Non-alcoholic Beer Market Outlook (2023 to 2033)

The non-alcoholic beer market size is projected to reach USD 21,345 million in 2023, expanding at a CAGR of 8% from 2023 to 2033. The market is set to reach USD 45,019.5 million by 2033.

Attributes Details
Non-alcoholic Beer Market Size (2018) USD 18,465.4 million
Non-alcoholic Beer Industry Size (2022) USD 20,524.51 million
Non-alcoholic Beer Market Size (2023E) USD 21,345 million
Non-alcoholic Beer Market Projected Size (2033F) USD 45,019.5 million
Non-alcoholic Beer Market Value-based CAGR (2023 to 2033) 8%
Non-alcoholic Beer Industry Value-based CAGR (2018 to 2022) 2.7%
Non-alcoholic Beer Market Top 3 Countries Market Share 25.8%

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Factors Boosting the Sales of Non-alcoholic Beer

Various research activities have shown non-alcoholic beer to improve overall cardiovascular health. This is most likely due to the polyphenols found in these products, such as polyphenol xanthohumol, a hop-derived molecule. Drinking alcohol-free beer can help lower blood pressure, inflammation, and homocysteine levels.

Hops are utilized in non-alcoholic beers for their distinct flavor and as a preservative. Chemicals such as xanthohumol and myrcenol found in hops have a sedative impact and can help in improving the sleep cycle. Hops boost the action of the neurotransmitter gamma-aminobutyric acid (GABA), which is a fundamental mechanism behind sleep. When GABA levels rise, neuronal activity decreases, resulting in a calming effect in the brain.

Experimental investigations have also shown that consuming alcohol-free beer reduces anxiety levels in stressed individuals. Backed by these factors, sales of non-alcoholic beers are anticipated to gain traction over the forecast period.

Key Pitfalls Faced by the Non-alcoholic Beer Market:

  • Dealcoholized drinks lose qualities like aroma and taste with the reduction in alcoholic strength in beverages. Beverages bereft of aroma and flavor may influence the market negatively to a certain extent.
  • Non-alcoholic beers are considered specialty craft, that are linked with high retail as well as production costs. The cost factor of these beverages may impede product sales.

Key Opportunities in the Market:

  • The emergence of ‘wellness revolution’ is inciting manufacturers to scale up their advertising tactics for non-alcoholic beers. If tapped appropriately, this opportunity is projected to swell the business revenue of manufacturers.
  • Stringent laws on alcoholic beverages in certain countries are projected to present lucrative growth opportunities for alcohol-free products.

2018 to 2022 Non-alcoholic Beer Historical Outlook Compared to 2023 to 2033 Forecast

Increasing awareness of the harmful impacts of alcohol intake is driving sales of non-alcoholic beers. As per Future Market Insights (FMI), sales of non-alcoholic beer are expected to increase at a robust 8% CAGR over the forecast period in comparison to the 2.7% CAGR registered between 2018 to 2022.

Rising preference for malted beverages, as well as wide product availability, is projected to fuel the growth in the market.

Due to the presence of traditional and cultural beliefs among a significant section of the population, alcohol consumption has been a societal concern for decades, which is propelling the interest in non-alcoholic beer.

The rising prevalence of digestive disorders, coupled with the high incidence of alcohol-related allergies is spurring demand for non-alcoholic beverages. Manufacturers are launching non-alcoholic beers in various flavors to gain from the emerging trend of non-alcoholic beverage consumption among millennials. Thereby augmenting the growth in the market.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Country-wise Insights

How is the United States Non-alcoholic Beer Market Faring?

Millennials in the United States are Preferring Non-alcoholic Beers at Social Gatherings

Region The United States
Market Share % 2022 31.2%
Market Size (USD million) by 2023 USD 6,659.64 million
Market Size (USD million) by End of Forecast Period (2033) USD 14,046.08 million

The increasing emergence of establishments offering mocktails or non-alcoholic cocktails in the United States is expected to drive sales in the market. Growing consumer preference for non-alcoholic beverages is projected to continue boosting the demand for non-alcoholic beers over the forecast period.

Total sales in the United States non-alcoholic beer market accounted for 31.2% of the global market share in 2022. The increasing incidence of cardiac ailments in the country is spurring demand for non-alcoholic beers. The trend is expected to continue over the forecast period.

Which Factors are Boosting the China Non-alcoholic Beer Industry?

