Sales in the global Non-Opioid Pain Patches Market are slated to top US$ 3.3 Bn in 2022. Expanding at a healthy 4.1% CAGR, the market size is projected to total US$ 4.4 Bn by 2029.
Attribute | Details |
---|---|
Non-opioid Pain Patches Market Estimated Size 2022 | US$ 3.3 Billion |
Non-opioid Pain Patches Market Value-based CAGR (2022-2029) | ~ 4.1% |
Non-opioid Pain Patches Market Size in Projected 2029 | US$ 4.4 Billion |
The deeper impact of pain on the socio-economic system than the combination of diabetes, cancer, and cardiovascular diseases together is likely to drive the sales in this market. The rising cases of chronic pain stoked by back strain due to heavy lifting, accident, or underlying diseases, such as arthritis, spine disease, and pancreatitis are projected to propel the demand for non-narcotic pain patches.
The increasing preference for non-opioid pain relief patches owing to their ability to prevent the risk of addiction, as compared to fentanyl patches when released over a long period of time, is another vital factor that is anticipated to drive the market. The surging demand for minimally invasive treatments is expected to affect the growth positively in the near future.
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Particulars | Details |
---|---|
H1, 2021 | 3.64% |
H1, 2022 Projected | 4.09% |
H1, 2022 Outlook | 3.29% |
BPS Change - H1, 2022 (O) - H1, 2022 (P) | (-) 20 ↓ |
BPS Change - H1, 2022 (O) - H1, 2021 | (+) 25 ↑ |
The variation between the BPS values observed within this market in H1, 2022 - outlook over H1, 2022 projected reflects a decline of 20 BPS units. However, a positive BPS growth in H1-2022 over H1-2021 by 25 Basis Point Share (BPS) is demonstrated by the market. The non-opioid pain patches market is highly subject to regulatory considerations, licensing of products, and patented approvals of non-opioid pain therapies.
The use of opioids for non-malignant chronic pain in limited situations due to the opioid epidemic that is presently raging in the United States, according to the most recent Centers for Disease Control (CDC) guidelines, is a prime factor resulting in a major decline in the BPS values.
Conversely, the presence of pain relieving products such as prescription and over-the-counter aspirin, ibuprofen, and acetaminophen, and nondrug remedies, have contributed to the positive BPS outlook. The key developments in the market include the development of bio-compatible surgical patches which release the non-opioid painkillers directly to the site of the wound.
The non-opioid pain patches market is expected to register 4.1% CAGR between 2022 and 2029, up from 2.6% CAGR recorded during 2014-2021, predicts Future Market Insights.
The ability of non-opioid heat therapy patches to release Active Pharmaceutical Ingredients (APIs) for delivering therapeutic effects by blocking the body’s sensation of pain signals through receptors is set to accelerate the market in the evaluation period. The urgent need to ease muscle spasms and reduce discomfort in patients suffering from muscular or joint disorders is likely to spur the market.
The emergence of capsaicin heat therapy patches to temporarily relieve joint or muscle pain caused by minor injuries, such as sprains and strains, is another crucial factor that is estimated to positively affect the growth. Capsaicin is an active ingredient that is commonly found in chili peppers and it is highly effective for the treatment of pain occurring because of osteoarthritis, diabetic neuropathy, and post-operative shingles.
The increasing prevalence of osteoarthritis across the globe backed by the rising geriatric population, prevalence of joint injuries, obesity, repeated stress on the joint, genetics, metabolic diseases, and bone deformities is set to drive the demand for non-opioid pain relief patches. It is considered to be the most common form of arthritis and occurs very frequently in the knees, hips, and hands.
According to the Osteoarthritis Action Alliance (OAAA), about 54.4 million adults have some form of arthritis in the U.S. and by 2040, this figure is expected to reach 78 million. Amongst these, approximately 32.5 million adults are affected by osteoarthritis. This trend is likely to continue throughout the forthcoming years in various parts of the world, thereby propelling the market.
The growing cases of various types of cancer such as breast, bowel, colorectal, and lungs are expected to drive the market in the upcoming years. The rising awareness by governments of various countries to educate the masses regarding the availability of innovative non-opioid heat patches for the treatment of pain associated with cancer is projected to aid the market.
