The global Nutraceuticals Market size is currently valued at USD 418,080 million in 2023. This surge is primarily fueled by the growing awareness and concern for health among consumers worldwide. As a result, the market is projected to exceed a staggering USD 703,122.075 million by 2033, marking a steady CAGR of 5.3%.
Key Highlights
| Attributes | Details |
|---|---|
| Nutraceuticals Market Size (2023) | USD 418,080 million |
| Nutraceuticals Market Projected Size (2033) | USD 703,122.075 million |
| Forecasted Value CAGR (2023 to 2033) | 5.3% |
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Consumers Prioritize Well-being Investments in 2023: Consumers are increasingly prioritizing investments in products and services that contribute to enhanced well-being. The maximum significant expenditures are now originating from individuals who place considerable emphasis on health and wellness, viewing themselves as socially conscientious citizens and consumers. A growing portion of consumers is showing a keen interest in a range of offerings.
Dietary Supplements Propel Nutraceutical Market Growth: Growing demand for dietary supplements and functional foods is a key factor boosting the nutraceutical ingredients sector. In today's market, there is an extensive array of functional consumer packaged goods (CPGs), or nutraceuticals, encompassing foods, beverages, and supplements.
Functional ingredients are key components of nutraceuticals, known for their specific health-enhancing properties. Within the broader shift toward consumer-centric healthcare, the intrinsic value of functional foods and nutraceuticals is amplified.
Essential Nutrients at the Core of Nutraceutical Industry Surge: The prominence of nutrient-rich foods is a significant driving factor in the nutraceuticals market. These play a crucial role in supporting overall health and well-being. Vitamins and minerals, as fundamental components of the nutraceuticals market, address specific nutritional deficiencies.
This targeted approach to supplementation is resonating with health-conscious consumers. In fact, vitamins and dietary supplements make up a substantial portion, accounting for over one-fourth, of the global nutraceuticals market.
Pharmaceutical Giants Embrace Preventive Healthcare Trend: Pharmaceutical enterprises are keenly attuned to the rising preference for preventive healthcare among consumers. They are leveraging their esteemed and reliable brand identities to tap into fresh market opportunities. Herbal supplements have gained popularity as consumers are seeking natural alternatives to pharmaceuticals.
Consequently, it is imperative for pharmaceutical companies to collaborate with manufacturers holding GMP certification, coupled with a track record in nutraceutical innovation.
Retailers Elevate E-commerce Experience for Health-conscious Shoppers: The nutraceutical e-commerce sector has experienced significant growth. They offer consumers convenient access to a wide range of products. Retailers are driving an enhanced online shopping experience through improved education and targeted marketing.
These trends are expected to persist as competition intensifies. Key players nowadays are implementing more advanced and user-friendly practices. Amazon stands as a prime example, with a dedicated platform tailored for customers aged 50 and above.
In recent years, the healthcare (nutrition and pharmaceutical) and personal care markets have undergone significant evolution. This expansion, coupled with the recent trends in the industry, has given rise to versatile and forward-thinking market segments. These segments are dedicated to providing health and wellness benefits through the utilization of natural resources.
During the forecasted period, the nutraceuticals market is anticipated to experience a CAGR of 5.6%, which is notably higher than the 1.1% CAGR observed in the historical period. Within the diverse and innovative segments, nutraceutical products have emerged as a category of food possessing specific sensory properties. They demonstrate the capacity to either prevent or mitigate certain diseases. Nutraceuticals, derived from natural sources with purported health benefits, have gained popularity.
| Attributes | Details |
|---|---|
| Nutraceuticals Market Size (2018) | USD 384,754.572 million |
| Nutraceuticals Market Size (2022) | USD 402,000 million |
| Historical Value CAGR (2018 to 2022) | 1.1% |
The growing aging population has resulted in an increased prevalence of chronic health conditions. Nutraceuticals are frequently perceived as a complementary approach to conventional medicine in managing these conditions. Projections also indicate a surge in consumer expenditure on natural products and eco-friendly formulations designed to provide proactive health benefits.
