In the recent edition of the oat drink market report, Future Market Insights (FMI) finds growth prospects to go as high as 7.5% from 2024 to 2034. With the emergence of health-conscious consumers, key oat drink manufacturers are investing in the development of gluten-free products. Going by this pattern, demand could expand and equate to a market valuation of USD 1,684.5 million by 2034. Sales of oat drinks hold a current valuation of USD 799.4 million in 2024.
| Attributes | Key Insights |
|---|---|
| Expected Oat Drink Market Size in 2024 | USD 799.4 million |
| Forecast Market Value in 2034 | USD 1,684.5 million |
| Value-based CAGR (2024 to 2034) | 7.5% |
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The booming e-commerce industry has made oat drinks more accessible to several consumers in different parts of the globe. Adoption of innovative marketing strategies by companies producing and distributing oat-based drinks is contributing to organic oat milk market growth.
Healthy eating is specifically trending in the Middle East, leading to massive growth of the market in the region. While crowd favorites such as almond, soy, and coconut have been around on the market for several years, oat drinks have gone mainstream only recently.
Oat-based drinks currently hold a tiny percentage of the overall plant-based drink market. However, its penetration is increasing rapidly. This is due to several factors, such as creative marketing tactics pursued by companies such as Oatly AB.
Key companies are directly targeting cafés as part of their product launch strategy. The unique texture and thickness of drinks containing oats also make them a tasty and healthy alternative to animal-based drinks such as regular milk.
Europe is currently the most prominent market and will continue to be lucrative, exhibiting high demand. With rising trend among the youth and athletes turning toward veganism, demand for plant-based drinks is rising considerably.
Using oats in coffee-based drinks is particularly popular and accounts for the majority of the flavored drink segment. Also, people suffering from animal dairy allergies are a target segment for plant-based drinks.
The global oat drink market displayed robust growth from 2019 to 2023. Several factors influenced this growth. Reputed drink-based product manufacturers entered the market during this period.
Rising demand for drinks that are healthy and nutritious helped push market growth. Emergence of label-based products such as non-GMO & allergen-free also augmented sales. Consumer shift toward organic beverages contributed to growth of the overnight oats drink market.
Oat-based drinks are likely to continue to expand in terms of popularity among millennial consumers. Increased investment in research & development to improve the taste and texture of the drinks is predicted to propel sales of oat-based protein shakes. Introduction of new and attractive beverage flavors is another crucial factor augmenting demand.
Principal Consultant
The boom of oat beverages is unprecedented. One of the most significant factors propelling the market is the rising shift toward sustainable products. Modern consumers are looking at themselves as social and environmental guardians.
They are constantly seeking deeper connections with the environment. Hence, they are expecting the same characteristics in brands manufacturing the products they purchase on a regular basis. The high sustainability factor of oats is pushing consumers toward overnight oat drinks.
The table below showcases the CAGRs of several countries present in the oat drink market. India, China, and the United States are estimated to exhibit CAGRs of 9.2%, 8.7%, and 8.4%, respectively.
| Countries | Value CAGR (2024 to 2034) |
|---|---|
| United States | 8.4% |
| Brazil | 6.1% |
| Germany | 8.3% |
| China | 8.7% |
| India | 9.2% |
The United States will likely expand at a CAGR of 8.4% through 2034 and reach USD 321.9 million in the same year. The country is set to hold a prominent share of 23.9% by 2034.
Increasing focus on innovation is pushing the priorities of oatmeal drink vendors operating in the United States. Constant innovations are likely to help the country in maintaining its top position. Mastery over several supply chain issues that come with a market prone to variable production has also been a key factor in the success of leading players in the United States.
China’s massive middle-class population with a considerable disposable income will make it a crucial consumer in the market, with a share of 7.3% by 2034. Rising awareness of the delightful taste and texture of whole oat milk is set to push sales. This awareness of plant-based drinks among the masses might lead to a robust CAGR of 8.7% till 2034, helping China reach a market valuation of USD 114.1 million by 2034.
