The global NFC tag ICs market size is expected to reach US$ 11,638.8 million in 2023 and exhibit steady growth at a CAGR of 15.7% from 2023 to 2033. The increasing need to exchange connections, transactions, and digital content among consumers through various electronic devices is set to drive the market.
As per FMI, sales in the NFC tag ICs market are anticipated to be valued at US$ 50,175.2 million in 2033. Rapid digital economic development is expected to encourage manufacturers to invest huge sums in digital innovation to shift toward automated business models.
Near field communication (NFC) tag ICs are extensively used in tablets, laptops, and smartphones to exchange data in a short range of up to 10 cm or less. Additionally, the technology is mainly used in marketing and payment applications across the globe.
In today’s technology-driven world, demand for NFC tag ICs is expected to grow at a significant pace in a wide range of industries. Further, the ability of these tag ICs to streamline security protocols and access control might push their usage in the HR departments of various companies.
NFC tag ICs are set to be utilized in organizations to keep track of team attendance and work hours without being intrusive. Besides, these might help in providing access to office floors, cubicles, or conference rooms to remote employees.
Attributes | Details |
---|---|
NFC Tag ICs Market Estimated Base Year Value (2022) | US$ 18.4 Billion |
NFC Tag ICs Market Expected Market Value (2023) | US$ 11,638.8 million |
NFC Tag ICs Market Anticipated Forecast Value (2033) | US$ 50,175.2 million |
NFC Tag ICs Market Projected Growth Rate (2023 to 2033) | 15.7% CAGR |
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The increasing focus of key players on the improvement of customer experience is one of the vital factors that is projected to augment the global NFC tag ICs market growth in the upcoming decade. Besides, the rising adoption of wearable technology and surging proliferation of smartphones in both developed and developing countries are expected to augur well for the global market.
The emergence of smartphones equipped with NFC-based SOS features is also set to aid growth. These features enable users to scan their smartphones to raise an SOS alarm for an individual involved in an accident or during an emergency, as well as provide the user’s medical history. Furthermore, manufacturers are anticipated to include NFC tag ICs on sealed medical packages to allow caregivers and doctors to check prescriptions and dosage details by using their smartphones.
The power consumption is relatively high in NFC-enabled devices and it may hamper their demand in the evaluation period. These devices provide low data transfer rates and can only operate in short distances of about 10 to 20 cm.
Contactless payment apps are not risk-free as hackers can extract confidential information owing to the availability of advanced techniques and tools. Driven by the aforementioned disadvantages, demand for NFC tag ICs may decline in the future.
In terms of region, North America is anticipated to generate a large NFC tag ICs market share in the forthcoming years. The notable expansion of the retail sector in the United States of America and Canada is set to contribute to growth in the regional market.
Increasing the usage of NFC tag ICs by retailers for initiating in-store marketing campaigns, providing discounts, and sharing product information with customers is likely to augur well for the market. Moreover, the presence of various leading companies across North America and their investments in the development of innovative products in various segments are set to push growth. For instance
North America dominated the global market and generated more than 27.4% of worldwide revenue.
Asia Pacific is likely to remain in the second position, followed by North America in the assessment period. Further, the increasing adoption of NFC tag IC-enabled entertainment and event apps across emerging economies, such as India and China are set to drive the regional market. Also, NFC apps enable artists, organizers, and venue owners to promote contactless payments, sell tickets, and comply with local norms.
NFC tags are capable of simplifying the process of venue access and ticket delivery for several locations, including concert halls, stadiums, and theaters. Increasing usage of NFC-enabled smartphones and devices among visitors to validate their entry at conferences, theme parks, sporting events, live shows, or concerts is also expected to spur sales of NFC tag ICs in Asia Pacific. India is predicted to expand at a CAGR of 16.1% over the upcoming years.
The quantity of memory that can be retained on an NFC tag is defined as Medium Memory (1000 to 10000 bytes) in NFC Tag IC. The size of memory is sufficient to hold a modest quantity of data, including the distinctive identifier for the tag or company information. This quantity of memory is also sufficient for storing some small files.