As a result, pharmaceutical companies are collaborating with Contract Development and Manufacturing Organizations (CDMOs) to innovate and introduce novel products. All these factors have increased the global sales of nutraceutical excipients.
The natural nutraceuticals market share is expected to see substantial growth between 2023 and 2033, outpacing conventional counterparts. The nutraceutical industry is witnessing a shift toward organic nutraceuticals and natural offerings.
Nutritional Ingredients sourced from natural and organic origins are increasingly preferred by health-conscious consumers. An active approach to living is fostering greater adoption of nutraceuticals across the globe. For instance, the rising consumer preference for wholesome foods drives the nutraceuticals Industry in MENA. The halal nutraceuticals market is also witnessing significant growth in this region. This is due to the increasing awareness and adherence to halal dietary practices.
Nutraceuticals Market Surges with Omega-3 Health Benefits: The increased demand for Omega-3 fatty acids is a key trend shaping the nutraceuticals market. Omega-3s have gained significant popularity owing to their well-documented health benefits. What is particularly appealing is the adaptability of dosages provided by nutraceuticals.
This has attracted numerous pharmaceutical companies. Nutraceuticals, especially in attractive forms like gummies and soft gels, offer a consumer-friendly approach to incorporating Omega-3s into daily routines. This shift is expected to continue shaping the nutraceuticals market during the forecast period.
Nutraceuticals Respond to Global Health Concerns with Immune Support: The nutraceuticals market is experiencing a significant transformation driven by evolving consumer preferences. Health-conscious individuals are increasingly turning to health food supplements as convenient solutions.
They aim to meet their nutritional needs through these supplements. Another notable trend is the heightened interest in immune boosters, a response to global health concerns. This surge in demand for immune-enhancing products is a clear indication of consumers seeking practical methods to support their overall well-being.
Proactive Health Management Drives Antioxidant Nutraceutical Demand: The increasing popularity of antioxidants is another key trend that is overwhelmingly shaping the natural nutraceuticals market. Antioxidants are experiencing a surge in demand due to their well-established benefits in preventing chronic diseases.
This trend underscores a growing awareness among consumers about the importance of incorporating these potent compounds into their daily routines. As people become more proactive in managing their well-being, the demand for antioxidant-rich nutraceuticals continues to grow.
Millennials and Gen Z Drive the Personalized Nutrition Wave: Personalized nutrition is emerging as a prominent trend in the nutraceuticals market, with products tailored to individual dietary needs and preferences. This trend is particularly pronounced among millennials and Gen Z.
Therefore, companies are increasingly focused on integrating bioactive compounds sourced from different natural sources. For instance, Care/of, a personalized vitamin brand, employs a straightforward quiz-based personalization method. It suggests one of several product options based on consumer responses to questions about themselves.
CBD Nutraceutical is the Leading Force in the Advanced Wellness Market: A standout trend in the advanced nutraceuticals market is the remarkable growth of the CBD nutraceuticals market. This surge is attributed to the growing recognition of CBD's potential health benefits and its versatile applications.
The therapeutic properties associated with CBD have positioned it as a sought-after ingredient in various wellness products. This trend underscores a broader shift toward natural and plant-based solutions for health.
North America leads the global market for vitamins and dietary supplements. The wellness industry is experiencing rapid growth. In general, about 50% of American consumers currently prioritize wellness in their daily lives, marking a notable increase from 42% in 2020.
| Country | United States |
|---|---|
| 2022 Value Share in Global Market | 23.4% |
The rise in consumption of fermented foods like yogurt is a notable trend in the United States. This is particularly prevalent among health-conscious consumers. This surge in consumption plays a fundamental role in driving revenue for the USA nutraceutical market.
Many manufacturers are responding by ramping up their production capabilities for nutraceutical products in the country, further propelling market growth. For example, in October 2019, Algatechnologies, a subsidiary of the Solabia Group and a prominent player in the nutraceutical industry, announced a threefold increase in production capacity for FucoVital.