As per the World Health Organization (WHO), cancer accounted for about 10 million deaths globally in 2020. The same year, there were nearly 6, 85, 000 deaths associated with breast cancer, 8, 30, 000 deaths because of liver cancer, and 1.80 million deaths due to lung cancer. This showcases that the prevalence of cancer is set to surge at a fast pace in the near future, which would drive the market.
“Increasing Geriatric Population to Propel Usage of Non-opioid Heat Patches”
The growing geriatric population in the U.S. is anticipated to boost the non-opioid pain patches market in North America in the assessment period. The geriatric population is prone to chronic and acute pain owing to the higher prevalence of arthritis, musculoskeletal disorders, and cancer among them.
As per U.S. Census Bureau, there were 40.3 million residents belonging to the age group of 65 years and above in 2010 and the number surged by 54.1 million in 2019 in the U.S. The ever-increasing aging population in the country is set to augment the demand for non-opioid heat patches.
“Non-opioid Heat Therapy Patches are Being Used by Migraine Patients”
The rising cases of persistent migraines or fibromyalgia in the U.K. is one of the primary factors accelerating the non-opioid pain patches market growth in Europe. Hormonal changes in women, high stress levels, intense physical exertion, changes in sleeping patterns, and increasing consumption of alcohol are some of the leading factors that can often cause migraine.
According to the National Institute for Health and Clinical Excellence, about 190,000 migraine attacks are experienced by people in England every day and approximately 6 million people suffer from this condition in the U.K. The prevalence of migraine has been reported to be 2-10% in men and 5-25% in women. This proves that the cases of migraine are set to surge at a rapid pace in the forthcoming years, which would help in driving the sales of non-opioid heat therapy patches.
“High Cases of Chronic Pain-related Conditions to Bolster the Sales of Non-opioid Heat Patches”
The increasing cases of chronic pain among people in India is set to propel the South Asia non-opioid pain patches market. The rising investments by the government in the development of a well-established healthcare infrastructure to treat pain-related conditions is also projected to aid the market.
In December 2018, for instance, scientists at the All India Institute of Medical Sciences and Homi Bhabha National Institute conducted a study to understand the impact and magnitude of chronic pain in Southeast Asia. Around 4326 Indian patients were screened and out of these, 836 patients completed a pain questionnaire. The prevalence was higher in females (25.2%) and it increased steeply among people belonging to the age group of 65 years and above. The numbers are estimated to grow in the near future, thereby augmenting the demand for non-opioid heat patches in India.
“Acute and Chronic Pain Patients are Adopting Lidocaine Pain Relief Patches”
Based on product type, the lidocaine patches segment is likely to account for around 68.7% in terms of the global non-opioid pain patches market share in 2022, estimates FMI. These are considered to be the most easily available patches for the treatment of acute and chronic pain.
As per the Centers for Disease Control and Prevention (CDC), nearly 20.4% of adults were suffering from chronic pain in 2019 and the percentage of adults with this type of pain increased as their place of residence became more rural. Thus, the rising cases of chronic pain and the easy availability of lidocaine pain relief patches are anticipated to drive the segment.
“Senior Citizens are Preferring Online Pharmacies to Order Non-narcotic Pain Patches”
By distribution channel, the online pharmacies segment is set to remain at the forefront in the global non-opioid pain patches market. The emergence of a large number of online pharmacies providing non-narcotic pain patches for treating conditions, such as severe, moderate, and mild chronic and acute pain is a major factor that is projected to bolster the segment.
These pharmacies are also suitable for senior citizens who cannot always get out of their homes to buy medicines. The doorstep delivery facility of these pharmacies would therefore help them to order the required medications from the comfort of their homes.
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Majority of the key players operating in the global non-opioid pain patches market are focusing on the development of non-addictive topical pain patches for chronic and acute pain. They are also striving to enhance skin adhesion and increase the duration of analgesic action by developing innovative alternative therapeutics. Meanwhile, a few other players are engaging in extensive research and development activities by collaborating with educational institutions to introduce new non-narcotic pain patches.
