According to Future Market Insights research, during the projected period, the North America Toilet Seat Market is expected to grow at a CAGR of 5.4%. The market value is projected to increase from USD 951.6 million in 2024 to 1,605.6 million by 2034. The North America toilet seat market was valued at USD 902.6 million at the end of 2023.
The market for toilet seats is divided into segments based on sales channel, product type, end user, and shape. The market is divided into two categories based on product type: regular toilet seats and smart toilet seats.
A toilet bowl that opens and closes on its own is known as a smart toilet seat. It can be operated by tablets, cell phones, and remote control devices. The many hygienic and health advantages of smart toilet seats have contributed to their increasing popularity in recent years.
These chairs come equipped with LED night lighting, deodorizers, automatic flushing systems, and hot-air drying. Certain smart toilet seats use software to monitor your excretions for a variety of characteristics in order to maintain tabs on your health.
Sanitation and hygiene have gained a lot of attention over the past decade, especially in developing and impoverished nations. The rate of infrastructure development in these areas has remained high as governments prioritize modernization and industrialization, which has led to a notable increase in demand for toilet seats in recent years.
| Attribute | Details |
|---|---|
| The North America Toilet Seat Market Estimated Size (2023) | USD 902.6 Million |
| The North America Toilet Seat Market Estimated Size (2024) | USD 951.6 Million |
| The North America Toilet Seat Market Projected Size (2034) | USD 1,605.6 Million |
| The North America Toilet Seat Market CAGR (2024 to 2034) | ~5.4% |
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The awareness regarding toilet sanitation is rising in different regions. People today, are more aware of the problems of not opting for proper toilet sanitation practices and so this change in sanitation habits in the backward regions is likely to spur the demand for toilet seats in the market.
People are now aware of the fact that the absence of basic sanitation facilities can result in an unhealthy environment that can directly impact health. The governments of these countries are undertaking actions to promote awareness of healthy sanitation practices.
These government initiatives are aimed at promoting sanitation practices in rural areas such as houses, schools, and other public community places. The market is expected to grow at a CAGR of 5.4% as all of these factors stimulate awareness that will directly result in an increase in demand for toilet seats in the coming years.
Companies are focused on Introducing Smart Designs to Maintain Consumer Brand Loyalty
Portfolio expansion with innovative smart designs has always been a key strategy of the players in the market. The toilet seat manufacturers are expanding their product portfolios to include smart designs that are up to date and match the new toilet styles in the market.
Kohler Company is one such example that is well known for its designs and innovation. The company has a good history of portfolio expansion that includes new stylish designs with an innovative touch. The company has been successfully expanding its toilet accessories portfolios that are in line with the needs and requirements of the consumers.
Rising Residential and Commercial Renovation and Construction Activities a Key Growth Driver
The process of rapid urbanization has facilitated the development and growth of real estate infrastructures. Increasing investments in the construction and renovation sectors are expected to fuel the demand for toilet seats in the coming years.
Renovation activities in commercial and residential sectors are spurring due to rising disposable income and a desire to build luxurious interiors in the case of living and working spaces. Such increasing activities are likely to fuel toilet seat market growth.
Toilet Seat Manufacturers to Capitalize on Growing Penetration of Online Sales
Online business penetration has always helped the players in the market to attract a larger consumer base through product or brand-specific promotions through social media platforms. Companies in the market are investing heavily in online brand promotions.
Toilet seat manufacturers currently operating in the market are undertaking initiatives to enhance their online brand presence. Some of the players in the market have set up e-catalogs that portray their product offerings at reasonable prices.
Apart from this, the players in the market are also collaborating with online retailers in the market, which will indirectly help them target a larger customer base.
Growing Trend of Home Automation in the United States
The increasing popularity of home automation has sparked inventions and the development of cutting-edge technology. Manufacturers of toilet seats are creating products that can be linked with smart technologies.
Therefore, it is anticipated that the market for smart toilet seats will grow at a CAGR of 4.8% over the course of the projected period due to the steady transition towards intelligent building designs and smart home systems.
Manufacturers of toilet seats are attempting to create new intelligent features, capabilities, and systems that will increase user comfort. In the near future, the US toilet seat industry is probably going to have more prospects because to the introduction of heated toilet seats with nightlights and sensor-based toilet seats by some manufacturers.