In November of 2021, Herbalife Nutrition, a leading nutrition company, introduced a new category to their product line in the USA - Instant Soup. This hearty option is packed with 15 grams of plant-based protein. These have resulted in heightened demand from the dietary supplements market.
In the United States, the Food & Drug Administration (FDA) has heightened its safety standards and observed a rise in instances of labeling violations associated with dietary supplements in the last ten years. However, the new administration's approach of reducing nutraceutical regulations and offering incentives for local production could accelerate both industry growth and competition.
In contrast, the nutraceuticals market in Canada has a more stringent line of attack. The government implements additional regulations to shield consumers from unsupported claims.
In Europe, the United Kingdom, Germany, and France continue to stand as the leading markets. These countries collectively account for two-thirds of the overall nutraceuticals market share. Due to the substantial elderly population, there is a rising prevalence of health conditions such as obesity, heart-related diseases, arthritis, and more
. According to 2021 data from the World Bank, around 21.13% of Europe's population is aged 65 and above. As a result, there is a growing demand for nutraceuticals and functional foods in the region.
| Country | United Kingdom |
|---|---|
| Value CAGR (2023 to 2033) | 7.8% |
| Country | Germany |
|---|---|
| 2022 Value Share in Global Market | 12.9% |
Despite the economic downturn, Nutraceutical International Corp., a company specializing in the production and distribution of nutritional supplements, has experienced consistent growth in sales across the United Kingdom. In October of 2022, OptiBiotix Health Plc (OptiBiotix), a prominent global leader in microbiome modulation solutions, unveiled OptiXOS, a new xylo-oligosaccharide prebiotic tailored for the European markets.
This product asserts its ability to enhance positive gut health microbes even at low active doses.
With around 108 million consumers, Germany stands as the prime food and beverage retail market in Europe. Consumers in Germany have a heightened preference for high-quality organic and health and wellness products. Germany plays a crucial role in the advanced nutraceuticals market. This is due to the widespread recognition of the significance of maintaining a well-balanced diet and embracing a healthy lifestyle.
The increasing awareness among consumers regarding the advantages of incorporating natural ingredient-derived products is expected to exert a favorable influence on the supplements market. Notably, probiotic supplements are poised for rapid growth.
Over the past few years, there has been a notable surge in the country's demand for functional beverages and foods. Consequently, numerous industry players are introducing novel products into the European nutraceuticals market.
The Asia Pacific nutraceuticals market is projected to achieve a CAGR of 7% over the forecast period, reaching a substantial value of USD 175,487.1 million by 2033. Notably, the market has witnessed a twofold rise in the introduction of products featuring functional botanical ingredients from 2018 to 2020. It is designed to specifically support cognitive health.
Furthermore, the market exhibited a significant trend in 2021, where botanical and herbal supplements constituted a noteworthy one-fifth of all product launches.
| Country | Value CAGR (2023 to 2033) |
|---|---|
| China | 6.5% |
| India | 4.4% |
| Country | Japan |
|---|---|
| 2022 Value Share in Global Market | 2.4% |
The nutraceuticals market in China is poised for promising growth during the forecast period. There is a growing awareness of health and wellness among the urban population among citizens. Furthermore, the prevalence of lactose intolerance in the population has spurred an uptick in the consumption of plant-based products. Market players in the country are responding to these trends by introducing innovative products to capture consumer attention.
For instance, in May 2021, Marvelous Foods, a China-based plant-based snacking company, launched Yeyo Coconut yogurt on the popular e-commerce platform Tmall.
In China and Japan, there is a higher proportion of elderly individuals, leading to an increased consumption of functional foods and medicinal dietary supplements. According to 2021 data from the World Bank, Japan has a demographic in which 30% of its population is aged 65 or older.
