaging. Around, Fonkels, Onalytics, LaFabrica Craft, Paboco, etc. are amongst a few of the several start-up brands who are implementing various strategies such as zero smart waste containers, disposable packaging, smart keg packaging, paper bottles, etc. to expand and promote market growth.
Some of the key market players in the on-the-go pots market are Joseph Joseph Ltd., MIRON Violettglas BV., Packaging Mode Ltd., Victoria Packaging Ltd., H&K MÜLLER GMBH & CO. KG., Jamestrong Packaging., Berry Plastics, Bemis, Coveris, Amcor Plc, Oracle Packaging, Tetra Pak International S.A., Bericap Holding GmBH, Graham Packaging Company, Sigma Plastics Group, Sonoco Products Company, Sealed Air Corporation, Smurfit Kappa Group, DS Smith Plc, Mondi Group Plc, WestRock Company, International Paper Company, Coveris Holdings S.A., Huhtamäki Oyj, Winpak Ltd., Schur Flexibles Holding GesmbH, Hood Packaging, Novolex, Pregis, Proampac, Scholle IPN, Printpack, 0020Oracle Packaging, WestRock, Winpak, Tetra Laval International S.A., Coveris Holdings S.A., Georgia-Pacific LLC, Linpac Packaging Ltd, Constantia Flexibles Group GmbH, Reynolds Group Holdings Ltd., Clondalkin Group Holdings B.V., Around, Fonkels, Onalytics, LaFabrica Craft, Paboco, etc.
Complying with “Go Green” campaigns around the world, with increasing awareness about environmental issues – key manufacturers are tirelessly working on producing eco-friendly packaging for food, beverage and even cosmetic products. Along with research and development by these brands, celebrity endorsements further contribute in propelling the on-the-go-pots market growth.
Some of the recent developments in the on-the-go pots market are
Report Attribute | Details |
---|---|
Growth Rate | CAGR of 4.1% from 2022 to 2032 |
Base year for estimation | 2021 |
Historical data | 2015 to 2020 |
Forecast period | 2022 to 2032 |
Quantitative units | Revenue in USD million and CAGR from 2022 to 2032 |
Report coverage | Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis, |
Segments covered | Types, Application, and Region |
Regional scope | North America; Western Europe; Eastern Europe; Middle East; Africa; ASEAN; South Asia; Rest of Asia; Australia and New Zealand |
Country scope | USA, Canada, Mexico, Germany, UK, France, Italy, Spain, Russia, Belgium, Poland, Czech Republic, China, India, Japan, Australia, Brazil, Argentina, Colombia, Saudi Arabia, UAE, Iran, South Africa |
Key companies profiled | Joseph Joseph Ltd.; MIRON Violettglas BV.; Packaging Mode Ltd.; Victoria Packaging Ltd.; H&K MÜLLER GMBH & CO. KG.; Jamestrong Packaging.; Berry Plastics; Bemis; Coveris; Amcor Plc; Oracle Packaging; Tetra Pak International S.A.; Bericap Holding GmBH; Graham Packaging Company; Sigma Plastics Group; Sonoco Products Company; Sealed Air Corporation; Smurfit Kappa Group; DS Smith Plc; Mondi Group Plc; WestRock Company; International Paper Company; Coveris Holdings S.A.; Huhtamäki Oyj; Winpak Ltd.; Schur Flexibles Holding GesmbH; Hood Packaging; Novolex; Pregis; Proampac; Scholle IPN; Printpack; 0020Oracle Packaging; WestRock; Winpak; Tetra Laval International S.A.; Coveris Holdings S.A.; Georgia-Pacific LLC; Linpac Packaging Ltd; Constantia Flexibles Group GmbH; Reynolds Group Holdings Ltd.; Clondalkin Group Holdings B.V.; Around; Fonkels; Onalytics; LaFabrica Craft; Paboco |
Customization scope | Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options | Avail customized purchase options to meet your exact research needs. |
The on-the-go pots market is likely to garner a CAGR of 4.1% during the forecast period.
