In the recent edition of the oat drink market report, Future Market Insights (FMI) finds growth prospects to go as high as 7.5% from 2024 to 2034. With the emergence of health-conscious consumers, key oat drink manufacturers are investing in the development of gluten-free products. Going by this pattern, demand could expand and equate to a market valuation of USD 1,684.5 million by 2034. Sales of oat drinks hold a current valuation of USD 799.4 million in 2024.
| Attributes | Key Insights |
|---|---|
| Expected Oat Drink Market Size in 2024 | USD 799.4 million |
| Forecast Market Value in 2034 | USD 1,684.5 million |
| Value-based CAGR (2024 to 2034) | 7.5% |
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The booming e-commerce industry has made oat drinks more accessible to several consumers in different parts of the globe. Adoption of innovative marketing strategies by companies producing and distributing oat-based drinks is contributing to organic oat milk market growth.
Healthy eating is specifically trending in the Middle East, leading to massive growth of the market in the region. While crowd favorites such as almond, soy, and coconut have been around on the market for several years, oat drinks have gone mainstream only recently.
Oat-based drinks currently hold a tiny percentage of the overall plant-based drink market. However, its penetration is increasing rapidly. This is due to several factors, such as creative marketing tactics pursued by companies such as Oatly AB.
Key companies are directly targeting cafés as part of their product launch strategy. The unique texture and thickness of drinks containing oats also make them a tasty and healthy alternative to animal-based drinks such as regular milk.
Europe is currently the most prominent market and will continue to be lucrative, exhibiting high demand. With rising trend among the youth and athletes turning toward veganism, demand for plant-based drinks is rising considerably.
Using oats in coffee-based drinks is particularly popular and accounts for the majority of the flavored drink segment. Also, people suffering from animal dairy allergies are a target segment for plant-based drinks.
The global oat drink market displayed robust growth from 2019 to 2023. Several factors influenced this growth. Reputed drink-based product manufacturers entered the market during this period.
Rising demand for drinks that are healthy and nutritious helped push market growth. Emergence of label-based products such as non-GMO & allergen-free also augmented sales. Consumer shift toward organic beverages contributed to growth of the overnight oats drink market.
Oat-based drinks are likely to continue to expand in terms of popularity among millennial consumers. Increased investment in research & development to improve the taste and texture of the drinks is predicted to propel sales of oat-based protein shakes. Introduction of new and attractive beverage flavors is another crucial factor augmenting demand.
Principal Consultant
The boom of oat beverages is unprecedented. One of the most significant factors propelling the market is the rising shift toward sustainable products. Modern consumers are looking at themselves as social and environmental guardians.
They are constantly seeking deeper connections with the environment. Hence, they are expecting the same characteristics in brands manufacturing the products they purchase on a regular basis. The high sustainability factor of oats is pushing consumers toward overnight oat drinks.
The table below showcases the CAGRs of several countries present in the oat drink market. India, China, and the United States are estimated to exhibit CAGRs of 9.2%, 8.7%, and 8.4%, respectively.
| Countries | Value CAGR (2024 to 2034) |
|---|---|
| United States | 8.4% |
| Brazil | 6.1% |
| Germany | 8.3% |
| China | 8.7% |
| India | 9.2% |
The United States will likely expand at a CAGR of 8.4% through 2034 and reach USD 321.9 million in the same year. The country is set to hold a prominent share of 23.9% by 2034.
Increasing focus on innovation is pushing the priorities of oatmeal drink vendors operating in the United States. Constant innovations are likely to help the country in maintaining its top position. Mastery over several supply chain issues that come with a market prone to variable production has also been a key factor in the success of leading players in the United States.
China’s massive middle-class population with a considerable disposable income will make it a crucial consumer in the market, with a share of 7.3% by 2034. Rising awareness of the delightful taste and texture of whole oat milk is set to push sales. This awareness of plant-based drinks among the masses might lead to a robust CAGR of 8.7% till 2034, helping China reach a market valuation of USD 114.1 million by 2034.
