North America Employee Recognition Software Market Outlook (2023 to 2033)

North American employee recognition software market sales revenue will total US$ 2,797 million in 2023. Over the next ten years, demand for employee recognition software in North America will surge at 10.5% CAGR. By 2033, the North American employee recognition software market size is set to reach US$ 7,581 million.

Employee recognition software is a reward, recognition, and incentive-focused software. This software provides companies methods to validate, recognize, and reward the employees that it considers worth the recognition and appreciation. The solution allows the users to share posts and gift cards or other rewards with the employees.

These solutions are often focused on maximizing the commendations that an employee can receive. This is the reason why several employee recognition software have features where co-workers can congratulate the achiever. They even allow for the CEO or any other in-charge to send written messages to the employees.

Employee recognition software platforms can be used across various industries and by different teams in a company. Employee recognition products or tools have become ideal for improving morale and making everyone feel valued for their work.

Employee recognition software is closely related to employee engagement software. Several people however consider it as a part of employee engagement software.

Key benefits of employee recognition software:

  • Increases productivity and engagement
  • Helps in higher employee retention
  • Improves team culture
  • Helps in fulfilling greater employee satisfaction
  • Drives employee performance
  • Helps to power up peer-to-peer recognition

North America employee recognition software market holds around 25% of the global employee recognition solution market.

Key Market Shaping Factors:

  • Increasing demand for employee recognition software from industries such as finance, manufacturing, public sector, etc. will drive North America market
  • Rising usage of social media platforms by large businesses can fuel market expansion
  • Growing bring-your-own-device (BYOD) trend will boost employee recognition software sales revenues
  • Increasing spending on employee recognition technologies by government and other businesses will stimulate market development
  • Shift towards using cloud-based services will generate lucrative opportunities for employee recognition software providers
  • Rising need for simplifying HR activities will elevate employee recognition software demand
  • Growing participation of senior management and advancements in gamification-based software will bode well for the market.
  • Surging adoption of big data and analytics is likely to create revenue-generation opportunities for employee recognition software companies
Attribute Key Insights
Estimated North America Employee Recognition Software Market Size (2023) US$ 2,797 million
Projected North America Employee Recognition Software Market Size (2033) US$ 7,581 million
Value-based CAGR (2023 to 2033) 10.5%
Top 5 Vendor Market Share 30.5%

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2018 to 2022 North America Employee Recognition Software Sales Outlook Compared to Demand Forecast from 2023 to 2033

As per Future Market Insights (FMI), the employee recognition market in North America grew at 8.7% CAGR from 2018 to 2022. Over the projection period (2023 to 2033), it will exhibit a CAGR of 10.5%.

Rising applications of employee recognition software across industries such as finance, manufacturing, infrastructure, and the public sector is driving the North American market.

According to the USA Bureau of Labor Statistics, healthcare is estimated to be one of the fastest-growing industries in the United States. Even the Canadian Labor Force Survey of February 2023, showed that employment is growing in the healthcare sector.

It can be estimated that the growth in the healthcare sector should provide business opportunities for employee recognition software providers in North America.

Various advantages of employee recognition software will also elevate demand across North America. Employee recognition software can motivate employees to perform better by providing rewards, incentives, and recognition.

Employee recognition software can also help boost productivity in an enterprise. The rewards, incentives, and recognitions act as motivating forces that could cause the employees to perform better at work.

The greater a reward is the greater is the motivation to achieve it. The leaderboard system in the employee recognition software can encourage employees to climb up the rankings and be among ranked among the top performers.

This system works because it appeals to the human tendency to achieve and be recognized by people for accomplishments. These factors can encourage employees to provide quality work, work for long hours, and so on.

Country-wise Insights

What Makes the United States a Dominant Employee Recognition Software Market?

Presence of Key Employee Recognition App Developers Making the USA a Dominant Market

As per Future Market Insights (FMI), the United States will hold a dominant share of 77.4% of the North America market in 2023. This is due to several factors.

Firstly, the USA has a large and diverse population, which provides a large potential customer base for software vendors. Secondly, the United States is home to various world's leading software companies, which have invested heavily in developing and marketing employee recognition software.

Finally, the USA has a strong economy and a well-developed infrastructure, which makes it easier for companies to purchase and implement employee recognition software.

How is Demand for Employee Recognition Software Rising Across Canada?

