North America, Europe & Asia Pacific Legal Cannabis Market Outlook (2022-2032)

[324 Pages Report] The North America, Europe & Asia Pacific legal cannabis market is expected to reach a market valuation of US$ 18.42 Billion by the year 2022, accelerating with a moderate CAGR of 25.3% by 2022 to 2032. North America, Europe & Asia Pacific legal cannabis market size is anticipated to be valued at about US$ 175.7 Billion by 2032 end.

As consumers switch from conventional treatment approaches to cannabis-based treatments, there has been an increase in the usage of marijuana, primarily for medicinal purposes, which is supporting the North America, Europe & Asia Pacific legal cannabis market growth overall. The COVID-19 epidemic has also had a significant impact on the market because a state-wide lockdown has hampered production and imposed import/export restrictions, which have decreased overall sales of North America, Europe & Asia Pacific legal cannabis.

Attributes Value
North America, Europe & Asia Pacific Legal Cannabis Market Size (2022) US$ 18.42 Billion
North America, Europe & Asia Pacific Legal Cannabis Market Projected Size (2032) US$ 175.7 Billion
North America, Europe & Asia Pacific Legal Cannabis Market Value CAGR (2022 to 2032) 25.3%

The usage of hemp and marijuana in a range of industries, including food and beverage production, pharmaceuticals, nutraceuticals, and personal care and cosmetics, has facilitated the rise in the demand for North America, Europe & Asia Pacific legal cannabis. Additionally, over the forecast period, businesses are anticipated to use more cannabis and its variants as raw materials to create their goods, fueling North America, Europe & Asia Pacific legal cannabis market growth.

As per the North America, Europe & Asia Pacific legal cannabis market study, legalizing marijuana for recreational use will greatly boost the economy and assist create new job opportunities. The industries that will gain from legalization include tourism, real estate, banking, food, and transportation. For instance, several banks have started to approve loans for marijuana firms, which would flourish if marijuana for adult use is legalized. As a result, the imminent legalization of cannabis for recreational purposes is anticipated to raise demand for it and decrease the black market for it.

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What are the Major Driving Factors for the North America, Europe & Asia Pacific Legal Cannabis Market?

In the upcoming years, the demand for medical marijuana is anticipated to increase due to the expanding number of states that have legalized the drug and the rising demand from both medical and recreational uses. This is expected to drive the demand for North America, Europe & Asia Pacific legal cannabis.

Demand for North America, Europe & Asia Pacific legal cannabis is anticipated to rise during the anticipated time frame as a result of more research and development being done.

What are the Existing Challenges for the North America, Europe & Asia Pacific Legal Cannabis Market Future Trends?

In several parts of North America, Africa, Australia, Europe, and South America, marijuana is nominally recognized as a drug and is permitted for medical usage. But the majority of Middle Eastern and Asian nations continue to forbid it. Consumption, possession, purchase, or sale of the commodity is illegal and is regarded as a crime in developing nations like Japan, India, and Korea. As a result, it is anticipated that the legal environment for these items will prevent the North America, Europe & Asia Pacific legal cannabis industry from reaching its full growth potential. Growth is also anticipated to be constrained by adverse effects including cognitive impairment linked to its usage as medicine.

The global pandemic has significantly hampered the North America, Europe & Asia Pacific legal cannabis market growth. The North America, Europe & Asia Pacific legal cannabis market has been hit by a number of major challenges, including trade restrictions, the adoption of a lockdown in several important nations, and supply chain interruptions.

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Category-wise Insights for Global North America, Europe & Asia Pacific Legal Cannabis Market

Which Type of North America, Europe & Asia Pacific Legal Cannabis Derivatives are Most Preferred in the Global Market?

The highest North America, Europe & Asia Pacific legal cannabis market share in 2021—more than 65.0 percent—went to CBD. Since legalization, there has been a considerable increase in the use of medical cannabis, and the majority of products used for therapeutic purposes contain CBD.

Demand for North America, Europe & Asia Pacific legal cannabis is also anticipated to increase throughout the forecasted period as hemp-derived cannabidiol (CBD) is increasingly used in skincare and cosmetics, gummies, beverages, pet food, capsules, and dog treats.

Which Segment of the North America, Europe & Asia Pacific Legal Cannabis Market on the Basis of End Use is Performing Better?