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Attribute | Details |
---|---|
Forecast Period | 2014 to 2021 |
Historical Data Available for | 2022 to 2029 |
Market Analysis | Units for Volume and US$ Billion for Value |
Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; and the Middle East & Africa. |
Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, UK, France, Italy, Spain, Nordic, Russia, Poland, China, India, Thailand, Indonesia, Australia and New Zealand, Japan, GCC countries, North Africa, South Africa, others. |
Key Market Segments Covered | Product Type, Distribution Channel, and Region |
Key Companies Profiled | Sanofi S.A.; Pfizer Inc.; GlaxoSmithKline Plc.; Hisamitsu Pharmaceutical Co., Inc.; Clarion Brands; Endo Pharmaceuticals; TEH SENG Pharmaceutical; Veridian Healthcare; Sorrento Therapeutics (SCILEX Pharmaceuticals) Inc.; Teva Pharmaceutical Industries Ltd.; Teikoku Seiyaku Co. Ltd. |
Pricing | Available upon Request |
Product Type:
Distribution Channel:
Region:
The global non-opioid pain patches market is expected to reach a valuation of US$ 3.3 Bn in 2022.
The global non-opioid pain patches market grew at a healthy 2.6% CAGR between 2014 and 2021.
The increasing prevalence of cancer and the rising number of online pharmacies are the key trends boosting the sales of non-opioid pain patches.
Sanofi S.A., Pfizer Inc., GlaxoSmithKline Plc., Hisamitsu Pharmaceutical Co., Inc., Clarion Brands, and Endo Pharmaceuticals are some of the leading players present in the global non-opioid pain patches market.
The lidocaine patches segment is anticipated to account for 68.7% of the share in the non-opioid pain patches market in 2022.
The diclofenac patches segment is projected to account for 22.6% of the share in the non-opioid pain patches market in the forecast period.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand Side Trends 1.3. Supply Side Trends 1.4. Technology Roadmap 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 2.3. Inclusions and Exclusions 3. Key Market Trends 3.1. Key Trends Impacting the Market 3.2. Product Innovation / Development Trends 4. Market Background 4.1. Macro-Economic Factors 4.1.1. Global GDP Growth Outlook 4.1.2. Global Healthcare Outlook 4.2. Forecast Factors - Relevance & Impact 4.2.1. Research and Developmental Activities 4.2.2. Technological Advancement 4.2.3. Adoption of Non-opioid Pain Patches 4.2.4. Cost of Non-opioid Pain Patches 4.2.5. Increasing Pain Epidemic 4.3. Market Dynamics 4.3.1. Drivers 4.3.2. Restraints 4.3.3. Opportunities 5. Market Context 5.1. Product USPs/ Features 5.2. Product Adoption / Usage Analysis 5.3. Regulatory Scenario 5.4. Pain Epidemiology 5.5. Key Promotional Strategies 6. Global Market Value (US$ Mn) Analysis 2014-2021 and Forecast, 2022-2029 6.1. Historical Market Value (US$ Mn) Analysis, 2014-2021 6.2. Current and Future Market Value (US$ Mn) Projections, 2022-2029 6.2.1. Y-o-Y Growth Trend Analysis 6.2.2. Opportunity Analysis, 2022-2029 7. Global Market - Pricing Analysis 7.1. Regional Pricing Analysis By Product Type 7.2. Pricing Break-up 7.2.1. Manufacturer Level Pricing 7.2.2. Distributor Level Pricing 7.3. Global Average Pricing Analysis Benchmark 8. Global Market Analysis 2014-2021 and Forecast 2022-2029, By Product Type 8.1. Introduction / Key Findings 8.2. Historical Market Size (US$ Mn) Analysis By Product Type, 2014–2021 8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Product Type, 2022-2029 8.3.1. Lidocaine Patches 8.3.2. Diclofenac