Rise in Skilled Workforce and Need for Performance Management Elevating Employee Recognition Software Demand in Canada

According to the Government of Canada, 2022 witnessed a huge flow of immigration in the country. The immigration population is estimated to increase to 30% by the end of 2036 based on the flow of immigration into their borders. Further, around 75% of the population growth that occurs in Canada happens because of immigration.

Based on the 2022 survey, immigrants accounted for 41% of engineers, 33% of business owners, and 36% of physicians. These factors suggest that the population growth that is occurring in Canada will increase the workforce that works in the numerous enterprises operating in this country.

The growth in the workforce as well as the enterprises would act as a good opportunity for the growth in the employee recognition software market in Canada.

Finally, Canadian companies have been increasingly focusing on employee engagement and retention, which is further driving demand for employee recognition software.

According to Future Market Insights (FMI)’ latest report, Canada employee recognition market will thrive at a CAGR of 12.6% through 2033.

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Category-wise Insights

Why is Demand for Desktop-based Employee Recognition Systems Rising Across North America?

Easy to Use and Cost-Effective Nature of Desktop-Based Systems to Push Market Demand

Desktop-based employee recognition systems have the dominant market share in the North America market. This is because they are easy to use and cost-effective.

Desktop-based employee recognition systems are designed to be user-friendly, so they are easy to set up and manage. They are also more affordable than other types of employee recognition systems, making them attractive to businesses of all sizes.

Finally, desktop-based systems are more flexible than other types of recognition systems. This allows businesses to customize their recognition programs to fit their specific needs. Therefore, this segment will hold a market share of 58.5% in 2023.

Which is a Highly Remunerative Application of Employee Recognition Software?

Monetary Incentives to Generate Lucrative Revenues Through 2033

Monetary incentives will continue to lead North America employee recognition industry. This is because they provide employees with tangible rewards for their hard work and accomplishments. It is a powerful motivator and encourages employees to work harder and perform better.

Monetary incentives also create a sense of loyalty and appreciation among employees. This can help create a more positive work environment.

Further, monetary incentives provide a more direct and immediate reward than non-monetary recognition, which can be more effective in motivating employees.

Thanks to the aforementioned factors, monetary incentives segment will thrive at 12.3% CAGR through 2033.

Why is the Popularity of Cloud-based/Web-based Employee Recognition Software Rising?

Various Advantages Offered by Cloud-based Software Fueling its Popularity

Cloud-based employee recognition software is growing in popularity across North America. This is because it offers a number of advantages over traditional forms of recognition and employee engagement programs. These include cost savings, scalability, flexibility, and ease of use.

Cloud-based or web-based employee recognition software is also more accessible to a wider range of users. It can be used across multiple platforms, making it easier for companies to implement and manage recognition programs.

Further, cloud-based software can often be customized to fit the specific needs of the individual company, providing a more tailored experience for users. Thanks to these reasons, the target segment will hold a market share of 41.1% in 2023.

Which Enterprise Size Segment Dominates North American Market?

Very Large Enterprises to Dominate North America Market for Employee Recognition Software

Very large enterprises will continue to lead the North American employee recognition industry. This is because they have the resources and infrastructure to implement large-scale recognition programs. These programs often include sophisticated technology, such as software and hardware solutions, that can be used to track and reward employees.

Similarly, very large enterprises typically have the budget to invest in employee recognition initiatives and the staff to manage and implement them.

Finally, they have the clout to negotiate better deals with vendors and suppliers, which can help them save money while still providing quality recognition services. Therefore, these reasons will help the target segment to have a market share of 36.4% in 2023.

Competitive Landscape

The North American employee recognition market is highly competitive due to the presence of a significant number of established players. These players offer a wide range of employee recognition solutions, such as rewards and recognition programs, employee engagement platforms, and performance management tools.

A few recent developments:

  • In 2021, Achievers announced the acquisition of Kudos, a leading provider of employee recognition and rewards solutions. The acquisition will enable Achievers to expand its product portfolio and offer customers more comprehensive recognition solutions.
  • In 2020, Globoforce launched a new platform, GForce, to help organizations create a culture of recognition and engagement. The platform enables companies to recognize and reward employees for their achievements and contributions.