The most frequent form of memory size for NFC tags is medium memory (1000 to 10000 bytes) in NFC Tag IC. In 2022, the medium memory (1000 to 10000 bytes) sector held 45.5% of the overall market.
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Some of the prominent companies operating in the global NFC tag ICs market include Mstar Semiconductor Inc., Panasonic Corporation, Qualcomm Inc., STMicroelectronics, Nokia Corporation, NXP Semiconductors, MediaTek Inc., Broadcom Inc., Sony Corp., and Identive among others.
The majority of the leading players in the market are striving to provide NFC-enabled contactless payments and a similar other range of applications to help customers enhance their workflow. Further, the increasing popularity of novel uses of NFC, including NFC-enabled smart sensors, smart cars, and smart posters among the technically inclined and young customers is also expected to create new growth opportunities for key players in the market. For instance,
Report Attribute | Details |
---|---|
Growth Rate | CAGR of 15.7% from 2023 to 2033 |
Base Year for Estimation | 2023 |
Historical Data | 2018 to 2022 |
Forecast Period | 2023 to 2033 |
NFC Tag ICs Market Expected Market Value (2023) | US$ 11,638.8 million |
NFC Tag ICs Market Anticipated Forecast Value (2033) | US$ 50,175.2 million |
Quantitative Units | Revenue in US$ million, Volume in Kilotons, and CAGR from 2023 to 2033 |
Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
Segments Covered |
|
Regions Covered |
|
Key Countries Profiled |
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Key Companies Profiled |
|
Customization | Available Upon Request |
The global NFC tag ICs market value is estimated to be near US$ 11,638.8 million in 2023.
Medium memory segment captured 45.5% of the total market in 2022.
The North America NFC tag ICs market held around 27.4% share of the global market in 2022.
The NFC tag ICs market of India is expected to drive the regional market exhibiting 16.1% CAGR through 2033.
Rising incidents of hacking might restrict the market growth in short term.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Memory
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Memory, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Memory, 2023 to 2033
5.3.1. High (More than 10000 Bytes)
5.3.2. Medium (1000 to 10000 Bytes)
5.3.3. Low (Less than 1000 Bytes)
5.4. Y-o-Y Growth Trend Analysis By Memory, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Memory, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Connection
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Connection, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Connection, 2023 to 2033
6.3.1. People-To-People (Peer-to-Peer)
6.3.2. People-To-Devices (Device Pairing)
6.4. Y-o-Y Growth Trend Analysis By Connection, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Connection, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Application, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Application, 2023 to 2033