Europe is the leading on-the-go pots market.
By 2032, the market is likely to grow to a valuation of US$ 175.3 Mn.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global On-The-Go Pots Market Analysis 2017-2021 and Forecast, 2022-2032
4.1. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis, 2017-2021
4.2. Current and Future Market Size Value (US$ Mn) & Volume (Units) Projections, 2022-2032
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global On-The-Go Pots Market Analysis 2017-2021 and Forecast 2022-2032, By Material Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Material Type, 2017-2021
5.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Material Type, 2022-2032
5.3.1. Plastic (PP, LDPE, etc.)
5.3.2. Aluminium
5.3.3. Acrylic
5.3.4. Others
5.4. Y-o-Y Growth Trend Analysis By Material Type, 2017-2021
5.5. Absolute $ Opportunity Analysis By Material Type, 2022-2032
6. Global On-The-Go Pots Market Analysis 2017-2021 and Forecast 2022-2032, By Capacity Type
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Capacity Type, 2017-2021
6.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Capacity Type, 2022-2032
6.3.1. Small ( 20 grams - 100 grams)
6.3.2. Medium ( 100 grams - 500 grams)
6.3.3. Large ( 500 grams - 1000 grams)
6.3.4. Others ( >1000 grams)
6.4. Y-o-Y Growth Trend Analysis By Capacity Type, 2017-2021
6.5. Absolute $ Opportunity Analysis By Capacity Type, 2022-2032
7. Global On-The-Go Pots Market Analysis 2017-2021 and Forecast 2022-2032, By End Use
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By End Use, 2017-2021
7.3. Current and Future Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By End Use, 2022-2032
7.3.1. Foods
7.3.1.1. Fruits & Vegetables
7.3.1.2. Bakery & Confectionary
7.3.1.3. Meat & Seafood
7.3.1.4. Others (Biscuits & Cookies, etc.)
7.3.2. Beverages
7.3.2.1. Yogurt
7.3.2.2. Buttermilk
7.3.2.3. Flavoured Fruit Juice
7.3.3. Cosmetics & Personal Care
7.4. Y-o-Y Growth Trend Analysis By End Use, 2017-2021
7.5. Absolute $ Opportunity Analysis By End Use, 2022-2032
8. Global On-The-Go Pots Market Analysis 2017-2021 and Forecast 2022-2032, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Mn) & Volume (Units) Analysis By Region, 2017-2021
8.3. Current Market Size Value (US$ Mn) & Volume (Units) Analysis and Forecast By Region, 2022-2032
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. MEA
8.4. Market Attractiveness Analysis By Region
9. North America On-The-Go Pots Market Analysis 2017-2021 and Forecast 2022-2032, By Country
9.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
9.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
9.2.1. By Country
9.2.1.1. U.S.
9.2.1.2. Canada
9.2.2. By Material Type
9.2.3. By Capacity Type
9.2.4. By End Use
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Material Type
9.3.3. By Capacity Type
9.3.4. By End Use
9.4. Key Takeaways
10. Latin America On-The-Go Pots Market Analysis 2017-2021 and Forecast 2022-2032, By Country
10.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
10.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
10.2.1. By Country
10.2.1.1. Brazil
10.2.1.2. Mexico
10.2.1.3. Rest of Latin America
10.2.2. By Material Type
10.2.3. By Capacity Type
10.2.4. By End Use
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Material Type
10.3.3. By Capacity Type
10.3.4. By End Use
10.4. Key Takeaways
11. Europe On-The-Go Pots Market Analysis 2017-2021 and Forecast 2022-2032, By Country
11.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
11.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. U.K.