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Scope of Report

Attribute Details
Estimated Market Value (2023) US$ 2,797 million
Projected market Value (2033) US$ 7,581 million
Anticipated Growth Rate (2023 to 2033) 10.5%
Share of top 5 players 30.5%
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ Million for Value
Key Regions Covered North America
Key Countries Covered USA and Canada
Key Segments Covered System Type, Application, Deployment Mode, Enterprise Size, Industry, and Country
Key Companies Profiled Guusto; Inspirus (Sodexco); Workhuman; Terry berry; Bucket list; Vantage Circle; Assembly; Motivosity; Blueboard; Nectar; Reward Gateway; WorkTango (formerly Kazoo); Achievers; Awardco; Bonusly; C.A. Short; Engage2Excel; Halo; Kudos; MTM Recognition; OC Tanner
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

North America Employee Recognition Software Market Segmentation

By System Type:

  • App-based Employee Recognition Systems
  • Desktop-based Employee Recognition Systems

By Application:

  • E-Gift Cards
  • Instant Payment Vouchers
  • Personalized Gifts (Tailor-made rewards)
  • Vacation Rewards
  • Tickets for Events
  • Monetary Incentives
  • Learning and Development Rewards

B y Deployment Mode:

  • Cloud-based/Web-based Employee Recognition Software
  • On-Premises Employee Recognition Software
  • Custom-based Employee Recognition Software

By Enterprise Size:

  • Small Offices (1 to 9 employees)
  • Small Enterprises (10 to 99 employees)
  • Medium-sized Enterprise (100 to 499 employees)
  • Large Enterprises (500 to 999 employees)
  • Very Large Enterprises (1,000+ employees)

By Industry:

  • Finance
    • Banking
    • Insurance
    • Investment/Securities
  • Manufacturing & Resources
    • Discrete Manufacturing
    • Process Manufacturing
    • Resource industries
    • Agriculture
  • Distribution Services
    • Retail
    • Wholesales
    • Transportation /Logistics Services
    • Warehousing & Storage
    • Shipping
  • Services
    • IT/Professional Services
    • Consumer & Personal Services
    • Media, Entertainment & Publishing
    • Travel & Hospitality
    • Legal Services
  • Public Sector
    • Government (State/Central)
    • Education
    • Healthcare
    • Aerospace & Defense
    • Non-Profit
  • Infrastructure
    • Telecommunication
    • Energy & Utilities
    • Building & Construction

By Country:

  • USA
  • Canada

Frequently Asked Questions

How Big is the North America Employee Recognition Software Market in 2023? 

The market is valued at US$ 2.7 billion in 2023. 

Who are the Key Market Players? 

Guusto, Inspirus (Sodexco), and Workhuman are key market players. 

What is the Growth Forecast for the Market? 

The market is forecast to register a CAGR of 10.5% through 2033. 

Which Key Segment is Maximizing Growth Potential by System Type? 

Desktop-based segment is likely to remain preferred through 2033. 

Which is the Top Trend in the Market? 

Increasing need for simplifying HR activities, is encouraging the sales. 

