The global off-road motorcycle market size is anticipated to reach USD 17,078.7 million in 2024. It is estimated to rise at a CAGR of 6.1% during the assessment period to reach the value of USD 30,875.1 million by 2034.
Off-road motorcycles, popularly known as dirt bikes have extra rugged suspensions and tires compared to traditional bikes, enabling them to ride on rough terrains, including rocks, mud, unsurfaced tracks, and dirt. Dirt bikes being non-licensed motorcycles are generally used in recreational activities and in different off-road motorcycling events.
Travel shows and documentaries highly contribute to the high demand for these dirt bikes. The popularity of such shows has increased the number of professional drivers who are willing to invest in equipment for these motorcycles.
| Attributes | Description |
|---|---|
| Estimated Global Off-road Motorcycle Market Size (2024E) | USD 17,078.7 million |
| Projected Global Off-road Motorcycle Market Value (2034F) | USD 30,875.1 million |
| Value-based CAGR (2024 to 2034) | 6.1% |
The increasing popularity of adventure riding is a key trend driving growth in the off-road motorcycle market. Riders wishing to explore various terrains and go on long-distance journeys on unsurfaced tracks are set to turn toward dirt bikes. The rise in motorcycle racing events, such as enduro races and motocross is attracting several spectators and participants.
The availability of vast off-road trails and designated riding areas in certain countries is contributing to the expansion of the off-road motorcycle market. Developed regions, including North America and Europe, have a strong off-road riding culture with a well-established infrastructure that supports off-road riding activities.
Increasing disposable income of the middle class in developing countries is propelling growth in the industry in these emerging markets. These nations offer diverse terrains and landscapes ideal for off-road riding, thereby attracting riding enthusiasts. Macroeconomic factors highly influence the development of the off-road motorcycle market.
Economic stability and growth result in increased consumer spending, enabling individuals to invest in recreational vehicles, such as off-road motorcycles. Manufacturers are focusing on bringing innovations in transmission, combustion technologies, brakes, and powertrains.
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The table below showcases the projected CAGRs for the global off-road motorcycle industry over semi-annual periods ranging between 2023 and 2024. The analysis offers businesses a better understanding of the growth over the year by revealing crucial shifts in performance and growth patterns. The first half (H1) of 2023 spans from January to June. The second half or H2 includes July to December.
Numbers showcased in the table present the growth rate for each half between 2023 and 2024. The market is anticipated to rise at a CAGR of 5.5% in the first half (H1) of 2023. The second half of the same year is set to showcase a spike in the growth rate at a CAGR of 6.2%.
| Particular | Value CAGR |
|---|---|
| H1 | 5.5% (2023 to 2033) |
| H2 | 6.2% (2023 to 2033) |
| H1 | 5.8% (2024 to 2034) |
| H2 | 6.4% (2024 to 2034) |
Moving in the following period, from H1 2024 to H2 2034, the CAGR is predicted to witness a dip to 5.8% in the first half (H1) and then increase to 6.4% in the second half (H2).
Integration of Unique Features Eases the Process of Going on an Off-road Journey
Innovative features in off-road motorcycles make them accessible, enjoyable, and extra safe. Manufacturers are hence working toward integrating smart features, such as electronic suspension adjustment in dirt bikes. This feature will likely enable riders to adjust their suspension settings to suit different terrain conditions.
The incorporation of traction control systems assists in preventing wheelspin on slippery surfaces, thereby enhancing control while reducing the risk of falls. Unique navigation systems containing off-road capabilities enable riders to avoid obstacles and find their way through challenging terrains. Digital instrument clusters offer riders with essential information regarding fuel level, speed, RPM, and navigation data.
Several off-road motorcycles offer smartphone connectivity features, enabling riders to access navigation, music, and communication features. Tier pressure monitoring systems (TPMS) alert riders of low tire pressure, thereby preventing punctures and ensuring safe rides.
Taxation and Supply-side Developments to Assist in Reducing Costs
Taxation and supply-side developments can have a substantial impact on the costs of off-road motorcycles while influencing consumer purchase decisions and industry profitability. Lower taxes or purchase tax exemptions not only make these dirt bikes affordable but also stimulate their demand.
The increase in production volume is likely to result in economies of scale, thereby decreasing manufacturing costs and lowering the process of off-road motorcycles. Improvements in production processes coupled with the adoption of novel technologies are anticipated to further improve efficiency and decrease production costs.
Businesses are looking to source multiple components of these dirt bikes from regions with low labor costs. This will likely assist in decreasing the total manufacturing expenses. Free trade agreements between countries are likely to remove or reduce tariffs, making imports of motorcycle components easy and cost-effective.
Uncomfortable Seating Structure Likely to Emerge as a Restraining Factor
Seating of off-road motorcycles is often compromised for enhanced stability and control over comfort. This can result in fatigue or discomfort, especially for riders with sensitive backs or hips. Long rides in uncomfortable seats are likely to cause pain and reduce enjoyment of the riding experience.
