The global non-alcoholic malt beverages market is estimated at USD 32.7 billion in 2023 and is projected to reach USD 62.7 billion by 2033. Future Market Insights projects that non-alcoholic malt beverages remain steady, exhibiting growth at 6.7% CAGR between 2023 and 2033.
As non-alcoholic malt beverages become more popular among end users, the demand for these beverages increases. Due to such a demand, the global non-alcoholic malt beverages market has recently gained tremendous popularity. The consumption of non-alcoholic malt beverages is not detrimental to health compared to the consumption of alcoholic drinks.
People are becoming more aware of the importance of staying healthy, which might also be driving the global non-alcoholic malt beverages market. Other factors may also drive the market upward, such as the use of organic malt in production and the availability of malted beverages in a wide range of quantities.
However, there might be some areas in which the global non-alcoholic malt beverages market does not do well. Due to the absence of alcohol, a consumer base might not prefer beverages where alcohol is in demand. Due to their reputation as yellow fizzy water, these beverages lost popularity in bars and lounges due to public criticism.
However, with an increasing number of health-conscious people, many are turning to non-alcoholic malt beverages to get the experience without actually drinking alcohol. In the near future, this could certainly offset most restraints affecting the global market for non-alcoholic malt beverages.
| Attribute | Details |
|---|---|
| Non-alcoholic Malt Beverages Market Size (2023) | USD 32.7 billion |
| Non-alcoholic Malt Beverages Market Projected Size (2033) | USD 62.7 billion |
| Value CAGR (2023 to 2033) | 6.7% |
With time, a larger segment of consumers realizes the benefits of non-alcoholic beverages. This paradigm shift from alcoholic beverages to dairy-based alternatives or carbonated soda drinks is partly attributable to product innovations by leading brands.
As consumers get more health conscious, leading companies are compelled to offer a healthier alternative to their favorite food and drink. Given the scenario, the market for non-alcoholic malt beverages is expected to expand in the coming years, especially with them gaining popularity in regions such as the Middle East.
In recent years, a growing number of consumers have realized the benefits of dairy-based alternatives or carbonated soda drinks as alternatives to alcoholic beverages. Brand innovators are partially responsible for this paradigm shift from alcoholic drinks to dairy-based alternatives or carbonated soda drinks.
Several big brands are stepping into the market with mass-market offerings, such as bottled water, low-carb beverages, craft beverages, and mocktails with various flavors.
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For the past so many years, non-alcoholic drinks have provided numerous advantages in the global health and food security domains in terms of tax revenue for national and local governmental bodies. Non-alcoholic malt and other non-alcoholic drinks have been the top export items for major established and emerging countries over the past decade.
Production technologies and beverage firms have not altered to a large extent over the years, where they grew on a nominal CAGR.
Moreover, the inter-continental spread of non-alcoholic malt beverages over the past 10-20 years has provided lucrative opportunities for non-alcoholic beverage manufacturers in revenue generation and production expansion. The widespread craze for non-alcoholic malt beverages and dairy-based alternatives is a constant source of motivation for its manufacturers to keep developing newer versions of these beverages.
As per national consumer preferences all over the globe, flavored non-alcoholic malt beverages have been the most demanded types of non-alcoholic malt beverages, out of which classic/natural and mixed fruit are anticipated to generate around 41% of revenue for the non-alcoholic malt beverages business.
Also, cultural and regional preferences have been affecting the purchase of a particular type of beverage. Hence, a similar pattern is anticipated to occur during the assessment period. So, manufacturers and distributors of non-alcoholic malt beverages must provide emphasis a particular type of drink as per their target area.
The Booming of the Food & Beverage Industry: There has been a significant increase in the creation and interest in food fixings, which has helped the market to expand across emerging nations.
Food markets in China, for example, are thriving dramatically, opening up development opportunities for non-alcoholic malt beverages. Even though non-alcoholic malt drinks are perceived as a specialty segment, specialists haven't overlooked low-volume presentations.
Since malt beverages contain fewer calories than carbonated drinks, they have quickly penetrated developing industry sectors. The makers in this class mainly target individuals who have stopped drinking alcohol.
In light of the winning situation, a few driving organizations are preparing to release products in the liquor-free class. For example, United Breweries dispatched Heineken 0.0 to cater to health-conscious clients.
Proposing a Healthy Alternative to Alcohol Drinks: The market is flooded with healthy alternatives to consumers’ products. Daily consumption of alcoholic beverages is unhealthy due to the high alcohol content. Moreover, some diseases are bound to occur if consumed daily or in excess. Alcoholic beverages have very scant nutritional content or almost none. Non-alcoholic malt beverages provide a healthier beverage alternative.
In addition, most companies incorporate extra nutrients into their non-alcoholic malt beverages, increasing their products’ market value. Malt is a source of sugar and nutrients from ingredients added to make non-alcoholic malt beverages. In many non-alcoholic malt beverages, including Milo, Vitmalt, Hollandia Chocomalt, etc., the additional nutritional content is incorporated during the production of the RTD (ready-to-drink) malt beverage. Thus, they are used both by athletes and children as energy drinks.