Germany is estimated to overtake the United Kingdom as a key country in Europe’s oat drink market by holding a share of 5.8% by 2034. With a considerable CAGR of 8.3% in the forecast period, Germany will reach an oat powder drink market valuation of USD 79.1 million by 2034.
A massive shift of the population in Germany toward vegetarianism and veganism is likely to propel demand. Increased preference for organic products has also led to strong growth in Germany.
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In the table below, CAGRs of the top segments in the oat avoine drink industry are provided to help clients find the best investment area. By product type, the regular/full-fat segment is anticipated to witness a 7.2% CAGR through 2034. In terms of flavor, the natural/unflavored segment is set to expand at a 6.9% CAGR from 2024 to 2034. Based on end-use applications, the retail sales segment will likely showcase a 7.4% CAGR through 2034.
| Segment | CAGR (2024 to 2034) |
|---|---|
| Regular/Full-fat (Product Type) | 7.2% |
| Natural/Unflavored (Flavor) | 6.9% |
| Retail Sales (End-use Application) | 7.4% |
| Conventional (Nature) | 7.5% |
| Refrigerated (Format) | 7.3% |
In the end-use application segment, retail sales are set to register a CAGR of 7.4% for the forecast period. Retail sales channels are likely to offer consumers fewer shipping issues compared to online channels. Many times, supply chain disruptions lead to delayed product delivery.
Key players also have to deal with complex databases, lost packages, wrong customer addresses, and complicated tracking details. To prevent such issues, they are more likely to sell their products across retail outlets where consumers can be physically present to check the products and make purchase decisions.
By format, the refrigerated segment will likely dominate the global oat drink market with a CAGR of 7.3% from 2024 to 2034. Companies are striving to come up with organic oat drinks in the market that do not contain any chemicals or preservatives. Such drinkable oats have a relatively less shelf life compared to the ones infused with preservatives. Hence, they are launching refrigerated drinks that would help to keep their shelf life stable.
Competition is fierce as key oat-based drink companies are looking to increase their footing in the market by offering innovative drinks. Manufacturers and suppliers focus on meeting consumer needs for taste as well as affordable pricing. Mergers, acquisitions, and partnerships are common strategies in the landscape.
For instance
The oat drink market is projected to surge at a CAGR of 7.5% through 2034.
By 2034, the oat drink market is projected to be worth USD 1,684.5 million.
Increasing shift toward organic products and innovative marketing strategies.
Europe is set to generate the highest oat drink market share by 2034.
Regular/full-fat oat drink is set to be highly preferred.
Cereal Base Ceba AB, Pacific Foods of Oregon LLC, and Elmhurst Milked Direct LLC.
Oat drink is made of water and rolled oats.
Oat milk is consumed as a cereal drink and is higher in carbohydrates than oat drinks.
Oat milk has more fiber than cow’s milk, which makes it beneficial for consumers.
1. Executive Summary
1.1. Global Market Outlook
1.2. Segmental Share Analysis
1.3. Dynamics Snapshot
1.4. Wheel of Fortune
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition
3. Market Dynamics
3.1. Drivers
3.1.1. Supply Side Drivers
3.1.2. Demand Side drivers
3.1.3. Economic Side Drivers
3.2. Restraints
3.3. Opportunity
