The global oat milk market is set to enjoy a valuation of USD 1,544.3 million in 2023. From 2023 to 2033, global oat milk sales are projected to soar at an impressive CAGR of 13.7%. By 2033, the worldwide oat milk industry valuation is expected to reach USD 5,631.4 million.
Key Trends Listed by Future Market Insights (FMI):
As veganism gains popularity, more and more consumers are showing an inclination towards consuming plant-based products due to their various advantages.
Plant-based milk such as oat milk and almond milks are taking over the food sector by storm. They are becoming the talk of the town due to their healthy nutritional profile.
A milk substitute or plant-based milk manufactured from whole oat grains by extracting the plant’s substance with the use of water is referred to as oat milk. It can be used as an alternative to dairy milk in cooking and baking along with other plant-based milk.
Oat milk is gaining popularity as a dairy-milk alternative for custom coffees among baristas. Its application area is increasing which in turn is expected to create revenue generation opportunities for oat milk manufacturers.
Oat milk is commercially prepared by milling, separating bran, adding ingredients such as salt, sugar, flavors, calcium, and so on, and finally swabbing and packing the final product. Certain manufacturers heat treat oat milk, such as UHT or pasteurization, to extend the product's shelf life.
Oat milk is currently used in different applications in the food and beverage sector including the preparation of ice creams, yogurt, baked goods, and chocolate. It has a creamy texture and mildly sweet flavor which makes it a suitable substitute for dairy milk in different recipes.
According to the Plant Based Food Association’s latest report, plant-based milk sales grew at over 4% in 2021 and represented a USD 2.6 billion category in the plant-based foods sector. Among various plant-based milk types, almond milk remains the top selling type, accounting for 59% share of the total category.
On the other hand, oat milk has become the second-leading segment, growing over 44 times in the past three years. Increasing popularity of oat milk due to its high nutritional profile will play a key role in boosting the global market.
One glass of oat milk contains about 36% of the recommended daily calcium dosage which has made it an excellent source of calcium for consumers who are lactose intolerant. It is also the most sustainable option among dairy milk and other plant-based milk. Shifting to oat milk is estimated to reduce carbon footprint by 70%.
The increase in popularity of plant-based diets has made oat milk a great product in mainstream cafes and food outlets. It has a mild flavor that does not dominate the flavor or aroma of the coffee. Also, it has a similar texture to that of dairy milk and is comparatively sweeter than other available plant-based milk.
Rapid shift towards milk substitutes of plant-based milk due to rising prevalence of lactose intolerance is another key factor expected to uplift oat milk demand globally.
Humans have traditionally consumed plant milk for hundreds of years. However, rising incidence of lactose intolerance and milk allergies has put plant-based milk products such as oat milk into the spotlight.
As per the World Allergy Organization (WAO), about 2.5% of newborns are diagnosed as allergic to cow’s milk during the first years of life. This in turn is prompting people to opt for milk alternatives such as oat milk which will boost the global market through 2033.
Dairy alternatives such as oat milk offer better nutrition profiles and reduce the risk of various lifestyle diseases such as diabetes and obesity. They are usually fortified with added nutrients such as extra protein, calcium, and vitamins to ensure that the micronutrients stay evenly suspended.
Innovation within the dairy alternative category is rife. Manufacturers of oat milk are continuously introducing new plant-based dairy alternatives that cannot be easily differentiated from cow's milk in terms of taste and nutritional value. This will help them to increase their sales.
