The nurse call Systems market is set to thrive at a steady CAGR of 8.8% during the forecast period. The market holds a share of US$ 1.96 billion in 2023 while it is anticipated to cross a value of US$ 4.55 billion by 2033.
The research report on the nurse call systems market explains that the increased penetration of smart technologies in healthcare systems along with the integration of artificial intelligence fuels the market growth. Furthermore, the government expenditure on healthcare post-pandemic has increased and is reflected in the development of communication technology.
The new wireless and wired nurse call system is gaining traction in the market. Alongside, nurse call appliances are adopted in different healthcare facilities. The application of wireless, artificial intelligence and call monitoring for quality assurance is also increasing the demand for nurse call systems. Vendors are focusing on getting regulatory approvals from the concerned authorities.
The expanding healthcare budget along with the high research and development programs infiltrating the consumer end is pushing brands to adopt the latest technology. The communication between the patients and nurses through the wired nurse call system is now transitioning to the integrated wireless
The nurse call systems market outlook states that the need for nursing and assisted care has embarked on an ascending growth trajectory. The majority of the old people reside in Asia-Pacific region, with Japan, China, and India being the frontrunners in geriatric healthcare. Based on this trend, the nurse call systems market shall expand favorably from 2023 to 2033. The proportion of the elderly population has seen a massive upsurge. A general improvement in the standard of living, primarily attributed to a booming healthcare industry, has increased individual life expectancy.
Attributes | Details |
---|---|
Nurse Call Systems Market CAGR (2023 to 2033) | 8.8% |
Nurse Call Systems Market Size (2023) | US$ 1.96 billion |
Nurse Call Systems Market Size (2033) | US$ 4.55 billion |
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Short-term Growth (2023 to 2026): During this period, the high penetration of communication technology in healthcare applications such as clinics, hospitals, and other centres is gaining traction. Though, covid-19 has fuelled the market growth during the previous forecast period, the market flourished at a comparatively low CAGR of 7.5% between 2017 and 2022.
Middle-term Growth (2026 to 2029): This period is anticipated to hold steady growth as healthcare communication research facilities thrive. Healthcare vendors introducing wireless nurse call appliances integrated with artificial intelligence and other facilities are fuelling the demand.
Long-term Growth (2029 to 2033): This period is likely to witness new innovative technologies adding to the healthcare communication space. Furthermore, the new wireless calling and monitoring devices are expected to transform the market space. Thus, the nurse call systems market is anticipated to thrive at a strong CAGR of 8.8% between 2023 and 2033.
Burgeoning Need for Responsive and Efficient Healthcare Services Drives Market Growth
Providing top-quality patient care is one of the primary objectives of primary healthcare providers. One of the most effective tenets in this regard is effective communication between healthcare providers and the patient. It is a fundamental right of individuals to avail efficient healthcare when required.
In this light, a fool proof communication mechanism is essential wherein the patient can relay his or her concerns to the nurses and doctors if required. Hence, hospitals and clinics have augmented their investments in nurse call systems in recent years.
Nurse call systems have also assisted healthcare providers in streamlining nursing activities. These have greatly assisted in enabling nursing institutions to prioritize nursing calls, depending upon the emergency and types of requests generated by patients. Additionally, these systems offer great productivity and efficiency in institutions employing novice and inexperienced nurses.
The Rise in Global Elderly Population Generates Green Spaces for Nurse Calling Systems
In the present scenario, the proportion of the elderly population has seen a massive upsurge. A general improvement in the standard of living, primarily attributed to a booming healthcare industry, has increased individual life expectancy. According to W.H.O, 125 million people were aged 80 years or older as of 2018.
Naturally, the need for nursing and assisted care has embarked on an ascending growth trajectory. The majority of old people reside in Asia-Pacific region, with Japan, China, and India being the frontrunners in geriatric healthcare. Based on this trend, the nurse call systems market shall expand favorably from 2020 to 2030.
Artificial Intelligence, Digitalization Emerge as Buzzwords in Nurse Call Systems Market
With the expansion of the global healthcare industry in recent years, the volume of treatment for various health ailments has increased. While treating patients, healthcare settings accumulate copious amounts of data that needs to be assimilated onto a centralized platform. This is prompting them to invest in artificial intelligence platforms.