Table of Content
1. Executive Summary | North America Employee Recognition Software Market
    1.1. Market Outlook
    1.2. Demand Side Trends
    1.3. Supply Side Trends
    1.4. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition
3. Key Market Trends
    3.1. Key Trends Impacting the Market
    3.2. Solution Innovation / Development Trends
4. Pricing Analysis
    4.1. Pricing Analysis, By Employee Recognition Software
        4.1.1. Subscription Pricing Analysis
        4.1.2. Perpetual Licensing
    4.2.  pricing analysis benchmark
5. Market Demand (in Value in US$ million) Analysis 2018 to 2022 and Forecast, 2023 to 2033
    5.1. Historical Market Value (US$ million) Analysis, 2018 to 2022
    5.2. Current and Future Market Value (US$ million) Projections, 2023 to 2033
        5.2.1. Y-o-Y Growth Trend Analysis
        5.2.2. Absolute $ Opportunity Analysis
6. Market Background
    6.1. Macro-Economic Factors
    6.2. Forecast Factors - Relevance to Impact
    6.3. Value Chain Analysis
    6.4. COVID-19 Crisis – Impact Assessment
        6.4.1. Current Statistics
        6.4.2. Short-Mid-Long Term Outlook
        6.4.3. Likely Rebound
    6.5. Market Dynamics
        6.5.1. Drivers
        6.5.2. Restraints
        6.5.3. Opportunities
7. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By System Type
    7.1. Introduction / Key Findings
    7.2. Historical Market Size (US$ million) Analysis By System Type, 2018 to 2022
    7.3. Current and Future Market Size (US$ million) Analysis and Forecast By System Type, 2023 to 2033
        7.3.1. App-based Employee Recognition Systems
        7.3.2. Desktop-based Employee Recognition Systems
    7.4. Market Attractiveness Analysis By System Type
8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application
    8.1. Introduction / Key Findings
    8.2. Historical Market Size (US$ million) Analysis By Application, 2018 to 2022
    8.3. Current and Future Market Size (US$ million) Analysis and Forecast By Application, 2023 to 2033
        8.3.1. E-Gift Cards
        8.3.2. Instant Payment Vouchers
        8.3.3. Personalized Gifts (Tailor-made rewards)
        8.3.4. Vacation Rewards
        8.3.5. Tickets for Events
        8.3.6. Monetary Incentives
        8.3.7. Learning and Development Rewards
        8.3.8. Others
    8.4. Market Attractiveness Analysis By Application
9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Deployment Mode
    9.1. Introduction / Key Findings
    9.2. Historical Market Size (US$ million) Analysis By Deployment Mode, 2018 to 2022
    9.3. Current and Future Market Size (US$ million) Analysis and Forecast By Deployment Mode, 2023 to 2033
        9.3.1. Cloud based/Web-based Employee Recognition Software
        9.3.2. On-Premises Employee Recognition Software
        9.3.3. Custom-based Employee Recognition Software
    9.4. Market Attractiveness Analysis By Deployment Mode
10. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Enterprise Size
    10.1. Introduction / Key Findings
    10.2. Historical Market Size (US$ million) Analysis By Enterprise Size, 2018 to 2022
    10.3. Current and Future Market Size (US$ million) Analysis and Forecast By Enterprise Size, 2023 to 2033
        10.3.1. Small Offices (1 to 9 employees)
        10.3.2. Small Enterprises (10 to 99 employees)
        10.3.3. Medium-sized Enterprise (100 to 499 employees)
        10.3.4. Large Enterprises (500 to 999 employees)
        10.3.5. Very Large Enterprises (1,000+ employees)
    10.4. Market Attractiveness Analysis By Enterprise Size
11. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Industry
    11.1. Introduction / Key Findings
    11.2. Historical Market Size (US$ million) Analysis By Industry, 2018 to 2022
    11.3. Current and Future Market Size (US$ million) Analysis and Forecast By Industry, 2023 to 2033
        11.3.1. Finance
            11.3.1.1. Banking
            11.3.1.2. Insurance
            11.3.1.3. Investment/Securities
        11.3.2. Manufacturing to Resources
            11.3.2.1. Discrete Manufacturing
            11.3.2.2. Process Manufacturing
            11.3.2.3. Resource industries
            11.3.2.4. Agriculture
        11.3.3. Distribution Services
            11.3.3.1. Retail
            11.3.3.2. Wholesales
            11.3.3.3. Transportation /Logistics Services
            11.3.3.4. Warehousing to Storage
            11.3.3.5. Shipping
        11.3.4. Services
            11.3.4.1. IT/Professional Services
            11.3.4.2. Consumer to Personal Services
            11.3.4.3. Media, Entertainment to Publishing
            11.3.4.4. Travel to Hospitality
            11.3.4.5. Legal Services
        11.3.5. Public Sector
            11.3.5.1. Government (State/Central)
