The on-demand laundry service market is likely to hold the global market at a moderate CAGR of ~12.5% during the forecast period. The global market's forecasted revenue was ~USD 32,954.3 million in 2024 and will likely cross ~USD 121,246.1 million by the end of 2035.
The target market is anticipated to expand in size during the forecast period, with promising growth prospects. Laundry industry trends have altered as a result of changing consumer lifestyle evolution and societal adoption of the luxury lifestyle. The laundry business has had tremendous value expansion over the last few decades, which has in turn encouraged growth of the services associated with it.
People, especially those who work, find laundry to be a time-consuming activity and a hassle. Over the past few years, there has been a considerable rise in the working-class population, which has contributed to the expanding demand for online laundry services because of their convenience.
People can't do their laundry because of time constraints brought on by the increased workload and hours worked. Globally, there are more and more working women, which is a major driver of the market for online services.
| Attribute | Details |
|---|---|
| Current On-Demand Laundry Service Market Size (2024) | USD 32,954.3 Million |
| Estimated On-Demand Laundry Service Market Size (2025) | ~USD 37,337.3 Million |
| Projected On-Demand Laundry Service Market Size (2035) | ~USD 121,246.1 Million |
| Value CAGR (2025 to 2035) | ~12.5% |
| On-Demand Laundry Service Market Top Players Share in 2024 | ~3%-5% |
Exclusive Offer: 30% Off on Regional Reports
Get a free sample report and customize your regions for a 30% discount on your regional report!
The following table presents the expected CAGR for the global on-demand laundry service market over several semi-annual periods spanning from 2025 to 2035. In the first half (H1) of the decade from 2024 to 2034, the business is predicted to surge at a CAGR of 12.2%, followed by a slightly inclined rate of 13.0% in the second half (H2) of the same decade.
| Particular | Value CAGR |
|---|---|
| H1 | 12.2% (2024 to 2034) |
| H2 | 13.0% (2024 to 2034) |
| H1 | 12.3% (2025 to 2035) |
| H2 | 12.7% (2025 to 2035) |
In the next period from H1 2025 to H2 2035, the CAGR is expected to rise slightly to 12.3% for the first half, however, for the second half, it will increase to 12.7%. In the H1 it has increased by 123 BPS and in the H2 it has gone up by 127 BPS.
The global market for on-demand laundry services also observed growth during 2020 to 2024 led by factors such as a rise in urbanization, changing customer preferences; and growing use of technology.
Traditional businesses changed the way customers were addressed introducing features such as doorstep services, options for flexible timings and easy mobile payments with the growing trend of app-based service aggregators.
The COVID-19 outbreak increased the adoption rate as there was more concern with hygiene, and people did not have equal access to regular washing services.
Between 2020 and 2024, the market saw technological advancements like the use of artificially intelligent customer service tools, smart scheduling, and efficient route delivery.
In the same way, the use of environmentally friendly products such as biodegradable detergents together with energy-conscious equipment increased as sustainability was considered a valuable added advantage.
Amongst the regions, Asia-Pacific was the most dominant and influential one inevitably due to the population advantage of countries such as India and China, and the increase of disposable income per capita as well as the effective penetration of Smartphones.
The market is expected to grow more in the future driven by persistent urbanization, an increasing workforce from the millennials’ generation, and an increase in income per capita around the world.
Ongoing trends include logical progress in automation in washing and delivery, market expansion for rural locations, and collaboration with property management companies to target new client groups. Also, sustainment will continue to be prevalent, and players will be using water recycling technologies, carbon neutrality, and operation.
However, there are threats such as high competition, high customer costs, and low operational efficiencies in the market to achieve this growth. Nevertheless, investments in technology, customers, and efficiency are expected to indicate long-term development and contribute to identifying the sector as one of the key elements of the international service industry.
Odd Working Hours and Fast-Paced Lifestyle Leading to Market Growth
Increasing urbanisation, employment and the busy life of the working population are some factors that have helped the on-demand laundry services market to grow. People depend upon machinery and other service providers for their daily work. The availability of washing machines is abundant in cities, but getting clothes ironed and dry cleaned is not possible at home.
As the working population have high disposable income and is ready to spend money for convenience, on-demand laundry services are gaining popularity in several countries. The laundry service providers are engaging customers by offering different services and building interactive apps and websites. Via these media platforms, service providers can take orders, promote offers and special services and also take complaints and use the feedback to improve themselves.
The on-demand laundry services pick up the laundry load and deliver it after work is done. This saves lots of time and effort for customers to personally drive to laundry shops and pick up clothes after done. Busy working people are the main customers who utilize this service and heavily rely on them for daily laundry needs. Along with personal uses, hospitality and healthcare sectors also utilise these services.
Initial Investments, High Risk and Less Margin are the Prime Restraining Factors
On-demand laundry services require planning and initial investments. These both factors are very important. Newcomers to the market have to invest large amounts of money to keep the services running. They have to invest in machines, labour and logistics, which are the main pillars of the business. Out of these three, logistics require the highest capital and proper management, making it a challenging task for service providers.
Acquiring and maintaining the customers is another problem faced by on-demand laundry services. Sometimes, the laundry might require more time or the service cost might increase as a result of changes in other related factors. At such times, customers might search for other cheaper laundry service providers or stop using the service in turn hampering the market growth.
