The global novel sweeteners market Value is expected to expand from USD 1,057.6 million in 2023 to USD 1,926.4 million by 2033. Over the forecast period (2023 to 2033), global novel sweetener sales are likely to soar at 6.1% CAGR.
Key Trends Listed by Future Market Insights (FMI):
Novel sweeteners refer to new-generation sweeteners that provide sugar content but with fewer unwanted side effects associated with sugar. They allow manufacturers to produce food and drink items that taste like full sugar equivalents while containing fewer grams per serving size.
Children grow up believing nothing changed when dining on pastries and ice creams even though they are eating classic snacks with much more sugar than ever before.
Current popular instances come from stevia which is extracted from the stevia plant native to South America and the sugar alcohol erythritol commonly used in fermented dairy products such as cheese and yogurt. Monk fruit is sourced in Southern China; allulose, and tagatose, an alternative name for fructose, recently gained GRAS approval allowing broader use within the USA novel sweeteners market.
It's critical to follow a balanced diet and practice moderation when using novel sweeteners. While they help with sugar and calorie control, it is still advisable to focus on eating a balanced diet that consists of a variety of natural, unprocessed foods.
A licensed nutritionist or healthcare provider could offer specialized advice on incorporating new sweeteners into a balanced diet.
The growing emphasis of manufacturers on product innovation and expansion is expected to trigger sales of novel sweeteners. For customers, companies are introducing new and innovative products that use natural and organic ingredients and are low in calories and carbohydrates.
For instance, Cargill Inc. introduced the ViaTech® portfolio which falls under the stevia leaf extracts category to help the food and beverage industry to grow along with taste and sweetness.
Several leading novel sweetener manufacturers are also focusing on using ingredients that are sourced from nature. This will not only help them to increase their customer base but reduce the environmental impact on the global food chain too.
| Attributes | Key Insights |
|---|---|
| Estimated Novel Sweeteners Market Size (2023E) | USD 1,057.6 million |
| Projected Market Value (2033F) | USD 1,926.4 million |
| Value-based CAGR (2023 to 2033) | 6.1% |
| Top 3 Countries’ Value | USD 570.7 million |
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According to the Future Market Insights (FMI) analysis, novel sweetener sales grew at a CAGR of 4.4% over the historical period 2018 to 2022. For the forecast period, the worldwide market for novel sweeteners is projected to grow at 6.1% CAGR.
Many people are looking for solutions to cut back on calories and control their weight. Traditional sugars contain a lot of calories, and consuming too much of them has been connected to obesity and weight gain.
Novel sweeteners make it possible to feel sweetness while consuming less, or with no calorie intake, which appeals to people trying to limit their calories.
Consuming excessive sugar could prove problematic for those who have diabetes or who monitor their blood sugar levels. As novel sweeteners are frequently non-nutritive and have no effect on blood glucose levels, they are good solutions for people trying to control their blood glucose levels.
Excessive sugar consumption is associated with dental issues such as tooth decay and cavities. Novel sweeteners, particularly sugar alcohols like xylitol and erythritol, are less likely to contribute to dental problems since they are not easily fermented by oral bacteria.
Consequently, the taste, convenience, easy availability, clean labels, marketing & promotion of novel sweeteners are anticipated to bode well for the market during the assessment period.
