According to Future Market Insights research, during the projected period, the North America toilet seat market is expected to grow at a CAGR of 5.4%. The market value is projected to increase from US$ 951.6 million in 2024 to 1,605.6 million by 2034. The North America toilet seat market was valued at US$ 902.6 million at the end of 2023.
The market for toilet seats is divided into segments based on sales channel, product type, end user, and shape. The market is divided into two categories based on product type: regular toilet seats and smart toilet seats. A toilet bowl that opens and closes on its own is known as a smart toilet seat. It can be operated by tablets, cell phones, and remote control devices. The many hygienic and health advantages of smart toilet seats have contributed to their increasing popularity in recent years.
These chairs come equipped with LED night lighting, deodorizers, automatic flushing systems, and hot-air drying. Certain smart toilet seats use software to monitor your excretions for a variety of characteristics in order to maintain tabs on your health.
Sanitation and hygiene have gained a lot of attention over the past decade, especially in developing and impoverished nations. The rate of infrastructure development in these areas has remained high as governments prioritize modernization and industrialization, which has led to a notable increase in demand for toilet seats in recent years.
| Attribute | Details |
|---|---|
| The North America Toilet Seat Market Estimated Size (2023) | US$ 902.6 Million |
| The North America Toilet Seat Market Estimated Size (2024) | US$ 951.6 Million |
| The North America Toilet Seat Market Projected Size (2034) | US$ 1,605.6 Million |
| The North America Toilet Seat Market CAGR (2024-2034) | ~5.4% |
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The awareness regarding toilet sanitation is rising in different regions. People today, are more aware of the problems of not opting for proper toilet sanitation practices and so this change in sanitation habits in the backward regions is likely to spur the demand for toilet seats in the market.
People are now aware of the fact that the absence of basic sanitation facilities can result in an unhealthy environment that can directly impact health. The governments of these countries are undertaking actions to promote awareness of healthy sanitation practices.
These government initiatives are aimed at promoting sanitation practices in rural areas such as houses, schools, and other public community places. The market is expected to grow at a CAGR of 5.4% as all of these factors stimulate awareness that will directly result in an increase in demand for toilet seats in the coming years.
Portfolio expansion with innovative smart designs has always been a key strategy of the players in the market. The toilet seat manufacturers are expanding their product portfolios to include smart designs that are up to date and match the new toilet styles in the market.
Kohler Company is one such example that is well known for its designs and innovation. The company has a good history of portfolio expansion that includes new stylish designs with an innovative touch. The company has been successfully expanding its toilet accessories portfolios that are in line with the needs and requirements of the consumers.
The process of rapid urbanization has facilitated the development and growth of real estate infrastructures. Increasing investments in the construction and renovation sectors are expected to fuel the demand for toilet seats in the coming years.
Renovation activities in commercial and residential sectors are spurring due to rising disposable income and a desire to build luxurious interiors in the case of living and working spaces. Such increasing activities are likely to fuel toilet seat market growth.
Online business penetration has always helped the players in the market to attract a larger consumer base through product or brand-specific promotions through social media platforms. Companies in the market are investing heavily in online brand promotions.
Toilet seat manufacturers currently operating in the market are undertaking initiatives to enhance their online brand presence. Some of the players in the market have set up e-catalogs that portray their product offerings at reasonable prices. Apart from this, the players in the market are also collaborating with online retailers in the market, which will indirectly help them target a larger customer base.
Principal Consultant
“Growing Trend of Home Automation in the United States”
The increasing popularity of home automation has sparked inventions and the development of cutting-edge technology. Manufacturers of toilet seats are creating products that can be linked with smart technologies. Therefore, it is anticipated that the market for smart toilet seats will grow at a CAGR of 4.8% over the course of the projected period due to the steady transition towards intelligent building designs and smart home systems.
Manufacturers of toilet seats are attempting to create new intelligent features, capabilities, and systems that will increase user comfort. In the near future, the US toilet seat industry is probably going to have more prospects because to the introduction of heated toilet seats with nightlights and sensor-based toilet seats by some manufacturers.