3.4. Market trends by Region
3.5. Forecast Factors - Relevance & Impact
3.6. Regulations and Policies
4. Global Market - Pricing Analysis
4.1. Price Point Assessment by Region
4.1.1. Manufacturer Level Pricing
4.1.2. Distributor Level Pricing
4.2. Price Point Assessment by Product Type
4.3. Price Forecast till 2034
5. Value Chain Analysis
5.1. Operating margins at each node of supply chain
5.2. List of Active Market Participants
6. Global Market Size in Value (US$ million) and Volume (MT) Analysis 2019 to 2023 and Forecast, 2024 to 2034
6.1. Historical Market Size in Value (US$ million) and Volume (MT) Analysis, 2019 to 2023
6.2. Current and Future Market Size in Value (US$ million) and Volume (MT) Analysis, 2024 to 2034
6.2.1. Y-o-Y Growth Trend Analysis
6.2.2. Absolute $ Opportunity Analysis
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Product Type
7.1. Introduction / Key Findings
7.2. Historical Market Size in Value (US$ million) and Volume (MT) Analysis by Product Type, 2019 to 2023
7.3. Current and Future Market Size in Value (US$ million) and Volume (MT) Analysis and Forecast by Product Type, 2024 to 2034
7.3.1. Regular/Full Fat
7.3.2. Reduced Fat
7.4. Market Attractiveness Analysis by Product Type
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Flavor
8.1. Introduction / Key Findings
8.2. Historical Market Size in Value (US$ million) and Volume (MT) Analysis by Flavor, 2019 to 2023
8.3. Current and Future Market Size in Value (US$ million) and Volume (MT) Analysis and Forecast by Flavor, 2024 to 2034
8.3.1. Natural/Unflavored
8.3.2. Flavored
8.3.3. Vanilla
8.3.4. Chocolate
8.3.5. Coffee
8.3.6. Mocha
8.3.7. Mint
8.3.8. Fruit-flavored
8.3.9. Other Flavors
8.4. Market Attractiveness Analysis by Flavor
9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by End Use Application
9.1. Introduction / Key Findings
9.2. Historical Market Size in Value (US$ million) and Volume (MT) Analysis by End Use Application, 2019 to 2023
9.3. Current and Future Market Size in Value (US$ million) and Volume (MT) Analysis and Forecast by End Use Application, 2024 to 2034
9.3.1. Food Services
9.3.2. Cafes
9.3.3. Quick-service Restaurants
9.3.4. Full-service Restaurants
9.3.5. Retail Sales
9.3.6. Hypermarkets/Supermarkets
9.3.7. Convenience Store
9.3.8. Mass Grocery Retailers
9.3.9. Food & Drink Specialty Store
9.3.10. Online Retailing
9.4. Market Attractiveness Analysis by End Use Application
10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Nature
10.1. Introduction / Key Findings
10.2. Historical Market Size in Value (US$ million) and Volume (MT) Analysis by Nature, 2019 to 2023
10.3. Current and Future Market Size in Value (US$ million) and Volume (MT) Analysis and Forecast by Nature, 2024 to 2034
10.3.1. Organic
10.3.2. Conventional
10.4. Market Attractiveness Analysis by Nature
11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Format
11.1. Introduction / Key Findings
11.2. Historical Market Size in Value (US$ million) and Volume (MT) Analysis by Format, 2019 to 2023
11.3. Current and Future Market Size in Value (US$ million) and Volume (MT) Analysis and Forecast by Format, 2024 to 2034
11.3.1. Shelf-stable
11.3.2. Refrigerated
11.4. Market Attractiveness Analysis by Format
12. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region
12.1. Introduction
12.2. Historical Market Size in Value (US$ million) and Volume (MT) Analysis by Region, 2019 to 2023
12.3. Current Market Size in Value (US$ million) and Volume (MT) Analysis and Forecast by Region, 2024 to 2034
12.3.1. North America
