Oceania Digital Textile Printer Market Outlook (2023 to 2033)

Recent market research reveals that the Oceania digital textile printer market is set to hit a valuation of USD 98.4 million in 2023. It is expected to further expand at a CAGR of 4.3% over the forecast period 2023 to 2033.

This would take the total market valuation to an estimated USD 150 million by 2033 end. Sales in the market from the top 5 companies combined are projected to hold approximately 30% - 35% of the market by the end of 2023.

Pressed digital textile printer is becoming increasingly popular. It is versatile, making it an excellent choice for packaging a wide range of products. Oceania is showing interesting trends for digital textile printers. It is anticipated to hold 3-4% within the global market.

Oceania digital textile printer industry is expected to experience a lucrative growth outlook during the forecast period. A new estimation predicts that Oceania digital textile printer sales will rise during 2023 to 2033 and is projected to generate an attractive incremental growth opportunity of USD 51.5 million.

The clothing sector plays a significant role in the region's economy. Digital textile printing technologies provide a more eco-friendly, flexible, and economical alternative to conventional printing methods.

The Oceania digital textile printer industry is being especially driven by the growing demand for sustainable and on-demand textile printing solutions in the apparel sector.

Due to the rising desire for distinctive and individualized items, the garment sector in Oceania is likewise undergoing a transition towards customization and personalization.

Without the requirement for large-scale production runs, digital textile printing enables small and medium-sized apparel producers to give their clients unique and customized products.

The manufacture of textiles and garments is being advanced by new technology and developments thanks to the Oceania clothing industry. The reason behind the growth is quicker turnaround times, less waste, and more design flexibility, digital textile printing technologies are quickly becoming a crucial part of the manufacturing process.

Attributes Key Insights
Oceania Digital Textile Printer Market Estimated Size (2023) USD 98.4 million
Projected Market Valuation (2033) USD 150.0 million
Value-based CAGR (2023 to 2033) 4.3%
Collective Value Share: Top 5 Countries (2023E) 30% - 35%

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2018 to 2022 Oceania Digital Printer Market Outlook Compared to Demand Forecast from 2023 to 2033

Oceania digital textile printer industry has anticipated a CAGR of 1.8% during the historic period with a market value of USD 95.1 million in 2022 from USD 89.5 million in 2018.

It is projected that, throughout the forecast period, the market will grow at an accelerated rate. This is due to the growing changes in design elements on textiles made possible by leveraging innovations in the digital textile printing market.

It is further anticipated that the increased use of textile printing in car interior décor and vehicle wrapping will accelerate demand for digital textile printing in the automotive sector.

The market has steadily witnessed a flurry of technological advancements in recent years. Innovations like hot melt printing for textile applications and 3D printing (additive manufacturing) would generate new potential for market growth.

Sustainability concerns have become a crucial determinant for policy decisions, as well as markets worldwide. Moves like reducing water wastage and chemical-free production procedures are the setting the precedent for industries to follow over the coming years.

Digital textile printing being highly environment-friendly when compared to conventional textile printing techniques is expected to remain a key factor contributing to its growth during 2023 to 2033.

Although not a critical concern, fluctuating raw material costs could slow down growth in the market. A few risks associated with digital printing inks might affect children and the elderly population. These could restrain market expansion

Key Trends Shaping the Market Listed by Future Market Insights (FMI)

  • Adoption of digital textile printing technology by traditional textile manufacturers is helping transform production process to become more efficient and cost-effective.
  • Advancements in inkjet printing technology and ink formulations are resulting in superior print quality, high speeds, and reduced costs.
  • Integration of Industry 4.0 technologies, such as automation and data analytics are being used to improve production efficiency and reduce wastage.
  • Rising demand for printed textiles in various applications, including fashion, home textiles, and sports apparel necessitate the requirement of advanced digital textile printers.
  • Growing adoption of cloud-based printing software solutions that enable remote printing and management are making it easier for businesses to operate with reduced production line lapses.
  • The increasing use of augmented reality (AR) and virtual reality (VR) technologies have helped enhance the customer experience by providing real-feel for textures, which is driving sales.
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Ismail Sutaria

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Key Factors Driving the Growth of Oceania Digital Textile Printer Market

Innovations in Fabric Printing Technology to Sustain Digital Textile Printer Sales

Businesses in this market are constantly looking to improve the technology they have at their disposal. Significant R&D investments have become a staple for key manufacturers to be able to diversify their product offerings on the global market.