“Rising Adoption of Technologies and Government Initiatives”
The increasing adoption of smart technologies in households and commercial and the corporate sector further creates profitable opportunities for the market players in the forecast period.
Additionally, the implementation of various government initiatives in the country to spread awareness among consumers about the requirement of water conservation will further expand the growth prospects of the smart toilet seat market. The Canada toilet seat market is anticipated to grow with a CAGR of 7.2% during the projection period.
| Country | United States |
|---|---|
| Growth Rate, 2024-2034 | 4.8% |
| Country | Canada |
|---|---|
| Growth Rate, 2024-2034 | 7.2% |
Market Growth Outlook by Key Product Type
| Product Type | Smart Toilet Seat |
|---|---|
| Value CAGR | 5.5% |
“Smart Toilet Seat Expected to Continue its Dominance”
In terms of product type, smart toilet seats dominated the industry, and are likely to witness a surge and record a CAGR of 5.5% over the forecast period. Due to the growing awareness of health and cleanliness, customized germ-resistant smart toilet seats are the newest trend in the worldwide toilet seat market.
Individuals with high net worth and consumers with high income are driving demand for these toilets. The worry of transmitting dangerous diseases when using public toilet seats has fueled the demand for personalized and germ-resistant toilet seats.
Market Growth Outlook by Key Sales Channel
| Sales Channel | Online Retailers |
|---|---|
| Value CAGR | 7.9% |
“Market Players are Capitalizing Opportunities in the market by Enhancing Online Presence”
Online business penetration has always helped the players in the market to attract a larger consumer base through product or brand-specific promotions through social media platforms. Companies in the market are investing heavily in online brand promotions.
This toilet seat manufacturer currently operating in the market are undertaking initiatives to enhance their online brand presence. Few of the players in the market have set up their e-catalogs that portray their product offerings at reasonable prices.
Apart from this, the players in the market are also collaborating with online retailers in the market which will indirectly help them target a larger customer base. This is how the players are driving their sales by enhancing their online penetration, which is estimated to grow with a CAGR of 7.9% from 2024 to 2034.
Market Growth Outlook by Key Material Type
| Material Type | Plastic |
|---|---|
| Value CAGR | 5.8% |
“Plastic is a Top Material Category in the North America Toilet Seat Market”
The plastic segment accounted for the major share of North American market in 2023 and is expected to continue its domination with a CAGR of 5.8% during the forecast period. Health consciousness is comparatively high in the United States.
Therefore, the market for toilet seats is growing rapidly in the region. Besides this, the efforts undertaken by the regional government to maintain cleanliness in public toilets are further expected to accelerate new opportunities for players operating in the market.
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The companies operating in the toilet seat market are heavily investing in product innovation and expansion of footprints in order to cater to the increasing demand in the developing regions. Apart from this the companies are also introducing a range of campaigns in line collaboration with other non-profit agencies.
For instance
| Attribute | Details |
|---|---|
| Forecast Period | 2024-2034 |
| Historical Data Available for | 2019-2023 |
| Market Analysis | US$ Million/Billion for Value |
| Key Countries Covered | United States, Canada |
| Key Segments Covered | Product Type, Shape Type, Material Type, End Use, Sales Channel |
| Key Companies Profiled | Roca Sanitario SA; Kohler Co.; Gensey Industries Inc Bemis Manufacturing Company; Bio Bidet Company; Brondell Inc.; Hamberger Sanitary Company; Lixil Group Corporation; Villeroy and Bosch Company; Aosman Sanitary Ware Company Ltd; Huida Sanitary Ware Company; Mecor; Inus Home USA, Inc.; Empava Appliances; Swiss Madison; LUXE Bidet; UFFU; Pacific Bay; Euroto; Others (As Per Request) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The North American toilet seat market reached a valuation of US$ 902.6 Mn in 2023.
The North America toilet seat market grew at a sluggish ~4.3% CAGR between 2019 and 2023.
Roca Sanitario SA, Kohler Co., Gensey Industries Inc., Bemis Manufacturing Company, Bio Bidet Company, Brondell Inc., and Hamberger Sanitary Companyare some of the major market participants.