| Attributes | Key Insights |
|---|---|
| Estimated Global Oat Milk Market Size (2023E) | USD 1,544.3 million |
| Projected Market Value (2033F) | USD 5,631.4 million |
| Value-based CAGR (2023 to 2033) | 13.7% |
| Top 3 Countries’ Value | USD 2855.12 million |
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| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2021 (A) | 9.8% |
| Jul to Dec (H2), 2021 (A) | 10.4% |
| Jan to Jun (H1), 2022 Projected (P) | 10.0% |
| Jan to Jun (H1), 2022 Outlook (O) | 9.7% |
| Jul to Dec (H2), 2022 Outlook (O) | 11.0% |
| Jul to Dec (H2), 2022 Projected (P) | 10.7% |
| Jan to Jun (H1), 2023 Projected (P) | 13.3% |
| BPS Change: H1, 2022 (O) to H1, 2022 (P) | 30 |
| BPS Change: H1, 2022 (O) to H1, 2021 (A) | -10 |
| BPS Change: H2, 2022 (O) to H2, 2022 (P) | -30 |
| BPS Change: H2, 2022 (O) to H2, 2022 (A) | 60 |
According to Future Market Insights (FMI), global sales of oat milk increased at a CAGR of 10.4% between 2018 and 2022. Looking forward, the global market for oat milk is expected to thrive at a 13.7% CAGR over the next ten years.
Oat milk has become an increasingly common alternative as more people shift to vegan and vegetarian diets or seek dairy substitutes due to lactose sensitivity or other dietary concerns. Its mild flavor and creamy texture make it a flexible choice for a variety of uses, including coffee, tea, smoothies, and baking.
Consumer health consciousness has also contributed to oat milk's growing acceptance. Oat milk is considered a more nutritious & healthy substitute for cow's milk because of its lower fat and cholesterol content and presence of various essential nutrients.
Oat milk is high in vitamins and minerals, such as calcium and vitamin D, which makes it nutritionally similar to dairy milk. It is becoming an ideal option for people with allergies, dairy intolerances, or those who follow plant-based or vegan diets.
Oats are rich in beta-glucan, a form of fiber that has been demonstrated to lower LDL (bad) cholesterol. In those with type 2 diabetes, eating oats reduces blood cholesterol, as well as after-meal blood glucose and insulin, a hormone that regulates the amount of glucose in the blood.
Several flavor profiles and offerings from oat milk companies, such as chocolate, mango, orange, and coffee, among others, provide consumers with alternatives to choose from.
Emerging countries such as China, Germany, the United Kingdom, and India are the most attractive countries for oat milk manufacturers. With the growing trend among young consumers and athletes to go vegan, demand for oat milk and other drinks is expected to increase considerably in the coming years.
Oat milk is considered to be the most sustainable and environmentally friendly of all the mainstream plant-based milk. Companies claim that switching from cow’s milk to oat milk can save up to 73 percent of carbon dioxide emissions.
Principal Consultant
| Region | North America |
|---|---|
| Country | United States |
| CAGR | 6.1% |
| BPS Analysis | 120 |
| Market Value (2033) | USD 1272.70 million |
| Region | Europe |
|---|---|
| Country | Germany |
| CAGR | 4.2% |
| BPS Analysis | -120 |
| Market Value (2033) | USD 715.19 million |
| Region | Europe |
|---|---|
| Country | United Kingdom |
| CAGR | 3.9% |
| BPS Analysis | -90 |
| Market Value (2033) | USD 636.35 million |
| Region | Asia Pacific |
|---|---|
| Country | China |
| CAGR | 5.1% |
| BPS Analysis | 110 |
| Market Value (2033) | USD 867.24 million |
| Region | Asia Pacific |
|---|---|
| Country | India |
| CAGR | 4.7% |
| BPS Analysis | 140 |
| Market Value (2033) | USD 653.24 million |
| Region | Asia Pacific |
|---|---|
| Country | Japan |
| CAGR | 5.6% |
| BPS Analysis | 70 |
| Market Value (2033) | USD 580.03 million |
Rising Demand for Plant-based Alternatives & Sustainability Concerns Pushing Germany Market
According to Future Market Insights (FMI), the German oat milk industry is poised to exhibit a CAGR of 4.2% during the assessment period. By 2033, Germany market size is expected to reach USD 715.13 million.
