Naturally derived sweeteners market - Overview

Naturally derived sweeteners market size is estimated to reach a valuation of USD 9.6 Billion by 2022 and exceed USD 17 Billion by 2032, growing at a CAGR of 5.9% during the forecast period 2022 to 2032.

Attribute Details
Market Size Value in 2022 USD 9.6 Billion
Market Forecast Value in 2032 USD 17 Billion
Global Growth Rate 5.9%
Forecast Period 2022 to 2032

In recent years, the global natural sweeteners market has seen increasing trends. The growth of this industry is primarily driven by an increase in consumer health consciousness, which encourages demand for healthier food options, an increase in demand for natural sweeteners due to a shift in consumer preferences toward organic products, and a growing demand for alternatives of sugar in a variety of food and beverage applications.

Other factors boosting demand for these natural sweeteners include their increasing use in the food and beverage industry, particularly in emerging and impoverished nations, due to their low-calorie and naturally sweetening qualities. However, concerns such as ambiguity about health problems caused by excessive usage of natural sweeteners are impeding the growth of the natural sweeteners industry.

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How The Market Progressed Till June 2022?

Particulars Details
H1 2021 5.8%
H1 2022 Projected 5.9%
H1 2022 Expected 6.5%
BPS Change - 64.9 ↓

FMI presents a half-yearly comparison analysis and review of the market growth rates and further development prospects in the global market. The market is predominantly influenced by certain demographic and innovation factors under the subjective impact of macro and industry factors.

Some new developments that have taken place in these markets include:

  • The growth of this industry is majorly driven by an increase in health consciousness among consumers to encourage the demand for healthier food choices, an increase in demand for natural sweeteners due to the rise in consumer inclination toward natural products, and growing demand for sugar alternatives in various applications in the food & beverage industry.
  • Other factors driving the demand for these natural sweeteners include the growing applications of sweeteners, especially in the food & beverage industry in developing and underdeveloped countries, owing to their low-calorie and naturally sweetening properties.
  • The effects of COVID-19 impact the supply chain of the final products, as well as raw material ingredients.

The global market for Naturally Derived Sweeteners is witnessing H1 2021 growth at the magnitude of 5.8%. However, this growth is not evenly spread across all regions, with the developing markets recording higher growth rates of 6.5%. Thus, leaving the gap of -64.9 BPS points between expected and projected growth during H1 2022.

Key reasons for this change in growth rate are attributed to slow/rapid uptake of the market during the first half of the forecast period owing to improving end-user demand in key economies and their booming populations.

In particular, China and India are both seeing an increase in their consumption pattern which is resulting in increased demand for Naturally Derived Sweeteners market. Additionally, many other market segments are expected to perform fairly and attain promising growth prospects in the next half of the projection period.

Despite these positive prospects, there are some likely challenges that stay ahead for the industry including the shift in consumer preferences, stringent trade barriers, low degree of security in raw material supply, and other manufacturing inputs.

Health Awareness to propel Naturally Derived Sweeteners Market Growth

As people become more aware of healthcare options, they are becoming more cognizant of their dietary needs. As a result, customers are moving their preferences toward healthy and natural goods when it comes to food and beverage consumption, supporting the growth of the Naturally Derived Sweeteners Market.

Naturally Derived Sweeteners Market

Because of the rising prevalence of diabetes and obesity among consumers around the world, there is a significant increase in demand for low-calorie and sugar-free products, which is expected to boost the growth of the Naturally Derived Sweeteners Market.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Regional Analysis

In 2021, East Asia had the largest market share, accounting for 37.8% of the total. Growing demand for stevia products, high availability of raw materials, and increased investment by big corporations are all contributing to this segments’ growth.

The market is being driven by the increased use of low-calorie and sugar-free goods among the diabetic population in the region. Due to reasons such as increased health awareness among consumers and increasing demands for natural sweeteners in beverages and food as well as pharmaceuticals, East Asia is expected to be the fastest

Category-wise Analysis

Application in Food and Beverage Segment is Boosting the Application Segment

Due to a rising shift in consumer preference toward natural sugar and increased demand for new products from customers, the Food and Beverage industry held the highest share in 2021. The market is developing due to an increase in demand for natural goods in food and beverages as a result of rising health consciousness among consumers.