In 2021, the medical use segment's North America, Europe & Asia Pacific legal cannabis revenue share was above 65.0 percent, which was the highest. Cannabis use has increased dramatically as more places legalize it, particularly in North America where most states have approved medical use of the drug. This is related to the product's expanding use in the treatment of insomnia, anxiety disorders, and chronic pain. Furthermore, the expansion of the segment is being aided by rising practitioner knowledge.

Due to the relaxation of cannabis use legislation, the Asia Pacific region of the North America, Europe & Asia Pacific legal cannabis market is anticipated to see a large increase in the recreational use segment.

Regional Analysis of the North America, Europe & Asia Pacific Legal Cannabis Market

How North America, Europe & Asia Pacific Legal Cannabis Market Share is performing in Asia Pacific?

Asia-Pacific region of the North America, Europe & Asia Pacific legal cannabis market is anticipated to experience the fastest growth during the anticipated time. Growth is anticipated to be boosted by the increasing legalization and supportive laws for the use of cannabis and its derivative products in various nations. For instance, Thailand delisted marijuana from its list of prohibited substances in 2020. This is expected to lead to an increase in hemp and marijuana use across the nation.

What is the Performance of North America, Europe & Asia Pacific Legal Cannabis Market in the North American Region?

Highest North America, Europe & Asia Pacific legal cannabis market share in 2020 belonged to North America, which was worth USD 19.78 billion. As of July 2019, it was allowed for recreational use in eleven states and the District of Columbia. All state medical hemp legislation in the United States accepted it as a treatment or medication for ailments like cancer, Alzheimer's disease, anorexia, arthritis, chronic pain, epilepsy, and post-traumatic stress disorder. By taking the lead in the international legalization of marijuana, Canada has recently become recognized as a flag-bearer nation. Additionally, the number of its farmers in the U.S. has substantially expanded, supporting its use and consumption. This is expected to boost sales of North America, Europe & Asia Pacific legal cannabis and give local businesses access to new revenue streams.

How North America, Europe & Asia Pacific Legal Cannabis Market Share is performing in Europe?

Europe is the second-largest region in the North America, Europe & Asia Pacific legal cannabis market after the United States because of its progressive laws and rising medicinal marijuana use. Trials have shown that medicinal marijuana is helpful in some European nations, where it is being used lawfully in healthcare settings to treat everything from cancer to appetite stimulants for those with AIDS-related disease.

The demand for North America, Europe & Asia Pacific legal cannabis is also anticipated to rise quickly as a result of changes in government policies. The necessary legislation is very new in many nations; the Greek government legalised medical marijuana in 2018, the same year as the United Kingdom. As a result, it is anticipated that increased use of the product for medical purposes will increase regional sales.

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Competitive Landscape for the North America, Europe & Asia Pacific Legal Cannabis Market

As the tide of legalization slowly sweeps the world, the North America, Europe & Asia Pacific legal cannabis industry remains fiercely competitive and vibrantly dynamic. New collaborations and expansions are already under way. Younger consumers are predicted to develop more complex patterns of recreational consumption and take greater risks when experimenting with various product variants. Therefore, a change from flower/bud to more processed formats including edibles, oils, and topical applications is being caused by the rapidly growing popularity of recreational use, and this movement has been adequately reacted to by important North America, Europe & Asia Pacific legal cannabis market players.

Recent Developments in Global North America, Europe & Asia Pacific Legal Cannabis Market

The world's largest cannabis company will be formed through the combination of Aphria Inc. and Tilray, Inc. (Canada), according to a definitive agreement that was signed in December 2020. The combined company would have a full line of branded Cannabis 2.0 goods in Canada, supported by low-cost facilities for cultivation, processing, and manufacturing.

One of the biggest independent craft breweries, SW Brewing Company, LLC (US), was acquired by Aphria Inc. in November 2020. SweetWater provides complementing cannabis lifestyle brands, which would aid Aphria in broadening the scope of its product line.

Startup Ecosystem in the Global North America, Europe & Asia Pacific Legal Cannabis Market

Olla, founded in 2019, which aspires to be the WordPress of online cannabis retailers, offers a completely configurable interface that enables businesses to create custom websites without having to give up important web space to another provider's branding. Olla aims to make the process of ordering cannabis online simpler for everyone. It was created with a mobile-first attitude and has open connections with cannabis POS and CRM systems like Flow Hub and Green Bits. Olla-using retailers report an order completion rate of 88 percent, a fivefold increase in order volume, and 92 percent of customers placing mobile orders.