Germany has been at the forefront of the plant-based movement, with a considerable and growing vegan, vegetarian, and dairy substitute community. The country includes a great vegan and vegetarian population.
There is also an increasing number of flexitarians who limit their consumption of meat and dairy across Germany. This demand for plant-based goods is the reason why the German oat milk market is booming. Oat milk accounts for 60% of the total plant milk market in Germany.
Consumers are becoming more conscious of their health and the impact of their actions on the environment. This is the reason why they are now shifting to oat milk.
The fact that the production of oat milk results in lower levels of carbon emissions than other products is another key factor fueling its popularity. Though oats require more farmland than almond milk, they use less water.
Consumers across Germany are becoming aware of the sustainable benefits of oat milk. Oat milk is a more environmentally-friendly dairy alternative when the ingredients are sourced and produced locally.
Rising sustainability concerns and growing number of people following a vegan diet have helped oat milk become more popular. About 2.6 million people stated that they were vegan in a 2020 survey, double the number four years prior.
In 2022, when inflation was touching the sky, oat milk was cheaper than animal-derived milk. As a result, its sales rose at a healthy pace and the trend is expected to continue through 2033.
German consumers embrace transparency and prefer clear-label claims that are free of artificial additives, preservatives, and genetically modified organisms. Thus, there is an increasing demand for organic oat milk alternatives that are manufactured from sustainably cultivated oats and are free of synthetic additives.
Shift Towards Dairy Substitutes & Ongoing Marketing Campaigns Fueling Oat Milk Demand in the United States
As per Future Market Insights (FMI), the United States oat milk market is expected to reach a valuation of around USD 1,272.60 million by 2033. It is likely to hold a prominent value share of 22.6% in the North American market.
People in the United States are shifting towards plant-based diets and dairy substitutes due to vegan, vegetarian, and flexitarian lifestyles. The availability of plant-based options in restaurants and grocery shops is helping veganism to grow throughout the United States.
Various eateries and food chains include vegan options in their menus. About 5% of Americans are vegetarians, and 3% are vegan. In 2012, only 2% of Americans were vegan, which shows that the vegan population is increasing. This in turn is creating a favorable environment for the growth of the oat milk industry.
Consumers concerned about their health are searching for superior dairy milk substitutes. Oat milk has various nutritional advantages to cow's milk, including lower fat level, no cholesterol, and higher fiber content.
The oat milk market is characterized by ongoing innovation and diversification. To appeal to diverse taste preferences, manufacturers are producing flavored oat milk options such as chocolate, vanilla, and strawberry.
Oat milk is now used as an ingredient in preparation of dairy-free goods such as yogurts, ice creams, and creamers, which is increasing its market penetration.
In 2020, plant-based milk represented 15% of the total dollar sales of retail milk in the developed market of the United States. Influencers and celebrities promoting oat milk on social media have helped to enhance its visibility and popularity.
Endorsements, recipes, and lifestyle content featuring oat milk have captured the interest of consumers, particularly younger groups. This in turn is making the United States a hotbed for oat milk manufacturers.
Rising Trend of Veganism to Boost India Oat Milk Industry
Oat milk demand in India is anticipated to rise at a steady CAGR of 4.7% during the forecast period from 2023 to 2033. By the end of 2033, India is likely to hold a share of 11.6% in the South Asia market.
Growing trend of veganism and rising adoption of plant-based diets are key factors boosting oat milk sales in India.
Similarly, rising lactose intolerance cases, concerns about animal welfare, and increasing emphasis on personal health will boost India market
Indian consumers are becoming more health-conscious, leading to a shift in dietary preferences. About 24% of the Indian population is vegan as 574 million Indians follow a meat-free diet.
Indian consumers of plant-based dairy (90% of them) tend to pay attention to the labeling on the products when shopping for both plant-based and animal-derived dairy products. They pay attention to nutrition facts, protein content, and the ingredient list of plant-based products.