1. Executive Summary
1.1. Market Outlook
1.2. Summary of Key Findings
1.3. Summary of Key statistics
1.4. Product Evolution Analysis
1.5. FMI Analysis and Recommendations
2. Market Overview
2.1. Market Taxonomy
2.2. Market Definition
3. Key Market Trends
3.1. Key Trends In the Market
3.1.1. Increasing Popularity of Eco-Friendly Sanitary Ware- Helps in The Conservation of Water
3.1.2. Rising Preference For Aesthetics
3.1.3. Rise in Trend of Internet of Things- Provide Installers and Users A Unique Insight and Control Over The Equipment
3.1.4. Innovations in Remote Connectivity
3.1.5. Trend of Smart Home Integration, Water Conservation, and Product Affordability
3.1.6. Growing Adoption of Smart Technologies
3.1.7. Rapidly Growing New Energy Efficiency Standards
3.1.8. Innovations and Portfolio Extensions Leading to Product Premiumization
3.1.9. Expanding Real Estate Industry- Energetic With Innovation
3.1.10. Rapidly Growing Trend of Touchless, Sensor Driven Smart Sanitary Ware Market
3.1.11. Popularity for More Convenient, Hygienic and More Eco-Friendly Sanitary Ware
3.1.12. Comfortable for Patients Suffering from Arthritis or Joint Pain
3.1.13. Smart Technology- A Electronic Remote Control Toilet, Water Heating Functions
3.1.14. A Design for Feminine Hygiene
3.1.15. Changing Retail Landscape
3.1.16. Growing Trend of Online Purchase Has Significant Impact On Sanitary Ware Products
3.1.17. Consumers Selecting for At-home Services, Using e-Commerce
3.1.18. New Brands Entering The Market
3.1.19. Improve The Sanitation In Rural Areas
3.1.20. Globalization Impacting Lifestyles
3.1.21. Urbanization and Population Growth
3.2. Product Innovation Trends
3.2.1. Companies Increasingly Spending on R&D and Stepping Up Innovation
3.2.2. Growing Consumer Interest in Multifunctional Products
3.2.3. Emerging Trend of Smart Bathroom- Controls and Reduces High Energy Costs
3.2.4. Prominent Players are Now Diversifying Into other Profitable Segments
3.2.5. Evolution in Product Design
3.3. Evolution of Sanitary Ware Industry
3.3.1. Key Developments Roadmap
3.3.2. Product Launches
3.3.3. Acquisition & Mergers
3.3.4. Expansion
3.4. Future Prospects of Sanitary Ware Industry
3.4.1. Factors Fuelling Growth
3.4.2. Influx of Brands
3.4.3. Innovative Distribution & Marketing Strategies
4. Reasons Why Sanitary Ware To Be Smart
4.1. Finer Controls & Settings
4.2. Improved Water Efficiency
4.3. Fewer Germs and Diseases
4.4. Deliver Filtered Water On Demand
4.5. Changes Function With A Simple Touch
4.6. Others Factors
5. The Building & Home Products Market Overview
5.1. The Construction Industry Outlook
5.1.1. Global Construction Industry Market Value, 2023
5.1.2. Construction Sector Growth and Contribution To GDP
5.1.3. Contribution To Construction By Segment
5.1.3.1. Industrial
5.1.3.2. Infrastructure
5.1.3.3. Real State
5.2. Bathroom Fittings Market Overview
5.2.1. Bathroom Fittings Market Size, 2023
5.2.2. Trends in The Bathroom Fittings Market
5.2.3. Modular Kitchen Market Size and Growth, 2023
5.2.4. Organized vs Unorganized Market in the Bathroom Fittings Market
6. Market Demand Analysis 2015-2019 and Forecast, 2020 to 2030
6.1. Historical Market Volume (Million Units) Analysis, 2019 to 2023
6.2. Current and Future Market Volume Projections, 2024 to 2034
6.2.1. Y-o-Y Growth Trend Analysis
6.2.2. Absolute $ Opportunity Analysis
7. Market - Pricing Analysis
7.1. Regional Pricing Analysis By Product Type