To address this issue, manufacturers should focus on improving seat comfort in off-road motorcycles. Incorporating gel padding in seats is likely to improve comfort and shock absorption. Integration of adjustable seats will likely enable riders to find their optimal position. Prioritizing seat comfort can assist in broadening the appeal of off-road motorcycles and attract several riders.
Principal Consultant
The global off-road motorcycle industry was valued at USD 12,846.9 million in 2019. It grew at a CAGR of 5.8% during the historical period ranging between 2019 and 2023. It attained a value of USD 16,096.8 million in 2023.
A prominent factor that drove growth during the historical period was the changing demographics. Rising population of the younger generation led to the adoption of adventure sports, as they sought an active and adventurous lifestyle, thereby raising demand for these motorcycles.
The rise of social media platforms during the COVID-19 pandemic played a crucial role in spreading the popularity of motorcycle riding. Several people across the globe used the platform to showcase their motorcycle riding skills, thereby promoting these bikes and connecting enthusiasts alike.
The industry is predicted to reach USD 17,078.7 million by 2024 and is projected to surge at a CAGR of 6.1% during the assessment period. It is estimated to reach USD 30,875.1 million by 2034.
The trend toward outdoor activities and adventure sports is predicted to persist throughout the forecast period. The ongoing development of electric off-road motorcycles is estimated to pave the way for new opportunities for manufacturers while offering consumers a steadfast and seamless riding experience.
Innovations in suspension systems, rider aids, and tires of these motorcycles are anticipated to enhance their safety and performance. Similar to countries in Europe, governments in several countries are likely to promote off-road riding as a form of adventure tourism, thereby proliferating growth worldwide.
Key attributes that differentiate Tier 1 companies from others are their stability and brand awareness. These businesses make up a huge portion of the global industry and deploy innovative technologies in their manufacturing processes to boost output.
Companies in Tier 1 have an extensive portfolio along with a broad geographical reach that is underpinned by a huge consumer base. These organizations have production facilities spread across various locations. Renowned companies in Tier 1 are Harley-Davidson, Inc., Yamaha Motor Co., Ltd., Ducati Motor Holding S.p.A., Honda Motor Co., Ltd., BMW AG, and Suzuki Motor Corp.
Tier 2 is primarily made up of companies operating in specific locations. These businesses are well-known on the global stage and have a substantial influence on the regional economy.
Companies in Tier 2 hold a wide industry knowledge and ensure regulatory compliance in their processes. Prominent firms in Tier 2 include Hero MotoCorp Ltd., Bajaj Auto Ltd., TVS Motor Company, KTM AG, Piaggio & C Spa, Kawasaki Motors Corp., and Triumph Motorcycles Limited.
A huge portion of Tier 3 is made up of small-sized enterprises with regional headquarters. These firms serve niche markets and are less structured and formalized compared to the industry giants in Tier 1 and Tier 2. Their limited geographical reach results in less competition among them. Benelli QJSrl, Husqvarna Motorcycles, and Sherco are well-known companies in Tier 3.
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The section offers businesses with an overview of the industry. It comprises a detailed examination of the emerging trends and opportunities on a country-by-country basis. This country-specific analysis of the dynamics is projected to assist organizations in understanding the complex nature of the business.
The analysis contains key factors, potential challenges, and forecasts impacting the demand, production, and consumption of the product within each country. It aims to help companies make informed decisions and develop effective strategies customized to individual countries.
India is anticipated to dominate the country-wise growth during the forecast period with an estimated CAGR of 6.4%. France, Spain, and Italy are anticipated to follow behind to become the key countries with projected CAGRs of 6%, 5.8%, and 5.6%, respectively.
| Countries | CAGR 2024 to 2034 |
|---|---|
| India | 6.4% |
| France | 6% |
| Spain | 5.8% |
| Italy | 5.6% |
| Canada | 5.6% |
The off-road motorcycle market in India is projected to rise at a CAGR of 6.4% during the forecast period. The Government of India is actively promoting adventure tourism, including off-road motorcycle riding. Authorities are progressively investing in the infrastructure development of adventure parks and campsites, supporting the expansion of the market.
India-based motorcycle riders are participating in international off-road competitions, thereby raising awareness and interest in the sport. This exposure assists in improving the skills and capabilities of local riders. The country has a huge growing population of youngsters who are likely to engage in adventurous activities like off-road riding.
Rising disposable income of the population is making the purchase and maintenance of off-road motorcycles affordable. Manufacturers in India offer a wide range of cost-effective motorcycles, making them accessible to a large segment of the population.
France is anticipated to showcase a CAGR of 6% in the off-road motorcycle industry during the assessment period. The country has a rich outdoor culture. The high degree of tourism in France further bolsters growth in the country as these dirt bikes offer tourists an exhilarating way to explore diverse landscapes.