Germany is estimated to overtake the United Kingdom as a key country in Europe’s oat drink market by holding a share of 5.8% by 2034. With a considerable CAGR of 8.3% in the forecast period, Germany will reach an oat powder drink market valuation of USD 79.1 million by 2034.
A massive shift of the population in Germany toward vegetarianism and veganism is likely to propel demand. Increased preference for organic products has also led to strong growth in Germany.
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In the table below, CAGRs of the top segments in the oat avoine drink industry are provided to help clients find the best investment area. By product type, the regular/full-fat segment is anticipated to witness a 7.2% CAGR through 2034. In terms of flavor, the natural/unflavored segment is set to expand at a 6.9% CAGR from 2024 to 2034. Based on end-use applications, the retail sales segment will likely showcase a 7.4% CAGR through 2034.
| Segment | CAGR (2024 to 2034) |
|---|---|
| Regular/Full-fat (Product Type) | 7.2% |
| Natural/Unflavored (Flavor) | 6.9% |
| Retail Sales (End-use Application) | 7.4% |
| Conventional (Nature) | 7.5% |
| Refrigerated (Format) | 7.3% |
In the end-use application segment, retail sales are set to register a CAGR of 7.4% for the forecast period. Retail sales channels are likely to offer consumers fewer shipping issues compared to online channels. Many times, supply chain disruptions lead to delayed product delivery.
Key players also have to deal with complex databases, lost packages, wrong customer addresses, and complicated tracking details. To prevent such issues, they are more likely to sell their products across retail outlets where consumers can be physically present to check the products and make purchase decisions.
By format, the refrigerated segment will likely dominate the global oat drink market with a CAGR of 7.3% from 2024 to 2034. Companies are striving to come up with organic oat drinks in the market that do not contain any chemicals or preservatives. Such drinkable oats have a relatively less shelf life compared to the ones infused with preservatives. Hence, they are launching refrigerated drinks that would help to keep their shelf life stable.
Competition is fierce as key oat-based drink companies are looking to increase their footing in the market by offering innovative drinks. Manufacturers and suppliers focus on meeting consumer needs for taste as well as affordable pricing. Mergers, acquisitions, and partnerships are common strategies in the landscape.
For instance
The oat drink market is projected to surge at a CAGR of 7.5% through 2034.
By 2034, the oat drink market is projected to be worth USD 1,684.5 million.
Increasing shift toward organic products and innovative marketing strategies.
Europe is set to generate the highest oat drink market share by 2034.
Regular/full-fat oat drink is set to be highly preferred.
Cereal Base Ceba AB, Pacific Foods of Oregon LLC, and Elmhurst Milked Direct LLC.
Oat drink is made of water and rolled oats.
Oat milk is consumed as a cereal drink and is higher in carbohydrates than oat drinks.
Oat milk has more fiber than cow’s milk, which makes it beneficial for consumers.
