The global oat protein market is expected to reach a market valuation of USD 51 Million by the year 2022, accelerating with a CAGR of 4.4% by 2022 to 2032, to reach a value of USD 75.8 Million by 2032. As per FMI, the Indian oat proteins market is expected to account for USD 8.67 Million in 2022 which is approximately 17% of the global oat protein market.
| Attribute | Details |
|---|---|
| Oat Protein Market Size (2022E) | USD 51 Million |
| Oat Protein Market Projected Size (2032F) | USD 75.8 Million |
| Value CAGR (2022 to 2032) | 4.4% CAGR |
| Top 3 Countries Market Share | 32% |
Organic Acid Market accounted for 10% of the total Specialty Chemical Market globally in 2022 and is expected to rise due to consumer inclination towards healthy lifestyle and availability of healthy alternatives in market.
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Oat proteins are essential for structural (muscle and bone strengthen) and functioning (neuro-transmission circulation) processes in human body. Branched chained amino acids stimulate and support muscle protein synthesis a process that is essential for growth and repair of muscles at all ages. According to WHO the average protein requirement of an adult is 105mg nitrogen per kg daily.
Different sources of dietary energy are animal proteins, plants pulses, nuts and oilseeds. Even though the consumption of proteins has increased in developed countries. The quality of protein is low and is lacking in amino acids. Manufacturers that focus on maintaining quality of products by emphasizing raw material, manufacturing processes, Product packaging and labelling are expected to generate profits in long run.
Oat protein market grew at a CAGR of 3.7% between 2017 and 2021. The period marked a shift in consumer preference from synthetic additives to natural additives
Population is rising at an alarming rate, number of people above the age of 65 is expected to pick in following years. As older people have higher protein requirements to recover from illness, minimize age-related muscle loss the demand for oat protein is expected to surge. In young adults, oat proteins can help to maintain skeletal muscle mass and avoid type 2 diabetes heart-related ailments. Obesity which is a major health concern can also be controlled by nigh quality protein intake. High protein diets help to preserve lean body mass and maintain body weight.
Oats is a whole-grain cereal that is a rich source of fibre and has high content of vitamins minerals and anti-oxidants. Intake of oats helps to regulate blood sugar cholesterol levels as a result it has gained eminence as a health food. Wide endues application of oat in food and beverage industry to make granola, muesli and bread are expected to increase the demand for oat proteins.
Increase in consumer intake of nutritious protein-rich food daily to boost body immunity body is expected to push the demand for oat protein further. Many consumers are incorporating vegan and plant-based lifestyles to control the risk of hypertension diabetes and obesity. As people emphasize exercising daily consumption of health supplements rich in oat protein to develop resistance against foreign pathogen increases is expected to surge. Manufacturers are focusing on developing different variants to fulfil produce expectations of a wider consumer base.
Rising demand for nutritious beverages containing vitamin minerals, proteins, omega 3 is expected to impact the demand for oat proteins. Consumers are on lookout for clean products that do not contain any chemical additives. Consumer inclination towards organic products is rising as it does not cause allergies or side effects due to long term consumption of product.
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Oat protein has widespread end-use across various industries like cosmetics, healthcare, pharmaceutical which is expected to foster its market growth in key countries like USA and Canada. Easy availability of different oat protein products specific to consumer taste and preference is expected to propel the demand for oat protein market globally. Consumers are concerned about their health and are willing to spend on protein-rich supplements and ready to eat nutrition products which are expected to boost the sale of oat-protein products.
These products are ready to consume, convenient to carry and have good shelf life. As per FMI, the USA oat protein market is expected to reach a value of about USD 9.3 Million in 2022 which is approximately 24% of the global oat protein market.
Asia Pacific is expected to generate many opportunities for oat protein market during the assessment year. Consumer awareness regarding benefits of including oats in daily food consumption is expected to impact the demand for oat protein products. Entry of foreign brands offering diversified oat protein products in countries like India and China are expected to push the demand further.