New Product Launch: Several key manufacturers, including Tropicana and The Coca-Cola Company, are expected to launch new products to drive market growth. As an example, PepsiCo's Tropicana brand relaunched its juice range in September 2020 by introducing Tropicana Lean in three flavors, Citrus Fruit, Mixed Berries, and Tropical Fruit, each of which contains 40% fewer sugar and calories.
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One of the major factors hindering the market growth is the easy availability of substitutes with low sugar content. Moreover, the non-alcoholic malt beverages market may face difficulties penetrating specific markets, even if it does well in other areas. For example, sales forecasts for alcoholic drinks continue to be favorable in several emerging nations. This poses a threat to non-alcoholic malt beverage makers.
Despite this, as more people become health-conscious, they're turning to non-alcoholic malt beverages to get the same pleasure without alcohol. Consequently, most restrictions influencing the non-alcoholic malt beverage market will likely be counterbalanced soon. Sugar levies, as well as the rising obesity epidemic in the United States and Mexico, are acting both as restrictions and incentives for the manufacture of CSDs and goods sweetened with low-calorie sweeteners without nutritional value.
Rising health consciousness among consumers in countries such as the United States is likely to boost sales of non-alcoholic beverages. Also, the demand for convenient food is rising in response to the hectic lifestyle of people around the world. This key factor is expected to drive the non-alcoholic malt beverages market over the forecast period.
In terms of market share, Europe is projected to have the second-largest market for non-alcoholic malt beverages worldwide. There are several factors contributing to the large revenue growth in these regions, including the growing popularity of non-alcoholic beverages, increased awareness of the benefits of non-alcoholic beverages over alcohol-containing beverages, and the presence of major market players.
Consumers are willing to pay higher for products that help them market a statement of higher living standards. As per experts, this is one of the key reasons behind the scaling popularity of non-alcoholic malt beverages. According to a recent survey, the demand for non-alcoholic drinks is predicted to rise considerably in the Asia Pacific and MEA regions. Furthermore, westernization and rising disposable income are expected to encourage consumers to spend on non-alcoholic beverages.
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Non-alcoholic malt beverages have become conspicuous items for consumers who often spend them to make a statement of higher living standards. This apart, the obvious health benefits of non-alcoholic malt beverages, such as dairy-based alternatives, will stoke their sales worldwide. As consumers worldwide seek a healthier lifestyle, snubbing alcohol during parties and celebrations, non-alcoholic malt beverages will emerge as favorites.
The indirect channel in the non-alcoholic malt beverages market is expected to show a significant market value share than that of the direct channel owing to the highest consumption of non-alcoholic beverages from hypermarkets/supermarkets. It is predicted to continue exhibiting high growth through the forecast period (2022 to 2032).
Several major companies dominate the non-alcoholic malt beverage industry. A variety of non-alcoholic malt beverages are available from Nestlé S.A. under trademarks of Milo and Nestlé Pure Malt. Leading malt producer Malteurop Group provides the sector with malt extracts. Heineken 0.0 is a non-alcoholic alternative that is made by Heineken N.V. Non-alcoholic malt drinks are available from Anheuser-Busch InBev under the names Barbican and Maltina.
Malt-based beverages are the specialty of Harboes Bryggeri A/S, while Bavaria N.V. makes Bavaria 0.0 Malt. Local and regional businesses make the popular brand Vitamalt, mostly consumed in Africa and the Caribbean. Although the market isn't too concentrated, local businesses and artisans add to the competitiveness.
The global market size is to reach USD 62.7 million by 2033.
North America is projected to emerge as a lucrative market.
The growth potential of the global market is 6.7% through 2033.
The high cost of beverage is likely to limit market growth.
China is likely to secure a significant share in Asia Pacific in 2023.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type 5.1. Dairy-based Beverages 5.2. Carbonated and Soda Drinks 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Flavor 6.1. Citrus 6.2. Berry 6.3. Pomegranate 6.4. Classic/ Natural 6.5. Apple 6.6. Peach 6.7. Mixed Fruit 6.8. Coffee/Cocoa 6.9. Others 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Packaging 7.1. Bottles 7.2. Cans 7.3. Liquid Cartons 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 8.1. Direct 8.2. Retail 8.2.1. Hypermarkets/Supermarkets 8.2.2. Specialty Stores 8.2.3. Convenience Stores 8.2.4. Discount Stores 8.2.5. Independent Retailers 8.2.6. Online Retailers 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. North America 9.2. Latin America 9.3. Western Europe 9.4. Eastern Europe 9.5. South Asia and Pacific 9.6. East Asia 9.7. Middle East and Africa 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 17. Key Countries Market Analysis 18. Market Structure Analysis 19. Competition Analysis 19.1. Burlinger 19.2. Holsten Brauerei AG 19.3. Harboes Bryggeri 19.4. Aujan Industries 19.5. Asahi Breweries 19.6. Goya Foods 19.7. Royal Unibrew 19.8. Radeberger Gruppe 19.9. CHI Ltd 19.10. Dutch Breweries 19.11. Suntory Holdings 19.12. Breva 19.13. Nestle 19.14. Mecca Grade Estate Malt 19.15. Brauerei Kaiserdom 20. Assumptions & Acronyms Used 21. Research Methodology
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Non-alcoholic Malt Beverages Market