1. Executive Summary 1.1. Global Market Outlook 1.2. Segmental Share Analysis 1.3. Dynamics Snapshot 1.4. Wheel of Fortune 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition 3. Market Dynamics 3.1. Drivers 3.1.1. Supply Side Drivers 3.1.2. Demand Side drivers 3.1.3. Economic Side Drivers 3.2. Restraints 3.3. Opportunity 3.4. Market trends by Region 3.5. Forecast Factors - Relevance & Impact 3.6. Regulations and Policies 4. Global Market - Pricing Analysis 4.1. Price Point Assessment by Region 4.1.1. Manufacturer Level Pricing 4.1.2. Distributor Level Pricing 4.2. Price Point Assessment by Product Type 4.3. Price Forecast till 2034 5. Value Chain Analysis 5.1. Operating margins at each node of supply chain 5.2. List of Active Market Participants 6. Global Market Size in Value (US$ million) and Volume (MT) Analysis 2019 to 2023 and Forecast, 2024 to 2034 6.1. Historical Market Size in Value (US$ million) and Volume (MT) Analysis, 2019 to 2023 6.2. Current and Future Market Size in Value (US$ million) and Volume (MT) Analysis, 2024 to 2034 6.2.1. Y-o-Y Growth Trend Analysis 6.2.2. Absolute $ Opportunity Analysis 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Product Type 7.1. Introduction / Key Findings 7.2. Historical Market Size in Value (US$ million) and Volume (MT) Analysis by Product Type, 2019 to 2023 7.3. Current and Future Market Size in Value (US$ million) and Volume (MT) Analysis and Forecast by Product Type, 2024 to 2034 7.3.1. Regular/Full Fat 7.3.2. Reduced Fat 7.4. Market Attractiveness Analysis by Product Type 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Flavor 8.1. Introduction / Key Findings 8.2. Historical Market Size in Value (US$ million) and Volume (MT) Analysis by Flavor, 2019 to 2023 8.3. Current and Future Market Size in Value (US$ million) and Volume (MT) Analysis and Forecast by Flavor, 2024 to 2034 8.3.1. Natural/Unflavored 8.3.2. Flavored 8.3.3. Vanilla 8.3.4. Chocolate 8.3.5. Coffee 8.3.6. Mocha 8.3.7. Mint 8.3.8. Fruit-flavored 8.3.9. Other Flavors 8.4. Market Attractiveness Analysis by Flavor 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by End Use Application 9.1. Introduction / Key Findings 9.2. Historical Market Size in Value (US$ million) and Volume (MT) Analysis by End Use Application, 2019 to 2023 9.3. Current and Future Market Size in Value (US$ million) and Volume (MT) Analysis and Forecast by End Use Application, 2024 to 2034 9.3.1. Food Services 9.3.2. Cafes 9.3.3. Quick-service Restaurants 9.3.4. Full-service Restaurants 9.3.5. Retail Sales 9.3.6. Hypermarkets/Supermarkets 9.3.7. Convenience Store 9.3.8. Mass Grocery Retailers 9.3.9. Food & Drink Specialty Store 9.3.10. Online Retailing 9.4. Market Attractiveness Analysis by End Use Application 10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Nature 10.1. Introduction / Key Findings 10.2. Historical Market Size in Value (US$ million) and Volume (MT) Analysis by Nature, 2019 to 2023 10.3. Current and Future Market Size in Value (US$ million) and Volume (MT) Analysis and Forecast by Nature, 2024 to 2034 10.3.1. Organic 10.3.2. Conventional 10.4. Market Attractiveness Analysis by Nature 11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Format 11.1. Introduction / Key Findings 11.2. Historical Market Size in Value (US$ million) and Volume (MT) Analysis by Format, 2019 to 2023 11.3. Current and Future Market Size in Value (US$ million) and Volume (MT) Analysis and Forecast by Format, 2024 to 2034 11.3.1. Shelf-stable 11.3.2. Refrigerated 11.4. Market Attractiveness Analysis by Format 12. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region 12.1. Introduction 12.2. Historical Market Size in Value (US$ million) and Volume (MT) Analysis by Region, 2019 to 2023 12.3. Current Market Size in Value (US$ million) and Volume (MT) Analysis and Forecast by Region, 2024 to 2034 12.3.1. North America 12.3.2. Latin America 12.3.3. Europe 12.3.4. East Asia 12.3.5. South Asia 12.3.6. Oceania 12.3.7. Middle East & Africa 12.4. Market Attractiveness Analysis by Region 13. