The global NFC juice market size is estimated to reach USD 2.6 billion in 2023. Over the forecast period, global NFC juices sales will likely climb at 8.2% CAGR, taking the overall market valuation to USD 3.8 billion by 2033.
| Attributes | Key Insights |
|---|---|
| Estimated Global NFC Juice Market Size (2023E) | USD 2.6 billion |
| Projected NFC Juice Market Value (2033F) | USD 3.8 billion |
| Anticipated NFC Juice Market CAGR (2023 to 2033) | 8.2% |
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Market to Expand 1.5X through 2033
The global market for NFC juices is projected to expand 1.5X through 2033. This is due to shifting consumer preference towards natural and additive-free juices and rising usage of NFC juice in applications like alcoholic & non-alcoholic beverages and bakery & confectionery products.
Organic NFC Juices to Storm the Market
As per the latest NFC juice market report, sales in the market are expected to remain high for organic NFC juices during the forecast period. This is attributable to rising consumer preference for natural and organic food and beverage products. The target segment is set to hold around 58.1% market share in 2023.
Rising awareness about organic products' health and environmental benefits is expected to be crucial in driving the demand for organic NFC fruit juices. Similarly, increasing health and awareness trends will benefit the target segment.
Today, consumers are concerned about using synthetic pesticides and herbicides by farmers owing to their harmful impact on humans and the environment. As a result, they are inclined towards using products grown organically. To meet this demand and boost their revenues, key manufacturers are likely to offer more organic and healthy NFC fruit drinks than conventional ones.
Manufacturers Using Marketing and Branding Strategies as Success Tools
Leading manufacturers of NFC juices are employing marketing and branding strategies to expand their reach to a wider audience. By using these strategies, brands can effectively communicate their NFC juices' natural, fresh, and health benefits, which, in turn, can attract more consumers.
The global NFC (not from concentrate) juice market represents notable shifts in consumer preferences toward healthier and more natural beverage choices. It is making new strides in the food & beverage sector.
NFC juices are gaining prominence due to this trend, primarily because they are made directly from fresh fruit or vegetables without using concentrates or artificial additives. This ensures that NFC juices retain the authentic taste, aroma, and nutritional value, which resonates with health-conscious consumers seeking unprocessed and wholesome options.
Clean labeling, highlighting the absence of concentrates and additives, has become a significant marketing strategy to meet consumer demands for transparency and purity. Sustainability is another aspect of the market, with eco-friendly packaging and sustainable sourcing practices being increasingly adopted by brands to address environmental concerns and align with consumer values.
Flavor innovation drives product diversification, with companies introducing unique and exotic flavor combinations to cater to diverse palates. Also, some brands are positioning NFC juices as premium products, emphasizing their high-quality ingredients and charging premium prices.
For instance, besides a worldwide network of suppliers, Döhler operates its own fruit and vegetable processing facilities in the nations where the raw materials are grown. Because of these advantages, they can maintain an extensive portfolio of single-fruit and multi-blend juices for various markets and product innovations, securing their access to NFC Juices.
The market's growth is also propelled by the convenience of online retail channels, allowing consumers to access a wider variety of NFC juice options. Beyond traditional consumption, NFC juices are finding applications in culinary recipes and cocktails, expanding their usage.
Principal Consultant
Global sales of NFC juices are estimated to total USD 2.6 billion at the end of 2023. The market is projected to register an 8.2% CAGR and top a valuation of USD 3.8 billion by 2033.
Customers worldwide want more highly nutritious and natural food and beverages to maintain their energy levels and excellent health. This is predicted to boost the NFC juice market growth.
The NFC juice's success stems from the extensive range of natural fruit flavors that customers can select from. The food industry is the next to proliferate, and the beverage industry has some of the most cutting-edge technology. Along with the NFC juice, the beverage industry is projected to prosper.
The NFC juice products are developing into wholesome and sustainable alternatives to common and customary beverages. Their attractive benefits are luring end users to use them instead of traditional juices.
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The table below highlights key countries’ growth rates for the projection period. Australia, China, and Japan are expected to register higher CAGRs of 10.0%, 7.6%, and 8.3% in 2033.
| Countries | NFC Juice Market CAGR (2033) |
|---|---|
| Germany | 5.0% |
| United States | 6.0% |
| China | 7.6% |
| Australia | 10.0% |
| Japan | 8.3% |
The Germany NFC juice market is expected to thrive steadily during the forecast period. Demand for NFC juices in the country will likely increase at 5.0% CAGR throughout the forecast period.
Consumers in Germany have developed a taste for high-quality, natural, and healthy drinks. This makes them receptive to NFC juices, which align perfectly with this preference for purity and authenticity.
Germany strongly emphasizes health and wellness, and NFC juices are perceived as a healthier alternative to juice made from concentrates or with added sugars. The health-conscious consumer base in the country is inclined towards beverages that retain the natural nutrients and flavors of fruits, which NFC juices are known for.