7.3.1. Smart Posters
7.3.2. Payment
7.3.3. Marketing
7.3.4. Information
7.3.5. Content
7.3.6. Social Networking
7.3.7. Gaming
7.3.8. Validation
7.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Industry
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Industry, 2018 to 2022
8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Industry, 2023 to 2033
8.3.1. BFSI
8.3.2. Media & Entertainment
8.3.3. Retail
8.3.4. Hospitality
8.3.5. Healthcare
8.3.6. Others
8.4. Y-o-Y Growth Trend Analysis By Industry, 2018 to 2022
8.5. Absolute $ Opportunity Analysis By Industry, 2023 to 2033
9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
9.1. Introduction
9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022
9.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
9.3.1. North America
9.3.2. Latin America
9.3.3. Western Europe
9.3.4. Eastern Europe
9.3.5. South Asia and Pacific
9.3.6. East Asia
9.3.7. Middle East and Africa
9.4. Market Attractiveness Analysis By Region
10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. USA
10.2.1.2. Canada
10.2.2. By Memory
10.2.3. By Connection
10.2.4. By Application
10.2.5. By Industry
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Memory
10.3.3. By Connection
10.3.4. By Application
10.3.5. By Industry
10.4. Key Takeaways
11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. Brazil
11.2.1.2. Mexico
11.2.1.3. Rest of Latin America
11.2.2. By Memory
11.2.3. By Connection
11.2.4. By Application
11.2.5. By Industry
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Memory
11.3.3. By Connection
11.3.4. By Application
11.3.5. By Industry
11.4. Key Takeaways
12. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. Germany
12.2.1.2. UK
12.2.1.3. France
12.2.1.4. Spain
12.2.1.5. Italy
12.2.1.6. Rest of Western Europe
12.2.2. By Memory
12.2.3. By Connection
12.2.4. By Application
12.2.5. By Industry
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Memory
12.3.3. By Connection
12.3.4. By Application
12.3.5. By Industry
12.4. Key Takeaways
13. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. Poland
13.2.1.2. Russia
13.2.1.3. Czech Republic
13.2.1.4. Romania
13.2.1.5. Rest of Eastern Europe
13.2.2. By Memory
13.2.3. By Connection
13.2.4. By Application
13.2.5. By Industry
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Memory
13.3.3. By Connection
13.3.4. By Application
13.3.5. By Industry
13.4. Key Takeaways
14. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Country
14.2.1.1. India
14.2.1.2. Bangladesh
14.2.1.3. Australia
14.2.1.4. New Zealand
14.2.1.5. Rest of South Asia and Pacific
14.2.2. By Memory
14.2.3. By Connection
14.2.4. By Application
14.2.5. By Industry
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Memory
14.3.3. By Connection
14.3.4. By Application
14.3.5. By Industry
14.4. Key Takeaways
15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
15.2.1. By Country
15.2.1.1. China
15.2.1.2. Japan
15.2.1.3. South Korea
15.2.2. By Memory
15.2.3. By Connection
15.2.4. By Application
15.2.5. By Industry
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Memory
15.3.3. By Connection
15.3.4. By Application
15.3.5. By Industry
15.4. Key Takeaways
16. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
16.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
16.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
16.2.1. By Country
16.2.1.1. GCC Countries
16.2.1.2. South Africa
16.2.1.3. Israel
16.2.1.4. Rest of MEA
16.2.2. By Memory
16.2.3. By Connection
16.2.4. By Application
16.2.5. By Industry