11.2.1.3. France
11.2.1.4. Spain
11.2.1.5. Italy
11.2.1.6. Rest of Europe
11.2.2. By Material Type
11.2.3. By Capacity Type
11.2.4. By End Use
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Material Type
11.3.3. By Capacity Type
11.3.4. By End Use
11.4. Key Takeaways
12. Asia Pacific On-The-Go Pots Market Analysis 2017-2021 and Forecast 2022-2032, By Country
12.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
12.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
12.2.1. By Country
12.2.1.1. China
12.2.1.2. Japan
12.2.1.3. South Korea
12.2.1.4. Malaysia
12.2.1.5. Singapore
12.2.1.6. Australia
12.2.1.7. New Zealand
12.2.1.8. Rest of APAC
12.2.2. By Material Type
12.2.3. By Capacity Type
12.2.4. By End Use
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Material Type
12.3.3. By Capacity Type
12.3.4. By End Use
12.4. Key Takeaways
13. MEA On-The-Go Pots Market Analysis 2017-2021 and Forecast 2022-2032, By Country
13.1. Historical Market Size Value (US$ Mn) & Volume (Units) Trend Analysis By Market Taxonomy, 2017-2021
13.2. Market Size Value (US$ Mn) & Volume (Units) Forecast By Market Taxonomy, 2022-2032
13.2.1. By Country
13.2.1.1. GCC Countries
13.2.1.2. South Africa
13.2.1.3. Israel
13.2.1.4. Rest of MEA
13.2.2. By Material Type
13.2.3. By Capacity Type
13.2.4. By End Use
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Material Type
13.3.3. By Capacity Type
13.3.4. By End Use
13.4. Key Takeaways
14. Key Countries On-The-Go Pots Market Analysis
14.1. U.S.
14.1.1. Pricing Analysis
14.1.2. Market Share Analysis, 2021
14.1.2.1. By Material Type
14.1.2.2. By Capacity Type
14.1.2.3. By End Use
14.2. Canada
14.2.1. Pricing Analysis
14.2.2. Market Share Analysis, 2021
14.2.2.1. By Material Type
14.2.2.2. By Capacity Type
14.2.2.3. By End Use
14.3. Brazil
14.3.1. Pricing Analysis
14.3.2. Market Share Analysis, 2021
14.3.2.1. By Material Type
14.3.2.2. By Capacity Type
14.3.2.3. By End Use
14.4. Mexico
14.4.1. Pricing Analysis
14.4.2. Market Share Analysis, 2021
14.4.2.1. By Material Type
14.4.2.2. By Capacity Type
14.4.2.3. By End Use
14.5. Germany
14.5.1. Pricing Analysis
14.5.2. Market Share Analysis, 2021
14.5.2.1. By Material Type
14.5.2.2. By Capacity Type
14.5.2.3. By End Use
14.6. U.K.
14.6.1. Pricing Analysis
14.6.2. Market Share Analysis, 2021
14.6.2.1. By Material Type
14.6.2.2. By Capacity Type
14.6.2.3. By End Use
14.7. France
14.7.1. Pricing Analysis
14.7.2. Market Share Analysis, 2021
14.7.2.1. By Material Type
14.7.2.2. By Capacity Type
14.7.2.3. By End Use
14.8. Spain
14.8.1. Pricing Analysis
14.8.2. Market Share Analysis, 2021
14.8.2.1. By Material Type
14.8.2.2. By Capacity Type
14.8.2.3. By End Use
14.9. Italy
14.9.1. Pricing Analysis
14.9.2. Market Share Analysis, 2021
14.9.2.1. By Material Type
14.9.2.2. By Capacity Type
14.9.2.3. By End Use
14.10. China
14.10.1. Pricing Analysis
14.10.2. Market Share Analysis, 2021
14.10.2.1. By Material Type
14.10.2.2. By Capacity Type
14.10.2.3. By End Use
14.11. Japan
14.11.1. Pricing Analysis
14.11.2. Market Share Analysis, 2021
14.11.2.1. By Material Type
14.11.2.2. By Capacity Type
14.11.2.3. By End Use
14.12. South Korea
14.12.1. Pricing Analysis