12.3.2. Latin America
12.3.3. Europe
12.3.4. East Asia
12.3.5. South Asia
12.3.6. Oceania
12.3.7. Middle East & Africa
12.4. Market Attractiveness Analysis by Region
13. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034
13.1. Introduction
13.2. Historical Market Size (US$ million) and Volume(MT) Trend Analysis by Market Taxonomy, 2019 to 2023
13.3. Market Size (US$ million) and Volume(MT) Forecast by Market Taxonomy, 2024 to 2034
13.3.1. by Country
13.3.1.1. United States
13.3.1.2. Canada
13.3.2. by Product Type
13.3.3. by Flavor
13.3.4. by End Use Application
13.3.5. by Nature
13.3.6. by Format
13.4. Market Attractiveness Analysis
13.4.1. by Country
13.4.2. by Product Type
13.4.3. by Flavor
13.4.4. by End Use Application
13.4.5. by Nature
13.4.6. by Format
13.5. Key takeaways
14. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034
14.1. Introduction
14.2. Historical Market Size (US$ million) and Volume(MT) Trend Analysis by Market Taxonomy, 2019 to 2023
14.3. Market Size (US$ million) and Volume (MT) Forecast by Market Taxonomy, 2024 to 2034
14.3.1. by Country
14.3.1.1. Brazil
14.3.1.2. Mexico
14.3.1.3. Argentina
14.3.1.4. Rest of Latin America
14.3.2. by Product Type
14.3.3. by Flavor
14.3.4. by End Use Application
14.3.5. by Nature
14.3.6. by Format
14.4. Market Attractiveness Analysis
14.4.1. by Country
14.4.2. by Product Type
14.4.3. by Flavor
14.4.4. by End Use Application
14.4.5. by Nature
14.4.6. by Format
14.5. Key takeaways
15. Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034
15.1. Introduction
15.2. Historical Market Size (US$ million) and Volume(MT) Trend Analysis by Market Taxonomy, 2019 to 2023
15.3. Market Size (US$ million) and Volume(MT) Forecast by Market Taxonomy, 2024 to 2034
15.3.1. by Country
15.3.1.1. Germany
15.3.1.2. United Kingdom
15.3.1.3. France
15.3.1.4. Italy
15.3.1.5. Spain
15.3.1.6. BENELUX
15.3.1.7. Nordic
15.3.1.8. Russia
15.3.1.9. Poland
15.3.1.10. Rest of Europe
15.3.2. by Product Type
15.3.3. by Flavor
15.3.4. by End Use Application
15.3.5. by Nature
15.3.6. by Format
15.4. Market Attractiveness Analysis
15.4.1. by Country
15.4.2. by Product Type
15.4.3. by Flavor
15.4.4. by End Use Application
15.4.5. by Nature
15.4.6. by Format
15.5. Key takeaways
16. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034
16.1. Introduction
16.2. Historical Market Size (US$ million) and Volume(MT) Trend Analysis by Market Taxonomy, 2019 to 2023
16.3. Market Size (US$ million) and Volume(MT) Forecast by Market Taxonomy, 2024 to 2034
16.3.1. by Country
16.3.1.1. China
16.3.1.2. Japan
16.3.1.3. South Korea
16.3.2. by Product Type
16.3.3. by Flavor
16.3.4. by End Use Application
16.3.5. by Nature
16.3.6. by Format
16.4. Market Attractiveness Analysis
16.4.1. by Country
16.4.2. by Product Type
16.4.3. by Flavor
16.4.4. by End Use Application
16.4.5. by Nature
16.4.6. by Format
16.5. Key takeaways
17. South Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034
17.1. Introduction
17.2. Historical Market Size (US$ million) and Volume (MT) Trend Analysis by Market Taxonomy, 2019 to 2023
17.3. Market Size (US$ million) and Volume(MT) Forecast by Market Taxonomy, 2024 to 2034
17.3.1. by Country
17.3.1.1. India
17.3.1.2. Thailand
17.3.1.3. Malaysia
17.3.1.4. Indonesia
17.3.1.5. Vietnam
17.3.1.6. Philippines
17.3.1.7. Singapore
17.3.1.8. Rest of South Asia
17.3.2. by Product Type
17.3.3. by Flavor
17.3.4. by End Use Application
17.3.5. by Nature
17.3.6. by Format
17.4. Market Attractiveness Analysis
17.4.1. by Country
17.4.2. by Product Type