            11.3.5.2. Education
            11.3.5.3. Healthcare
            11.3.5.4. Aerospace to Defense
            11.3.5.5. Non-Profit
        11.3.6. Infrastructure
            11.3.6.1. Telecommunication
            11.3.6.2. Energy to Utilities
            11.3.6.3. Building to Construction
    11.4. Market Attractiveness Analysis By Industry
12. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Country
    12.1. Introduction / Key Findings
    12.2. Historical Market Size (US$ million) Analysis By Country, 2018 to 2022
    12.3. Current and Future Market Size (US$ million) Analysis and Forecast By Country, 2023 to 2033
        12.3.1. USA
        12.3.2. Canada
    12.4. Market Attractiveness Analysis By Country
    12.5. Market Trends
    12.6. Key Market Participants - Intensity Mapping
13. Country wise- Market
    13.1. USA Employee Recognition Software Market Analysis
        13.1.1. By System Type
        13.1.2. By Application
        13.1.3. By Deployment Mode
        13.1.4. By Enterprise Size
        13.1.5. By Industry
    13.2. Canada Employee Recognition Software Market Analysis
        13.2.1. By System Type
        13.2.2. By Application
        13.2.3. By Deployment Mode
        13.2.4. By Enterprise Size
        13.2.5. By Industry
14. Market Structure Analysis
    14.1. Market Analysis by Tier of Companies
    14.2. Market Share Analysis of Top Players
    14.3. Market Presence Analysis, Country-Wise footprint by Players
15. Competition Analysis
    15.1. Competition Dashboard
    15.2. Competition Deep Dive
        15.2.1. Guusto
            15.2.1.1. Business Overview
            15.2.1.2. Solution Portfolio
            15.2.1.3. Profitability by Market Segments (System Type/Application/Deployment Mode/Enterprise Size/IndustryRegion)
            15.2.1.4. Strategy Overview
                15.2.1.4.1. Marketing Strategy
                15.2.1.4.2. Product Strategy
        15.2.2. Inspirus (Sodexo)
            15.2.2.1. Business Overview
            15.2.2.2. Solution Portfolio
            15.2.2.3. Profitability by Market Segments (System Type/Application/Deployment Mode/Enterprise Size/IndustryRegion)
            15.2.2.4. Strategy Overview
                15.2.2.4.1. Marketing Strategy
                15.2.2.4.2. Product Strategy
        15.2.3. Workhuman
            15.2.3.1. Business Overview
            15.2.3.2. Solution Portfolio
            15.2.3.3. Profitability by Market Segments (System Type/Application/Deployment Mode/Enterprise Size/IndustryRegion)
            15.2.3.4. Strategy Overview
                15.2.3.4.1. Marketing Strategy
                15.2.3.4.2. Product Strategy
        15.2.4. Terryberry
            15.2.4.1. Business Overview
            15.2.4.2. Solution Portfolio
            15.2.4.3. Profitability by Market Segments (System Type/Application/Deployment Mode/Enterprise Size/IndustryRegion)
            15.2.4.4. Strategy Overview
                15.2.4.4.1. Marketing Strategy
                15.2.4.4.2. Product Strategy
        15.2.5. Bucketlist
            15.2.5.1. Business Overview
            15.2.5.2. Solution Portfolio
            15.2.5.3. Profitability by Market Segments (System Type/Application/Deployment Mode/Enterprise Size/IndustryRegion)
            15.2.5.4. Strategy Overview
                15.2.5.4.1. Marketing Strategy
                15.2.5.4.2. Product Strategy
        15.2.6. Vantage Circle
            15.2.6.1. Business Overview
            15.2.6.2. Solution Portfolio
            15.2.6.3. Profitability by Market Segments (System Type/Application/Deployment Mode/Enterprise Size/IndustryRegion)
            15.2.6.4. Strategy Overview
                15.2.6.4.1. Marketing Strategy
                15.2.6.4.2. Product Strategy
        15.2.7. Assembly
            15.2.7.1. Business Overview
            15.2.7.2. Solution Portfolio
            15.2.7.3. Profitability by Market Segments (System Type/Application/Deployment Mode/Enterprise Size/IndustryRegion)
            15.2.7.4. Strategy Overview
                15.2.7.4.1. Marketing Strategy
                15.2.7.4.2. Product Strategy
        15.2.8. Motivosity
            15.2.8.1. Business Overview
            15.2.8.2. Solution Portfolio
            15.2.8.3. Profitability by Market Segments (System Type/Application/Deployment Mode/Enterprise Size/IndustryRegion)
            15.2.8.4. Strategy Overview
                15.2.8.4.1. Marketing Strategy
                15.2.8.4.2. Product Strategy
        15.2.9. Blueboard
            15.2.9.1. Business Overview
            15.2.9.2. Solution Portfolio
            15.2.9.3. Profitability by Market Segments (System Type/Application/Deployment Mode/Enterprise Size/IndustryRegion)