The companies' main goals are to create printed fabrics using cutting-edge technology and obtain a competitive advantage. The technologies being invested in allow for durable products, and help create goods that have a wide range of applicability.

Printing with eco-solvent, UV, solvent, and aqueous inks has allowed printing operations to inch closer to benefitting the environment. New softwares and programs also offer the advantage of developing novel designs and a wide range of color combinations.

Such programs help improve sharpness and vibrancy of colored textures, which provide for highly visually appealing products. The drive in consumers towards aesthetic fabrics is a key factor expected to propel the Oceania digital printer market.

Eco-friendly Textile Printing Techniques to Present Significant Growth Opportunities for Manufacturers

Compared to conventional printing techniques, digital textile printing technology helps manufacture textiles with less waste, energy use, and chemical additions. Because of this, it is the perfect answer for textile producers who want to lessen their environmental effects and satisfy the rising demand for sustainable textiles.

Compared to conventional printing techniques, digital textile printing is more effective. It enables timely production, reduces waste, and removes the need for huge quantities of printed fabrics.

Digital printing techniques allow for quick turnaround times. This makes it a desirable choice for textile producers who want to boost productivity while lowering their environmental drain.

Digital textile printing technology has the potential to be more economical than conventional printing techniques, as well. It does away with the requirement for printing screens or plates, which can be expensive to make.

This technology enables production of a broad range of colors that match accurately and minimizes the need for color adjustments. Both of these developments significantly lower expenses.

Country-wise Insights

Will New Zealand Exhibit Steady Growth for Digital Textile Printers?

Widening Applications of Digital Textile Printing Will Help New Zealand Maintain Steady Growth

The 2020 Textile and Apparel Market Report for New Zealand, published by the USA Department of Commerce, reveals that demand for digital textile printers is rising there. The production process is becoming more effective and efficient, according to the report, as a result of breakthroughs in digital textile printing technology. This makes it more affordable for New Zealand's textile manufacturers, which are increasingly using digital textile printing as a primary production technique. Several businesses in New Zealand's robust and varied textile sector specialize in everything from high-end clothing to outdoor equipment. This sector is pushing demand for digital textile printing technology to improve productivity, save costs, and keep up with shifting consumer preferences.

Country Australia
Market Share (2023) 72.7%
Market Share (2033) 70.3%
BPS Analysis -240
Country New Zealand
Market Share (2023) 21.3%
Market Share (2033) 22.3%
BPS Analysis 100
Country Papua New Guinea
Market Share (2023) 3.8%
Market Share (2033) 4.8%
BPS Analysis 100
Country Fiji
Market Share (2023) 2.2%
Market Share (2033) 2.6%
BPS Analysis 40

What Factors Have Helped Australia Emerge as the Leader in Oceania Digital Textile Printers Market?

Massive Domestic Market for Sustainable Textiles has Helped Skyrocket Sales in Australia

Australia has a sizable market for digital textile printers, according to the International Trade Administration 2020 Textile and Apparel Market Report for the nation. Australia has a thriving textile sector with many manufacturers and designers who create a wide range of goods, from high-end clothing to sportswear and household goods. This sector is pushing demand for digital textile printing technology to improve productivity, save costs, and keep up with shifting consumer preferences. The Australian government has offered financial assistance for training programs, business partnerships, and research and development. The industry's expansion and innovation, notably the use of digital textile printing technologies, have been aided by this support.

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Category-wise Insights

What Factors Contribute to the Popularity of Direct to Fabric (DTF) Printers in the Oceania Digital Textile Printer Market?

Cost-effective and On-demand Printing Requirements to Popularize DTF Printers

Direct Fabric Printers (DTF) are likely to remain the majority shareholder in the market based on printer type. It is estimated to capture around 55.1% of the total Oceania digital textile printer industry by 2033-end.

DTF printers can create prints of exceptional quality that have fine details and brilliant colors. A long-lasting print that is resistant to fading and peeling is produced by the printing technique, which enables the ink to infiltrate the cloth deeply.