17.4.3. by Flavor
17.4.4. by End Use Application
17.4.5. by Nature
17.4.6. by Format
17.5. Key takeaways
18. Oceania Market Analysis 2019 to 2023 and Forecast 2024 to 2034
18.1. Introduction
18.2. Historical Market Size (US$ million) and Volume(MT) Trend Analysis by Market Taxonomy, 2019 to 2023
18.3. Market Size (US$ million) and Volume(MT) Forecast by Market Taxonomy, 2024 to 2034
18.3.1. by Country
18.3.1.1. Australia
18.3.1.2. New Zealand
18.3.2. by Product Type
18.3.3. by Flavor
18.3.4. by End Use Application
18.3.5. by Nature
18.3.6. by Format
18.4. Market Attractiveness Analysis
18.4.1. by Country
18.4.2. by Product Type
18.4.3. by Flavor
18.4.4. by End Use Application
18.4.5. by Nature by Format
18.5. Key takeaways
19. Middle East & Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034
19.1. Introduction
19.2. Historical Market Size (US$ million) and Volume(MT) Trend Analysis by Market Taxonomy, 2019 to 2023
19.3. Market Size (US$ million) and Volume(MT) Forecast by Market Taxonomy, 2024 to 2034
19.3.1. by Country
19.3.1.1. GCC Countries
19.3.1.2. Turkiye
19.3.1.3. Egypt
19.3.1.4. South Africa
19.3.1.5. Rest of Middle East & Africa
19.3.2. by Product Type
19.3.3. by Flavor
19.3.4. by End Use Application
19.3.5. by Nature
19.3.6. by Format
19.4. Market Attractiveness Analysis
19.4.1. by Country
19.4.2. by Product Type
19.4.3. by Flavor
19.4.4. by End Use Application
19.4.5. by Nature
19.4.6. by Format
19.5. Key takeaways
20. Country-level Market Analysis, 2023
20.1. United States Market Analysis
20.1.1. by Product Type
20.1.2. by Flavor
20.1.3. by End Use Application
20.1.4. by Nature
20.1.5. by Format
20.2. Canada Market Analysis
20.2.1. by Product Type
20.2.2. by Flavor
20.2.3. by End Use Application
20.2.4. by Nature
20.2.5. by Format
20.3. Brazil Market Analysis
20.3.1. by Product Type
20.3.2. by Flavor
20.3.3. by End Use Application
20.3.4. by Nature
20.3.5. by Format
20.4. Mexico Market Analysis
20.4.1. by Product Type
20.4.2. by Flavor
20.4.3. by End Use Application
20.4.4. by Nature
20.4.5. by Format
20.5. Argentina Market Analysis
20.5.1. by Product Type
20.5.2. by Flavor
20.5.3. by End Use Application
20.5.4. by Nature
20.5.5. by Format
20.6. Germany Market Analysis
20.6.1. by Product Type
20.6.2. by Flavor
20.6.3. by End Use Application
20.6.4. by Nature
20.6.5. by Format
20.7. United Kingdom Market Analysis
20.7.1. by Product Type
20.7.2. by Flavor
20.7.3. by End Use Application
20.7.4. by Nature
20.7.5. by Format
20.8. France Market Analysis
20.8.1. by Product Type
20.8.2. by Flavor
20.8.3. by End Use Application
20.8.4. by Nature
20.8.5. by Format
20.9. Italy Market Analysis
20.9.1. by Product Type
20.9.2. by Flavor
20.9.3. by End Use Application
20.9.4. by Nature
20.9.5. by Format
20.10. Spain Market Analysis
20.10.1. by Product Type
20.10.2. by Flavor
20.10.3. by End Use Application
20.10.4. by Nature
20.10.5. by Format
20.11. BENELUX Market Analysis
20.11.1. by Product Type
20.11.2. by Flavor
20.11.3. by End Use Application
20.11.4. by Nature
20.11.5. by Format
20.12. Nordic Market Analysis
20.12.1. by Product Type
20.12.2. by Flavor
20.12.3. by End Use Application
20.12.4. by Nature
20.12.5. by Format
20.13. Russia Region Market Analysis
20.13.1. by Product Type
20.13.2. by Flavor
20.13.3. by End Use Application
20.13.4. by Nature
20.13.5. by Format
20.14. Poland Market Analysis
20.14.1. by Product Type
20.14.2. by Flavor
20.14.3. by End Use Application
20.14.4. by Nature
20.14.5. by Format
20.15. China Market Analysis
20.15.1. by Product Type
20.15.2. by Flavor
