The global omni channel messaging software market is expected to reach USD 4,073.2 million in 2021. Demand for the market is projected to grow at an astronomical CAGR of 17.5% from 2021 to 2031. Further, the omni channel messaging software market analysis forecasts the market to surge to USD 18,885.7 million by the end of the year 2031.
Global Omni Channel Messaging Software Industry Assessment
| Attributes | Key Insights |
|---|---|
| Historical Size, 2020 | USD 3,490.1 million |
| Estimated Size, 2021 | USD 4,073.2 million |
| Projected Size, 2031 | USD 18,885.7 million |
| Value-based CAGR (2021 to 2031) | 17.5% |
Omni-channel messaging software is crucial for such businesses that focuses on providing a smooth and unified customer experience across different communication channels. Its importance comes from its ability to bring together various messaging platforms-like SMS, email social media live chat, and more-into one complete system.
This integration allows businesses to keep steady communication with customers, no matter which channel they pick to interact through, which boosts customer satisfaction and loyalty.
The software also allows for real-time communication making sure customer questions get quick and effective answers. By putting all communication in one platform, businesses can see the whole picture of customer interactions, which helps them understand customer behavior and preferences. This data-based approach enables businesses to do more personal and focused marketing, leading to higher engagement and conversion rates.
Omni-channel messaging software has an impact on automation, cutting down the hands-on work needed to handle multiple channels and ensuring customers get quick replies even during peak times. It also makes it easier for different departments in a company to work together, as they can access all customer interactions through one platform. This reduces the miscommunication and boosts the overall quality of service.
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Adoption of smart phones and internet penetration has increased over the years due to which global sales via the online platform witness increasing growth. Also e-Commerce witnessing rise in adoption across both developing and developed countries across the globe fuels the growth of the omni channel messaging software market.
Omni channel messaging software provide better shopping experience to large retailers thus adoption of the omni channel messaging software among the
large retailers has increased. Due to easy availability of necessary resources and advanced technologies, medium sized and small retailers also starts investing in omni channel messaging software to sustain in the global market. Therefore increasing adoption of e-Commerce in the retail industry propels the demand for the omni channel messaging software market.
Increasing adoption of smart phones, tablets, and PCs in recent years fuels the growth of the omni channel messaging software market. Omni channel messaging software refers to communicating with buyers across multiple channels and able to receive and send case messages from multiple messaging platforms such as WhatsApp, SMS, and Facebook.
Increasing adoption of smart phones, tablets, and PCs ultimately fuels the online shopping of customers. Also omni channel messaging software provides better customer experience when client is shopping online from a laptop, mobile device, or in a brick-and-mortar store. Therefore increasing adoption of smart phones, tablets, and PCs augments the growth of the omni channel messaging software market.
Principal Consultant
North America is anticipated to constitute a largest market share in the omni channel messaging software market over the forecasted period. The North America shows significant growth in omni channel messaging software market owing to adoption of advance technology Automated Machine Learning (ML) as data analytics and Artificial Intelligence (AI) in the North America region.
The large enterprises in North America region has adopted omni channel messaging software. Thus due to adoption of omni channel messaging software by large enterprises and SMEs in the region the growth of the omni channel messaging software has increased.
High presence of omni channel messaging software providers such as IBM Corporation, Salesforce.com, Inc., Cognizant Technology Solutions Corp., Oracle Corporation and many more. Presence of such key vendors in region fuels the growth of the omni channel messaging software in North America region.
Europe is the second largest contributor to omni channel messaging software market after North America, owing to factors such as internet penetration, increasing adoption of smart phone, Tablets, & PCs and availability of new advanced technologies in the top European economies such as France, Germany, Italy, Spain and UK.
Many countries in Europe have been severely impacted by the COVID-19 crisis, which has led to a decline in economic activities. However, E-commerce services in Europe continues to drive demand for commerce cloud which ultimately drives the demand for the omni channel messaging software market.
Europe witness advanced artificial intelligence customer service technologies such as speech analytics, web analytics, and text analytics. Also customer service technologies used by SMEs in consumer retail & good used to improve customer experience.
It helps to improve customer engagement and customer feedback by automating customer engagement. Therefore rising adoption of advance technologies such as ML as data analytics and AI in recent years spurs the demand for the omni channel messaging software in Europe region.
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Some of the leading vendors and companies of omni channel messaging software market include
These key vendors have adopted various organic/inorganic strategies, to increase customer base at global market. They spends millions of dollars into product research and development to carry off the needs of their customers for omni channel messaging software market.
Furthermore, many companies are focusing on partnership, acquisition, and collaboration with other tach player to enhance their product offering.
For instance, In October 2020, SAP SE acquired Emarsys. Emarsys was omni channel customer engagement platform provider. This partnership helps company to create a new paradigm for how it will deliver hyper personalized, omni channel engagements in real time.
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
1. Executive Summary 2. Industry Introduction, including Taxonomy and Market Definition 3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments 4. Global Market Demand Analysis and Forecast, including Historical Analysis and Future Projections 5. Pricing Analysis 6. Global Market Analysis and Forecast 6.1. Solution 6.2. Deployment Type 6.3. Industry 7. Global Market Analysis and Forecast, By Solution 7.1. E-Commerce 7.2. Order Management 7.3. Others 8. Global Market Analysis and Forecast, By Deployment Type 8.1. SaaS 8.2. On-Premise 9. Global Market Analysis and Forecast, By Industry 9.1. Retail FMCG 9.2. Apparel and Footwear 9.3. Consumer Electronics 9.4. Hospitality 9.5. Others 10. Global Market Analysis and Forecast, By Region 10.1. North America 10.2. Latin America 10.3. Europe 10.4. East Asia 10.5. South Asia & Pacific 10.6. Middle East & Africa 11. North America Sales Analysis and Forecast, by Key Segments and Countries 12. Latin America Sales Analysis and Forecast, by Key Segments and Countries 13. Europe Sales Analysis and Forecast, by Key Segments and Countries 14. East Asia Sales Analysis and Forecast, by Key Segments and Countries 15. South Asia & Pacific Sales Analysis and Forecast, by Key Segments and Countries 16. Middle East & Africa Sales Analysis and Forecast, by Key Segments and Countries 17. Sales Forecast by Solution, Deployment Type, and Industry for 30 Countries 18. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard 19. Company Profile 19.1. NCR Corporation 19.2. Zoho 19.3. SAP SE 19.4. Toshiba Corporation 19.5. Diebold Nixdorf AG 19.6. Inquisium 19.7. MaritzCX 19.8. Infosys Ltd. 19.9. IBM Corporation 19.10. Salesforce.com, Inc. 19.11. Infor Global Solutions, Inc. 19.12. Cognizant Technology Solutions Corp
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Omni Channel Messaging Software Market
