The global Natural Pet Food Market is expected to reach a valuation of USD 13,962.7 million by 2023, accelerating at a CAGR of 4.6% from 2023 to 2033. The global market for natural pet food grew at a CAGR of roughly 2.0% over the last half-decade owing to surging demand for healthy products across various countries.
Natural pet food consists of organic ingredients that are free of synthetic fertilizers, pesticides, antibiotics, artificial coloring, and chemical by-products. It has various health benefits for pets, including improved immunity, reduced skin diseases & allergies, lower risk of digestive disorders, increased life expectancy, and enhanced weight maintenance.
Moreover, natural pet treats have high protein sources, making them easily digestible. They have no bulk fillers, and thus pets would get only wholesome nourishment to remain active. A natural diet would also enable pets to have proper and predictable bowel movements.
Besides, a natural pet supply containing minimum ingredients is considered to be the best option for pets as they go easy on their stomach and offer the required nutrients. Nowadays, Key players are developing natural pet supplies that are gluten- and grain-free and easily digestible to ensure pets get healthier diets.
All-natural pet food further helps in ensuring a healthy, happy, and long life for pets. It provides stronger immunity, and thus premium brands are coming up with nutritionally complete food across the globe. High disposable income and increasing demand for safe pet food are expected to surge the inclination of consumers towards premium brands from grocery store varieties.
| Attributes | Key Statistics |
|---|---|
| Natural Pet Food Market Estimated Size (2023E) | USD 13,962.7 million |
| Projected Market Valuation (2033F) | USD 21,996.0 million |
| Value-based CAGR (2023 to 2033) | 4.6% |
| Collective Value Share: Top 3 Countries | 51.3% |
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Growing awareness about the negative health impacts of synthetic pet food and the rising trend of pet humanization are likely to push demand for organic pet food. Many pet parents in the United States and Europe consider their pets part of their families, so pets are being fed premium-grade substances.
Pet owners are becoming aware of their pets' health and are thus placing a greater emphasis on the safety and nutritional efficacy of the food they feed them. During the projection period, the market would grow at a steady pace due to the rising pet population around the world. Owing to the aforementioned factors, the global natural pet food market is likely to exhibit growth at a CAGR of 4.7% from 2023 to 2033.
However, the high cost of organic food and lack of awareness about this type of pet food among pet owners in emerging countries are impeding the global natural pet food market.
Need to Lower Risk of Chronic Ailment among Pets
The rising rate of pet ownership worldwide, particularly in emerging countries, is one of the major factors driving the global natural pet food market. Pet humanization is encouraging pet owners to choose nutritious and high-quality food for their pets, as the key benefits of natural pet food include increased pet longevity, a healthier lifestyle, fewer diagnostic disorders, healthy weight, and fewer ailments & allergies in companion animals.
Furthermore, rising per capita income is set to surge the spending of consumers on healthy and organic food for their pets to improve their health. Easy availability of a wide range of products in all price ranges worldwide is also expected to aid growth.
Principal Consultant
| Countries | Value Share In The Recent Years |
|---|---|
| United States | 40.5% |
| Germany | 8.5% |
| Japan | 2.3% |
| Australia | 1.5% |
| China | 5.1% |
| India | 6.3% |
| United Kingdom | 7.4% |
High Demand for Natural Dog Treats in the United States to Bolster Growth
As per FMI, the United States natural pet food market is anticipated to generate a share of nearly 65% in North America in the forecast period. The canned pet food category is likely to be worth USD 5.1 billion in the evaluation period in North America, accounting for nearly 34% of the global canned food market value.
Presence of various local manufacturers across the United States is set to push sales of natural and organic pet products. According to the National Pet Owners Survey 2019-20 conducted by the American Pet Products Association (APPA), 63.4 million households own dogs as pets, accounting for 74.6% of all pet-owning households in the United States. Thus, the increasing focus of dog owners on selecting healthy and nutritious food is driving sales of various types of dog foods across the country.
Rising Number of Pet Owners in the United Kingdom to Fuel Sales of All-Natural Pet Food
The United Kingdom is a leading country in the Europe natural pet food market in terms of share, followed by Germany and France. The Europe canned food market is worth USD 3.8 billion the United Kingdom, accounting for 31% of the global tinned food market value. Due to the pet humanization trend and high spending on sustainable & safe pet animal food, the market is expected to grow at a steady pace.
According to the Mars Petcare State of the Pet Nation survey, 72% of pet owners in the United Kingdom consider themselves to be pet parents. Furthermore, pet owners in the country prefer to buy high-quality and natural pet food, which would contribute to the growth of the market.
Value Share according to different Categories
| Category | Pet Type |
|---|---|
| Leading Segment | Dog |
| Market Share | 67.2% |
| Category | Product Type |
|---|---|
| Leading Segment | Dry Pet Food |
| Market Share | 40.8% |
| Category | Distribution Channel |
|---|---|
| Leading Segment | Supermarkets |
| Market Share | 37.5% |
Natural Dog Food Brands Are Launching Nutrition-rich Food Globally
By pet type, the dog segment is anticipated to remain at the forefront in the global natural pet food market. Increasing animal humanization is set to boost growth of the segment in the evaluation period. Demand for natural and higher-quality dog food is mainly driven by high spending on the well-being and upkeep of pet dogs globally. The introduction of new dog treats and novel nutrition-rich food for canines is also likely to aid growth.
Ability of Natural Dry Dog Food to Maintain Dental Health to Drive Growth
The dry version of dog and cat food is set to gain immense popularity among pet owners. Dry pet foods are more convenient and have a longer shelf life than wet meals. It is set to be one of the most preferred choices among dog owners owing to its cost-effectivity and easy accessibility. Also, due to their solid texture, dry pet food aids in enhancing the dental health of pets and ensures dental cleanliness.