Artificial Sweeteners Market:
| Attributes | Artificial Sweeteners Market |
|---|---|
| CAGR (2023 to 2033) | 3.1% |
| Market Value (2033) | USD 2.9 billion |
| Growth Factor | Increased brand awareness to positively impact the sweeteners market. |
| Opportunity | Manufacturers of diet drinks are posing opportunities for a rise in product consumption. |
| Key Trends | Heightened frequency of product launches. |
Low-Calorie Sweeteners Market:
| Attributes | Low-Calorie Sweeteners Market |
|---|---|
| CAGR (2023 to 2033) | 4.8% |
| Market Value (2033) | USD 46.1 billion |
| Growth Factor | Government policies regarding low-calorie food prove beneficial. |
| Opportunity | Offer flavored sweeteners for use in the food and beverage industry. |
| Key Trends | Rising demand for organic, additive-free, sugar-less, and calorie-free products. |
High-Intensity Sweetener Market:
| Attributes | High-Intensity Sweetener Market |
|---|---|
| CAGR (2023 to 2033) | 6.2% |
| Market Value (2033) | USD 3.7 billion |
| Growth Factor | Consumer preference for healthy beverages to increase adoption of high-intensity sweeteners. |
| Opportunity | Rising research and development activities to develop and formulate newer and advanced natural sweetening products. |
| Key Trends | Cost optimization and process standardization. |
| Region | North America |
|---|---|
| Country | The United States |
| CAGR | 5.3% |
| Market Value (2033) | USD 296.5 million |
| Region | Europe |
|---|---|
| Country | The United Kingdom |
| CAGR | 5.4% |
| Market Value (2033) | USD 102.3 million |
| Region | Asia Pacific |
|---|---|
| Country | China |
| CAGR | 5.6% |
| Market Value (2033) | USD 203.2 million |
| Region | Asia Pacific |
|---|---|
| Country | India |
| CAGR | 7.1% |
| Market Value (2033) | USD 92.3 million |
| Region | Asia Pacific |
|---|---|
| Country | Japan |
| CAGR | 6.2% |
| Market Value (2033) | USD 86.5 million |
Growing Health Awareness Among Consumers in China Benefiting Sales
As per Future Market Insights (FMI), China's novel sweeteners market is expected to reach a valuation of around USD 203.2 million by 2033. It is projected to hold a prominent value share of 73.1% in the East Asia market by 2033.
The demand for novel sweeteners is rising in China for several reasons like rising awareness of consumers towards health issues caused due to sugar, changing consumer preferences, and market dynamics.
China is also a global leader in the food and beverage industry that produces numerous confectionery, bakery, functional foods, functional beverages, etc. To cater to this huge industry, the use of novel sweeteners is increasing as it provides a sugar-like taste and is safe from diseases caused due to calorie and high glucose.
Likewise, manufacturers have made significant investments in modern manufacturing facilities, advanced technology, and skilled labor. This has resulted in increased efficiency in novel sweetener production and lowered production costs.
The availability of goods at competitive prices is expected to help boost the sales of novel sweeteners in China novel sweeteners market during the assessment period.
Wide Range of End-use Applications Related to Novel Sweeteners Create Demand in the United States
According to FMI analysis, the United States novel sweeteners industry is poised to exhibit a CAGR of 5.3% during the assessment period. By 2033, the United States novel sweeteners market is expected to reach USD 296.5 million.
People with dietary preferences or constraints may be able to use novel sweeteners. They are considered vegan, gluten-free, and also free from allergens. As a result, a wide spectrum of customers with certain dietary requirements or lifestyle preferences can now access them.
Every year, 1.4 million Americans are diagnosed with diabetes which is people are becoming more aware and shifting towards healthy food options that are free from sugar and high calorie.
The rising popularity of these varieties among health-conscious consumers will boost the United States market.
Similarly, sugar-free and low-calorie products are becoming more broadly offered in supermarkets and online stores. This makes them more accessible to consumers and will boost novel sweetener sales revenue in the country.
Increasing Usage of Novel Sweeteners in Dairy and Traditional Sweets Boosting Sales in India
Novel sweetener demand in India is anticipated to rise at a steady CAGR of 7.1% during the forecast period from 2023 to 2033. By the end of 2033, India is likely to hold a market share of 31.5% in the South Asia novel sweeteners market.
India is known for its dairy products and traditional sweet preparations. Sweet consumption is considered a part of tradition and culture. This has led to an increase in per capita consumption that has further led to a rise in diabetes, obesity, and cholesterol disorders.
Novel sweeteners are proven to be the best option as a sugar replacer and consumers are also enjoying sweets prepared from sugar substitutes.