14.12.2. Market Share Analysis, 2021
14.12.2.1. By Material Type
14.12.2.2. By Capacity Type
14.12.2.3. By End Use
14.13. Malaysia
14.13.1. Pricing Analysis
14.13.2. Market Share Analysis, 2021
14.13.2.1. By Material Type
14.13.2.2. By Capacity Type
14.13.2.3. By End Use
14.14. Singapore
14.14.1. Pricing Analysis
14.14.2. Market Share Analysis, 2021
14.14.2.1. By Material Type
14.14.2.2. By Capacity Type
14.14.2.3. By End Use
14.15. Australia
14.15.1. Pricing Analysis
14.15.2. Market Share Analysis, 2021
14.15.2.1. By Material Type
14.15.2.2. By Capacity Type
14.15.2.3. By End Use
14.16. New Zealand
14.16.1. Pricing Analysis
14.16.2. Market Share Analysis, 2021
14.16.2.1. By Material Type
14.16.2.2. By Capacity Type
14.16.2.3. By End Use
14.17. GCC Countries
14.17.1. Pricing Analysis
14.17.2. Market Share Analysis, 2021
14.17.2.1. By Material Type
14.17.2.2. By Capacity Type
14.17.2.3. By End Use
14.18. South Africa
14.18.1. Pricing Analysis
14.18.2. Market Share Analysis, 2021
14.18.2.1. By Material Type
14.18.2.2. By Capacity Type
14.18.2.3. By End Use
14.19. Israel
14.19.1. Pricing Analysis
14.19.2. Market Share Analysis, 2021
14.19.2.1. By Material Type
14.19.2.2. By Capacity Type
14.19.2.3. By End Use
15. Market Structure Analysis
15.1. Competition Dashboard
15.2. Competition Benchmarking
15.3. Market Share Analysis of Top Players
15.3.1. By Regional
15.3.2. By Material Type
15.3.3. By Capacity Type
15.3.4. By End Use
16. Competition Analysis
16.1. Competition Deep Dive
16.1.1. Joseph Ltd
16.1.1.1. Overview
16.1.1.2. Product Portfolio
16.1.1.3. Profitability by Market Segments
16.1.1.4. Sales Footprint
16.1.1.5. Strategy Overview
16.1.1.5.1. Marketing Strategy
16.1.1.5.2. Product Strategy
16.1.1.5.3. Channel Strategy
16.1.2. MIRON Violettglas BV
16.1.2.1. Overview
16.1.2.2. Product Portfolio
16.1.2.3. Profitability by Market Segments
16.1.2.4. Sales Footprint
16.1.2.5. Strategy Overview
16.1.2.5.1. Marketing Strategy
16.1.2.5.2. Product Strategy
16.1.2.5.3. Channel Strategy
16.1.3. Packaging Mode Ltd
16.1.3.1. Overview
16.1.3.2. Product Portfolio
16.1.3.3. Profitability by Market Segments
16.1.3.4. Sales Footprint
16.1.3.5. Strategy Overview
16.1.3.5.1. Marketing Strategy
16.1.3.5.2. Product Strategy
16.1.3.5.3. Channel Strategy
16.1.4. Victoria Packaging Ltd
16.1.4.1. Overview
16.1.4.2. Product Portfolio
16.1.4.3. Profitability by Market Segments
16.1.4.4. Sales Footprint
16.1.4.5. Strategy Overview
16.1.4.5.1. Marketing Strategy
16.1.4.5.2. Product Strategy
16.1.4.5.3. Channel Strategy
16.1.5. H&K MÜLLER GMBH
16.1.5.1. Overview
16.1.5.2. Product Portfolio
16.1.5.3. Profitability by Market Segments
16.1.5.4. Sales Footprint
16.1.5.5. Strategy Overview
16.1.5.5.1. Marketing Strategy
16.1.5.5.2. Product Strategy
16.1.5.5.3. Channel Strategy
16.1.6. Jamestrong Packaging
16.1.6.1. Overview
16.1.6.2. Product Portfolio
16.1.6.3. Profitability by Market Segments
16.1.6.4. Sales Footprint
16.1.6.5. Strategy Overview
16.1.6.5.1. Marketing Strategy
16.1.6.5.2. Product Strategy
16.1.6.5.3. Channel Strategy
17. Assumptions & Acronyms Used
18. Research Methodology
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