The rising Emergence of Non-alcoholic Beer Brands in China is Projected to Augment Growth

Country China
CAGR % (2023 to 2033) 8.3%

Demand for non-alcoholic beers in China is expected to command a significant proportion of the total market share over the assessment period. The wide availability of various flavors and low-alcohol content beers across supermarkets and online channels in China is projected to drive sales at an 8.3% CAGR over the forecast period.

What is the United Kingdom Non-alcoholic Beer Market Outlook?

Rising Awareness Regarding Cardiac Ailments is Bolstering Sales of Non-alcoholic Beers in the United Kingdom

Country The United Kingdom
CAGR % (2023 to 2033) 7.2%

The increasing incidence of cardiac ailments and lifestyle disorders due to excessive alcohol consumption in the United Kingdom is boosting the demand for non-alcoholic beers. In response to this, manufacturers are launching new products to cater to the growing demand. For instance, in 2021, UNLTD IPA, a non-alcoholic beer company, released a non-alcoholic beer that has only 13 calories per bottle, is vegan-friendly, and is gluten-free.

Category-wise Insights

What is Propelling the Demand for Alcohol-free Beer?

Growing Preference for Alcohol-free Beer Among the Geriatric Population to Fuel Sales

Segment Alcohol-free Beer
Market Share (2022) 81.2%
Market Size (2023) USD 17,332 million
Market Size (2033) USD 36,555.83 million

Based on the product type, demand in the alcohol-free beer segment is anticipated to remain high over the forecast period. In 2022, the alcohol-free beer segment acquired a market share of 81.2%. By 2033, the segment is expected to generate the highest revenue of USD 36,555.83 million, owing to increasing acceptance of healthier lifestyles and the benefits of non-alcoholic beverages. This trend is anticipated to continue over the forecast period.

Which is the Most Preferred Non-alcoholic Beer Material?

Demand for Malted-Grain Non-alcoholic Beers to Continue Rising

In terms of material, sales in the malted grains segment are forecast to gain momentum over the forecast period. In 2021, the malted grains segment accounted for more than 63.8% of the global non-alcoholic beer market share. The presence of high enzyme concentrations in malted grains enables effective starch conversion and enhanced fermentation.

Increasing Sales of Non-alcoholic Beer at Supermarkets to Bolster Growth

As per FMI, sales of non-alcoholic beers through supermarkets are forecast to have a significant market share over the forecast period. The wide availability of various brands and flavors of non-alcoholic beverages at supermarkets and hypermarkets is expected to continue driving sales in this segment in the forthcoming years.

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Key Strategies Employed by Non-alcoholic Beer Manufacturers

Leading players operating in the global non-alcoholic beer market are focusing on product innovation and strategic investments to improve sales. They are also investing in mergers, acquisitions, and collaborations to expand their global footprint.

For instance:

  • Carlsberg, a Danish brewer, and Marston's, a British pub and cask ale company, announced a joint venture in May 2020. The new company supplies Carlsberg beers to Marston's 1,400 United Kingdom pubs. As well as Carlsberg mass-market lagers and Marston's cask ale brands including Hobgoblin and Pedigree.
  • Brooklyn Brewery, in December 2020, revealed its plan to enhance its non-alcoholic portfolio with the introduction of Special Effects IPA. Since craft brewers are seeking a 0%-ABV area, the buzz around low-alcohol beers has further been propelled. Thus, creating a beneficial outlook for the non-alcoholic beer industry in the estimated period.

How can Merchants Expand their Business in the Non-alcoholic Beer Domain?

With the growing momentum of the sober-curious movement, the non-alcoholic beer industry is maneuvering at a robust pace of 8% CAGR in the next decade. Taking the cue, the established as well as new entrants in the market are significantly investing in the marketspace.

The global markets like the Asia Pacific, Latin America, and the Middle East and Africa, which accounts for 1/3rd of the overall market, appear to be relatively solid. Manufacturers, going forward, can capitalize upon the existing opportunities in these regions. India, particularly, offers a high-growth possibility, with the market expanding at a significant 9% CAGR in the forecast period.

The bubbling wellness revolution is also projected to give opportunity to the producers of non-alcoholic beers. Since non-alcoholic beer is associated with health benefits and fewer calories, and its proposition can be altered to host anything including amino acids, dietary fibers, etc. for a workout drink, it is gaining widespread acceptance. Olympic athletes too are consuming non-alcoholic beers.

Another factor that gives these beverages an edge over others is their lack of restriction. This enables entirely new experiences and access. Non-alcoholic beer has gained entry into fast food joints, gyms, supermarkets, and online platforms. Yes, these drinks can be ordered online too.