            15.2.9.4. Strategy Overview
                15.2.9.4.1. Marketing Strategy
                15.2.9.4.2. Product Strategy
        15.2.10. Nectar
            15.2.10.1. Business Overview
            15.2.10.2. Solution Portfolio
            15.2.10.3. Profitability by Market Segments (System Type/Application/Deployment Mode/Enterprise Size/IndustryRegion)
            15.2.10.4. Strategy Overview
                15.2.10.4.1. Marketing Strategy
                15.2.10.4.2. Product Strategy
        15.2.11. Reward Gateway
            15.2.11.1. Business Overview
            15.2.11.2. Solution Portfolio
            15.2.11.3. Profitability by Market Segments (System Type/Application/Deployment Mode/Enterprise Size/IndustryRegion)
            15.2.11.4. Strategy Overview
                15.2.11.4.1. Marketing Strategy
                15.2.11.4.2. Product Strategy
        15.2.12. WorkTango
            15.2.12.1. Business Overview
            15.2.12.2. Solution Portfolio
            15.2.12.3. Profitability by Market Segments (System Type/Application/Deployment Mode/Enterprise Size/IndustryRegion)
            15.2.12.4. Strategy Overview
                15.2.12.4.1. Marketing Strategy
                15.2.12.4.2. Product Strategy
        15.2.13. Achievers
            15.2.13.1. Business Overview
            15.2.13.2. Solution Portfolio
            15.2.13.3. Profitability by Market Segments (System Type/Application/Deployment Mode/Enterprise Size/IndustryRegion)
            15.2.13.4. Strategy Overview
                15.2.13.4.1. Marketing Strategy
                15.2.13.4.2. Product Strategy
        15.2.14. Awardco
            15.2.14.1. Business Overview
            15.2.14.2. Solution Portfolio
            15.2.14.3. Profitability by Market Segments (System Type/Application/Deployment Mode/Enterprise Size/IndustryRegion)
            15.2.14.4. Strategy Overview
                15.2.14.4.1. Marketing Strategy
                15.2.14.4.2. Product Strategy
        15.2.15. Bonusly
            15.2.15.1. Business Overview
            15.2.15.2. Solution Portfolio
            15.2.15.3. Profitability by Market Segments (System Type/Application/Deployment Mode/Enterprise Size/IndustryRegion)
            15.2.15.4. Strategy Overview
                15.2.15.4.1. Marketing Strategy
                15.2.15.4.2. Product Strategy
        15.2.16. C.A. Short
            15.2.16.1. Business Overview
            15.2.16.2. Solution Portfolio
            15.2.16.3. Profitability by Market Segments (System Type/Application/Deployment Mode/Enterprise Size/IndustryRegion)
            15.2.16.4. Strategy Overview
                15.2.16.4.1. Marketing Strategy
                15.2.16.4.2. Product Strategy
        15.2.17. Engage2Excel
            15.2.17.1. Business Overview
            15.2.17.2. Solution Portfolio
            15.2.17.3. Profitability by Market Segments (System Type/Application/Deployment Mode/Enterprise Size/IndustryRegion)
            15.2.17.4. Strategy Overview
                15.2.17.4.1. Marketing Strategy
                15.2.17.4.2. Product Strategy
        15.2.18. Halo
            15.2.18.1. Business Overview
            15.2.18.2. Solution Portfolio
            15.2.18.3. Profitability by Market Segments (System Type/Application/Deployment Mode/Enterprise Size/IndustryRegion)
            15.2.18.4. Strategy Overview
                15.2.18.4.1. Marketing Strategy
                15.2.18.4.2. Product Strategy
        15.2.19. Kudos
            15.2.19.1. Business Overview
            15.2.19.2. Solution Portfolio
            15.2.19.3. Profitability by Market Segments (System Type/Application/Deployment Mode/Enterprise Size/IndustryRegion)
            15.2.19.4. Strategy Overview
                15.2.19.4.1. Marketing Strategy
                15.2.19.4.2. Product Strategy
        15.2.20. MTM Recognition
            15.2.20.1. Business Overview
            15.2.20.2. Solution Portfolio
            15.2.20.3. Profitability by Market Segments (System Type/Application/Deployment Mode/Enterprise Size/IndustryRegion)
            15.2.20.4. Strategy Overview
                15.2.20.4.1. Marketing Strategy
                15.2.20.4.2. Product Strategy
        15.2.21. OC Tanner
            15.2.21.1. Business Overview
            15.2.21.2. Solution Portfolio
            15.2.21.3. Profitability by Market Segments (System Type/Application/Deployment Mode/Enterprise Size/IndustryRegion)
            15.2.21.4. Strategy Overview
                15.2.21.4.1. Marketing Strategy
                15.2.21.4.2. Product Strategy
16. Assumptions and Acronyms Used
17. Research Methodology

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