The country has a long history of motorcycle racing along with a passionate motorcycle culture. The tourism industry of France offers several customized off-road motorcycle tours. The well-maintained network of national trails and off-road routes in the country further facilitates growth. The development of dedicated adventure parks and riding areas in the country is also attracting enthusiasts.
The Mediterranean climate of Spain offers suitable conditions for year-round off-road riding. Diverse terrain of the country, including the rugged mountains, sandy deserts, lush forests, and coastal areas provides endless opportunities for off-road exploration and adventure.
Spain has a long-standing motorcycle culture with a history of successful motorcycle riders and teams in several international competitions. This cultural heritage of the country fosters a robust demand for motorcycles, especially off-road motorcycles.
The country’s thriving tourism industry attracts several tourists from across the globe. Many of these tourists engage in outdoor activities, including off-road riding, contributing to growth.
The section offers companies insightful data and analysis of the two leading segments. Segmentation of these categories helps businesses understand the dynamics of the business and invest in the beneficial zones.
Analysis of the growth assists organizations to gain a thorough understanding of the trends, opportunities, and challenges present in the industry. This examination is estimated to assist firms navigate the complex environment of the business world and make informed decisions.
Enduro bikes are projected to lead the type segment with a value share of 35% in 2024. In terms of engine capacity, the 251 to 500 cc segment is anticipated to lead with a value share of 35% in the same year.
| Segment | Enduro bikes (Type) |
|---|---|
| Value Share (2024) | 35% |
Enduro bikes are anticipated to lead the type segment with a value share of 35% in 2024. This growth is prominently attributed to their versatility to excel on various terrains and adaptability from technical riding to long-distance adventures. These bikes are suitable for exploring remote and challenging areas.
Their durability and ranges make them a preferred choice for bikers looking to commence on extended off-road journeys. The bike type has a popular sport named after it, Enduro racing. Such events further contribute to the growth of the segment while attracting a dedicated fan following.
| Segment | 251 to 500 CC (Engine Capacity) |
|---|---|
| Value Share (2024) | 35% |
The 251 to 500 cc engine capacity segment is estimated to attain a value share of 35% in 2034 in the global off-road motorcycle market. This particular engine capacity offers a great balance between power and fuel economy. The versatility of this engine capacity enables technical riding and long-distance adventures.
Bike models with this capacity usually have a low entry point, thereby making them suitable for a wide range of riding conditions. They are also cost-effective and do not require expensive maintenance compared to larger capacity models.
Several countries have regulations limiting engine capacities, thereby making models with 251 to 500 cc a popular choice for compliance. These engines also align with the current emission standards, making them sustainable.
Key players in the industry include Harley-Davidson, Inc., Yamaha Motor Co., Ltd., Ducati Motor Holding S.p.A., Honda Motor Co., Ltd., BMW AG, Suzuki Motor Corp., and Hero MotoCorp Ltd. The off-road motorcycle market is highly fragmented and is set to remain the same over the assessment period.
Manufacturers in the industry are focusing on the launch of new models to broaden their product portfolios. Several countries still have restrictions on the use of off-road motorcycles, thereby limiting their growth.
Businesses are working toward improving the capabilities of off-road motorcycles. They are increasingly focusing on bringing innovations in combustion technologies and powertrains and are developing cutting-edge suspension systems.
They are equipping these systems with adjustable compression dampening that can self-adjust with the speed of the dirt bike. Manufacturers are optimizing the tires of these motorcycles for seamless use in various terrains, surfaces, and conditions.
Industry Updates
In terms of motorcycle type, the industry is segregated into display motocross bikes, enduro bikes, trail motorcycles, and adventure bikes.
In terms of propulsion type, the industry is segregated gasoline-powered and electric-powered. Gasoline-powered can further be classified into below 150cc, 150cc - 250cc and above 250cc. Similarly electric-powered is segmented into below 4 kwh, 4 -8 kwh and above 8 kwh.
The industry is spread across North America, Latin America, Europe, East Asia, South Asia and Pacific, and the Middle East and Africa.
It is projected to reach USD 17,078.7 million in 2024.
It is estimated to reach USD 30,875.1 million by 2034.
It is referred to as any motorized two-wheeled motorcycle designed to be ridden in sand, mud, grass, gravel, or dirt.
Harley-Davidson, Inc., Yamaha Motor Co., Ltd., Ducati Motor Holding S.p.A., Honda Motor Co., Ltd., BMW AG, Suzuki Motor Corp., and Hero MotoCorp Ltd. are the key players.
It will likely surge at a CAGR of 6.1% through 2034.
Off-road motorcycles are lighter and narrower compared to road bikes.
India is anticipated to dominate with a CAGR of 6.4% during the forecast period.
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