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034 13.1. Introduction 13.2. Historical Market Size (US$ million) and Volume(MT) Trend Analysis by Market Taxonomy, 2019 to 2023 13.3. Market Size (US$ million) and Volume(MT) Forecast by Market Taxonomy, 2024 to 2034 13.3.1. by Country 13.3.1.1. United States 13.3.1.2. Canada 13.3.2. by Product Type 13.3.3. by Flavor 13.3.4. by End Use Application 13.3.5. by Nature 13.3.6. by Format 13.4. Market Attractiveness Analysis 13.4.1. by Country 13.4.2. by Product Type 13.4.3. by Flavor 13.4.4. by End Use Application 13.4.5. by Nature 13.4.6. by Format 13.5. Key takeaways 14. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034 14.1. Introduction 14.2. Historical Market Size (US$ million) and Volume(MT) Trend Analysis by Market Taxonomy, 2019 to 2023 14.3. Market Size (US$ million) and Volume (MT) Forecast by Market Taxonomy, 2024 to 2034 14.3.1. by Country 14.3.1.1. Brazil 14.3.1.2. Mexico 14.3.1.3. Argentina 14.3.1.4. Rest of Latin America 14.3.2. by Product Type 14.3.3. by Flavor 14.3.4. by End Use Application 14.3.5. by Nature 14.3.6. by Format 14.4. Market Attractiveness Analysis 14.4.1. by Country 14.4.2. by Product Type 14.4.3. by Flavor 14.4.4. by End Use Application 14.4.5. by Nature 14.4.6. by Format 14.5. Key takeaways 15. Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034 15.1. Introduction 15.2. Historical Market Size (US$ million) and Volume(MT) Trend Analysis by Market Taxonomy, 2019 to 2023 15.3. Market Size (US$ million) and Volume(MT) Forecast by Market Taxonomy, 2024 to 2034 15.3.1. by Country 15.3.1.1. Germany 15.3.1.2. United Kingdom 15.3.1.3. France 15.3.1.4. Italy 15.3.1.5. Spain 15.3.1.6. BENELUX 15.3.1.7. Nordic 15.3.1.8. Russia 15.3.1.9. Poland 15.3.1.10. Rest of Europe 15.3.2. by Product Type 15.3.3. by Flavor 15.3.4. by End Use Application 15.3.5. by Nature 15.3.6. by Format 15.4. Market Attractiveness Analysis 15.4.1. by Country 15.4.2. by Product Type 15.4.3. by Flavor 15.4.4. by End Use Application 15.4.5. by Nature 15.4.6. by Format 15.5. Key takeaways 16. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034 16.1. Introduction 16.2. Historical Market Size (US$ million) and Volume(MT) Trend Analysis by Market Taxonomy, 2019 to 2023 16.3. Market Size (US$ million) and Volume(MT) Forecast by Market Taxonomy, 2024 to 2034 16.3.1. by Country 16.3.1.1. China 16.3.1.2. Japan 16.3.1.3. South Korea 16.3.2. by Product Type 16.3.3. by Flavor 16.3.4. by End Use Application 16.3.5. by Nature 16.3.6. by Format 16.4. Market Attractiveness Analysis 16.4.1. by Country 16.4.2. by Product Type 16.4.3. by Flavor 16.4.4. by End Use Application 16.4.5. by Nature 16.4.6. by Format 16.5. Key takeaways 17. South Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034 17.1. Introduction 17.2. Historical Market Size (US$ million) and Volume (MT) Trend Analysis by Market Taxonomy, 2019 to 2023 17.3. Market Size (US$ million) and Volume(MT) Forecast by Market Taxonomy, 2024 to 2034 17.3.1. by Country 17.3.1.1. India 17.3.1.2. Thailand 17.3.1.3. Malaysia 17.3.1.4. Indonesia 17.3.1.5. Vietnam 17.3.1.6. Philippines 17.3.1.7. Singapore 17.3.1.8. Rest of South Asia 17.3.2. by Product Type 17.3.3. by Flavor 17.3.4. by End Use Application 17.3.5. by Nature 17.3.6. by Format 17.4. Market Attractiveness Analysis 17.4.1. by Country 17.4.2. by Product Type 17.4.3. by