7.2. Pricing Break-up
7.2.1. Manufacturer Level Pricing
7.2.2. Distributor Level Pricing
7.3. Global Average Pricing Analysis Benchmark
8. Market Demand (in Value or Consumer Orientation in US$ Million) Analysis 2019 to 2023 and Forecast, 2024 to 2034
8.1. Historical Market Value (US$ Million) Analysis, 2019 to 2023
8.2. Current and Future Market Value (US$ Million) Projections, 2024 to 2034
8.2.1. Y-o-Y Growth Trend Analysis
8.2.2. Absolute $ Opportunity Analysis
9. Market Background
9.1. Bathroom & Kitchen Fittings and Fixtures Industry
9.1.1. Fittings and Fixtures Market Statistics & Overview
9.1.2. Penetration of Fittings and Fixtures in the Market
9.1.3. Top Brands with Industry Leading Positions
9.1.4. Future of Bathroom & Kitchen Fittings and Fixtures - The Changing Landscape
9.2. Macro-Economic Factors
9.2.1. GDP Growth Outlook
9.2.2. Consumer Spending Outlook
9.2.3. Real Estate Industry Outlook
9.2.4. GDP Growth Rate Analysis
9.2.5. E-Commerce Industry Outlook
9.2.6. Household Spending Outlook
9.2.7. Urbanization Growth Outlook
9.2.8. Per Capita Disposable Income
9.3. Forecast Factors - Relevance & Impact
9.3.1. Top Companies Historical Growth
9.3.2. Fittings and Fixtures Industry Outlook
9.3.3. Industry Production Outlook
9.3.4. Manufacturing Sector Gross Value Added
9.3.5. Retail Sales Outlook
9.3.6. Consumer Price Index
9.4. Industry Value and Supply Chain Analysis
9.4.1. Profit Margin Analysis at each sales point
9.4.2. List & role of key participants
9.4.2.1. Manufacturers
9.4.2.2. Distributors/Retailers
9.5. PESTLE Analysis of Toilet Seat Market
9.6. Porter’s Five Force
9.7. Market Dynamics
9.7.1. Drivers
9.7.2. Restraints
9.7.3. Opportunity Analysis
10. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Product Type
10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Million) and Volume (Million Units) Analysis By Product Type, 2019 to 2023
10.3. Current and Future Market Size (US$ Million) and Volume (Million Units) Analysis and Forecast By Product Type, 2024 to 2034
10.3.1. Smart Toilet Seats
10.3.2. Ordinary Toilet Seats
10.4. Market Attractiveness Analysis By Product Type
11. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Shape Type
11.1. Introduction / Key Findings
11.2. Historical Market Size (US$ Million) and Volume (Million Units) Analysis By Shape Type, 2019 to 2023
11.3. Current and Future Market Size (US$ Million) and Volume (Million Units) Analysis and Forecast By Shape Type, 2024 to 2034
11.3.1. Round
11.3.2. Square
11.3.3. Elongated
11.4. Market Attractiveness Analysis By Shape Type
12. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Material Type
12.1. Introduction / Key Findings
12.2. Historical Market Size (US$ Million) and Volume (Million Units) Analysis By Material Type, 2019 to 2023
12.3. Current and Future Market Size (US$ Million) and Volume (Million Units) Analysis and Forecast By Material Type, 2024 to 2034
12.3.1. Plastic
12.3.2. Stainless Steel
12.3.3. Aluminum
12.3.4. Vinyl
12.3.5. ABS
12.3.6. Polypropylene
12.3.7. Wood
12.3.8. Others
12.4. Market Attractiveness Analysis By Material Type
13. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by End Use
13.1. Introduction / Key Findings
13.2. Historical Market Size (US$ Million) and Volume (Million Units) Analysis By End Use, 2019 to 2023
13.3. Current and Future Market Size (US$ Million) and Volume (Million Units) Analysis and Forecast By End Use, 2024 to 2034