North America, Europe & Asia Pacific Legal Cannabis Market Key Players

  • Aurora Cannabis
  • Canopy Growth Corporation
  • Tilray
  • VIVO Cannabis Inc.
  • GW Pharmaceuticals
  • Lexaria Bioscience Corp.
  • Bod Australia
  • Organigram Holdings Inc.
  • The Cronos Group
  • AusCann Group Holdings Ltd.
  • Cann Group Limited
  • THC Global Group Limited
  • Althea Group
  • Zelira Therapeutics
  • MGC Pharma

North America, Europe & Asia Pacific Legal Cannabis Market by Segmentation

By Source:

  • Marijuana
    • Flower
    • Oil & Tinctures
  • Hemp
    • Hemp CBD
    • Supplements
    • Industrial Hemp

By Derivates:

  • CBD
  • THC
  • Others

By End-Use:

  • Medical Use
    • Cancer
    • Chronic Pain
    • Depression and Anxiety
    • Arthritis
    • Diabetes
    • Glaucoma
    • Migraines
    • Epilepsy
    • Multiple Sclerosis
    • AIDS
    • Amyotrophic Lateral Sclerosis
    • Alzheimer’s
    • Post-Traumatic Stress Disorder (PTSD)
    • Parkinson's
    • Tourette’s
    • Others
  • Recreational Use
  • Industrial Use
    • Textile
    • Non-textile

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

At What Rate will the North America, Europe & Asia Pacific Legal Cannabis Market Grow?

The North America, Europe & Asia Pacific Legal Cannabis market is expected to grow at 25.3% CAGR over 2022-2032.

What is the Net Worth of the Global North America, Europe & Asia Pacific Legal Cannabis Market?

The North America, Europe & Asia Pacific Legal Cannabis market is estimated to be around US$ 18.42 Billion in 2022.

What is the Projected Value of the North America, Europe & Asia Pacific Legal Cannabis Market?

The North America, Europe & Asia Pacific Legal Cannabis market is anticipated to reach a valuation of US$ 175.7 Billion by 2032.

Which is the Best Performing Application Type of the North America, Europe & Asia Pacific Legal Cannabis Market?

In 2021, the medical use segment's revenue share was above 65.0 percent, which was the highest.

Which is the Rapidly Growing Region for the North America, Europe & Asia Pacific Legal Cannabis Market?

North America accounted for the greatest revenue share of over 80.0 percent in 2021, and it is anticipated that it would continue to grow quickly during the forecasted period.