Patches 8.3.3. Methyl Salicylate Patches 8.3.4. Capsaicin Patches 8.3.5. Ketoprofen Patches 8.3.6. Others 8.4. Market Attractiveness Analysis By Product Type 9. Global Market Analysis 2014-2021 and Forecast 2022-2029, By Distribution Channels 9.1. Introduction / Key Findings 9.2. Historical Market Size (US$ Mn) Analysis By Distribution Channels, 2014–2021 9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Distribution Channels, 2022-2029 9.3.1. Hospital Pharmacies 9.3.2. Retail Pharmacies & Drug Stores 9.3.3. Online Pharmacies 9.4. Market Attractiveness Analysis By Distribution Channels 10. Global Market Analysis 2014-2021 and Forecast 2022-2029, by Region 10.1. Introduction / Key Findings 10.2. Historical Market Size (US$ Mn) Analysis By Region, 2014–2021 10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Region, 2022-2029 10.3.1. North America 10.3.2. Latin America 10.3.3. Europe 10.3.4. East Asia 10.3.5. South Asia Pacific 10.3.6. Middle East and Africa (MEA) 10.4. Market Attractiveness Analysis By Region 11. North America Market Analysis 2014-2021 and Forecast 2022-2029 11.1. Introduction 11.2. Historical Market Size (US$ Mn) Analysis By Market Taxonomy, 2014–2021 11.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Market Taxonomy, 2022-2029 11.3.1. By Country 11.3.1.1. U.S. 11.3.1.2. Canada 11.3.2. By Product Type 11.3.3. By Distribution Channels 11.3.4. By Region 11.4. Market Attractiveness Analysis 11.5. Key Market Participants - Intensity Mapping 11.6. Drivers and Restraints - Impact Analysis 12. Latin America Market Analysis 2014-2021 and Forecast 2022-2029 12.1. Introduction 12.2. Historical Market Size (US$ Mn) Analysis By Market Taxonomy, 2014–2021 12.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Market Taxonomy, 2022-2029 12.3.1. By Country 12.3.1.1. Brazil 12.3.1.2. Mexico 12.3.1.3. Argentina 12.3.1.4. Rest of Latin America 12.3.2. By Product Type 12.3.3. By Distribution Channels 12.3.4. By Region 12.4. Market Attractiveness Analysis 12.5. Key Market Participants - Intensity Mapping 12.6. Drivers and Restraints - Impact Analysis 13. Europe Market Analysis 2014-2021 and Forecast 2022-2029 13.1. Introduction 13.2. Historical Market Size (US$ Mn) Analysis By Market Taxonomy, 2014–2021 13.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Market Taxonomy, 2022-2029 13.3.1. By Country 13.3.1.1. Germany 13.3.1.2. Italy 13.3.1.3. France 13.3.1.4. U.K. 13.3.1.5. Spain 13.3.1.6. Russia 13.3.1.7. Rest of Europe 13.3.2. By Product Type 13.3.3. By Distribution Channels 13.3.4. By Region 13.4. Market Attractiveness Analysis 13.5. Key Market Participants - Intensity Mapping 13.6. Drivers and Restraints - Impact Analysis 14. South Asia and Oceania Market Analysis 2014-2021 and Forecast 2022-2029 14.1. Introduction 14.2. Historical Market Size (US$ Mn) Analysis By Market Taxonomy, 2014–2021 14.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Market Taxonomy, 2022-2029 14.3.1. By Country 14.3.1.1. India 14.3.1.2. ASEAN 14.3.1.3. Australia 14.3.1.4. New Zealand 14.3.2. By Product Type 14.3.3. By Distribution Channels 14.3.4. By Region 14.4. Market Attractiveness Analysis 14.5. Key Market Participants - Intensity Mapping 14.6. Drivers and Restraints - Impact Analysis 15. East Asia Market Analysis 2014-2021 and Forecast 2022-2029 15.1. Introduction 15.2. Historical Market Size (US$ Mn) Analysis By Market Taxonomy, 2014–2021 15.