Organic Dog Food Brands to Be Made Available in Supermarkets and Hypermarkets
The supermarkets and hypermarkets segment is expected to account for most sales globally by distribution channel. Rising consumer preference for buying products from major retail outlets, where they are offered an abundance of alternatives in terms of brands and pricing, can be ascribed to the dominance of the segment.
Specialty stores, on the other hand, are set to exhibit considerable growth in the next decade owing to attractive shelf arrangements in such stores. Increased availability of unique, custom-designed, and premium pet food products in these stores is also predicted to support the segment's growth.
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Natural pet food has become a valuable global pet food market segment. Key pet food firms such as Nestle, General Mills, and Colgate-Palmolive Company are striving to strengthen their global market positions by joining local firms. Their financial stability also enables them to expand their product portfolios through acquisitions and new product launches, thereby meeting consumer requirements.
For instance,
Nestlé Purina PetCare, KLN Family Brands, and Nature's Variety Focus on Locally sourced Ingredients to Top their Game
Nestlé Purina PetCare has been operating in the natural pet food space for over 80 years.
The company has a team of more than 500 scientists and nutritionists who are involved in R&D to develop safe pet food products. It offers a wide range of pet food products for maintaining senior cognition, digestive health, and weight management. It also has a strong presence in the pet food space through brands, including Purina ONE, Pro Plan, Friskies, and Tidy Cats.
The company mainly focuses on maintaining its top position in several countries through expansions, corporate social responsibility (CSR), and aggressive marketing strategies.
For instance, in July 2022, Nestlé Purina PetCare announced a USD 100 million expansion plan in the United States. As part of its commitment to CSR, the company announced a donation of USD 15,000 million to Greater Good Charities. The charity is involved in helping people in Eastern Kentucky and Appalachia who were impacted by flooding.
As consumers are particularly conscious about environmental conservation, Nestlé Purina PetCare is also working on this front. In July 2022, the company announced the launch of Mono-material Pouches made of polypropylene. Nestlé Purina PetCare is committed to recycled packaging and is expected to deliver entirely recyclable or reusable packaging by the end of 2025.
KLN Family Brands, headquartered in Minnesota, United States, on the other hand, is focused on maintaining its brand perception as a community-focused natural pet food company.
The company collaborates with local producers and suppliers as part of its commitment to accelerate community-driven growth. The company is also focused on CSR activities and helps charities associated with certain causes. For instance, in February 2022, KLN Family Brands donated USD 10,000 to Solider's 6, a Minnesota-based organization that provides service dogs with veterans and police officers.
The company is also aiming to engage in mergers and acquisitions to increase its share in the natural pet food space. For example, in May 2022, the company announced the acquisition of Finley's Bakery to boost its product development. Similarly, in December 2020, Tuffy's Pet Foods, Inc., a subsidiary of KLN Family Brands, announced the opening a new manufacturing facility in Delano as part of its expansion strategy.
Nature's Variety is another prominent company in the natural pet food space. The company is well known for keeping its customers well-informed about the source of its ingredients, raw materials, manufacturing processes, and other aspects of the supply chain.
For example, the salmon offered by the company comes exclusively from Norway, a country well-known for its salmon exports. Further, all products of Nature's Variety come with three seals so that customers can be assured that they are buying an authentic product. The three seals represent traceability, place of origin, and trusted suppliers.
| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | USD 13,962.7 million |
| Projected Market Valuation (2033) | USD 21,996.0 million |
| Value-based CAGR (2023-2033) | 4.7% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | Value (USD million) |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; and the Middle East & Africa |
| Key Countries Covered | USA, China, Germany, UK, China, India, Japan, Australia, and GCC Countries |
| Key Segments Covered | Pet Type, Product Type, Source, Distribution Channel, Region |
| Key Companies Profiled | Castor HYPERLINK; Blues Buffalo; Newman's Own; Benevo; Lily's Kitchen; Bailey's Bowl; Stella & Chewy's; Honest Kitchen; Wellness Core; Primal; Organix; Diamond Naturals; Evanger's; Kirkland Signature |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
In 2023, the market is expected to be worth USD 13,962.7 million.
The dog segment has the potential to continue commanding the global market in terms of pet type.
The natural pet food market is expected to continue growth at a 4.6% CAGR until 2033.
The natural pet food market in the United States is expected to attain a share of 65% in North America.
The market is expected to be around USD 21,996.0 million by 2033.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Pet Type 5.1. Cat 5.1.1. Kitten 5.1.2. Senior 5.2. Dog 5.2.1. Puppy 5.2.2. Adult 5.2.3. Senior 5.3. Others 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 6.1. Dry Pet Food 6.2. Wet and Canned Pet Food 6.3. Snacks and Treats 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Source 7.1. Animal Derived 7.2. Plant Derived 7.3. Insect Derived 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 8.1. Supermarkets and Hypermarkets 8.2. Specialty Stores 8.3. Online Stores 8.4. Others 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. North America 9.2. Latin America 9.3. Western Europe 9.4. Eastern Europe 9.5. South Asia and Pacific 9.6. East Asia 9.7. Middle East and Africa 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 17. Key Countries Market Analysis 18. Market Structure Analysis 19. Competition Analysis 19.1. Castor & Pollux 19.2. Blues Buffalo 19.3. Newman's Own 19.4. Benevo 19.5. Lily's Kitchen 19.6. Bailey's Bowl 19.7. Stella & Chewy's 19.8. Honest Kitchen 19.9. Wellness Core 19.10. Primal 19.11. Organix 19.12. Diamond Naturals 19.13. Evanger's 19.14. Kirkland Signature 20. Assumptions & Acronyms Used 21. Research Methodology
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Natural Pet Food Market
