The global Oat Beta-Glucan industry will be worth USD 731.0 million by 2024. It is projected to reach USD 1,623.0 million by 2034, reflecting a CAGR of 8.3% over the assessment period 2024 to 2034.
Oat beta-glucan is a soluble fiber derived from oats that is well-known for its health-promoting attributes, especially on cholesterol and heart. Its molecular structure is made of glucose building blocks joined by β-(1, 3) and β-(1, 4) bonds; this makes it gel and thus works perfectly as a dietary supplement. The expanding consciousness of health and the trend of functional food consumption influence its market.
The global oat beta-glucan market has been expected to grow at 6-8% CAGR likely due to the consumer demand for functional ingredients. North America has the most market share due to the health consciousness and presence of renowned producers, and Asia-Pacific, with the highest growth status due to growing income and dietary shift.
However, there are still issues like supply chain fluctuations and rivalries from other types of fibers. Due to these opportunities, manufacturers are now concentrating on Research and innovation with main strategies that include the production of gluten-free and organic products, which are in harmony with natural health products in today's world.
| Attributes | Description |
|---|---|
| Estimated Global Oat Beta-Glucan Industry Size (2024E) | USD 731.0 million |
| Projected Global Oat Beta-Glucan Industry Value (2034F) | USD 1,623.0 million |
| Value-based CAGR (2024 to 2034) | 8.3% |
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Increased use of oat beta-glucan for functional foods fuels market expansion.
A growing awareness of the benefits of health and nutraceutical food has greatly helped drive the market for functional food, including oat beta glucan food. Thus, people turn to natural components with the needed health values added oat beta-glucan is known to reduce cholesterol and be beneficial for the heart.
Not only does this trend tend to lead manufacturers to include oat beta-glucan in more foods together with cereal, snacks, and drinks, but it also promotes the reformulation of foods with improved flavor and texture.
Further, the increasing focus on fibers and their benefits in digestive health puts oat beta-glucan as a key ingredient in the natural/functional food-products portfolio. This transition towards a high consumption of functional food is predicted to further fuel the market growth because it presents manufacturers with numerous opportunities to develop new products for the health-conscious population.
Increased R and D Investment makes product portfolio better to compete in the market.
It also reveals that for oat beta-glucan manufacturers who want to improve their product portfolio investing in the R/D is vital. The approach to R&D allows companies to look for additional functions of oat beta-glucan and its use in other products, including gluten-free foods and nutrition supplements. It not only expands the range of products for these ingredients but also meets a new trend in consumers’ preferences toward healthy foods.
Moreover, R&D initiatives sometimes produce enhanced extraction and purging methodologies which substantially enhance the purity of oat beta-glucan besides improving its functional characteristics.
This is because manufacturers, who invest more in their research, can create product formulations that are distinct in their health benefits, and therefore take up a lion’s share of the market. With consumers’ preferences changing from time to time, the only way to level the competition in products under the health foods and functional ingredients category will be to continue investing in R&D.
This industry improvement in regulatory support and approval of health claims has boosted confidence in the market.
This is why regulatory support for the oat beta-glucan market is an important factor, including statements from regulatory bodies such as the FDA that provide health claims for the substance. Such endorsements confirm the benefits of oat beta-glucan, including a well-proven ability to lower cholesterol.
The above regulatory support not only affirmations marketing communications information but also motivates manufacturers to patent their products through research and development. Since numerous researches draw attention to the impact of oat beta-glucan on health, the regulating authorities, in turn, extend the approved messages concerning its benefits, which will stimulate market potential.
This environment of increased credibility helps manufacturers to place products more appropriately and be appealing to health-conscious individuals. Therefore, with the scientific proof and support from the regulation, the oat beta-glucan should increase the food and supplement industries’ sales and improve its status.
Global sales increased at a CAGR of 8.0% from 2019 to 2023. For the next ten years (2024 to 2034), projections are that expenditure on such products will rise at 8.3% CAGR.
Between 2019 and 2023, the oat beta-glucan market across the world also experienced sales growth because of the increasing consumer knowledge related to the product. Companies stayed tight on product differentiation, fortifying oat beta-glucan in gluten-free and other functional foods, catering to newly emerging consumers’ tastes.
