The North America and Europe retail automation market is poised to increase at a CAGR of 9.6% from 2023 to 2033 to reach USD 43.78 billion by 2033. The North America and Europe retail automation market is estimated to be valued at USD 17.45 billion in 2023.
Visual merchandising, planograms, and big data in retail are the main trends influencing demand for automated services in the retail sector. Effective automated products and programs that accelerate the sales process, improve the efficiency of the product supply, and create easily accessible business platforms can help the retail automation market expand globally.
With the aid of cutting-edge technologies, retail automation provides retailers and customers with flexible and straightforward solutions. The benefits of automated products, which include manageable business platforms, efficient product supply chains, and quicker sales processes, are driving up demand for them. Taking advantage of the cost advantage, this increases retailer revenues in addition to creating a favorable environment for North America and Europe retail automation market expansion.
| Attributes | Details |
|---|---|
| North America and Europe Retail Automation Market CAGR (2023 to 2033) | 9.6% |
| North America and Europe Retail Automation Market Size (2023) | USD 17.45 billion |
| North America and Europe Retail Automation Market Size (2033) | USD 43.78 billion |
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The Retail Automation Market in North America
In terms of North America and Europe retail automation market share for retail automation, North America currently dominates these two geographical areas. The market for retail automation in North America is anticipated to expand significantly between 2018 and 2022.
North America continues to be a profitable venture for retail automation globally with steady demand in the United States and Canada. Consumers in North America have embraced the common practice of using retail automated goods and services for business transactions, which has had a positive impact on the retail automation market.
The outlook for the retail automation market is remarkably positive due to trends that are unique to North America, such as economic growth and consumers' increasing purchasing power.
The Retail Automation Market in Europe
Europe is overtaking North America to take the top spot in the global retail automation market. The implementation of retail automation in countries in Europe is being aided by several retail chains and product lines already established in Europe.
The United Kingdom, Germany, Spain, France, and other countries make up the majority of the regional market segments in Europe. The implementation of automation in the United Kingdom’s retail market is probably going to be impacted by Britain's exit from the EU. However, it is anticipated that the economic security in other nations of Europe is going to create a supportive environment for the North America and Europe retail automation market expansion.
Impediments in the North America and Europe Retail Automation Market
The retail automation market is expanding slowly but certainly in North America and Europe although some factors might hamper or slow down its growth. One of the main obstacles to the North America retail automation market in the United States and Canada is the loss of jobs.
The region's economy is significantly influenced by the labor force and professionals employed by retail establishments. Further, rising unemployment rates may cause the local economy to collapse, which might have an impact on the national economies of North America.
Europe's retail automation market is not expanding as quickly as it could because of the instability of the economies of its member states. Also, the growth of automated retail products may be impacted by enhancing financial situations in Türkiye, Russia, and Poland. Moreover, the adoption of automation in the European retail sector may be hampered by the sagging economies of Spain, Italy, and Britain, as well as by other factors.
Other obstacles halting the development of North America and Europe retail automation include maintaining the ongoing supervision of retail kiosks, high dependence on electricity, and the effects resulting from inconsistent internet regulations.
Real-Time Analytics and Technological Advancements
Future opportunities in the retail sector are anticipated to be numerous thanks to the integration of automation and analytics technologies. Retailers are expected to gain a competitive edge in the North America and Europe retail automation market due to the automation's capacity to make decisions based on analyzed data.
North America and Europe retail automation market growth in the upcoming years is anticipated to be driven by analysis of consumer purchasing trends. Additionally, the rise of data and analytics transformation activities in retail, such as recommendation systems, is another chance for the key players in the North America and Europe retail automation market to sharply boost their profits.
The bill printer segment dominated the North America and Europe retail automation market and is presumed to do so again during the anticipated period.
Rise in research and development has developed cutting-edge bill printer systems like RFID transponders and advanced one-click & contactless payment options. Additionally, biometric bill printer systems are streamlining the process of offering the end-user personalized payment options. This is anticipated to accelerate the segment's growth.
Human-Operated Terminals dominated the North America and Europe retail automation market. The unattended terminals are challenging for retailers to maintain a constant eye on these systems because they install their kiosk systems or vending machines in remote and isolated locations.
It becomes challenging to protect kiosks and vending machines from damage and theft due to their exposed nature, and typically there is no provision to have a protective enclosure around the kiosk during non-working hours. One of the biggest challenges facing retailers in North America and Europe's retail automation market is that thefts and damages can occasionally result in significant losses for them.
Many retailers are experimenting with various solutions to this issue. To enhance kiosk security, Equip, Inc. (US), the industry leader in lockable covers that can be used in the absence of a salesperson, has been collaborating closely with retailers.
It is challenging for retailers with automated systems that are situated in remote locations and are in use constantly although this option aids in securing automated systems to some extent. Retailers are working to develop solutions that may lower the risks associated with theft and damage, even though cameras can be installed to keep a constant eye on the distant automated systems.
When entering as a startup, there are many factors to take into account, including how to validate your idea, where to find funding, and what features the product should have.
Some of the leading players in the global retail automation market are electronic firms like Seiko Epson, Fujitsu, First Data Corp., Siemens, Toshiba, and Wincor Nixdorf. Since the majority of these ICT companies have their headquarters in Europe, the continent serves as a reliable foundation for new businesses and manufacturers in the retail automation industry.
North America’s retail behemoths like Walmart and Kroger are creating their products and services to profit from the union of retail and automation. Further, the focus of Datalogic S.p.A. is on value creation through innovation and global expansion. To stay ahead in the cutthroat market, the company plans to implement a variety of strategies. Further, the business intends to concentrate on ongoing processes and product innovation to satisfy consumer and market demands.
One of the key forces behind the company's expansion and a tool for new product and process development is technology. Datalogic also intends to increase the number of its sales channels to take advantage of the high-growth markets in China, Brazil, Türkiye, and African nations.
Recent Developments:
North America and Europe’s retail automation market is projected to expand at a CAGR of 9.6% from 2023 to 2033.
The current North America and Europe retail automation market size is estimated to be USD 17.45 billion in 2023.
NCR, IBM, Diebold Nixdorf, Wincor Nixdorf, Crane, Hikvision, Dahua, Axis, Bosch, and Honeywell are some prominent North America and Europe retail automation manufacturers.
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