20.15.3. by End Use Application
20.15.4. by Nature
20.15.5. by Format
20.16. Japan Market Analysis
20.16.1. by Product Type
20.16.2. by Flavor
20.16.3. by End Use Application
20.16.4. by Nature
20.16.5. by Format
20.17. South Korea Market Analysis
20.17.1. by Product Type
20.17.2. by Flavor
20.17.3. by End Use Application
20.17.4. by Nature
20.17.5. by Format
20.18. India Market Analysis
20.18.1. by Product Type
20.18.2. by Flavor
20.18.3. by End Use Application
20.18.4. by Nature
20.18.5. by Format
20.19. Thailand Market Analysis
20.19.1. by Product Type
20.19.2. by Flavor
20.19.3. by End Use Application
20.19.4. by Nature
20.19.5. by Format
20.20. Malaysia Market Analysis
20.20.1. by Product Type
20.20.2. by Flavor
20.20.3. by End Use Application
20.20.4. by Nature
20.20.5. by Format
20.21. Indonesia Market Analysis
20.21.1. by Product Type
20.21.2. by Flavor
20.21.3. by End Use Application
20.21.4. by Nature
20.21.5. by Format
20.22. Vietnam Market Analysis
20.22.1. by Product Type
20.22.2. by Flavor
20.22.3. by End Use Application
20.22.4. by Nature
20.22.5. by Format
20.23. Philippines Market Analysis
20.23.1. by Product Type
20.23.2. by Flavor
20.23.3. by End Use Application
20.23.4. by Nature
20.23.5. by Format
20.24. Singapore Market Analysis
20.24.1. by Product Type
20.24.2. by Flavor
20.24.3. by End Use Application
20.24.4. by Nature
20.24.5. by Format
20.25. Australia Market Analysis
20.25.1. by Product Type
20.25.2. by Flavor
20.25.3. by End Use Application
20.25.4. by Nature
20.25.5. by Format
20.26. New Zealand Market Analysis
20.26.1. by Product Type
20.26.2. by Flavor
20.26.3. by End Use Application
20.26.4. by Nature
20.26.5. by Format
20.27. GCC Countries Market Analysis
20.27.1. by Product Type
20.27.2. by Flavor
20.27.3. by End Use Application
20.27.4. by Nature
20.27.5. by Format
20.28. Turkey Market Analysis
20.28.1. by Product Type
20.28.2. by Flavor
20.28.3. by End Use Application
20.28.4. by Nature
20.28.5. by Format
20.29. Egypt Market Analysis
20.29.1. by Product Type
20.29.2. by Flavor
20.29.3. by End Use Application
20.29.4. by Nature
20.29.5. by Format
20.30. South Africa Market Analysis
20.30.1. by Product Type
20.30.2. by Flavor
20.30.3. by End Use Application
20.30.4. by Nature
20.30.5. by Format
21. Market Structure Analysis
21.1. Global Market Competition - a Dashboard View
21.2. Industry Structure Analysis
21.2.1. % tier 1 Market players
21.2.2. % tier 2 Market players
21.2.3. % tier 3 Market players
21.3. Global Market Company Share Analysis
21.3.1. For Tier 1 Market Players, 2023
21.3.2. Company Market Share Analysis of Top 5 Players, by Region
21.4. Key Participants Market Presence (Intensity Mapping) by Region
22. Competition Analysis
22.1. Competition Dashboard
22.2. Competition Benchmarking
22.3. Competition Deep Dive
22.3.1. Cereal Base Ceba AB
22.3.1.1. Source Portfolio
22.3.1.2. Source Claim
22.3.1.3. Revenue by Market Segments (Source/Channel/Region)
22.3.1.4. Sales Footprint
22.3.1.5. Strategy Overview
22.3.1.5.1. Marketing Strategy
22.3.1.5.2. Source Strategy
22.3.1.5.3. Channel Strategy
22.3.1.6. SWOT Analysis
22.3.2. Pacific Foods of Oregon LLC
22.3.3. Elmhurst Milked Direct LLC
22.3.4. Danone S.A.
22.3.5. Lima Food SRL
22.3.6. Oatworks
22.3.7. The Hain Celestial Inc.
22.3.8. Abafoods s.r.l.
22.3.9. Kaslink Foods Oy
22.3.10. Rude Health
22.3.11. Valsoia S.p.A.
22.3.12. Earth’s Own Food Company Others (on additional request)
23. Assumptions and Acronyms
24. Research Methodology
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Oat Drink Market