Achieving digital competency has acquired top priority for healthcare organizations in order to provide the best quality care to patients. Enhanced patient care involves accurate drug delivery, proper diagnosis of chronic ailments, and effective nursing facilities. This rapid digitization has penetrated the nurse call system segment as well.
Several manufacturers are making efforts to integrate technological advancements such as real-time location detection, radio frequency identification (RFID), and security systems within nurse call system devices. For instance, Siemens manufactures a wireless, portable nurse call patient band that can be worn around the wrist. This band is equipped with a button through which patients can summon the nurse in case of any assistance or emergency. It also markets a panic-button-equipped badge for nurses to address issues such as workplace violence.
Regions | Absolute Market Growth |
---|---|
The United States | US$ 4.1 million |
The United Kingdom | US$ 1.8 million |
China | US$ 3.1 million |
Germany | US$ 2.6 million |
Canada | US$ 1.7 million |
Huge Government Healthcare Budget along with the Proficient Hospital Facilities are garnering the Regional Growth
The United States Market CAGR (2023 to 2033) | 7.9% |
---|---|
The United States Market Absolute DollerGrowth (US$ million/billion) | US$ 4.1 million |
As per FMI’s analysis, the United States Nurse Call Systems market is thriving at a leading CAGR of 7.9% between 2023 and 2033. The market is anticipated to cross a value of US$ 527.8 million by 2033. Collectively, North America and Europe are expected to capture over 75% of the global nurse call systems market. The presence of prominent market players combined with stringent governmental regulations to provide quality healthcare and heightened spending by individuals on personal care are some driving forces behind such a heightened share. The United States with its strong healthcare infrastructure is leading in the market and is likely to flourish the growth in the coming years.
Government Efforts for Ensuring Healthcare Access and Quality are Flourishing Canada Market
Canada Market CAGR (2023 to 2033) | 6.4% |
---|---|
Canada Absolute Doller Growth (US$ Mn/Bn) | US$ 1.7 million |
Canada nurse call systems market thrives at a CAGR of 6.4% between 2023 and 2033 while it is anticipated to hold a value of US$ 67.7 million by 2033.
Legislations such as the Affordable Care Act in the Canada Health Act in provide for administering state-of-the-art healthcare to patients when needed in Canada. This includes ear-marking a specific proportion of the government budget towards investment in healthcare infrastructure which includes investment in improving nursing facilities. Furthermore, the private healthcare infrastructure also fuels the adoption of nurse call appliances.
China with its Research and Development Facilities is leading the Market Space in East Asia
China Market CAGR (2023 to 2033) | 7.4% |
---|---|
China Absolute Doller Growth (US$ million/billion) | US$ 3.1 million |
China nurse call systems market thrives at a CAGR of 7.4% between 2023 and 2033. The market is anticipated to reach a value of US$ 128.4 million by 2033. China is emerging as a potential nursing hub, attributed to the increasing government as well as private sector involvement in the healthcare industry. The rising number of hospitals and clinics has catapulted the demand for nursing staff, thus providing traction to the nurse call systems market. Several regional and global manufacturers are prevalent across the country.
Segment | Top Equipment Type |
---|---|
Top Sub-segment | Integrated Communication System |
CAGR (2023 to 2033) | 8.4% |
CAGR (2017 to 2022) | 7.2% |
Segment | Top End User |
---|---|
Top Sub-segment | Hospitals |
CAGR (2023 to 2033) | 8.1% |
CAGR (2017 to 2022) | 6.9% |
Based on equipment, the integrated communication system is leading with a CAGR of 8.4% between 2023 and 2033.
Rapid penetration of smart technologies has immensely streamlined day-to-day operations, thus generating white spaces for integrated nurse call systems proliferation. These systems have immensely assisted in providing excellent patient care by reducing the workload on nurses and other healthcare-providing staff.
Players such as Axis Global Enterprises are working tirelessly to promote the incorporation of integrated nurse call communications systems across healthcare settings. Its easy-to-use technology, clear and accurate information dissemination and integration with security systems make it highly suitable to be deployed by nurses for patient care.