Table of Content
1. Executive Summary
    1.1. North America, Europe & Asia Pacific Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. North America, Europe & Asia Pacific Legal Cannabis Market Analysis 2017-2021 and Forecast, 2022-2032
    4.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis, 2017-2021
    4.2. Current and Future Market Size Value (US$ Mn) & Volume (Tons) Projections, 2022-2032
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. North America, Europe & Asia Pacific Legal Cannabis Market Analysis 2017-2021 and Forecast 2022-2032, By Source Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis By Source Type, 2017-2021
    5.3. Current and Future Market Size Value (US$ Mn) & Volume (Tons) Analysis and Forecast By Source Type, 2022-2032
        5.3.1. Marijuana
            5.3.1.1. Flower
            5.3.1.2. Oil & Tinctures
        5.3.2. Hemp
            5.3.2.1. Hemp CBD
            5.3.2.2. Supplements
            5.3.2.3. Industrial Hemp
    5.4. Y-o-Y Growth Trend Analysis By Source Type, 2017-2021
    5.5. Absolute $ Opportunity Analysis By Source Type, 2022-2032
6. North America, Europe & Asia Pacific Legal Cannabis Market Analysis 2017-2021 and Forecast 2022-2032, By Derivatives
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis By Derivatives, 2017-2021
    6.3. Current and Future Market Size Value (US$ Mn) & Volume (Tons) Analysis and Forecast By Derivatives, 2022-2032
        6.3.1. CBD
        6.3.2. THC
        6.3.3. Others
    6.4. Y-o-Y Growth Trend Analysis By Derivatives, 2017-2021
    6.5. Absolute $ Opportunity Analysis By Derivatives, 2022-2032
7. North America, Europe & Asia Pacific Legal Cannabis Market Analysis 2017-2021 and Forecast 2022-2032, By End-use
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis By End-use, 2017-2021
    7.3. Current and Future Market Size Value (US$ Mn) & Volume (Tons) Analysis and Forecast By End-use, 2022-2032
        7.3.1. Medical Use
            7.3.1.1. Cancer
            7.3.1.2. Chronic Pain
            7.3.1.3. Depression and Anxiety
            7.3.1.4. Arthritis
            7.3.1.5. Diabetes
            7.3.1.6. Glaucoma
            7.3.1.7. Migraines
            7.3.1.8. Epilepsy
            7.3.1.9. Multiple Sclerosis
            7.3.1.10. AIDS
        7.3.2. Recreational Use
        7.3.3. Industrial Use
            7.3.3.1. Textile
            7.3.3.2. Non-textile
    7.4. Y-o-Y Growth Trend Analysis By End-use, 2017-2021
    7.5. Absolute $ Opportunity Analysis By End-use, 2022-2032
8. North America, Europe & Asia Pacific Legal Cannabis Market Analysis 2017-2021 and Forecast 2022-2032, By Region
    8.1. Introduction
    8.2. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis By Region, 2017-2021
    8.3. Current Market Size Value (US$ Mn) & Volume (Tons) Analysis and Forecast By Region, 2022-2032
        8.3.1. North America
        8.3.2. Europe
        8.3.3. Asia Pacific
    8.4. Market Attractiveness Analysis By Region
9. North America Legal Cannabis Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    9.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017-2021
    9.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2022-2032
        9.2.1. By Country
            9.2.1.1. U.S.
            9.2.1.2. Canada
        9.2.2. By Source Type
        9.2.3. By Derivatives
        9.2.4. By End-use
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Source Type
        9.3.3. By Derivatives
        9.3.4. By End-use
    9.4. Key Takeaways
10. Europe Legal Cannabis Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    10.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017-2021
    10.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2022-2032
        10.2.1. By Country
            10.2.1.1. Czech Republic
            10.2.1.2. U.K.
            10.2.1.3. France
            10.2.1.4. Poland
            10.2.1.5. Italy
            10.2.1.6. Rest of Europe
        10.2.2. By Source Type
        10.2.3. By Derivatives
        10.2.4. By End-use
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Source Type
        10.3.3. By Derivatives
        10.3.4. By End-use
    10.4. Key Takeaways
11. Asia Pacific Legal Cannabis Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    11.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017-2021
    11.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2022-2032
        11.2.1. By Country
            11.2.1.1. China
            11.2.1.2. Japan
            11.2.1.3. Australia
            11.2.1.4. New Zealand
            11.2.1.5. Rest of APAC
        11.2.2. By Source Type
        11.2.3. By Derivatives
        11.2.4. By End-use