Because of the growing demand for natural goods in pharmaceuticals and increased research & development efforts, the pharmaceuticals segment is expected to be the fastest expanding category. Natural sweeteners are in high demand in pharmaceuticals due to their non-toxic nature.

Stevia category to hold major part of Naturally Derived Sweeteners product segment

Because of the increased demand for low-calorie goods, the stevia category had the biggest share in 2021. Stevia is made up of eleven main steviol glycosides and does not add carbs or calories to the foods or beverages to which it is added. The diabetic population's rising demand for stevia products is propelling the industry forward.

During the projection period 2022 to 2032, coconut sugar is expected to be the fastest expanding category, with a CAGR of 6.4%. This is due to reasons including rising demand for natural goods and increased knowledge of the health advantages of coconut products.

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Competition Landscape: Top Modified Naturally Derived Sweeteners Manufacturers

Businesses in the naturally derived sweeteners industry are increasingly more engaged with beginning tactics such as focused marketing, CSR initiatives, and other strategies in order to increase their global significance.

A notable tendency that can be seen across the board is that these businesses are now attempting to handle a certain business-related activity in a nation with favourable legislation so that they are able to save expenses while still employing industry experts at important points in their operations.

Authorities in growing nations such as India, China, Taiwan, and Indonesia, among others, are pursuing policies to entice foreign investors into their manufacturing sectors by cutting trade taxes and levies in order to create more employment.

According to the market research E. I. du Pont de Nemours Company, Archer Daniels Midland Company, Merisant Company, Tate & Lyle PLC, Cargill, Madhava Natural Sweeteners, PureCircle Limited, Herboveda India Pvt. Ltd.

GLG Lifetech Corporation Wisdom Natural Brands (SweetLeaf Stevia), are among the key players in the naturally derived sweeteners market.

Scope of the Report

Attribute Details
Market Size Value in 2022 USD 9.6 Billion
Market Forecast Value in 2032 USD 17 Billion
Global Growth Rate 5.9%
Forecast Period 2022 to 2032
Historical Data Available for 2017 to 2021
Market Analysis MT for Volume and USD Billion for Value
Key Regions Covered North America; Latin America; Europe; East Asia; South Asia; Oceania and Middle East and Africa
Key Countries Covered United States, Canada, Brazil, Mexico, Germany, UK, France, Italy, Spain, Nordic, Russia, Poland, China, India, Thailand, Indonesia, Australia and New Zealand, Japan, GCC countries, North Africa, South Africa, others.
Key Market Segments Covered Nature, From, Product, End Use, and Region
Key Companies Profiled E. I. du Pont de Nemours Company; Archer Daniels Midland Company; Merisant Company; Tate & Lyle PLC; Cargill; Madhava Natural Sweeteners; PureCircle Limited; Herboveda India Pvt. Ltd.; GLG Lifetech Corporation; Wisdom Natural Brands (SweetLeaf Stevia)
Pricing Available upon Request

Global Naturally Derived Sweeteners Market Segmentation

By Product Type:

  • Stevia
  • Palm Sugar
  • Coconut Sugar
  • Honey
  • Maple Syrup
  • Monk Fruit Sugar
  • Agave Syrup
  • Lucuma Fruit Sugar
  • Molasses
  • Natural Sweetener Blends

By Form:

  • Powder
  • Liquid
  • Crystals

By Nature:

  • Organic
  • Conventional

By End Use:

  • Food
    • Bakery Goods
    • Sweet Spreads
    • Confectionery
    • Dairy Products
    • Canned Food
    • Others
  • Beverages
    • Powdered Drinks and Mixes
    • Carbonated Drinks
    • Fruit Drinks & Juice
    • Others
  • Personal Care
  • Pharmaceuticals
  • Tabletop Sweetener

Sales Channel:

  • Offline Sales Channel
    • Supermarkets/Hypermarkets
    • Departmental Stores
    • Convenience Store
    • Other Sales Channel
  • Online Sales Channel
    • Company Website
    • E-commerce Platform

Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

How much is the naturally derived sweeteners market current worth?