Based on end users, the hospital segment fuels the leading CAGR of 8.1% between 2023 and 2033. The growth is attributed to the high consumption, budget, and requirement. More people going to hospitals for chronic diseases is also expected to fuel the demand for the hospital segment. Previously, the segment thrived at an elevated CAGR of 6.9% between 2017 and 2022.
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Vendors Target Collaborations and New Product Launches to Remain Afloat in the Market
The presence of a plethora of vendors renders the global nurse call systems market highly fragmented. In this nurse call systems market report, the following companies have been profiled: Hill-Rom Holdings Inc., Ascom, Honeywell International Inc., Johnson Controls International Plc, Rauland-Borg Corporation. The aforementioned players rely on launching new products, subject to approval by regulatory authorities. Additionally, collaborations, acquisitions, and partnerships characterize other strategies for expansion.
Market Developments:
In 2023, the market has the potential to garner a valuation of US$ 1.96 billion.
From 2018 to 2022, sales climbed significantly at a HCAGR of 7.5%.
The market is anticipated to develop at a CAGR of 8.8% through 2033.
The size of the global market is predicted to be US$ 4.55 billion by 2033.
Through 2033, the United States market is going to expand at a CAGR of 7.9%.
1. Executive Summary | Nurse Call Systems Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Equipment Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) Analysis By Equipment Type, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Equipment Type, 2023 to 2033 5.3.1. Button-based Systems 5.3.2. Integrated Communication Systems 5.3.3. Mobile Systems 5.3.4. Intercom Systems 5.4. Y-o-Y Growth Trend Analysis By Equipment Type, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Equipment Type, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) Analysis By Application, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2023 to 2033 6.3.1. Alarms & Communications 6.3.2. Workflow Optimization 6.3.3. Wanderer Control 6.3.4. Fall Detection & Prevention 6.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Technology 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) Analysis By Technology , 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Technology , 2023 to 2033 7.3.1. Wired Nurse Call Systems 7.3.2. Wireless Nurse Call Systems 7.4. Y-o-Y Growth Trend Analysis By Technology , 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Technology , 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-User 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) Analysis By End-User, 2018 to 2022 8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End-User, 2023 to 2033 8.3.1. Hospitals 8.3.2. Ambulatory Surgical Centers 8.3.3. Clinics 8.4. Y-o-Y Growth Trend Analysis By End-User, 2018 to 2022 8.5. Absolute $ Opportunity Analysis By End-User, 2023 to 2033 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. Introduction 9.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022 9.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033 9.3.1. North America 9.3.2. Latin America 9.3.3. Europe 9.3.4. Asia Pacific 9.3.5. Middle East and Africa 9.4. Market Attractiveness Analysis By Region 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. USA 10.2.1.2. Canada 10.2.2. By Equipment Type 10.2.3. By Application 10.2.4. By Technology 10.2.5. By End-User 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Equipment Type 10.3.3. By Application 10.3.4. By Technology 10.3.5. By End-User 10.4. Key Takeaways 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Brazil 11.2.1.2. Mexico 11.2.1.3. Rest of Latin America 11.2.2. By Equipment Type 11.2.3. By Application 11.2.4. By Technology 11.2.5. By End-User 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Equipment Type 11.3.3. By Application 11.3.4. By Technology 11.3.5. By End-User 11.4. Key Takeaways 12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. United Kingdom 12.2.1.2. Spain 12.2.1.3. Germany 12.2.1.4. Italy 12.2.1.5. France 12.2.1.6. Rest of Europe 12.2.2. By Equipment Type 12.2.3. By Application 12.2.4. By Technology 12.2.5. By End-User 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Equipment Type 12.3.3. By Application 12.3.4. By Technology 12.3.5. By End-User 12.4. Key Takeaways 13. