The global nutraceutical gummies market is expected to reach a valuation of USD 29.1 billion in 2023. It is projected to accelerate at an impressive CAGR of 13.4% between 2023 and 2033. In 2033, the market’s value is likely to surpass USD 99.4 billion.
Nutraceutical gummies date back to the late 1990s, when they were introduced to the United States market. Back then, they served as sources of minerals and vitamins, primarily for children. This was due to refusal from children to consume conventional supplements in the form of tablets and syrups, which regularly came under fire for their poor taste.
Over time, nutraceutical gummies gained popularity not only among children, but among older populations as well. Right now, the industry for nutraceutical gummies spans the entire world, and according to Future Market Insights (FMI), it is set for further expansion in the years ahead.
Compared to traditional supplements, nutraceutical gummies have several advantages to offer. For starters, they are known for their high antioxidant content. Antioxidants can reduce the ill effects of a phenomenon known as oxidative stress.
When oxidative stress builds up over an extended period, it can severely weaken the immune system and render it prone to frequent illnesses and disease. Certain nutraceutical gummies may also be helpful in controlling weight, improving digestive health, maintaining healthy blood sugar levels, and promoting restful sleep.
Apart from their health benefits, nutraceutical gummies also offer particular practical benefits. For instance, they do not need special preparation or storage, which makes them portable and convenient. They are also available in a diverse array of flavors. From pineapple to cherry to grape and more, customers can take their pick based on their taste preferences.
In recent years, there has been an increase in consumers around the world who would rather consume healthy products instead of goods with additives and artificial ingredients. FMI expects the world to embrace this trend even more in the years ahead in the era of escalating adoption of veganism and organic eating.
| Attribute | Key Insights |
|---|---|
| Estimated Nutraceutical Gummies Market Value (2023) | USD 29.1 billion |
| Projected Market Value (2033) | USD 99.4 billion |
| Value-based CAGR (2023 to 2033) | 13.4% |
| Top Players Share in 2022 | 31.4% |
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Customers are joining gyms and engaging in other physical activities to retain the shape they want as they become more health conscious and want to stay in shape. However, maintaining fitness requires more than just exercise; it also requires eating a healthy diet.
Nutraceutical gummies are a good source of balanced nutrition. They are a great source of nutrients such as vitamins, minerals, antioxidants, dietary fibers, prebiotics, probiotics, and polyunsaturated and fatty acids.
From 2018 to 2022, Future Market Insights (FMI) observed sales of various types of nutraceutical gummies is expected to rise at a rapid rate. This type of nutraceutical gummies target specific conditions. For instance, certain products are formulated for improving mood, while others may be targeted at improving cognitive health. Nutraceutical gummies intended for enhancing mood reported the most sizeable gains over the last four years.
Between 2023 and 2033, FMI’s predicts impressive sales, especially as leading giants such as Costco and Walmart have recently made their forays into the global nutraceuticals industry. They have been proactively promoting nutraceutical products, including gummies, and offering attractive discounts and offers to consumers.
Emerging names in the global market for nutraceutical gummies are also figure in the years ahead by offering their products across a wide range of distribution channels. While FMI expects nutraceutical gummies demand to be concentrated in developed economies such as the United States and the United Kingdom, developing countries such as China and India are also poised to contribute to market expansion.
Skyrocketing Consumption of Nutraceutical Gummies among Younger Generations to Yield Profits for Players
Consumption of nutraceutical gummies is rising because of rising concern about maintaining a healthy lifestyle. Asthma, autoimmune disorders, allergies, and other immune-related conditions are becoming more common among younger individuals.
Younger generations are also more aware of their daily nutritional consumption compared to older populations because of their tech savviness, which allows them to access information online easily. They are attempting to maintain balanced diets inclusive of vitamins and nutraceutical candies to make up for the nutritional gaps in their regular diets. As a result, individuals are becoming more health conscious and displaying a propensity to consume items that are free of fat, sugar, and gluten.
Principal Consultant
Probiotic Nutraceutical Gummies Sales to Soar in the United States as the Country Struggles with Diverse Gut Disorders
According to FMI, the United States market for nutraceutical gummies is anticipated to have a staggering 86.3% share in North America in the coming years. This is reflective of the burgeoning popularity of nutraceutical gummies in the United States.
In recent years, the country has seen a surge of gut health disorders such as chronic constipation, abdominal wall hernia, and gastroesophageal reflux disease. These disorders predominantly stem from the lack of good bacteria in the gut.
Between 2023 and 2033, consumers in the United States are likely to add nutraceutical gummies to their diets as probiotics. In the long run, this is likely to reduce the reported number of gut disorders. At the same time, it should also yield profits for players in the country’s market for nutraceutical gummies.
Spain’s Focus on Strengthening Its Population’s Immune Health to Escalate Nutraceutical Gummies Sales
COVID-19 did not spare Spain, and during the pandemic, doctors throughout the country diagnosed vitamin D deficiencies across most of the affected individuals. This pointed to a population that was at risk of contracting more diseases in the future owing to weak immune systems.
Multivitamin nutraceutical gummies typically consist of all the essential vitamins that human beings need to maintain their overall health. As a result, consumers across Spain are set to generate demand for nutraceutical gummies to strengthen their immune systems.
According to FMI, Spain is set to capture a share of more than 9.2% in the Europe market for nutraceutical gummies in the near future. For players active in the Europe market, Spain is set to emerge as one of the most attractive markets with promises of substantial profits from 2023 to 2033.
Deficiencies in India’s Healthcare System to Drive Nutraceutical Gummies Sales Primarily for Resolving Malnutrition
The Indian healthcare system is not as developed compared to countries such as the United Kingdom and the Unite States of America. The prevailing deficiencies in India’s healthcare infrastructure is the root cause behind certain startling facts and figures. For instance, only around 45% of people in India who have been diagnosed as malnourished receive adequate medical care.