Plant-based milk is consumed for unique reasons like sustainability and also as an alternative for those with lactose intolerance & allergies. Though animal-derived dairy products are still preferred more compared to plant-based dairy products based on versatility and price, plant-based milk is considered new/trendy/modern bought for distinct reasons by Indian consumers.
Several ongoing trends have also captured the Indian market like concern for nature and climate, more conscious consumption of healthier food, and awareness of the need to consume health supplements replacing animal-origin products.
Urbanization and the influence of Western cultures are also contributing to the increasing demand for oat milk in India. As people become more exposed to global food trends and health-conscious lifestyles, they are exploring dairy alternatives such as oat milk as a part of their modern and cosmopolitan choices.
Demand in the Market to Remain High for Regular/Full Fat Oat Milk
According to Future Market Insights (FMI), demand is likely to remain high for regular fat oat milk globally. This is due to rising end user preference for this product type on account of its various attractive features.
The full-fat/regular oat milk segment is expected to hold a 71.3% value share by 2033. It is likely to reach a market valuation of USD 4015.19 million by the end of 2033.
Full-fat oat milk is extracted from oats that keep the oat's natural fat as it is, whereas reduced-fat or low-fat oat milk has a portion of the oat fat removed. The actual fat percentage is different among brands; however, it is normally between 3% and 4%.
Full-fat oat milk has a creamier texture than low-fat or skim oat milk. It gives a velvety mouthfeel which improves the whole sensory experience due to the higher fat content. This makes it more similar to typical dairy milk.
Nowadays regular oat milk has become an attractive choice for coffee, tea, and other applications that require a thick texture due to its creaminess.
Full-fat oat milk is made of unsaturated fats which include monounsaturated and polyunsaturated fats that are healthier compared to saturated fats found in animal sources. A trace of dietary fiber, protein, vitamins, and minerals which is naturally found in oats is also found in full-fat oat milk.
Due to its creamier consistency, full-fat oat milk is preferred in culinary applications. It is widely used in cooking, baking, and food preparation as it can simulate the texture and flavor of dairy cream or milk in various dishes.
The versatility of oat milk has expanded its market presence and increased its use among professional chefs and home cooks alike. Baristas like the creamy texture and foaming capabilities of full-fat oat milk. It has thus become a favored choice for latte art and specialty coffee beverages.
Rising Consumer Preference for Clean Labels Products Fueling Natural Oat Milk Demand
The natural oat milk segment is expected to hold a 58.8% value share during the forecast period. The target segment is likely to reach a market value of USD 3311.26 million by the end of 2033.
Natural oat milk is prepared using oats and water where there are no artificial flavors, sweeteners, or additives. The main goal of natural oat milk is to provide consumers with a pure and simple alternative to dairy milk, with a neutral flavor that allows the natural flavors of oats to come through.
Nowadays health-conscious individuals are trying to reduce their sugar intake and consume more nutritious, unprocessed foods. This growing emphasis on healthy living consciousness has made natural oat milk more popular as it provides essential nutrients without any unnecessary additives and preservatives which are usually found in flavored oat milk.
Individuals having specific dietary requirements or allergies have difficulties getting suitable flavored oat milk options. As a result, natural oat milk is their preferred source of calcium and vitamin B.
The growing popularity of plant-based diets and an effort to reduce the planet's environmental effects will further fuel demand for natural oat milk.
Natural oat milk helps people to customize their beverages to their preferences. Individuals can now customize different flavors by starting with a plain, unsweetened base and adding their own flavors, sweeteners, or spices.
People who want to customize the flavor profile and sweetness level of their oat milk beverages are discovering this aspect of personalization highly attractive.
Longer Shelf Life, Convenience, and Ease of Storage Making Shelf-stable Oat Milk Popular
The shelf-stable oat milk segment is forecast to hold around 62.4% value share by 2033. Accordingly, it is anticipated to reach a market valuation of USD 3513.99 million by the end of 2033.
