The off-highway vehicle (OHV) telematics market size is anticipated to be valued at USD 488.3 million in 2023 and is predicted to rise to USD 2154.3 million in 2033. The off-highway vehicle (OHV) telematics market is showing vital signs of growth with a projected CAGR of 16% from 2023 to 2033.
The adoption of vehicles with telematics and informatics is growing as logistic companies leverage the data to optimize fuel consumption and prevent unnecessary delays in order fulfillment.
The OHV telematics market demand outlook remains impressive, mainly driven by the increasing adoption of telematics technologies across construction, agriculture & mining equipment.
| Attributes | Details |
|---|---|
| OHV Telematics Market Size in 2022 | USD 421 million |
| OHV Telematics Market Size in 2033 | USD 2154.3 million |
| OHV Telematics Market CAGR (2023 to 2033) | 16% |
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There has been a growing demand for telematics trackers, geo tab devices, and geo tab dash cams due to the increase in construction, agriculture, and mining activities in remote and inaccessible areas. Another OHV telematics market trend shows a rise in demand for mixed telematics trackers and Bluetooth telematics.
The automotive industry is tapping into next-generation technologies such as automotive telematics while assisting the development and performance of machinery. Driven by this, the market is anticipated to witness substantial growth over the forecast period.
Burgeoning demand for cellular technology with the increasing application within construction and mining industries might encourage the adoption of telematics in off-highway vehicles.
Other trends propelling the growth such as reduction in the cost of telematics services, government policies to increase the safety & security of off-highway vehicles, and rising global production for off-highway vehicles.
Reluctance to change business practices and lack of standardization of telematics systems are some of the factors that are likely to limit the growth of the off-highway vehicle (OHV) telematics market.
The market is going to continue registering gains at an accelerated pace through the course of the forecast period, with the increasing penetration of advanced technology, coupled with the rising demand for off-highway vehicles.
The expansion of the automotive industry and the adoption of advanced technologies for better performance of equipment have boosted the demand for telematics technologies among end users.
The adoption of big data and other advanced technologies for better connectivity and real-time data has increased the incorporation within off-highway vehicles. Demand for advanced OHVs for various applications such as precision farming is furthering the adoption of telematics technologies.
The emergence of telematics combined with improved performance and minimized labor due to the assistance of AI and IoT have increased the sales of OHVs with advanced telematics systems.
The growing need for the safety and security of the OHV without compromising cost or efficiency has led to the adoption of a smart telematics system, optimizing machinery performance.
AI-based telematics systems ensure the performance and production rate of machinery while locating the real-time data as per the locations to avoid any danger looming in construction sites or agricultural farming.
Strategic collaboration with other top companies and OEMs along with new product launches remains the key strategy of the leading market players to generate large revenues over the forecast period.
Stringent regulations implemented in the automobile industry are expected to impact the adoption, installation, and telematics technologies in off-highway vehicles.
Increasing the United States of off-highway vehicles within the construction and mining sector has bolstered the accident rates across the globe, especially in the United States Hence, for the safety of off-highway vehicles, the adoption of advanced telematics technology has been made mandatory.
The need for regulations in the OHV telematics market has arisen from the necessity for standardization of equipment, the performance of equipment and to curb the accident risks across the construction industry. For instance,
In 2019, the Executive Order 13834 Efficient Federal Operations report highlights the importance of the adoption of telematics in the federal government. These regulatory policies are expected to improve the market demand over the coming years.
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Increasing adoption of telematics technologies across the applications such as construction and mining equipment might boost the growth across the United States. The imposition of strict rules about the safety of drivers and workers due to the failure of machinery and equipment has improved the adoption of telematics technologies.
As per the report of the Occupational Safety and Health Administration, in 2019 an average of about 15 deaths, every day was recorded in the country. Around 5,333 workers succumbed due to the failure in machinery and equipment in 2019. Hence, adhering to the strict regulatory policies of the government, automakers and OEMs are adopting various advanced technologies such as:
FMI projects a positive growth outlook for automated guided vehicles in the United States with the market expanding at around 15% CAGR through 2033.
As per the statistics of ‘The Organization Internationale des Constructeurs d’Automobiles, automobile production in April 2020 was recorded to be around 5,231,161 units. In April 2021, the production decreased slightly, with around 1,714,000 units in China. Even with the decrease in production, the demand for off-highway telematics within the construction industry has increased its adoption.