Rising Adoption of Technologies and Government Initiatives
The increasing adoption of smart technologies in households and commercial and the corporate sector further creates profitable opportunities for the market players in the forecast period.
Additionally, the implementation of various government initiatives in the country to spread awareness among consumers about the requirement of water conservation will further expand the growth prospects of the smart toilet seat market. The Canada toilet seat market is anticipated to grow with a CAGR of 7.2% during the projection period.
| Country | United States |
|---|---|
| Growth Rate, 2024 to 2034 | 4.8% |
| Country | Canada |
|---|---|
| Growth Rate, 2024 to 2034 | 7.2% |
Market Growth Outlook by Key Product Type
| Product Type | Smart Toilet Seat |
|---|---|
| Value CAGR | 5.5% |
Smart Toilet Seat Expected to Continue its Dominance
In terms of product type, smart toilet seats dominated the industry, and are likely to witness a surge and record a CAGR of 5.5% over the forecast period. Due to the growing awareness of health and cleanliness, customized germ-resistant smart toilet seats are the newest trend in the worldwide toilet seat market.
Individuals with high net worth and consumers with high income are driving demand for these toilets. The worry of transmitting dangerous diseases when using public toilet seats has fueled the demand for personalized and germ-resistant toilet seats.
Market Growth Outlook by Key Sales Channel
| Sales Channel | Online Retailers |
|---|---|
| Value CAGR | 7.9% |
Market Players are Capitalizing Opportunities in the market by Enhancing Online Presence
Online business penetration has always helped the players in the market to attract a larger consumer base through product or brand-specific promotions through social media platforms. Companies in the market are investing heavily in online brand promotions.
This toilet seat manufacturer currently operating in the market are undertaking initiatives to enhance their online brand presence. Few of the players in the market have set up their e-catalogs that portray their product offerings at reasonable prices.
Apart from this, the players in the market are also collaborating with online retailers in the market which will indirectly help them target a larger customer base. This is how the players are driving their sales by enhancing their online penetration, which is estimated to grow with a CAGR of 7.9% from 2024 to 2034.
Market Growth Outlook by Key Material Type
| Material Type | Plastic |
|---|---|
| Value CAGR | 5.8% |
Plastic is a Top Material Category in the North America Toilet Seat Market
The plastic segment accounted for the major share of North American market in 2023 and is expected to continue its domination with a CAGR of 5.8% during the forecast period. Health consciousness is comparatively high in the United States.
Therefore, the market for toilet seats is growing rapidly in the region. Besides this, the efforts undertaken by the regional government to maintain cleanliness in public toilets are further expected to accelerate new opportunities for players operating in the market.
The companies operating in the toilet seat market are heavily investing in product innovation and expansion of footprints in order to cater to the increasing demand in the developing regions. Apart from this the companies are also introducing a range of campaigns in line collaboration with other non-profit agencies.
For instance
| Attribute | Details |
|---|---|
| Forecast Period | 2024 to 2034 |
| Historical Data Available for | 2019 to 2023 |
| Market Analysis | USD Million/Billion for Value |
| Key Countries Covered | United States, Canada |
| Key Segments Covered | Product Type, Shape Type, Material Type, End Use, Sales Channel |
| Key Companies Profiled | Roca Sanitario SA; Kohler Co.; Gensey Industries Inc Bemis Manufacturing Company; Bio Bidet Company; Brondell Inc.; Hamberger Sanitary Company; Lixil Group Corporation; Villeroy and Bosch Company; Aosman Sanitary Ware Company Ltd; Huida Sanitary Ware Company; Mecor; Inus Home USA, Inc.; Empava Appliances; Swiss Madison; LUXE Bidet; UFFU; Pacific Bay; Euroto; Others (As Per Request) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The North American toilet seat market reached a valuation of USD 902.6 Million in 2023.
The North America toilet seat market grew at a sluggish ~4.3% CAGR between 2019 and 2023.
Roca Sanitario SA, Kohler Co., Gensey Industries Inc., Bemis Manufacturing Company, Bio Bidet Company, Brondell Inc., and Hamberger Sanitary Companyare some of the major market participants.
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Toilet Seat Industry Analysis in North America
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