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. India 13.2.1.4. South Korea 13.2.1.5. Rest of Asia Pacific 13.2.2. By Equipment Type 13.2.3. By Application 13.2.4. By Technology 13.2.5. By End-User 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Equipment Type 13.3.3. By Application 13.3.4. By Technology 13.3.5. By End-User 13.4. Key Takeaways 14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. South Africa 14.2.1.2. GCC Countries 14.2.1.3. Rest of Middle East and Africa 14.2.2. By Equipment Type 14.2.3. By Application 14.2.4. By Technology 14.2.5. By End-User 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Equipment Type 14.3.3. By Application 14.3.4. By Technology 14.3.5. By End-User 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. USA 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2022 15.1.2.1. By Equipment Type 15.1.2.2. By Application 15.1.2.3. By Technology 15.1.2.4. By End-User 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2022 15.2.2.1. By Equipment Type 15.2.2.2. By Application 15.2.2.3. By Technology 15.2.2.4. By End-User 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2022 15.3.2.1. By Equipment Type 15.3.2.2. By Application 15.3.2.3. By Technology 15.3.2.4. By End-User 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2022 15.4.2.1. By Equipment Type 15.4.2.2. By Application 15.4.2.3. By Technology 15.4.2.4. By End-User 15.5. United Kingdom 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2022 15.5.2.1. By Equipment Type 15.5.2.2. By Application 15.5.2.3. By Technology 15.5.2.4. By End-User 15.6. Spain 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2022 15.6.2.1. By Equipment Type 15.6.2.2. By Application 15.6.2.3. By Technology 15.6.2.4. By End-User 15.7. Germany 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2022 15.7.2.1. By Equipment Type 15.7.2.2. By Application 15.7.2.3. By Technology 15.7.2.4. By End-User 15.8. Italy 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2022 15.8.2.1. By Equipment Type 15.8.2.2. By Application 15.8.2.3. By Technology 15.8.2.4. By End-User 15.9. France 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2022 15.9.2.1. By Equipment Type 15.9.2.2. By Application 15.9.2.3. By Technology 15.9.2.4. By End-User 15.10. China 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2022 15.10.2.1. By Equipment Type 15.10.2.2. By Application 15.10.2.3. By Technology 15.10.2.4. By End-User 15.11. Japan 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2022 15.11.2.1. By Equipment Type 15.11.2.2. By Application 15.11.2.3. By Technology 15.11.2.4. By End-User 15.12. India 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2022 15.12.2.1. By Equipment Type 15.12.2.2. By Application 15.12.2.3. By Technology 15.12.2.4. By End-User 15.13. South Korea 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2022 15.13.2.1. By Equipment Type 15.13.2.2. By Application 15.13.2.3. By Technology 15.13.2.4. By End-User 15.14. South Africa 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2022 15.14.2.1. By Equipment Type 15.14.2.2. By Application 15.14.2.3. By Technology 15.14.2.4. By End-User 15.15. GCC Countries 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2022 15.15.2.1. By Equipment Type 15.15.2.2. By Application 15.15.2.3. By Technology 15.15.2.4. By End-User 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Equipment Type 16.3.3. By Application 16.3.4. By Technology 16.3.5. By End-User 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Hill-Rom Holdings, Inc 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.2. Ascom 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.3. Honeywell International Inc. 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.4. Johnson Controls International 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.5. Rauland-Borg Corporation 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.6. Jeron Electronics Systems, Inc. 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.7. Azure 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.8. Schrack Seconet AG 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.9. Intercall Systems, Inc. 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.10. Stanley Black & Decker, Inc. 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.11. Tunstall Group 17.1.11.1. Overview 17.1.11.2. Product Portfolio 17.1.11.3. Profitability by Market Segments 17.1.11.4. Sales Footprint 17.1.11.5. Strategy Overview 17.1.11.5.1. Marketing Strategy 17.1.12. Tektone Sound & Signal Mfg., Inc. 17.1.12.1. Overview 17.1.12.2. Product Portfolio 17.1.12.3. Profitability by Market Segments 17.1.12.4. Sales Footprint 17.1.12.5. Strategy Overview 17.1.12.5.1. Marketing Strategy 17.1.13. Igeacare Solutions Inc. 17.1.13.1. Overview 17.1.13.2. Product Portfolio 17.1.13.3. Profitability by Market Segments 17.1.13.4. Sales Footprint 17.1.13.5. Strategy Overview 17.1.13.5.1. Marketing Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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