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Responding to the surge in demand for convenient food options across the region, industry leaders are introducing on-the-go functional food items. These market players prioritize their research and development efforts to unveil new products boasting substantial nutritional benefits.
Herbalife Nutrition of America Inc. unveiled a high-protein iced coffee in July 2021 tailored for the Asia Pacific market. This iced coffee boasts an impressive 15 grams of protein and a diffident 80 calories per serving.
Nowadays, eating is not just about fulfilling basic energy and nutritional needs; it is also seen as a natural way to boost health attributes. The wider acceptance of superfoods is evident. People today are taking a more positive approach to their health to prevent health issues before they arise. This has led to the increased popularity of dietary supplements.
| Segment | Dietary Supplements |
|---|---|
| Market Share in 2022 | 34.50% |
Advancements in research and technology have provided a better understanding of how specific nutrients benefit health and address specific concerns. This scientific validation has increased confidence in consumers, leading to a surge in demand for dietary supplements. Furthermore, the availability of multiple dietary supplements personalized to various dietary preferences, lifestyles, and health goals has contributed to their popularity. This high level of personalization resonates with individuals seeking customized solutions for their unique needs.
Capsules accounted for 24.50% nutraceuticals market share in 2022. Capsules have established a dominant presence in the market. They offer a convenient and user-friendly form of delivering nutraceutical products. Their ease of consumption makes them a preferred choice for consumers of all ages. People appreciate the simplicity of swallowing a capsule compared to dealing with powders or liquids, which can be less convenient and precise.
| Segment | Capsules |
|---|---|
| Market Share in 2022 | 24.50% |
Capsules also offer versatility in terms of formulation. They can put up a wide range of ingredients, including vitamins, minerals, herbal extracts, and other bioactive compounds. This versatility allows manufacturers to create customized formulations as per specific health needs and preferences. Besides, capsules are associated with a perception of cleanliness and precision, further enhancing their popularity.
The indirect sales/B2C segment possessed 68.70% of the global market share. The prevalence of indirect sales/B2C (business-to-consumer) channels has emerged as a dominant force in the nutraceutical market. The rise of e-commerce platforms has revolutionized the way consumers purchase nutraceutical products. This shift allows for a wider reach since it enables consumers to buy from the comfort of their own homes.
| Segment | Indirect Sales/B2C |
|---|---|
| Market Share in 2022 | 68.70% |
The direct-to-consumer model also enables nutraceutical companies to establish a closer relationship with their customer base. This direct interaction provides valuable insights into consumer preferences and enables companies to tailor their offerings to meet specific needs. Additionally, it fosters brand loyalty and trust. Consumers these days appreciate the personalized experience and direct communication with the company.
The nutraceuticals market is a dynamic and competitive industry characterized by a diverse range of players. Key participants include global leaders such as Nestlé, Amway, Herbalife Nutrition, and Abbott Nutrition are driving novel nutraceutical product developments with enhanced efficacy and bioavailability. In addition to these established players, pharmaceutical giants like Pfizer, GSK, and Sanofi have also made significant forays into the nutraceuticals sector.
Nutraceutical clinical trials play a fundamental role in establishing the efficacy and safety of new products. Nutraceutical ingredients suppliers are integral partners in the supply chain since they ensure a reliable source of high-quality ingredients. Retail giants like Walgreens, CVS, and Amazon have introduced private-label nutraceutical brands.
Recent Developments
The global nutraceutical market is presently valued at an impressive USD 418,080 million in 2023.
The nutraceuticals market is likely to surpass USD 703,122.075 million by 2033.
The CAGR of the global nutraceuticals market is estimated to be around 5.3% through 2033.
With the United States accounting for 23.4% market share, the North America nutraceutical market demonstrates substantial size.
One of the prominent nutraceutical manufacturers in India is Maxnova Healthcare.
| Market Size (2023) | USD 90,482 million |
|---|---|
| Market Size (2033) | USD 175,487.1 million |
| Market CAGR (2023 to 2033) | 7% |
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