Flavor 17.4.4. by End Use Application 17.4.5. by Nature 17.4.6. by Format 17.5. Key takeaways 18. Oceania Market Analysis 2019 to 2023 and Forecast 2024 to 2034 18.1. Introduction 18.2. Historical Market Size (US$ million) and Volume(MT) Trend Analysis by Market Taxonomy, 2019 to 2023 18.3. Market Size (US$ million) and Volume(MT) Forecast by Market Taxonomy, 2024 to 2034 18.3.1. by Country 18.3.1.1. Australia 18.3.1.2. New Zealand 18.3.2. by Product Type 18.3.3. by Flavor 18.3.4. by End Use Application 18.3.5. by Nature 18.3.6. by Format 18.4. Market Attractiveness Analysis 18.4.1. by Country 18.4.2. by Product Type 18.4.3. by Flavor 18.4.4. by End Use Application 18.4.5. by Nature by Format 18.5. Key takeaways 19. Middle East & Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034 19.1. Introduction 19.2. Historical Market Size (US$ million) and Volume(MT) Trend Analysis by Market Taxonomy, 2019 to 2023 19.3. Market Size (US$ million) and Volume(MT) Forecast by Market Taxonomy, 2024 to 2034 19.3.1. by Country 19.3.1.1. GCC Countries 19.3.1.2. Turkiye 19.3.1.3. Egypt 19.3.1.4. South Africa 19.3.1.5. Rest of Middle East & Africa 19.3.2. by Product Type 19.3.3. by Flavor 19.3.4. by End Use Application 19.3.5. by Nature 19.3.6. by Format 19.4. Market Attractiveness Analysis 19.4.1. by Country 19.4.2. by Product Type 19.4.3. by Flavor 19.4.4. by End Use Application 19.4.5. by Nature 19.4.6. by Format 19.5. Key takeaways 20. Country-level Market Analysis, 2023 20.1. United States Market Analysis 20.1.1. by Product Type 20.1.2. by Flavor 20.1.3. by End Use Application 20.1.4. by Nature 20.1.5. by Format 20.2. Canada Market Analysis 20.2.1. by Product Type 20.2.2. by Flavor 20.2.3. by End Use Application 20.2.4. by Nature 20.2.5. by Format 20.3. Brazil Market Analysis 20.3.1. by Product Type 20.3.2. by Flavor 20.3.3. by End Use Application 20.3.4. by Nature 20.3.5. by Format 20.4. Mexico Market Analysis 20.4.1. by Product Type 20.4.2. by Flavor 20.4.3. by End Use Application 20.4.4. by Nature 20.4.5. by Format 20.5. Argentina Market Analysis 20.5.1. by Product Type 20.5.2. by Flavor 20.5.3. by End Use Application 20.5.4. by Nature 20.5.5. by Format 20.6. Germany Market Analysis 20.6.1. by Product Type 20.6.2. by Flavor 20.6.3. by End Use Application 20.6.4. by Nature 20.6.5. by Format 20.7. United Kingdom Market Analysis 20.7.1. by Product Type 20.7.2. by Flavor 20.7.3. by End Use Application 20.7.4. by Nature 20.7.5. by Format 20.8. France Market Analysis 20.8.1. by Product Type 20.8.2. by Flavor 20.8.3. by End Use Application 20.8.4. by Nature 20.8.5. by Format 20.9. Italy Market Analysis 20.9.1. by Product Type 20.9.2. by Flavor 20.9.3. by End Use Application 20.9.4. by Nature 20.9.5. by Format 20.10. Spain Market Analysis 20.10.1. by Product Type 20.10.2. by Flavor 20.10.3. by End Use Application 20.10.4. by Nature 20.10.5. by Format 20.11. BENELUX Market Analysis 20.11.1. by Product Type 20.11.2. by Flavor 20.11.3. by End Use Application 20.11.4. by Nature 20.11.5. by Format 20.12. Nordic Market Analysis 20.12.1. by Product Type 20.12.2. by Flavor 20.12.3. by End Use Application 20.12.4. by Nature 20.12.5. by Format 20.13. Russia Region Market Analysis 20.13.1. by Product Type 20.13.2. by Flavor 20.13.3. by End Use Application 20.13.4. by Nature 20.13.5. by Format 20.14. Poland Market Analysis 20.14.1. by Product Type 20.14.2. by Flavor 20.14.3. by End Use Application 20.14.4. by Nature 20.14.5. by Format 20.15. China Market Analysis 20.15.1. by Product Type 20.15.2. by Flavor 20.15.3. by