13.3.1. Residential
13.3.2. Commercial
13.3.2.1. Hotels/Restaurants
13.3.2.2. Corporates/Enterprises
13.3.2.3. Hospitals
13.3.2.4. Salons & Spa
13.3.2.5. Public Places
13.3.2.6. Others (Malls, Airports, etc.)
13.4. Market Attractiveness Analysis By End Use
14. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Sales Channel
14.1. Introduction / Key Findings
14.2. Historical Market Size (US$ Million) and Volume (Million Units) Analysis By Sales Channel, 2019 to 2023
14.3. Current and Future Market Size (US$ Million) and Volume (Million Units) Analysis and Forecast By Sales Channel, 2024 – 2034
14.3.1. Wholesalers/Distributors
14.3.2. Multi-Brand Stores
14.3.3. Specialty Stores
14.3.4. Hypermarkets/Supermarkets
14.3.5. Independent Small Stores
14.3.6. Online Retailers
14.3.7. Other Sales Channel
14.4. Market Attractiveness Analysis By Sales Channel
15. USA Toilet Seat Market Analysis 2019 to 2023 and Forecast 2024 to 2034
15.1. Introduction
15.2. Pricing Analysis
15.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023
15.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2024 to 2034
15.4.1. By Product Type
15.4.2. By Shape Type
15.4.3. By Material Type
15.4.4. By End Use
15.4.5. By Sales Channel
15.5. Market Attractiveness Analysis
15.5.1. By Product Type
15.5.2. By Shape Type
15.5.3. By Material Type
15.5.4. By End Use
15.5.5. By Sales Channel
15.6. Market Trends
15.7. Key Market Participants - Intensity Mapping
16. Canada Toilet Seat Market Analysis 2019 to 2023 and Forecast 2024 to 2034
16.1. Introduction
16.2. Pricing Analysis
16.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2019 to 2023
16.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2024 to 2034
16.4.1. By Product Type
16.4.2. By Shape Type
16.4.3. By Material Type
16.4.4. By End Use
16.4.5. By Sales Channel
16.5. Market Attractiveness Analysis
16.5.1. By Product Type
16.5.2. By Shape Type
16.5.3. By Material Type
16.5.4. By End Use
16.5.5. By Sales Channel
16.6. Market Trends
16.7. Key Market Participants - Intensity Mapping
17. Market Structure Analysis
17.1. Market Analysis by Tier of Companies (Toilet Seat)
17.2. Market Concentration
17.3. Market Share Analysis of Top Players
17.4. Market Presence Analysis
17.4.1. By Regional Footprint of Players
17.4.2. Product Footprint by Players
17.4.3. Channel Footprint by Players
18. Competition Analysis
18.1. Competition Dashboard
18.2. Pricing Analysis by Competition
18.3. Competition Benchmarking
18.4. Competition Deep Dive
18.4.1. TOTO Ltd.
18.4.1.1. Overview
18.4.1.2. Product Portfolio
18.4.1.3. Profitability by Market Segments (Product/Channel/Region)
18.4.1.4. Sales Footprint
18.4.1.5. Strategy Overview
18.4.1.5.1. Marketing Strategy
18.4.1.5.2. Product Strategy
18.4.1.5.3. Channel Strategy
18.4.2. Roca Sanitario SA
18.4.3. Kohler Co.
18.4.4. Gensey Industries Inc
18.4.5. Bemis Manufacturing Company
18.4.6. Bio Bidet Company
18.4.7. Brondell Inc.
18.4.8. Hamberger Sanitary Company
18.4.9. Lixil Group Corporation
18.4.10. Villeroy and Bosch Company
18.4.11. Aosman Sanitary Ware Company Ltd
18.4.12. Huida Sanitary Ware Company
18.4.13. Mecor
18.4.14. Inus Home USA, Inc.
18.4.15. Empava Appliances
18.4.16. Swiss Madison
18.4.17. LUXE Bidet
18.4.18. UFFU
18.4.19. Pacific Bay
18.4.20. Euroto
18.4.21. Others (As Per Request)
19. Assumptions and Acronyms Used
20. Research Methodology
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Toilet Seat Industry Analysis in North America