Currently naturally derived sweeteners market is worth more than USD 9.1 Billion.

At what CAGR is the market expected to grow?

Naturally derived sweeteners consumption is expected to grow at a CAGR of around 5.9% during the period 2022 to 2032.

How was the performance in the last five years?

In terms of revenue, naturally derived sweeteners grew at a CAGR of around 4.7% during 2017 to 2021.

What is boosting naturally derived sweeteners sales?

The primary factor driving the growth of the naturally derived sweeteners market is the rising consumer health consciousness.

How are market players reacting to the new developments in the market?

Market players are opting for technological advancement, new product developments and production capacity expansion.

How much share does the top 5 companies hold?

The top 5 producers of naturally derived sweeteners hold around 21% of the market share.

Which are the major countries driving demand for naturally derived sweeteners?

The USA, India, and China are the major countries driving demand for naturally derived sweeteners.

Who are the major players in naturally derived sweeteners market?

The major players involved in the naturally derived sweeteners market are E. I. du Pont de Nemours Company, Archer Daniels Midland Company, Merisant Company, Tate & Lyle PLC, Cargill, Madhava Natural Sweeteners, PureCircle Limited, Herboveda India Pvt. Ltd. GLG Lifetech Corporation Wisdom Natural Brands (SweetLeaf Stevia),.

What outlook does East Asia provide?

East Asia holds around 37.8% of the total naturally derived sweeteners revenue share.

At what rate will the USA naturally derived sweeteners market grow?

USA naturally derived sweeteners market is projected to grow at a CAGR of around 4.5% over the next ten years.

Table of Content
	1. Market Overview
	2. The Massive Impact of the Crisis
	3. Market Background
	4. Key Regulations
	5. Global Market - Production and Trade Analysis
	6. Global Market Demand Analysis 2017 to 2021 and Forecast, 2022 to 2032
	7. Global Market - Pricing Analysis
	8. Global Market Demand (Size in USD Million) Analysis 2017 to 2021 and Forecast, 2022 to 2032
	9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Product Type
		9.1. Natural Sweetener Blends
	10. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Form
		10.1. Crystals Form
	11. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Nature
		11.1. Organic
		11.2. Conventional
	12. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By End-Use
		12.1. Food
			12.1.1. Bakery Goods
			12.1.2. Sweet Spreads
			12.1.3. Confectionery
			12.1.4. Dairy Products
			12.1.5. Canned Food
			12.1.6. Other Food
		12.2. Beverages
			12.2.1. Powdered Drinks and Mixes
			12.2.2. Carbonated Drinks
			12.2.3. Fruit Drinks & Juice
			12.2.4. Other Beverages
		12.3. Personal Care
		12.4. Pharmaceuticals
		12.5. Tabletop Sweetener
	13. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Sales Channel
		13.1. Offline Sales Channel
			13.1.1. Supermarkets/Hypermarkets
			13.1.2. Departmental Stores
			13.1.3. Convenience Store
			13.1.4. Other Sales Channel
		13.2. Online Sales Channel
			13.2.1. Company Website
			13.2.2. E-commerce Platform
	14. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region
		14.1. North America
		14.2. South America
		14.3. Europe
		14.4. East Asia
		14.5. South Asia
		14.6. Oceania
		14.7. MEA
	15. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	16. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	17. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	18. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	19. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	20. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	21. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	22. Key Countries Bulk Ingredients Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	23. Market Structure Analysis
	24. Competition Deep Dive (Tentative List)
		24.1. E. I. du Pont de Nemours Company
		24.2. Archer Daniels Midland Company
		24.3. Merisant Company
		24.4. Tate & Lyle PLC
		24.5. Cargill
		24.6. Madhava Natural Sweeteners
		24.7. PureCircle Limited
		24.8. Herboveda India Pvt. Ltd.
		24.9. GLG Lifetech Corporation
		24.10. Wisdom Natural Brands (SweetLeaf Stevia)
	25. Assumptions and Acronyms Used
	26. Research Methodology
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