Key novel manufacturers operating in the Indian novel sweeteners market are putting efforts to market their products so that they could reach every potential customer. All these factors are contributing to the increasing sales of the market.
Demand in the Market to Remain High for Stevia Extracts
Based on product type, demand is expected to remain high for stevia extracted novel sweeteners during the assessment period. As per Future Market Insights (FMI), with a novel sweeteners market share of around 47.3%, the segment is projected to reach a valuation of USD 911.2 million by 2033.
Stevia extracts are produced from the leaves of the plant species Stevia rebaudiana. It contains zero-calorie and low-carbohydrate content. This makes them ideal as a natural sweetener substitute for traditional sucrose-containing sweeteners in various food and beverage applications.
Certain compounds present in stevia possess antioxidant properties. As such, end uses include carbonated and still soft drinks (100% Stevia), yogurts, and other dairy items.
Baked goods, frozen desserts, confectionery items, and even alcoholic beverages find use of the direct application of stevia extracts. It is also used as a sweetener in hot beverages like tea or coffee.
Rising popularity across potential markets such as Asia Pacific and Latin America is anticipated to boost demand for Novel Sweeteners. To gain maximum profits, market leaders are creating and launching new products based on customer preferences and tastes.
Leading novel sweetener-producing companies are also investing in research and development to widen the end-use applications of their products to maximize company revenue. In addition, they are expanding their Novel Sweeteners portfolio to attract more and more customers.
Wide End-use Applications in Dairy Sector Fuelling the Demand for Novel Sweeteners
The dairy products segment is expected to register a CAGR of 6.0% from 2023 to 2033. The target segment is likely to reach a novel sweeteners market value of USD 650.7 million by the end of 2033.
Novel sweeteners have been accepted as versatile an ingredient by the dairy sector, which has accelerated product development and made sugar substitute products more widely available. This has increased the variety of dairy novel sweetened dairy products like yogurt, cream, flavored milk, custard, ice cream, whey protein /isolates powder, etc.
Several popular brands of pressed novel sweeteners have established a strong reputation due to heavy marketing and promotions. These strategies have helped them to increase consumer awareness and influence purchasing decisions.
Leading novel sweetener manufacturers are constantly launching a new range of products to meet consumer demand. They are also using strategies such as mergers & acquisitions, partnerships, distribution agreements, collaborations, advertisements, and celebrity endorsements to gain a competitive edge in the market.
For instance,
| Attributes | Details |
|---|---|
| Market Size Value in 2023 | USD 1,057.6 million |
| Market Forecast Value in 2033 | USD 1,926.4 million |
| Anticipated Growth Rate (2023 to 2033) | 6.1% CAGR |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | Volume (MT) and Value (USD million) |
| Key Regions Covered | Latin America; North America; Europe; South Asia; East Asia; Oceania; and Middle East & Africa |
| Key Countries Covered | Canada, United States, Mexico, Brazil, Chile, Peru, Argentina, Germany, France, Italy, Spain, United Kingdom, Netherlands, Belgium, Nordic, Russia, Poland, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Singapore, Australia, New Zealand, GCC Countries, South Africa, Central Africa, and others |
| Key Market Segments Covered | Product Type, End Use, Application, and Region |
| Key Companies Profiled | Nestlé S.A; Cargill Inc.; Archer Daniels Midland Company; Ingredion Incorporated; Tate & Lyle PLC; E.I Dupont De Nemours and Company; Koninklijke DSM N.V; Symrise AG; Ajinomoto Corporation Inc; Raizen S.A; Associated British Foods Plc; Wilmar International Limited; Others |
The market will rise at a 6.1% CAGR through 2033.
The top 3 countries are valued at USD 570.7 million.
Expanding confectionery industry propels market growth.
The 2023 market value is USD 1,057.6 million.
By 2033, the market will reach USD 1,926.4 million.
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Novel Sweeteners Market
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