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Market Taxonomy, 2022-2029 15.3.1. By Country 15.3.1.1. China 15.3.1.2. Japan 15.3.1.3. South Korea 15.3.2. By Product Type 15.3.3. By Distribution Channels 15.3.4. By Region 15.4. Market Attractiveness Analysis 15.5. Key Market Participants - Intensity Mapping 15.6. Drivers and Restraints - Impact Analysis 16. Middle East and Africa Market Analysis 2014-2021 and Forecast 2022-2029 16.1. Introduction 16.2. Historical Market Size (US$ Mn) Analysis By Market Taxonomy, 2014–2021 16.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Market Taxonomy, 2022-2029 16.3.1. By Country 16.3.1.1. GCC Countries 16.3.1.2. Turkey 16.3.1.3. South Africa 16.3.1.4. Rest of Middle East and Africa 16.3.2. By Product Type 16.3.3. By Distribution Channels 16.3.4. By Distribution Channels 16.3.5. By Region 16.3.6. By Region 16.4. Market Attractiveness Analysis 16.5. Key Market Participants - Intensity Mapping 16.6. Drivers and Restraints - Impact Analysis 17. Key and Emerging Countries Market Analysis 2014-2021 and Forecast 2022-2029 17.1. Introduction 17.1.1. Market Value Proportion Analysis, By Key Countries 17.1.2. Global Vs. Country Growth Comparison 17.2. U.S. Market Analysis 17.2.1. By Product Type 17.2.2. By Distribution Channels 17.2.3. By Region 17.3. Canada Market Analysis 17.3.1. By Product Type 17.3.2. By Distribution Channels 17.3.3. By Region 17.4. Mexico Market Analysis 17.4.1. By Product Type 17.4.2. By Distribution Channels 17.4.3. By Region 17.5. Brazil Market Analysis 17.5.1. By Product Type 17.5.2. By Distribution Channels 17.5.3. By Region 17.6. U.K. Market Analysis 17.6.1. By Product Type 17.6.2. By Distribution Channels 17.6.3. By Region 17.7. Germany Market Analysis 17.7.1. By Product Type 17.7.2. By Distribution Channels 17.7.3. By Region 17.8. France Market Analysis 17.8.1. By Product Type 17.8.2. By Distribution Channels 17.8.3. By Region 17.9. Italy Market Analysis 17.9.1. By Product Type 17.9.2. By Distribution Channels 17.9.3. By Region 17.10. Spain Market Analysis 17.10.1. By Product Type 17.10.2. By Distribution Channels 17.10.3. By Region 17.11. BENELUX Market Analysis 17.11.1. By Product Type 17.11.2. By Distribution Channels 17.11.3. By Region 17.12. Russia Market Analysis 17.12.1. By Product Type 17.12.2. By Distribution Channels 17.12.3. By Region 17.13. China Market Analysis 17.13.1. By Product Type 17.13.2. By Distribution Channels 17.13.3. By Region 17.14. Japan Market Analysis 17.14.1. By Product Type 17.14.2. By Distribution Channels 17.14.3. By Region 17.15. South Korea Market Analysis 17.15.1. By Product Type 17.15.2. By Distribution Channels 17.15.3. By Region 17.16. India Market Analysis 17.16.1. By Product Type 17.16.2. By Distribution Channels 17.16.3. By Region 17.17. ASEAN Market Analysis 17.17.1. By Product Type 17.17.2. By Distribution Channels 17.17.3. By Region 17.18. Australia Market Analysis 17.18.1. By Product Type 17.18.2. By Distribution Channels 17.18.3. By Region 17.19. New Zealand Market Analysis 17.19.1. By Product Type 17.19.2. By Raw Material 17.19.3. By Region 17.20. GCC Countries Market Analysis 17.20.1. By Product Type 17.20.2. By Distribution Channels 17.20.3. By Region 17.21. Turkey Market Analysis 17.21.1. By Product Type 17.21.2. By Distribution Channels 17.21.3. By Region 17.22. South Africa Market Analysis 17.22.1. By Product Type 17.22.2. By Distribution Channels 17.22.3. By Region 18. Market Structure Analysis 18.1. Market Analysis by Tier of Companies 18.2. Market Share Analysis of Top Players 18.3. Market Presence Analysis 