16.3. Market Attractiveness Analysis
16.3.1. By Country
16.3.2. By Memory
16.3.3. By Connection
16.3.4. By Application
16.3.5. By Industry
16.4. Key Takeaways
17. Key Countries Market Analysis
17.1. USA
17.1.1. Pricing Analysis
17.1.2. Market Share Analysis, 2022
17.1.2.1. By Memory
17.1.2.2. By Connection
17.1.2.3. By Application
17.1.2.4. By Industry
17.2. Canada
17.2.1. Pricing Analysis
17.2.2. Market Share Analysis, 2022
17.2.2.1. By Memory
17.2.2.2. By Connection
17.2.2.3. By Application
17.2.2.4. By Industry
17.3. Brazil
17.3.1. Pricing Analysis
17.3.2. Market Share Analysis, 2022
17.3.2.1. By Memory
17.3.2.2. By Connection
17.3.2.3. By Application
17.3.2.4. By Industry
17.4. Mexico
17.4.1. Pricing Analysis
17.4.2. Market Share Analysis, 2022
17.4.2.1. By Memory
17.4.2.2. By Connection
17.4.2.3. By Application
17.4.2.4. By Industry
17.5. Germany
17.5.1. Pricing Analysis
17.5.2. Market Share Analysis, 2022
17.5.2.1. By Memory
17.5.2.2. By Connection
17.5.2.3. By Application
17.5.2.4. By Industry
17.6. UK
17.6.1. Pricing Analysis
17.6.2. Market Share Analysis, 2022
17.6.2.1. By Memory
17.6.2.2. By Connection
17.6.2.3. By Application
17.6.2.4. By Industry
17.7. France
17.7.1. Pricing Analysis
17.7.2. Market Share Analysis, 2022
17.7.2.1. By Memory
17.7.2.2. By Connection
17.7.2.3. By Application
17.7.2.4. By Industry
17.8. Spain
17.8.1. Pricing Analysis
17.8.2. Market Share Analysis, 2022
17.8.2.1. By Memory
17.8.2.2. By Connection
17.8.2.3. By Application
17.8.2.4. By Industry
17.9. Italy
17.9.1. Pricing Analysis
17.9.2. Market Share Analysis, 2022
17.9.2.1. By Memory
17.9.2.2. By Connection
17.9.2.3. By Application
17.9.2.4. By Industry
17.10. Poland
17.10.1. Pricing Analysis
17.10.2. Market Share Analysis, 2022
17.10.2.1. By Memory
17.10.2.2. By Connection
17.10.2.3. By Application
17.10.2.4. By Industry
17.11. Russia
17.11.1. Pricing Analysis
17.11.2. Market Share Analysis, 2022
17.11.2.1. By Memory
17.11.2.2. By Connection
17.11.2.3. By Application
17.11.2.4. By Industry
17.12. Czech Republic
17.12.1. Pricing Analysis
17.12.2. Market Share Analysis, 2022
17.12.2.1. By Memory
17.12.2.2. By Connection
17.12.2.3. By Application
17.12.2.4. By Industry
17.13. Romania
17.13.1. Pricing Analysis
17.13.2. Market Share Analysis, 2022
17.13.2.1. By Memory
17.13.2.2. By Connection
17.13.2.3. By Application
17.13.2.4. By Industry
17.14. India
17.14.1. Pricing Analysis
17.14.2. Market Share Analysis, 2022
17.14.2.1. By Memory
17.14.2.2. By Connection
17.14.2.3. By Application
17.14.2.4. By Industry
17.15. Bangladesh
17.15.1. Pricing Analysis
17.15.2. Market Share Analysis, 2022
17.15.2.1. By Memory
17.15.2.2. By Connection
17.15.2.3. By Application
17.15.2.4. By Industry
17.16. Australia
17.16.1. Pricing Analysis
17.16.2. Market Share Analysis, 2022
17.16.2.1. By Memory
17.16.2.2. By Connection
17.16.2.3. By Application
17.16.2.4. By Industry
17.17. New Zealand
17.17.1. Pricing Analysis
17.17.2. Market Share Analysis, 2022
17.17.2.1. By Memory
17.17.2.2. By Connection
17.17.2.3. By Application
17.17.2.4. By Industry
17.18. China
17.18.1. Pricing Analysis
17.18.2. Market Share Analysis, 2022
17.18.2.1. By Memory
17.18.2.2. By Connection
17.18.2.3. By Application
17.18.2.4. By Industry
17.19. Japan
17.19.1. Pricing Analysis
17.19.2. Market Share Analysis, 2022
17.19.2.1. By Memory
17.19.2.2. By Connection
17.19.2.3. By Application
17.19.2.4. By Industry
17.20. South Korea
17.20.1. Pricing Analysis
17.20.2. Market Share Analysis, 2022
17.20.2.1. By Memory
17.20.2.2. By Connection
17.20.2.3. By Application