The country possesses a robust retail infrastructure and a thriving food and beverage industry. The availability of NFC juices in supermarkets, health food stores, and online retail platforms ensures easy access for consumers. This accessibility and effective marketing and distribution further solidify the country's position in the NFC juice market.
Germany also has a well-developed network of fruit suppliers and processors, both domestically and through international trade. This ensures a consistent supply of fresh fruits for NFC juice production, maintaining product quality and variety. These factors are expected to drive demand for NFC juices in Germany and boost revenue.
As per the latest NFC juice market analysis, sales of NFC juices in the United States are expected to rise at 6.0% CAGR during the forecast period. As a result, the United States NFC juice market size is projected to increase from USD 276.0 million in 2023 to USD 500.5 million by 2033. This is attributable to the country's rising demand for healthy and additive-free juices.
The United States is experiencing a significant rise in the demand for additive-free juices. This growing consumer demand significantly fuels NFC juice sales within the country's beverage industry.
Consumers are becoming health-conscious and are actively seeking products that align with their need for healthier lifestyles. Additive-free juices are perceived as a healthier alternative to juices containing artificial additives, preservatives, or sweeteners. Consumers are drawn to these products because they believe that they offer a more natural and authentic fruit flavor while being free from potentially harmful chemicals.
The popularity of additive-free juices aligns with the broader clean eating movement in the United States. Several consumers consciously try to eliminate processed and artificial ingredients from their diets. Additive-free juices, often marketed as pure and minimally processed, fit seamlessly into this lifestyle choice.
Concerns about allergens and dietary restrictions drive the demand for additive-free juices. Consumers with food allergies or sensitivities often prefer products with more straightforward ingredient lists to avoid potential triggers. With their straightforward and natural composition, additive-free juices are a preferred choice for individuals with specific dietary requirements.
NFC juice demand in China is expected to rise at a CAGR of 7.6% during the forecast period. By 2033, China will likely hold a dominant market share of the East Asia NFC juice market.
China’s consumers have a rich history of embracing quality beverages, including fruit juices. However, the demand is evolving, and there is a growing preference for unique and diverse flavor profiles that go beyond the traditional fruit offerings, creating growth prospects for the NFC juices industry.
Innovative flavor combinations, such as exotic fruit blends, herb-infused juices, and unexpected fruit pairings, have captured consumers' attention and taste buds. This is driving them to explore new NFC juice options.
Rising health consciousness is also contributing to the popularity of NFC juices with innovative flavor blends. Many consumers view these juices as a way to incorporate a broader range of nutrients and antioxidants into their diets.
For example, NFC juices that blend fruits with superfoods or vitamin-rich ingredients are perceived as a healthier and more holistic choice. Also, NFC juice manufacturers in China are responsive to consumer preferences, continually introducing new and creative flavor options to cater to changing tastes.
Japan NFC juice industry is poised to exhibit a healthy CAGR of 8.3% during the forecast period. This is due to rising demand for plant-based diets across Japan, expansion of online shopping platforms, and consumer spending.
NFC juices find high appeal among consumers who follow a plant-based diet. As demand for plant-based foods and beverages continue to rise across Japan, so will NFC juice sales.
Other factors are expected to improve Japan JFC juice market share. These include growing popularity of cold-pressed juices and functional beverages and rapid growth of e-commerce.
The NFC juice market in Australia is anticipated to thrive during the forecast period. It is poised to exhibit a CAGR of 10.0% during the estimated period. This is attributable to growing health and wellness trends and growing popularity of functional beverages.
Consumers across Australia are keen to consume NFC juice and NFC fruit juice products amid rising awareness and interest in health and wellness. This is because they perceive NFC juices as more natural and healthy than juices made from concentrate.
Widening usage of NFC juices in bakery, confectionery, and other applications will further boost the target market in Australia. Hence, the country is expected to offer lucrative opportunities to NFC juice manufacturers.
The below section predicts the fresh fruits segment to retain its dominance during the forecast period. It is estimated to hold a dominant market share of 62.5% in 2023.
Based on end-use application, organic segment is expected to lead the global NFC juices industry. It is likely to hold a prominent share of 34.2% in 2023.
| Top Segment | Market Value Share in Global Market (2023) |
|---|---|
| Fresh Juice (Product Type) | 62.5% |
| Organic (Product Claim) | 58.1% |
| Non-alcoholic beverages (End-use Application) | 34.2% |
As per the latest NFC juice market analysis, demand in the market is expected to remain high for fresh fruit NFC juices throughout the evaluation period. By 2033, it is expected that fresh fruit NFC juices segment, holding a market share of about 62.5%, will be valued at US 577.5 million.
NFC juices’ production method preserves the fruit's genuine flavors, aromas, and nutritional value since they are made directly from fresh fruits without concentrates or artificial additives. This resonates strongly with consumers looking for a closer connection to nature and a healthier alternative to processed beverages.