18.3.1. Regional Footprint by Players 18.3.2. Product Foot print by Players 18.3.3. Channel Foot Print by Players 19. Competition Analysis 19.1. Competition Dashboard 19.2. Competition Benchmarking 19.3. Competition Deep Dive (Tentative List) 19.3.1. Sanofi S.A. 19.3.1.1. Overview 19.3.1.2. Product Portfolio 19.3.1.3. Profitability by Market Segments (Product/Channel/Region) 19.3.1.4. Sales Footprint 19.3.1.5. Strategy Overview 19.3.1.6. Marketing Strategy 19.3.1.7. Product Strategy 19.3.1.8. Channel Strategy 19.3.2. Pfizer Inc. 19.3.2.1. Overview 19.3.2.2. Product Portfolio 19.3.2.3. Profitability by Market Segments (Product/Channel/Region) 19.3.2.4. Sales Footprint 19.3.2.5. Strategy Overview 19.3.2.6. Marketing Strategy 19.3.2.7. Product Strategy 19.3.2.8. Channel Strategy 19.3.3. GlaxoSmithKline Plc. 19.3.3.1. Overview 19.3.3.2. Product Portfolio 19.3.3.3. Profitability by Market Segments (Product/Channel/Region) 19.3.3.4. Sales Footprint 19.3.3.5. Strategy Overview 19.3.3.6. Marketing Strategy 19.3.3.7. Product Strategy 19.3.3.8. Channel Strategy 19.3.4. Hisamitsu Pharmaceutical Co., Inc. 19.3.4.1. Overview 19.3.4.2. Product Portfolio 19.3.4.3. Profitability by Market Segments (Product/Channel/Region) 19.3.4.4. Sales Footprint 19.3.4.5. Strategy Overview 19.3.4.6. Marketing Strategy 19.3.4.7. Product Strategy 19.3.4.8. Channel Strategy 19.3.5. Clarion Brands 19.3.5.1. Overview 19.3.5.2. Product Portfolio 19.3.5.3. Profitability by Market Segments (Product/Channel/Region) 19.3.5.4. Sales Footprint 19.3.5.5. Strategy Overview 19.3.5.6. Marketing Strategy 19.3.5.7. Product Strategy 19.3.5.8. Channel Strategy 19.3.6. Endo Pharmaceuticals 19.3.6.1. Overview 19.3.6.2. Product Portfolio 19.3.6.3. Profitability by Market Segments (Product/Channel/Region) 19.3.6.4. Sales Footprint 19.3.6.5. Strategy Overview 19.3.6.6. Marketing Strategy 19.3.6.7. Product Strategy 19.3.6.8. Channel Strategy 19.3.7. TEH SENG Pharmaceutical 19.3.7.1. Overview 19.3.7.2. Product Portfolio 19.3.7.3. Profitability by Market Segments (Product/Channel/Region) 19.3.7.4. Sales Footprint 19.3.7.5. Strategy Overview 19.3.7.6. Marketing Strategy 19.3.7.7. Product Strategy 19.3.7.8. Channel Strategy 19.3.8. Veridian Healthcare 19.3.8.1. Overview 19.3.8.2. Product Portfolio 19.3.8.3. Profitability by Market Segments (Product/Channel/Region) 19.3.8.4. Sales Footprint 19.3.8.5. Strategy Overview 19.3.8.6. Marketing Strategy 19.3.8.7. Product Strategy 19.3.8.8. Channel Strategy 19.3.9. Sorrento Therapeutics (SCILEX Pharmaceuticals Inc.) 19.3.9.1. Overview 19.3.9.2. Product Portfolio 19.3.9.3. Profitability by Market Segments (Product/Channel/Region) 19.3.9.4. Sales Footprint 19.3.9.5. Strategy Overview 19.3.9.6. Marketing Strategy 19.3.9.7. Product Strategy 19.3.9.8. Channel Strategy 19.3.10. Teva Pharmaceutical Industries Ltd. 19.3.10.1. Overview 19.3.10.2. Product Portfolio 19.3.10.3. Profitability by Market Segments (Product/Channel/Region) 19.3.10.4. Sales Footprint 19.3.10.5. Strategy Overview 19.3.10.6. Marketing Strategy 19.3.10.7. Product Strategy 19.3.10.8. Channel Strategy 19.3.11. Teikoku Seiyaku Co. Ltd. 19.3.11.1. Overview 19.3.11.2. Product Portfolio 19.3.11.3. Profitability by Market Segments (Product/Channel/Region) 19.3.11.4. Sales Footprint 19.3.11.5. Strategy Overview 19.3.11.6. Marketing Strategy 19.3.11.7. Product Strategy 19.3.11.8. Channel Strategy 20. Assumptions and Acronyms Used 21. Research Methodology
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