Urbanites in India are turning towards veganism and are ready to splurge on vegan–friendly products due to their long term benefits to health. As per FMI, the Indian oat proteins market is expected to account for USD 8.67 Million in 2022 which is approximately 17% of the global oat protein market.
Europe accounted for major share in the global oat protein market. Growing food and beverage industry in countries like Italy, France is expected to push the demand for oat proteins globally. Cosmetic industry is incorporating use of oat protein markets in many formulations which is a boosting oat protein market. Rise in consumer awareness regarding benefits of protein intake and availability of different protein-based products locally is expected to further push the demand for protein-based products.
Food account for 55% of the total oat protein market. This industry is expected to impact sale of organic acid during the assessment due to rising preference of consumers towards chemical-free additives
Oat proteins help in digestion, increase satiety and avoid overeating. Including oat-proteins in daily eatables helps to balance cholesterol levels, control blood sugar level. Increase in demand for plant-based products that offer multiple health benefits is expected to propel the demand for oats protein even further. Manufacturers are focusing on developing variants that are specific to different taste pallets.
From 2022 to 2023, the online distribution channel is predicted to grow at a rate of 5% percent. And account for 60% sales. Key players collaborated with multiple online marketplaces such as Amazon and Flipcart to offer doorstep delivery to customers. These portals were one-stop solutions for customers, offering multiple brands of oat-protein products.
Consumers had access to different discount offers, price ranges to choose from. Brands benefited from interacting with consumers and convincing them to buy products. Ease of purchasing products at a single click generated more sales for oat-protein based products. As a result, online sales channel is expected to have contributed maximum revenue to packaged food market during assessment year.
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Oat Protein manufacturers are emphasizing new product development and expanding their market through mergers and acquisitions. Key players are developing new infrastructure and launching new products to stand out among competition.
| Attribute | Details |
|---|---|
| Forecast Period | 2022 to 2032 |
| Historical Data Available for | 2017 to 2021 |
| Market Analysis | USD Million for Value and Million. Sq. M. for Volume |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; and the Middle East & Africa |
| Key Countries Covered | USA, Brazil, Mexico, Germany, UK, China, India, Japan, Australia, and GCC Countries |
| Key Segments Covered | Form, Application and Region |
| Key Companies Profiled | Lonza Group; Givaudan S.A.; Oy Karl Fazer Ab; Harke group; Lantmannen; Provital Group; Croda International Plc; Oat Tech, Inc. |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The Global Market is estimated to be worth over USD 51 Million by 2022.
The Market is forecasted to surpass USD 78.5 Million by the end of 2032.
Between 2017 and 2021, the Market grew at a 3.7% CAGR.
The demand for oat protein market is expected to grow at 4.4% CAGR between 2022 and 2032.
The North American oat protein market will grow at 4.9% CAGR between 2022 and 2032.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032 5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Form 5.1. Isolates 5.2. Concentrates 6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Application 6.1. Food 6.2. Beverages 6.3. Personal Care/Cosmetics 6.4. Other Applications 7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Sales Channel 7.1. Offline Sales Channel 7.1.1. Supermarkets/Hypermarkets 7.1.2. Departmental Stores 7.1.3. Convenience Stores 7.1.4. Other Sales Channel 7.2. Online Sales Channel 7.2.1. Company Website 7.2.2. E-Commerce Platform 8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region 8.1. North America 8.2. Latin America 8.3. Europe 8.4. East Asia 8.5. South Asia 8.6. Oceania 8.7. MEA 9. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 10. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 11. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 12. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 13. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 14. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 15. MEA Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 16. Key Countries Market Analysis 17. Market Structure Analysis 18. Competition Analysis 18.1. Lonza Group 18.2. Givaudan S.A. 18.3. Oy Karl Fazer Ab 18.4. Harke Group 18.5. Lantmannen 18.6. Provital Group 18.7. Croda International Plc 18.8. Oat Tech, Inc. 18.9. Others on Additional Request 19. Assumptions & Acronyms Used 20. Research Methodology
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Oat Protein Market