End Use Application 20.15.4. by Nature 20.15.5. by Format 20.16. Japan Market Analysis 20.16.1. by Product Type 20.16.2. by Flavor 20.16.3. by End Use Application 20.16.4. by Nature 20.16.5. by Format 20.17. South Korea Market Analysis 20.17.1. by Product Type 20.17.2. by Flavor 20.17.3. by End Use Application 20.17.4. by Nature 20.17.5. by Format 20.18. India Market Analysis 20.18.1. by Product Type 20.18.2. by Flavor 20.18.3. by End Use Application 20.18.4. by Nature 20.18.5. by Format 20.19. Thailand Market Analysis 20.19.1. by Product Type 20.19.2. by Flavor 20.19.3. by End Use Application 20.19.4. by Nature 20.19.5. by Format 20.20. Malaysia Market Analysis 20.20.1. by Product Type 20.20.2. by Flavor 20.20.3. by End Use Application 20.20.4. by Nature 20.20.5. by Format 20.21. Indonesia Market Analysis 20.21.1. by Product Type 20.21.2. by Flavor 20.21.3. by End Use Application 20.21.4. by Nature 20.21.5. by Format 20.22. Vietnam Market Analysis 20.22.1. by Product Type 20.22.2. by Flavor 20.22.3. by End Use Application 20.22.4. by Nature 20.22.5. by Format 20.23. Philippines Market Analysis 20.23.1. by Product Type 20.23.2. by Flavor 20.23.3. by End Use Application 20.23.4. by Nature 20.23.5. by Format 20.24. Singapore Market Analysis 20.24.1. by Product Type 20.24.2. by Flavor 20.24.3. by End Use Application 20.24.4. by Nature 20.24.5. by Format 20.25. Australia Market Analysis 20.25.1. by Product Type 20.25.2. by Flavor 20.25.3. by End Use Application 20.25.4. by Nature 20.25.5. by Format 20.26. New Zealand Market Analysis 20.26.1. by Product Type 20.26.2. by Flavor 20.26.3. by End Use Application 20.26.4. by Nature 20.26.5. by Format 20.27. GCC Countries Market Analysis 20.27.1. by Product Type 20.27.2. by Flavor 20.27.3. by End Use Application 20.27.4. by Nature 20.27.5. by Format 20.28. Turkey Market Analysis 20.28.1. by Product Type 20.28.2. by Flavor 20.28.3. by End Use Application 20.28.4. by Nature 20.28.5. by Format 20.29. Egypt Market Analysis 20.29.1. by Product Type 20.29.2. by Flavor 20.29.3. by End Use Application 20.29.4. by Nature 20.29.5. by Format 20.30. South Africa Market Analysis 20.30.1. by Product Type 20.30.2. by Flavor 20.30.3. by End Use Application 20.30.4. by Nature 20.30.5. by Format 21. Market Structure Analysis 21.1. Global Market Competition - a Dashboard View 21.2. Industry Structure Analysis 21.2.1. % tier 1 Market players 21.2.2. % tier 2 Market players 21.2.3. % tier 3 Market players 21.3. Global Market Company Share Analysis 21.3.1. For Tier 1 Market Players, 2023 21.3.2. Company Market Share Analysis of Top 5 Players, by Region 21.4. Key Participants Market Presence (Intensity Mapping) by Region 22. Competition Analysis 22.1. Competition Dashboard 22.2. Competition Benchmarking 22.3. Competition Deep Dive 22.3.1. Cereal Base Ceba AB 22.3.1.1. Source Portfolio 22.3.1.2. Source Claim 22.3.1.3. Revenue by Market Segments (Source/Channel/Region) 22.3.1.4. Sales Footprint 22.3.1.5. Strategy Overview 22.3.1.5.1. Marketing Strategy 22.3.1.5.2. Source Strategy 22.3.1.5.3. Channel Strategy 22.3.1.6. SWOT Analysis 22.3.2. Pacific Foods of Oregon LLC 22.3.3. Elmhurst Milked Direct LLC 22.3.4. Danone S.A. 22.3.5. Lima Food SRL 22.3.6. Oatworks 22.3.7. The Hain Celestial Inc. 22.3.8. Abafoods s.r.l. 22.3.9. Kaslink Foods Oy 22.3.10. Rude Health 22.3.11. Valsoia S.p.A. 22.3.12. Earth’s Own Food Company Others (on additional request) 23. Assumptions and Acronyms 24. Research Methodology
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Oat Drink Market