Stringent regulatory policies for the installation of satellite positioning and telematics systems are playing a vital role in the adoption of telematics by China’s automotive industry.
The development of Germany’s automotive industry has been on an upward trajectory for the past couple of years on the back of rising technological advancements within the industry.
Stringent government policies focusing on the safety and security of off-highway vehicles have propelled the adoption of telematics among OEMs and automakers across Germany.
According to the European Road Safety Observatory report, governments across Germany have imposed strict policies regarding the safety of off-highway vehicles. Incorporation of telematics in off-highway vehicles is mandatory as per government rules.
Several public campaigns for awareness and incidents with agricultural tractors on rural roads were initiated by the government in 2017 across Germany. Due to these stringent policies, automakers and OEMs are increasing the adoption of telematics in off-highway vehicles.
As per FMI’s analysis, Germany is anticipated to spearhead Europe’s (OHV) telematics market, expanding at a significant 14% CAGR during the forecast period.
With the advancement in technology, telematics devices are getting specific in their use and performance. This has led to a demand for specific options such as motorcycle telematics, truck telematics, telematics for cars, and more.
The market demand might rise at a healthy pace during the forecast period, with construction being the leading segment owing to the increasing application of OHV telematics in off-highway vehicles,
According to the FMI’s analysis, the construction segment is estimated to account for around 65% of global OHV telematics market sales. This change in the market might increase the demand for particularly truck telematics, Isuzu telematics, and telematics for cars.
The construction segment is further sub-segmented into cranes, dozers, dump trucks, excavators, and others. Increasing demand for telematics technology from construction equipment rental companies might improve segment growth. Hence, the demand for telematics in the construction industry is expected to burgeon more in the upcoming years with surging technological development.
Increasing application within the construction industry is another factor bolstering OHV telematics market growth.
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Leading players in the market are emphasizing on expansion of their already existing wide range of product portfolios.
Increasing investment in research to develop enhanced products is also a key strategy for market players to maintain their position in the market. Other key strategies include facility expansions and strategic partnerships to assist the growing demand for OHV telematics from various end-use industries. For instance:
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Valuation in 2023 | USD 488.3 million |
| Projected Market Value in 2033 | USD 2154.3 million |
| Market Analysis | USD million for Value |
| Key Regions Covered | North America; Latin America; Europe; South Asia; East Asia; Oceania; The Middle East and Africa |
| Key Countries Covered | The United States, Canada, Germany, The United Kingdom, France, Italy, Spain, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Türkiye, Northern Africa, and South Africa |
| Key Segments Covered | Technology Type, Application Type, Vehicle Type, End-Use, and Regions |
| Key Companies Profiled | Omnitracs, LLC; ORBCOMM; Stoneridge, Inc.; Teletrac Navman; TomTom International BV; Trackunit A/S; Wacker Neuson; Zonar Systems Inc.; TTCONTROL GMBH; ACTIA Group |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The global market size to reach USD 2,154.3 million by 2033.
The United States and China are projected to emerge as lucrative markets.
The growth potential of the OHV telematics market is 16.0% through 2033
Construction holds high revenue potential.
Omnitracs, LLC, ORBCOMM, and Stoneridge, Inc. are key market players.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 5.1. Original Equipment Manufacturers (OEMs) 5.2. Aftermarket 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Technology Type 6.1. Cellular 6.2. Satellite 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-Use Application 7.1. Construction 7.2. Agriculture 7.3. Mining 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. North America 8.2. Latin America 8.3. Western Europe 8.4. Eastern Europe 8.5. South Asia and Pacific 8.6. East Asia 8.7. Middle East and Africa 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. Key Countries Market Analysis 17. Market Structure Analysis 18. Competition Analysis 18.1. Omnitracs, LLC 18.2. ORBCOMM 18.3. Stoneridge, Inc. 18.4. Teletrac Navman 18.5. TomTom International BV 18.6. Trackunit A/S 18.7. Wacker Neuson 18.8. Zonar Systems Inc. 18.9. TTCONTROL GMBH 18.10. ACTIA Group 19. Assumptions & Acronyms Used 20. Research Methodology
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Off-Highway Vehicle (OHV) Telematics Market