Non-alcoholic beer businesses have great potential to expand since consumers are getting intentional about reducing their alcohol consumption for health issues. As per reliable sources, Middle East consumers are seeking new beverage options due to strict alcohol laws. Thus, giving impetus to the market of non-alcoholic beers.

Capitalizing on the aforementioned trends and opportunities, vendors dealing in non-alcoholic beers can increase their revenue sources or overall revenue in the forecast period.

Key Players in the Non-alcoholic Beer Industry

  • Big Drop Brewing Co.
  • Anheuser-Busch InBev
  • Heineken N.V.
  • Bernard Family Brewery Inc.
  • Moscow Brewing Company
  • Carlsberg A/S
  • Suntory Beer
  • Erdinger Weibbrau
  • Arpanoosh CO
  • Krombacher Braueri

Scope Of the Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis USD million for Value and MT for Volume
Key Regions Covered North America; Latin America; Europe; Asia Pacific; and the Middle East and Africa (MEA)
Key Countries Covered The United States, Canada, Mexico, Germany, the United Kingdom, France, Italy, China, Japan, South Korea, Australia, Brazil, the Middle East, and Africa
Key Segments Covered Product, Category, Material, Sales Channel, and Region
Key Companies Profiled Big Drop Brewing Co.; Anheuser-Busch InBev; Heineken N.V.; Bernard Family Brewery Inc.; Moscow Brewing Company; Carlsberg A/S; Suntory Beer; Erdinger Weibbrau; Arpanoosh CO; Krombacher Braueri
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Non-alcoholic Beer Market by Category

By Product:

  • Alcohol-free
  • Low Alcohol

By Category:

  • Plain
  • Flavored

By Material:

  • Malted Grains
  • Hops
  • Yeasts
  • Enzymes
  • Others

By Sales Channel:

  • Convenience Stores
  • Liquor Stores
  • Supermarkets
  • Restaurants & Bars
  • Online Stores

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • The Middle East and Africa (MEA)

Frequently Asked Questions

How much is the Non-alcoholic Beer Industry Projected to Attain by 2033 end?

The non-alcoholic beer industry is projected to reach a valuation of USD 45,019.5 million by 2033.

Which are the Top Companies Providing Non-alcoholic Beer?

Bernard Family Brewery Inc. and Moscow Brewing Company are the top players in the non-alcoholic beer industry.

Which Region is Expected to Account for Significant Market Share?

North America is projected to hold a sizeable market share over the forecast period.

At what CAGR is the Non-alcoholic Beer Industry Projected to Grow in the Forecast Period?

The non-alcoholic beer industry is projected to capture a CAGR of 8%.

What is the Present Market Value in 2023?

The market is valued at USD 21,345 million in 2023.

How was the Market’s Historical Performance?

The market expanded at a 2.7% CAGR from 2018 to 2022.

What is the Likely CAGR until 2033?

The market is going to register an 8% CAGR until 2033.

What is the Projected Market Value in 2033?

By 2033, the market is estimated to reach USD 45,019.5 million.

What is the United States’s Expected Market Value in 2033?

The United States is expected to reach a valuation of around USD 14,046.08 million in 2033.

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Market Background
	4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
	5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product
		5.1. Alcohol-Free
		5.2. Low Alcohol
	6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Category
		6.1. Plain
		6.2. Flavored
	7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Material
		7.1. Malted Grains
		7.2. Hops
		7.3. Yeasts
		7.4. Enzymes
		7.5. Others
	8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
		8.1. Convenience Stores
		8.2. Liquor Stores
		8.3. Supermarkets
		8.4. Restaurants & Bars
		8.5. Online Stores
	9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
		9.1. North America
		9.2. Latin America
		9.3. Europe
		9.4. Asia Pacific
		9.5. MEA
	10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	13. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	14. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	15. Key Countries Market Analysis
	16. Market Structure Analysis
	17. Competition Analysis
		17.1. Big Drop Brewing Co.
		17.2. Anheuser-Busch InBev
		17.3. Heineken N.V.
		17.4. Bernard Family Brewery Inc.
		17.5. Moscow Brewing Company
		17.6. Carlsberg A/S
		17.7. Suntory Beer
		17.8. Erdinger Weibbrau
		17.9. Arpanoosh CO
		17.10. Krombacher Braueri
	18. Assumptions & Acronyms Used
	19. Research Methodology
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