Sustainability efforts also emerged, and firms began to discuss their environmentally friendly procurement and manufacturing procedures, which consumers with extensive environmental awareness would find favor with. North America led in sales, and a new growth area was the Asia-Pacific region, which demonstrated different types of markets related to regional consumers. In balance, the situation on the market was quite stable and showed the ability to stimulate and adapt.
From the year 2024 to 2034, the current consumption trends for oat beta-glucan are allied with the rising health consciousness and the need for functional food products for heart and gastrointestinal health. The trend here is that manufacturers are busy with product differentiation where oat beta-glucan is being used in most of the product segments such as snacks and beverages.
Pricing for Sustainable is also a factor, as customer’s desire to know the origin of products they need is growing day by day. Future perspectives are connected with the development in the sphere of individual diet with the use of oat beta-glucan in processing technologies for the improvement of the product and the development of its new characteristics, all these factors will contribute to the further growth of demand in the market.
Principal Consultant
The major producer of oat beta-glucan is tier 1 manufacturers who have dominant controls of market share and vast distributive channels. Select listed industries and manufacturers spend a lot of capital on research and development, and thus accommodate market demands for new products and services.
Owing to their brand loyalty and dominant marketing strategies, they encourage the congregation of a significant percentage of the market. Companies within this tier include Oatwell, DSM, and Kerry Group, they deploy their skills to tap into expanding healthwise ingredients demand.
Tier 2 are companies that are not global but have a strong position in certain segments of the automotive market. Most of these firms are regionally orientated which makes it easier for them to be in a position to meet market needs and demands of that area.
They do not rank globally as Tier 1 players but they are well capable of competing within their regions or as local players. The middle or Tier 2 manufacturers include GrainsCanada, Avena Foods, and MGP Ingredients, who position their products as healthy and sustainable.
Tier 3 represents small producers offering products for specific markets or outsourcing producers introducing oat beta-glucan enriched products on the market. These companies will normally cover certain niches like organic food or gluten-free products and therefore will have relatively small but strong customer bases.
This makes them well suited to adapt to micro trends and the needs of the consumer in the marketplace. For instance, dominated by other smaller brands such, as NutraBlast, Oatsome, and Finnish Oat Fiber stress product differentiation and local procurement hence diversifying the oat beta-glucan market.
The following table shows the estimated growth rates of the top three territories. The USA and China are set to exhibit high consumption, recording CAGRs of 8.4% and 8.4%, respectively, through 2034.
| Countries | CAGR 2024 to 2034 |
|---|---|
| The USA | 8.4% |
| Japan | 8.3% |
| China | 8.4% |
Currently, more and more customers in Japan’s market pay great attention to their health, resulting in more demand for functional foods. Of all the elevated ingredients, oat beta-glucan has become one of the most appreciated due to its health benefits including the control of cholesterol and; thus, the heart.
This trend has led the manufacturers to embark upon functional foods and diversification with applications for oat beta-glucan in functional foods including snacks, functional drinks, and dietary supplements. Kerry Group, Oatwell, and MGP Ingredients for example are supporting this trend by creating products that cater to the increasing demand by consumers for health-conscious ingredients.
Also, the permission given to dietary health claims concerning oat beta-glucan improves the market prospects of the product. Dietary trends have shown that the Japanese consumer looks for natural and functional ingredients when choosing foods, which is expected to gradually extend the functionality of oat beta-glucan in the functional foods business.
Market prospects of beta-glucan have never seen any threat in the USA market and the manufacturers will experience a high deal of growth in the further years. Increasing consumer knowledge of the reputational values of beta-glucan especially that it decreases cholesterol and is beneficial to the health of the heart according to current research studies.
Since people today are more concerned with their health they look for functional foods and dietary supplements and therefore, manufacturers have taken the step to add this beta-glucan in a broad variety of products such as cereals, snack foods, and beverages.
Companies are using the endorsement of various regulatory authorities including the FDA to promote the health benefits surrounding fiber and more specifically beta-glucan. Players like Kerry Group, Oatwell, and MGP Ingredients are leading the innovation charge, broadening More than just being derived from grains, the product portfolios of key players like Kerry Group, Oatwell, and MGP Ingredients are continuing to grow in response to demand.
According to various research, the market is growing at an estimated CAGR of 6-8% in the USA and the demand of this health-focused segment offers great potential for the manufacturers to make their position in this market.
Oat manufacturers in China are also improving their product development strategies by emphasizing the need to diversify products to meet the changing market trend. Meanwhile, there is an increase in awareness of healthy food, and therefore, oats and snacks, oat-based beverages, and gluten-free products are entering the market. All these innovations seek to cater to the need for healthy and easy-to-prepare foods.