Cotton, polyester, silk, and many other types of materials can all be printed on with ease using DTF printers. Because of their adaptability, they are a preferred option for textile producers who need to produce a variety of items.

Compared to other types of digital textile printers, DTF printing is a reasonably quick procedure that produces prints of good quality. They are also highly simple to setup and operate. This helps DTF printers be readily available to a variety of textile manufacturers, including small and medium-sized businesses.

Why is Reactive Ink Highly Preferred by Manufacturers?

Demand for Eco-friendly Printing Solutions to Drive Growth for Reactive Inks

The reactive ink segment is anticipated to reach USD 63.9 Million by the end of 2033 and account for almost 42.6% of the end-use market. Reactive ink is renowned for generating prints of superior caliber that are also sturdy.

Reactive ink is also long-lasting, and provides brilliant colors and outstanding color fastness. Many natural fibers, such as cotton, linen, and silk, can be printed on with reactive ink.

Due to its adaptability, it is the perfect solution for textile producers who need to create a wide range of items. Reactive ink is a well-liked option for textile makers that want to lessen their environmental impact because it is water-based and eco-friendly.

The large color spectrum of reactive ink allows it to produce a variety of hues, including vivid and intense hues. It is also highly preferred for muted as well as pastel tones.

Competitive Landscape

The companies in the market of Oceania digital textile printers are concentrating on developing sustainable solutions and innovations. Concentrating their focus on building sustainable solutions in the textile printing market, product innovations, alongside acquisitions and mergers are key strategies adopted by the players to remain competitive.

Some of the market players featured in the report are HP Inc., Brother International Corporation, Seiko Epson Corporation, Konica Minolta, Inc., Colorjet Group, The M&R Companies, Mimaki Engineering Co., Ltd., Aeoon Technologies GmbH, HGS Machines, Ricoh Company, Ltd. and Electronics for Imaging, Inc., Kornit Digital.

A few recent developments:

  • In March 2023, HP Inc. launched the new HP Color LaserJet 4200/4300 and the HP Color LaserJet Enterprise 5000/6000 and X500/X600 printing solutions for businesses of all sizes.
  • In June 2022, Kodak launched fastest inkjet on the market with groundbreaking KODAK PROSPER 7000 Turbo Press.

Scope of Report

Attribute Details
Growth Rate CAGR of 4.3% from 2023 to 2033
Base Year for Estimation 2022
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in USD million, Volume in units and CAGR from 2023 to 2033
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered Printer Type, Ink, Printer Type (Size), Substrate, Sales Channel, End Use, Country
Key Countries Covered Australia, New Zealand
Key Companies Profiled Durst Phototechnik AG; HP Inc.; Brother International Corporation; Seiko Epson Corporation; Konica Minolta, Inc.; Colorjet Group; The M&R Companies; Mimaki Engineering Co., Ltd.; Aeoon Technologies GmbH; HGS Machines; Ricoh Company, Ltd; Electronics For Imaging, Inc.; Kornit Digital; Tex India Enterprises Pvt Ltd.; Chelsey Chelsey; SMR INDIA PVT. LTD.; DG Prints Fab.; SPGPrints; Arunam Digital Prints; ATPColor; Bordeaux Digital PrintInk Ltd.; Sawgrass Technologies; Jakob Müller Group; Eastman Kodak Company; Dover Corporation; J. Zimmer Maschinenbau GmbH

Oceania Digital Textile Printer market by Category

By Printer Type:

  • Direct to Garment (DTG) Printer
  • Direct to Fabric (DTF) Printer

By Substrate:

  • Cotton
  • Silk
  • Rayon
  • Linen
  • Polyester
  • Polyamide
  • Wool
  • Other Substrates

By Ink Type:

  • Reactive
  • Acid
  • Disperse
  • Pigment

By Printer Type (Size):

  • Industrial Printer
  • Desktop Printer

By Sales Channel:

  • Manufacturers (Direct Sales)
  • Distributors/ Suppliers
  • Retail
  • E-Commerce

By End Use:

  • Clothing & Apparels
    • T-shirts
    • Pants
    • Leggings
    • Caps
    • Sweatshirts
    • Hoodies
    • Shorts
    • Golf shirts
    • Others (Jackets, Tie, etc.)
  • Household
    • Bed Linens
    • Carpets & Curtains
    • Others (Napkins, Towel, etc.)
  • Technical Textiles
  • Others (Flags & Banners)

By Country:

  • Australia
  • New Zealand
  • Papua New Guinea
  • Fiji

Frequently Asked Questions

What is the Estimated Size of the Market by 2033?