Malnutrition results in tiredness, a delayed immune response, apathy, slow wound healing, self-neglect, weaker and frailer muscles, and other uncomfortable symptoms that all lower quality of life. Effective nutritional care preparation has consequently emerged as a crucial component in the fight against malnutrition, opening doors for the rising sales of nutraceutical gummies.
Easy Availability and Convenient Accessibility to Surge Sales of Nutraceutical Gummies Rich in Vitamins & Minerals
FMI anticipates nutraceutical gummies containing vitamins & minerals to generate significant sales from 2023 to 2033 by nutritional class. These nutraceutical gummies are more accessible compared to other products as consumers can easily purchase them without prescriptions. Around the world, conditions arising from mineral and vitamin deficiencies have come under scrutiny in recent years.
In the years ahead, this trend is likely to make nutraceutical gummies containing vitamins & minerals the dominant revenue generator for the worldwide market. However, this does not indicate a drop in sales of other types of nutraceutical gummies.
For instance, nutraceutical gummies rich in antioxidants are also set to generate demand as consumers are increasingly looking to steer clear of conditions such as cancer, which is often a result of chronic oxidative stress.
Payment Flexibility and Minimal Shipping Charges to Make Online Stores the Preferred Choice for Purchasing Nutraceutical Gummies
According to FMI, an astounding 19.9% CAGR is set to propel the online stores segment by distribution channel. Players in the market for nutraceutical gummies are increasingly turning to online stores and platforms for promoting their products.
Consumers around the world are also making the most of online stores due to their advantages over conventional distribution channels such as physical pharmacies and retail stores.
Most modern-day online stores offer unparalleled payment flexibility to customers. Several of them also charge minimal or no shipping fees, allowing customers to pick brands irrespective of their location.
Olly, Vitafusion, and Zarbee’s are among the most prominent names in the global market for nutraceutical gummies. These companies have worked tirelessly to leverage the power of social media platforms. This has resulted in more consumers becoming aware of their nutraceutical gummy products and boosted sales figures substantially as well.
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Innovation is at the forefront of key players’ efforts in the market for nutraceutical gummies. Through product innovation, players can differentiate their products from their competitors’ offerings. FMI also expects emerging and leading players to collaborate in the times to come for tapping into the potential of the market.
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| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | USD 29.1 billion |
| Projected Market Size (2033) | USD 99.4 billion |
| Anticipated Growth Rate (2023 to 2033) | 13.4% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD million for Value |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; and Middle East and Africa |
| Key Countries Covered | The United States, Canada, Brazil, Mexico, Germany, the United Kingdom, France, Italy, Spain, Nordic, Russia, Poland, China, Japan, South Korea, India, Thailand, Indonesia, Malaysia, Singapore, Australia, New Zealand, GCC countries, North Africa, and South Africa |
| Key Segments Covered | Nutritional Class, Functionality, Age, Distribution Channel, and Region |
| Key Companies Profiled | Bayer AG; Zarbee's, Inc.; Sanofi S.A.; Nature's Bounty Co.; Otsuka Holdings Co. Ltd.; SmartyPants Vitamins; Church & Dwight Co. Inc.; Olly Public Benefit Corporation; Life Science Nutritionals; The Honest Company, Inc.; Pfizer; Nature's Way |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities, and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The market is valued at USD 29.1 billion in 2023.
Bayer AG, Zarbee's, Inc., and Sanofi S.A. are key market players.
The market is forecast to register a CAGR of 13.4% through 2033.
The United States is likely to generate 86.3% revenue in 2023.
Rising organic eating & veganism trends is encouraging nutraceutical gummies’ adoption.
Online Stores are the preferred choice for purchasing nutraceutical gummies.
The market is forecast to register a CAGR of 13.4% through 2033.
Rising organic eating and veganism trends boost market acceleration.
The United States witnessed a market share of 86.3% from 2023 to 2033.
Vitamins and minerals are estimated to generate significant sales from 2023 to 2033 by nutritional class.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nutritional Class 5.1. Vitamin & Minerals 5.1.1. B Complex 5.1.2. Vitamin C 5.1.3. Calcium & Vitamin D 5.1.4. Milk Minerals 5.1.5. Others 5.2. Dietary Fiber 5.3. Prebiotics & Probiotics 5.4. Polyunsaturated & Fatty Acids 5.5. Antioxidants 5.6. Others 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Functionality 6.1. Digestive Health 6.2. Immunity & Strength 6.3. Cardiovascular Health 6.4. Bone & Muscles Health 6.5. Others 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Age 7.1. Paediatric 7.2. Geriatric 7.3. Adult 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 8.1. Hospital Pharmacies 8.2. Retail Pharmacies 8.3. Drugstores 8.4. Supermarkets 8.5. Online Stores 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. North America 9.2. Latin America 9.3. Europe 9.4. East Asia 9.5. South Asia 9.6. Oceania 9.7. Middle East and Africa 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 17. Key Countries Market Analysis 18. Market Structure Analysis 19. Competition Analysis 19.1. Bayer AG 19.2. Zarbee's, Inc. 19.3. Sanofi S.A. 19.4. Nature's Bounty Co. 19.5. Otsuka Holdings Co. Ltd. 19.6. SmartyPants Vitamins 19.7. Church & Dwight Co. Inc. 19.8. Olly Public Benefit Corporation 19.9. Life Science Nutritionals 19.10. The Honest Company, Inc. 19.11. Pfizer 19.12. Nature's Way 19.13. Others 20. Assumptions & Acronyms Used 21. Research Methodology
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