There are multiple strict policies and regulations from different governments all over the world. The main concern of these regulations is environmental safety, regarding the use of products and regulated use of water and energy. The on-demand laundry service has a high risk and reward ratio, as the initial investment and customer loyalty are not guaranteed.
Check Free Sample Report & Save 40%!
Select your niche segments and personalize your insights for smart savings. Cut costs now!
Resident Population is Relying On On-Demand Laundry Services for Daily Needs
The USA is the biggest market for on-demand laundry services among other countries across the globe. These services are attracting the working population. Awareness of hygiene and self-care during the pandemic has led to a surge in cleaning and hygiene services, including laundry. Additionally, the high living standards and disposable income of customers are helping the market grow.
Further, the commercialization of laundry services in the country has been on the rise for the past few decades which has bolstered the market. The convenience of do-it-yourself at these laundry shops and commercialized places has been appealing to consumers across the country. Additionally, ease of use without interference from the operators is another driver leading to increased traction towards such services.
India Is Observing a Surge in On-Demand Laundry Services
The laundry services are on a surge in India. Increasing women's employment along with the busy lifestyle of the population from developing cities are fuelling in expansion of these services. The willingness of people to spend on services to help with the daily workload is increasing among Indian consumers.
Additionally, the low cost of these services in comparison to other countries is boosting the sales in the region. The country is witnessing a substantial increase in these services as the populace from rural backgrounds is migrating to urban cities in search of jobs.
As an alternative an increased portion of this population is investing in small businesses such as laundry care services on the back of increasing demand in the country. Besides, the higher potential of these businesses to stay in the competition is alternatively leading to innovative and convenience-based services.
General Washing Category Dominates the Market in Terms of Services
The on-demand laundry service market exemplifies characteristics based on its service segments. General washing service is the most popular service because many people require daily apparel to be washed. Services offered include loading, ready-to-use, bundled delivery service to those customers who cannot afford to spend time which is rapidly growing with young and working people in urban areas.
Further, dry cleaning remains in the luxury segment addressing high-end and delicate apparel to populous in organizations and executive classes. Charged delivery services have emerged as a source of customer value since they are an additional aspect on which providers can compete through delivery speed, convenience, and reliability. The “others” segment, including services like stain removal and garment repair service, fulfils customer-specific requirements and, therefore, contributes to the diversification of the company’s service offerings.
Increased Consumer Base from Residential Sector to Contribute to Market Growth
The study of the end-use sector shows that different segments drive the growth of residential and commercial markets differently. Based on segment, the residential segment is quite dominant which is contributing major revenues from the business with factors such as the increasing size of the working population living overtime in urban cities, increased disposable income and the preference of using apps for various services.
Residential customers are most concerned with cost, simplicity, and flexibility, therefore subscription and loyalty can be useful for retention. On the other hand, the commercial segment including hospitality, health care and corporate clients use large multisite, standardized requirements. This segment relieves institutions of outsourcing for operational purposes because it can attain cost advantages and standard service delivery.
Companies targeting the commercial segment concentrate on sales, pricing strategies, the formation of long-term contracts, the provision of personalized services, and the fulfilment of industry-specific sanitation and quality requirements to guarantee continuous advancement.
Some key players in the on-demand laundry service market are Hamperapp, Rinse Inc., The Hustle, FlyCleaners, DRVY CLEANLY, Hampr, Mulberrys Garment Care, IHATEIRONING, Edaixi, WASHMEN, and PML Solutions among others.
| Attribute | Details |
|---|---|
| Forecast Period | 2025 to 2035 |
| Historical Data Available for | 2020 to 2024 |
| Market Analysis | USD Million for Value |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, and Trends, Pricing Analysis |
| Key Segments Covered | Services, End-Use Sector, Laundry Items, Region |
| Key Regions Covered | North America; Latin America; Europe; South Asia; East Asia; Oceania; MEA |
| Key Companies Profiled | Hamperapp; Rinse Inc.; The Hustle; FlyCleaners; DRVY CLEANLY; Hampr; Mulberrys Garment Care; IHATEIRONING; Edaixi; WASHMEN; PML Solutions; Others (as per request) |
| Customization & Pricing | Available upon Request |
| Pricing and Purchase Options | Avail Customized Purchase Options to Meet Your Exact Research Needs |
The on-demand laundry service market is expected to reach a valuation of ~USD 37,337.3 million in 2025.
The primary market-driving trends for on-demand laundry services include the busy lifestyles of working people, the rise in the employment of women, different services offered by providers, and consumer preferences for convenient services.
Leading players operating in the on-demand laundry service market are Hamperapp, Rinse Inc., The Hustle, FlyCleaners, DRVY CLEANLY, Hampr, Mulberrys Garment Care, IHATEIRONING, Edaixi, WASHMEN, and PML Solutions among others.
The target market grew at a rate of 6.8% during the historic period from 2020 to 2024.
Explore Services Insights
View Reports
On-Demand Laundry Service Market
Thank you!
You will receive an email from our Business Development Manager. Please be sure to check your SPAM/JUNK folder too.