There is a growing emphasis on good health-promoting products globally, and this trend is significantly driving the demand for fresh fruit juices, including NFC options. Consumers are becoming conscious of their diet choices, looking for products that taste good and offer well-suited health benefits.
Fresh fruit juices are perceived as a source of essential vitamins, minerals, antioxidants, and natural sugars, contributing to their popularity among health-conscious individuals. As a result, sales of fresh fruit NFC juices are expected to rise at an unprecedented growth rate.
Based on application, non-alcoholic beverages segment is estimated to dominate the NFC juice market with a share of about 34.2% in 2023. The target segment will likely reach a market value of USD 316.0 million by the end of 2033.
NFC juices are highly versatile and also find applicability as a base ingredient for various non-alcoholic beverages. Their authentic fruit flavors and natural sweetness make them a preferred choice for crafting multiple drinks, such as mocktails, smoothies, spritzers, and fruit-infused water. NFC juices in these applications enhance the beverages' overall taste and quality, providing a more authentic and fresh fruit experience.
The demand for premium non-alcoholic beverages is on the rise. With their genuine fruit flavors, NFC juices are a valuable addition to crafting high-end mocktails and alcohol-free alternatives. Including NFC juices in these beverages adds depth and complexity, catering to consumers looking for premium taste experiences.
Key NFC juice manufacturers players are actively involved in various activities to address consumer preferences. They use effective production methods and purchase only the best raw materials like fruits and vegetables.
NFC juice companies also place a high priority on extending distribution networks and assuring constant product quality. Their products are promoted through marketing and advertising, including looking at creative packaging ideas.
Recent NFC Juice Market Developments:
| Attribute | Details |
|---|---|
| Market Size Value in 2023 | USD 2.6 billion |
| Market Forecast Value in 2033 | USD 3.8 billion |
| Anticipated Growth Rate (2023 to 2033) | 8.2% CAGR |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | Volume (MT) and Value (USD Million) |
| Key Regions Covered | North America; Latin America; Europe; South Asia; East Asia; Oceania; and Middle East & Africa |
| Key Countries Covered | Canada, United States, Mexico, Brazil, Chile, Peru, Argentina, Germany, France, Italy, Spain, United Kingdom, Netherlands, Belgium, Nordic, Russia, Poland, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Singapore, Australia, New Zealand, GCC Countries, South Africa, Central Africa, and others |
| Key Market Segments Covered | Product Type, Product Claim, End-use Application, and Region |
| Key Companies Profiled | Gat Foods; Dohler; Austria Juice; LemonConcentrate S.L.; Poland’s Natural LLC.; MAXFRUT; Trisun (Israel) L.T.D.; Krones AG; Kerr Concentrates (US); Citro Globe S.r.l. (Italy); Louis Dreyfus Company; Kiril Mischief; Prodalim Group; Food Specialities Limited |
The global NFC juice market size is estimated to reach USD 2.6 billion in 2023.
The NFC juice market value is expected to reach USD 3.8 billion by 2023.
Global demand for NFC juices is set to rise at a CAGR of 8.2% through 2033.
The fresh fruit segment is expected to have a significant value share of 62.5% in 2023.
NFC in juice refers to ‘not from concentrate’, a type of juice derived from fresh fruit and then pasteurized.
The global NFC juices industry registered a CAGR of 5.3% from 2018 to 2022.
Gat Foods, Dohler, and Austria Juice are key NFC juice manufacturers.
1. Executive Summary 2. Market Overview 3. Market Dynamics 4. Global Market - Pricing Analysis 5. Global Market Demand (in Value (USD Million) and Volume (MT) Analysis 2018 to 2022 and Forecast, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Product Type 6.1. Fresh Fruits 6.2. Fresh Vegetables 6.3. Blends 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Claim 7.1. Organic 7.2. Conventional 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End Use Application 8.1. Non-Alcoholic Beverages 8.2. Alcoholic Beverages 8.3. Bakery & Confectionery 8.4. Dairy & Frozen Desserts 8.5. Others 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Region 9.1. North America 9.2. Latin America 9.3. Europe 9.4. East Asia 9.5. South Asia 9.6. Oceania 9.7. Middle East & Africa 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033 12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033 13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033 14. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033 15. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033 16. Middle East & Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033 17. Country-level Market Analysis 18. Market Structure Analysis 19. Competition Analysis 19.1. Gat Foods 19.2. Dohler 19.3. Austria Juice 19.4. LemonConcentrate S.L. 19.5. Poland’s Natural LLC. 19.6. MAXFRUT 19.7. Trisun (Israel) L.T.D. 19.8. Krones AG 19.9. Kerr Concentrates (US) 19.10. Citro Globe S.r.l. (Italy) 19.11. Louis Dreyfus Company 19.12. Kiril Mischief 19.13. Lemon Concentrate S.L. 19.14. Prodalim Group 19.15. Sun Impex 19.16. Arizba BV 19.17. Other Players (On Additional Requests) 20. Assumptions and Acronyms Used 21. Research Methodology
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