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Source Type
        11.3.3. By Derivatives
        11.3.4. By End-use
    11.4. Key Takeaways
12. Key Countries Legal Cannabis Market Analysis
    12.1. U.S.
        12.1.1. Pricing Analysis
        12.1.2. Market Share Analysis, 2021
            12.1.2.1. By Source Type
            12.1.2.2. By Derivatives
            12.1.2.3. By End-use
    12.2. Canada
        12.2.1. Pricing Analysis
        12.2.2. Market Share Analysis, 2021
            12.2.2.1. By Source Type
            12.2.2.2. By Derivatives
            12.2.2.3. By End-use
    12.3. Czech Republic
        12.3.1. Pricing Analysis
        12.3.2. Market Share Analysis, 2021
            12.3.2.1. By Source Type
            12.3.2.2. By Derivatives
            12.3.2.3. By End-use
    12.4. U.K.
        12.4.1. Pricing Analysis
        12.4.2. Market Share Analysis, 2021
            12.4.2.1. By Source Type
            12.4.2.2. By Derivatives
            12.4.2.3. By End-use
    12.5. France
        12.5.1. Pricing Analysis
        12.5.2. Market Share Analysis, 2021
            12.5.2.1. By Source Type
            12.5.2.2. By Derivatives
            12.5.2.3. By End-use
    12.6. Poland
        12.6.1. Pricing Analysis
        12.6.2. Market Share Analysis, 2021
            12.6.2.1. By Source Type
            12.6.2.2. By Derivatives
            12.6.2.3. By End-use
    12.7. Italy
        12.7.1. Pricing Analysis
        12.7.2. Market Share Analysis, 2021
            12.7.2.1. By Source Type
            12.7.2.2. By Derivatives
            12.7.2.3. By End-use
    12.8. Rest of Europe
        12.8.1. Pricing Analysis
        12.8.2. Market Share Analysis, 2021
            12.8.2.1. By Source Type
            12.8.2.2. By Derivatives
            12.8.2.3. By End-use
    12.9. China
        12.9.1. Pricing Analysis
        12.9.2. Market Share Analysis, 2021
            12.9.2.1. By Source Type
            12.9.2.2. By Derivatives
            12.9.2.3. By End-use
    12.10. Japan
        12.10.1. Pricing Analysis
        12.10.2. Market Share Analysis, 2021
            12.10.2.1. By Source Type
            12.10.2.2. By Derivatives
            12.10.2.3. By End-use
    12.11. Australia
        12.11.1. Pricing Analysis
        12.11.2. Market Share Analysis, 2021
            12.11.2.1. By Source Type
            12.11.2.2. By Derivatives
            12.11.2.3. By End-use
    12.12. New Zealand
        12.12.1. Pricing Analysis
        12.12.2. Market Share Analysis, 2021
            12.12.2.1. By Source Type
            12.12.2.2. By Derivatives
            12.12.2.3. By End-use
    12.13. Rest of APAC
        12.13.1. Pricing Analysis
        12.13.2. Market Share Analysis, 2021
            12.13.2.1. By Source Type
            12.13.2.2. By Derivatives
            12.13.2.3. By End-use
13. Market Structure Analysis
    13.1. Competition Dashboard
    13.2. Competition Benchmarking
    13.3. Market Share Analysis of Top Players
        13.3.1. By Regional
        13.3.2. By Source Type
        13.3.3. By Derivatives
        13.3.4. By End-use
14. Competition Analysis
    14.1. Competition Deep Dive
        14.1.1. Aurora Cannabis
            14.1.1.1. Overview
            14.1.1.2. Product Portfolio
            14.1.1.3. Profitability by Market Segments
            14.1.1.4. Sales Footprint
            14.1.1.5. Strategy Overview
                14.1.1.5.1. Marketing Strategy
                14.1.1.5.2. Product Strategy
                14.1.1.5.3. Channel Strategy
        14.1.2. Tilray
            14.1.2.1. Overview
            14.1.2.2. Product Portfolio
            14.1.2.3. Profitability by Market Segments
            14.1.2.4. Sales Footprint
            14.1.2.5. Strategy Overview
                14.1.2.5.1. Marketing Strategy
                14.1.2.5.2. Product Strategy
                14.1.2.5.3. Channel Strategy
        14.1.3. GW Pharmaceuticals
            14.1.3.1. Overview
            14.1.3.2. Product Portfolio
            14.1.3.3. Profitability by Market Segments
            14.1.3.4. Sales Footprint
            14.1.3.5. Strategy Overview
                14.1.3.5.1. Marketing Strategy
                14.1.3.5.2. Product Strategy
                14.1.3.5.3. Channel Strategy
        14.1.4. Canopy Growth Corporation
            14.1.4.1. Overview
            14.1.4.2. Product Portfolio
            14.1.4.3. Profitability by Market Segments
            14.1.4.4. Sales Footprint
            14.1.4.5. Strategy Overview
                14.1.4.5.1. Marketing Strategy
                14.1.4.5.2. Product Strategy
                14.1.4.5.3. Channel Strategy