This market is estimated to reach USD 150.0 million by 2033.

What is the Key Trend of the Market?

Rising demand for printed textiles in various applications is the key trend.

What is the Present Market Value?

The market is valued at USD 98.4 million in 2023.

Which is the Top Driver in the Market?

Innovations in fabric printing technology sustain digital textile printer sales.

How can New Zealand Exhibit Steady Growth in the Market?

Widening applications of digital textile printing helps to maintain steady growth.

Table of Content
	1. Executive Summary 
	2. Market Overview
	3. Key Market Trends
	4. Key Success Factors
	5. Market Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033
	6. Market - Pricing Analysis
	7. Market Demand (in Value or Size in USD million) Analysis 2018 to 2022 and Forecast, 2023 to 2033
	8. Market Background
	9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Printer Type
		9.1. Direct to Garment (DTG) Printer
		9.2. Direct to Fabric (DTF) Printer
	10. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Printer Type (Size)
		10.1. Industrial Printer
		10.2. Desktop Printer
	11. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Ink
		11.1. Reactive
		11.2. Acid
		11.3. Disperse
		11.4. Pigment
	12. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Substrate
		12.1. Cotton
		12.2. Silk
		12.3. Rayon
		12.4. Linen
		12.5. Polyester
		12.6. Polyamide
		12.7. Wool
		12.8. Other Substrates
	13. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End Use
		13.1. Clothing & Apparels
			13.1.1. T-shirts
			13.1.2. Pants
			13.1.3. Leggings
			13.1.4. Caps
			13.1.5. Sweatshirts
			13.1.6. Hoodies
			13.1.7. Shorts
			13.1.8. Golf shirts
			13.1.9. Others (Jackets, Tie, etc.)
		13.2. Household
			13.2.1. Bed Linens
			13.2.2. Carpets & Curtains
			13.2.3. Others (Napkins, Towel, etc.)
		13.3. Technical Textiles
	14. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
		14.1. Manufacturers (Direct Sales)
		14.2. Distributors/ Suppliers
		14.3. Retail
		14.4. E-Commerce
	15. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
		15.1. Australia
		15.2. New Zealand
		15.3. Papua New Guinea
		15.4. Fiji
	16. Country wise Market Analysis 2023 to 2033
	17. Market Structure Analysis
		17.1. Market Analysis by Tier of Companies
		17.2. Market Share Analysis of Top Players
		17.3. Market Presence Analysis / Intensity Mapping
	18. Competition Analysis
		18.1. Durst Phototechnik AG
		18.2. HP Inc.
		18.3. Brother International Corporation
		18.4. Seiko Epson Corporation
		18.5. Konica Minolta, Inc.
		18.6. Colorjet Group
		18.7. The M&R Companies
		18.8. Mimaki Engineering Co., Ltd.
		18.9. Aeoon Technologies GmbH
		18.10. HGS Machines
		18.11. Ricoh Company, Ltd.
		18.12. Electronics For Imaging, Inc.
		18.13. Kornit Digital
		18.14. Tex India Enterprises Pvt Ltd.
		18.15. Home Décor Studio
		18.16. Chelsey Chelsey
		18.17. SMR INDIA PVT. LTD.
		18.18. DG Prints Fab.
		18.19. SPGPrints
		18.20. Arunam Digital Prints
		18.21. Sandaw Digitex
		18.22. ATPColor
		18.23. Bordeaux Digital PrintInk Ltd.
		18.24. Sawgrass Technologies
		18.25. Jakob Müller Group
		18.26. Eastman Kodak Company
		18.27. Dover Corporation
		18.28. J. Zimmer Maschinenbau GmbH
	19. Assumptions and Acronyms Used
	20. Research Methodology
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