Traditional oat snacks like oat bars and oat cookies are useful for the busy consumer while oat drinks provide the functionality of dairy in a non-dairy product ideal for the plant-based consumer. Moreover, gluten-free oats specialty products are finding entrée with clients with special dietary needs, thereby broadening the market universe.
The change is indicative of the general efforts in the Chinese food market to better address the improved dietary concerns of consumers. These companies are not only offering new and better oat products but they are also providing their consumers with a lot more options as well as helping the growth of the nutritious food industry within this region.
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| Segment | Food and Beverage (By Application) |
|---|---|
| Value Share (2024) | 49.8% |
New product development for oat beta-glucan especially for the Food and Beverage Application segment has been the strategy employed by the manufacturers to push the sales. The global shift is attributed to increased knowledge and appreciation of the heart-healthy cholesterol and health benefits linked to beta-glucan.
The marketing implication of including oat beta-glucan in their products is that it makes it possible for products to have nutritional benefits while being appealing to health-conscious customers. The demand for oat-based drinks, for instance, smoothies, and functional beverages containing beta-glucan are increasingly popular with consumers because they are a convenient way of consuming fiber.
Likewise, in the food division, snack foods Incorporated with oat beta-glucan such as bars and cereals are Arizona because of their health power and tastes. It not only serves the consumers' demand for ‘healthier’ products but also aligns manufacturers to capitalize on the ‘core business’ segment of a rapidly emerging health food market. Therefore, oat beta-glucan is slowly becoming a major candidate for new concepts in the food and beverages industry.
| Segment | Powder (By Form) |
|---|---|
| Value Share (2024) | 60.7% |
Products derived from new generation oat beta-glucan are revolutionizing the health and nutritional profiles of foods in modern diets through the provision of solutions that meet health-conscious consumers.
Oat beta-glucan which has been associated with cholesterol and heart health benefits, is gradually finding its way into different food products and beverages. These characteristics of foams make it possible for manufacturers to produce useful and nutritional food packaging that meets a growing market need for improved health standards.
Especially, the powder form of oat beta-glucan yields certain benefits for manufacturers as illustrated below. Its versatility while in formulation makes it possible to infuse into different products like smoothies, baked products, and snacks and it does not affect the taste or texture of the end product.
Moreover, the powder is relatively concentrated compared to other formats, so less is needed to achieve certain levels of health benefits allowing finetuning the cost of production. This flexibility not only improves the product appeal but also assists in labeling statements regarding the nutritional value of the food items making it easier for the manufacturers to address the continuing consumer need for healthy foods that have minimal preparation time.
The competition structure of the oat beta-glucan market is shifting slowly but step by step towards a higher level of competitiveness due to the consumers’ increasing concern about their health. They are incumbent food makers, specialty enzymes and specialty chemicals companies, and new-age companies that specialize in functional foods.
Some of the large manufacturers use sophisticated processing techniques to increase the solubility and effectiveness of oat beta-glucan in their product line, claiming a premium position in markets that are highly sensitized to health benefits.
Moreover, the industrial relationships between the oat ingredients’ suppliers and food producers are strengthening, thus enabling the launching of new oat-containing foods. Local contenders are also emerging in the market and they are coming up with more specific solutions that they understand will be well received in the region.
For instance
As per Form, the industry has been categorized into Powder and Liquid.
As per Application, the industry is categorized into Food and Beverage (Bakery Products, Dairy Products, Functional Foods, and Beverages), Pharmaceutical, Nutraceutical, Animal Nutrition, and Personal Care & Cosmetics.
As per distribution channel, the industry has been categorized into Offline (Modern Trade, Health Foods Stores, Pharmacies or Drug Stores, and Other Offline Retails), and Online.
Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.
The global industry is estimated at a value of USD 731.0 million in 2024.
Sales increased at 8.0% CAGR between 2019 and 2023.
Some of these industries include Oatwell, DSM Nutritional Products, Kerry Group, Cargill, Tate & Lyle, Granotec, BASF, Hawkins Watts, Oatside, Nutraceutical International Corporation, and Avena Foods.
The North American territory is projected to hold a revenue share of 25.3% over the forecast period.
The industry is projected to grow at a forecast CAGR of 8.3% from 2024 to 2034.
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