        14.1.5. Lexaria Bioscience Corp.
            14.1.5.1. Overview
            14.1.5.2. Product Portfolio
            14.1.5.3. Profitability by Market Segments
            14.1.5.4. Sales Footprint
            14.1.5.5. Strategy Overview
                14.1.5.5.1. Marketing Strategy
                14.1.5.5.2. Product Strategy
                14.1.5.5.3. Channel Strategy
        14.1.6. Organigram Holdings Inc.
            14.1.6.1. Overview
            14.1.6.2. Product Portfolio
            14.1.6.3. Profitability by Market Segments
            14.1.6.4. Sales Footprint
            14.1.6.5. Strategy Overview
                14.1.6.5.1. Marketing Strategy
                14.1.6.5.2. Product Strategy
                14.1.6.5.3. Channel Strategy
        14.1.7. VIVO Cannabis Inc.
            14.1.7.1. Overview
            14.1.7.2. Product Portfolio
            14.1.7.3. Profitability by Market Segments
            14.1.7.4. Sales Footprint
            14.1.7.5. Strategy Overview
                14.1.7.5.1. Marketing Strategy
                14.1.7.5.2. Product Strategy
                14.1.7.5.3. Channel Strategy
        14.1.8. The Cronos Group
            14.1.8.1. Overview
            14.1.8.2. Product Portfolio
            14.1.8.3. Profitability by Market Segments
            14.1.8.4. Sales Footprint
            14.1.8.5. Strategy Overview
                14.1.8.5.1. Marketing Strategy
                14.1.8.5.2. Product Strategy
                14.1.8.5.3. Channel Strategy
        14.1.9. AusCann Group Holdings Ltd.
            14.1.9.1. Overview
            14.1.9.2. Product Portfolio
            14.1.9.3. Profitability by Market Segments
            14.1.9.4. Sales Footprint
            14.1.9.5. Strategy Overview
                14.1.9.5.1. Marketing Strategy
                14.1.9.5.2. Product Strategy
                14.1.9.5.3. Channel Strategy
        14.1.10. Cann Group Limited
            14.1.10.1. Overview
            14.1.10.2. Product Portfolio
            14.1.10.3. Profitability by Market Segments
            14.1.10.4. Sales Footprint
            14.1.10.5. Strategy Overview
                14.1.10.5.1. Marketing Strategy
                14.1.10.5.2. Product Strategy
                14.1.10.5.3. Channel Strategy
        14.1.11. Bod Australia
            14.1.11.1. Overview
            14.1.11.2. Product Portfolio
            14.1.11.3. Profitability by Market Segments
            14.1.11.4. Sales Footprint
            14.1.11.5. Strategy Overview
                14.1.11.5.1. Marketing Strategy
                14.1.11.5.2. Product Strategy
                14.1.11.5.3. Channel Strategy
        14.1.12. Zelira Therapeutics
            14.1.12.1. Overview
            14.1.12.2. Product Portfolio
            14.1.12.3. Profitability by Market Segments
            14.1.12.4. Sales Footprint
            14.1.12.5. Strategy Overview
                14.1.12.5.1. Marketing Strategy
                14.1.12.5.2. Product Strategy
                14.1.12.5.3. Channel Strategy
        14.1.13. Althea Group
            14.1.13.1. Overview
            14.1.13.2. Product Portfolio
            14.1.13.3. Profitability by Market Segments
            14.1.13.4. Sales Footprint
            14.1.13.5. Strategy Overview
                14.1.13.5.1. Marketing Strategy
                14.1.13.5.2. Product Strategy
                14.1.13.5.3. Channel Strategy
        14.1.14. Epsilon Healthcare
            14.1.14.1. Overview
            14.1.14.2. Product Portfolio
            14.1.14.3. Profitability by Market Segments
            14.1.14.4. Sales Footprint
            14.1.14.5. Strategy Overview
                14.1.14.5.1. Marketing Strategy
                14.1.14.5.2. Product Strategy
                14.1.14.5.3. Channel Strategy
        14.1.15. MGC Pharma
            14.1.15.1. Overview
            14.1.15.2. Product Portfolio
            14.1.15.3. Profitability by Market Segments
            14.1.15.4. Sales Footprint
            14.1.15.5. Strategy Overview
                14.1.15.5.1. Marketing Strategy
                14.1.15.5.2. Product Strategy
                14.1.15.5.3. Channel Strategy
        14.1.16. ECOFIBRE
            14.1.16.1. Overview
            14.1.16.2. Product Portfolio
            14.1.16.3. Profitability by Market Segments
            14.1.16.4. Sales Footprint
            14.1.16.5. Strategy Overview
                14.1.16.5.1. Marketing Strategy
                14.1.16.5.2. Product Strategy
                14.1.16.5.3. Channel Strategy
15. Assumptions & Acronyms Used
16. Research Methodology
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