17.20.2.4. By Industry
17.21. GCC Countries
17.21.1. Pricing Analysis
17.21.2. Market Share Analysis, 2022
17.21.2.1. By Memory
17.21.2.2. By Connection
17.21.2.3. By Application
17.21.2.4. By Industry
17.22. South Africa
17.22.1. Pricing Analysis
17.22.2. Market Share Analysis, 2022
17.22.2.1. By Memory
17.22.2.2. By Connection
17.22.2.3. By Application
17.22.2.4. By Industry
17.23. Israel
17.23.1. Pricing Analysis
17.23.2. Market Share Analysis, 2022
17.23.2.1. By Memory
17.23.2.2. By Connection
17.23.2.3. By Application
17.23.2.4. By Industry
18. Market Structure Analysis
18.1. Competition Dashboard
18.2. Competition Benchmarking
18.3. Market Share Analysis of Top Players
18.3.1. By Regional
18.3.2. By Memory
18.3.3. By Connection
18.3.4. By Application
18.3.5. By Industry
19. Competition Analysis
19.1. Competition Deep Dive
19.1.1. Mstar Semiconductor Inc.
19.1.1.1. Overview
19.1.1.2. Product Portfolio
19.1.1.3. Profitability by Market Segments
19.1.1.4. Sales Footprint
19.1.1.5. Strategy Overview
19.1.1.5.1. Marketing Strategy
19.1.1.5.2. Product Strategy
19.1.1.5.3. Channel Strategy
19.1.2. Panasonic Corporation
19.1.2.1. Overview
19.1.2.2. Product Portfolio
19.1.2.3. Profitability by Market Segments
19.1.2.4. Sales Footprint
19.1.2.5. Strategy Overview
19.1.2.5.1. Marketing Strategy
19.1.2.5.2. Product Strategy
19.1.2.5.3. Channel Strategy
19.1.3. Qualcomm Inc.
19.1.3.1. Overview
19.1.3.2. Product Portfolio
19.1.3.3. Profitability by Market Segments
19.1.3.4. Sales Footprint
19.1.3.5. Strategy Overview
19.1.3.5.1. Marketing Strategy
19.1.3.5.2. Product Strategy
19.1.3.5.3. Channel Strategy
19.1.4. STMicroelectronics
19.1.4.1. Overview
19.1.4.2. Product Portfolio
19.1.4.3. Profitability by Market Segments
19.1.4.4. Sales Footprint
19.1.4.5. Strategy Overview
19.1.4.5.1. Marketing Strategy
19.1.4.5.2. Product Strategy
19.1.4.5.3. Channel Strategy
19.1.5. Nokia Corporation
19.1.5.1. Overview
19.1.5.2. Product Portfolio
19.1.5.3. Profitability by Market Segments
19.1.5.4. Sales Footprint
19.1.5.5. Strategy Overview
19.1.5.5.1. Marketing Strategy
19.1.5.5.2. Product Strategy
19.1.5.5.3. Channel Strategy
19.1.6. NXP Semiconductors
19.1.6.1. Overview
19.1.6.2. Product Portfolio
19.1.6.3. Profitability by Market Segments
19.1.6.4. Sales Footprint
19.1.6.5. Strategy Overview
19.1.6.5.1. Marketing Strategy
19.1.6.5.2. Product Strategy
19.1.6.5.3. Channel Strategy
19.1.7. MediaTek Inc.
19.1.7.1. Overview
19.1.7.2. Product Portfolio
19.1.7.3. Profitability by Market Segments
19.1.7.4. Sales Footprint
19.1.7.5. Strategy Overview
19.1.7.5.1. Marketing Strategy
19.1.7.5.2. Product Strategy
19.1.7.5.3. Channel Strategy
19.1.8. Broadcom Inc.
19.1.8.1. Overview
19.1.8.2. Product Portfolio
19.1.8.3. Profitability by Market Segments
19.1.8.4. Sales Footprint
19.1.8.5. Strategy Overview
19.1.8.5.1. Marketing Strategy
19.1.8.5.2. Product Strategy
19.1.8.5.3. Channel Strategy
19.1.9. Sony Corp.
19.1.9.1. Overview
19.1.9.2. Product Portfolio
19.1.9.3. Profitability by Market Segments
19.1.9.4. Sales Footprint
19.1.9.5. Strategy Overview
19.1.9.5.1. Marketing Strategy
19.1.9.5.2. Product Strategy
19.1.9.5.3. Channel Strategy
19.1.10. Identive
19.1.10.1. Overview
19.1.10.2. Product Portfolio
19.1.10.3. Profitability by Market Segments
19.1.10.4. Sales Footprint
19.1.10.5. Strategy Overview
19.1.10.5.1. Marketing Strategy
19.1.10.5.2. Product Strategy
19.1.10.5.3. Channel Strategy
20. Assumptions & Acronyms Used
21. Research Methodology
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