Shelf-stable oat milk is oat milk that has been processed and packaged in a manner that it can be stored at room temperature without refrigeration until opened. The good thing about shelf-stable oat milk is that it does not need to be refrigerated until it is opened which makes it easier to store and transport.
It is stored at ambient temperature, saving important refrigerator space and making it easy to stock in pantries or on store shelves. Customers who have limited refrigerator space or who want to maintain a backup supply of oat milk on board are going to appreciate this convenience.
Shelf-stable oat milk has a longer shelf life compared to refrigerated oat milk. It is usually pasteurized at higher temperatures and packed in aseptic cartons or bottles to retain quality and extend shelf life without the need for refrigeration.
Shelf-stable oat milk is preferred by consumers because it reduces the risk of deterioration and loss, especially if they consume oat milk regularly or in small quantities. The processing methods utilized for shelf-stable oat milk result in a slightly different flavor profile and texture compared to the refrigerated type.
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Leading oat milk manufacturers are constantly launching a new range of products to meet consumer demand for healthy plant-based beverages. They are employing special techniques to enhance mouthfeel and nutritional value of oat milk.
Companies are also using strategies such as partnerships, mergers, advertisements, acquisitions, distribution agreements, collaborations, and celebrity endorsements to gain a competitive edge in the market.
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| Attribute | Details |
|---|---|
| Estimated Market Value in 2023 | USD 1,544.3 million |
| Projected Value in 2033 | USD 5,631.4 million |
| Anticipated Growth Rate (2023 to 2033) | 13.7% CAGR |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | Volume (MT) and Value (USD Million) |
| Key Regions Covered | Latin America; North America; Europe; South Asia; East Asia; Oceania; and Middle East & Africa |
| Key Countries Covered | Canada, United States, Mexico, Brazil, Chile, Peru, Argentina, Germany, France, Italy, Spain, United Kingdom, Netherlands, Belgium, Nordic, Russia, Poland, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Singapore, Australia, New Zealand, GCC Countries, South Africa, Central Africa, and others |
| Key Market Segments Covered | Product Type, Flavor, Format, and Region |
| Key Companies Profiled | Oatly Group AB; Nestle SA; Lam Soon; Alpro; Califia Farms; PureHarvest; Chobani; F&N Life; Donene SA; Urban Platter; Earth's Own; Sanitarium |
This market is estimated to reach USD 5,631.4 million by 2033.
North America dominates the global market.
Oat milk demand in India is anticipated to rise at a CAGR of 4.7% from 2023 to 2033.
Rising oat flour drink used as a traditional oatmeal alternative is the top trend.
The United States is projected to emerge as a lucrative market.
1. Executive Summary 2. Market Overview 3. Market Dynamics 4. Value Chain Analysis 5. Global - Pricing Analysis 6. Global Market Size Value (USD Million) and Volume (MT) Analysis 2018 to 2022 and Forecast, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 7.1. Regular / Full fat 7.2. Reduced fat 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Flavor 8.1. Natural 8.2. Flavored 8.2.1. Fruit 8.2.2. Chocolate 8.2.3. Vanilla 8.2.4. Others 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Format 9.1. Shelf-stable 9.2. Refrigerated 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Region 10.1. North America 10.2. Latin America 10.3. Europe 10.4. East Asia 10.5. South Asia 10.6. Oceania 10.7. Middle East & Africa 11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033 12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033 13. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033 14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033 15. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033 16. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033 17. Middle East & Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033 18. Country-level Market Analysis, 2023 19. Market Structure Analysis 20. Competition Analysis 20.1. Oatly Group AB 20.2. Nestle SA 20.3. Lam Soon 20.4. Alpro 20.5. Califia Farms 20.6. PureHarvest 20.7. Chobani 20.8. F&N Life 20.9. Donene SA 20.10. Urban Platter 20.11. Earth's Own 20.12. Sanitarium 20.13. Other Players (On Additional Requests) 21. Assumptions and Acronyms Used 22. Research Methodology
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