The global natural dog treat market is poised to reach a value of USD 4,374.6 million in 2024 and USD 6,844.8 million by 2034. Global sales of dog food will likely surge at a CAGR of 5.1% over the assessment period.
Through the ongoing rise of pet ownership and pet humanization, the sales of natural dog treats have been steeply rising. More pet parents are now seeking pet food that is natural and organic without compromising on the nutrition quotient.
Pet parents are opting for specialty pet food that is tailored to specific health conditions. This shift is driven by a growing inclination for superior-quality pet feed that addresses myriad pet health concerns. Veterinarians have also contributed to this trend by recommending such diets to ensure that pets remain in good health and shape.
| Attributes | Description |
|---|---|
| Estimated Size, 2024 | USD 4,374.6 million |
| Projected Size, 2034 | USD 6,844.8 million |
| Value-based CAGR (2024 to 2034) | 5.1% |
Natural food for dogs is gaining traction as pet parents are becoming more informed about pet food and treats and what goes inside these treats. To be on the safer side, dog parents are investing in dog food products whose ingredients are recognizable and free from preservatives, artificial additives, and colors.
Industry participants are further observing the proliferation of customized portion control packs due to their convenience quotient. These solutions are fitting for pet parents to ensure that their pets have consumed a sufficient amount of food while simplifying the feeding process.
Many manufacturers are thus focusing on diversifying their packaging solutions. Resealable bags with built-in portion control markings, scoops, or variety packs with multiple portion sizes are certain packaging examples that help manage dog food of different age groups and breeds.
Pet owners are becoming concerned about their practices and their impact on the environment. This is a key contributor to their shift from conventional to natural pet food production. The latter seems to be a more eco-conscious production choice and its impact reverberates across customers.
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Surging Demand for Variety in the Protein-rich Dog Food Category
Protein-rich dog food is gaining fame worldwide. The high adoption rate of this food category is backed by the rising cognizance that animal protein like chicken, beef, fish, and others is the best source for pet nutrition. In tandem with this, these treats are also a proven antidote for digestive health issues and many such health conditions in dogs.
Big players have thereby commenced formulating products that are high in protein. This is accompanied by companies beginning to incorporate a limited number of ingredients in dog food. This approach is based on the assumption that the fewer the ingredients, the less likely it is to trigger an allergy.
By formulating such products, companies aim to resolve the concerns regarding allergies and sensitivities in dogs. Additionally, these treats enhance the pet’s nutrition intake by including natural treats in their diet.
Enhancing Palatability with CBD-infused Natural Dog Treats
The use of CBD products for pets is on the rise, as owners seek potential therapeutic benefits for their animals similar to those seen in humans. CBD-infused treats are marketed to help with issues like anxiety, pain management, and other health concerns in pets. However, it is crucial that pet owners stay informed about the legal and safety guidelines surrounding the use of these products, as the regulatory landscape continues to evolve.
The potential benefits of CBD for pets, such as reduction in anxiety, pain, and seizures, have generated significant interest among pet owners. Studies have shown promising results in areas like pain management for dogs with osteoarthritis and reduction in fear-based aggression.
Players Using Marketing Tactics and Innovative Packaging to Garner More Value Share
Brands are focusing on building a trustworthy image through innovative marketing strategies that go beyond traditional advertisements. The use of social media and performance marketing for showcasing their testimonials and sustainable practices is a constant strategy used by brands to engage more customers.
Players are also focusing on innovative packaging formats ranging from bags to cans to pouches. These alternatives offer convenience to the pet parent while maintaining freshness and portability. Quirky designs are also implemented on the packaging to ensure that the buyer retains the product’s memory.
Global natural dog treat sales increased at a CAGR of 5.8% from 2019 to 2023. For the upcoming years, it is projected that the industry value is going to rise at a CAGR of 5.1%.
Sustained growth in the demand for natural dog treats can be attributed to multiple factors. These include rising pet ownership and elevating concerns regarding pet health due to pet humanization. Further, a wide variety of natural dog treats and diet options in the sector have also provided access to pet parents to select and buy alternatives at competitive prices.
Rising disposable income is also a key driver for customers to spend an extra amount for their furry partners. Ongoing demand for personalized nutrition and subscription services for dog food is expected to push the industry for expansion and higher penetration. Increased veterinary recommendations for such special diets are going to add fuel to the expansion.
Online sales channels are further becoming a preferred medium to purchase natural dog treats. Players as well as customers profit from this online exchange due to the convenience factor.
Stakeholders are promoting these treats on their social media handles, emphasizing that these are powerhouses of minerals, vitamins, and amino acids. With captivating marketing campaign ideas being implemented constantly, players are observing mounting sales.
Principal Consultant
Tier 1 companies, recognizable across the globe, are directing their funds for product innovation. They are investing in research and development to create products with distinct functionalities like single-ingredient treats and dental chews.
These players are also driving a substantial amount of revenue on marketing and branding to increase their brand awareness. Additionally, they are partnering with pet influencers or veterinarians to reach their target audience and influence them for natural treats.
Tier 2 companies, having a prominent regional presence, are finding a niche for themselves. For this, they are specializing in locally sourced and unique ingredients. Thus, addressing certain specific dietary requirements of certain dog breeds, sizes, and ages. Other key strategies followed by these players include building strong relationships with local retailers and invoking community engagement.
Tier 3 firms, those with local recognition, are fostering growth by sourcing local ingredients for fresher preparation. This attribute appeals to health-conscious pet owners who place higher value on local produce. These players are also exploring unique flavors and local ingredients to create a sense of exclusivity in their offerings.
The following table shows the estimated growth rates of the top three markets. China and India are set to exhibit high natural dog treats consumption, recording CAGRs of 5.9% and 6.4%, respectively, through 2034.
| Countries | CAGR 2024 to 2034 |
|---|---|
| United States | 4.2% |
| Germany | 5.3% |
| China | 5.9% |
| India | 6.4% |
| Australia | 4.9% |
The market for natural dog treats in the United States is projected to exhibit a CAGR of 4.2% during the assessment period. By 2034, revenue from the sales of natural dog treats in the nation is expected to reach USD 2,132.2 million.
The United States has a growing trend of dog care and ownership, with rising affection toward dogs and continuous attention to their good health. This is fueling the demand for natural treats for dogs. Millennials and baby boomers are readily investing in premium products for their pets, fueled by their increasing affordability.
American companies are the leaders in delivering effective and scientifically validated natural treats to consumers. The vast and diverse consumer base, with extensive distribution networks and retail channels, is ensuring widespread availability and accessibility of natural dog treats across the nation.
Dog owners in Germany are progressively looking for products that promote their pets' overall health and well-being. They are particularly interested in items that support a healthy immune system, develop softer coats, and promote healthier skin. This trend reflects the growing humanization of dogs in Germany, as owners strive to provide their furry companions with the optimum care possible.
While premium branded pet foods remain popular, a significant number of German pet owners are turning to private-label products, especially in the dog food category. A key motivation behind this shift is that higher-end private-label offerings can meet their pets' basic needs at a lower cost.
China's natural dog treat industry is expanding in size due to a rising number of pet parents who are actively looking for their pet’s overall health. Similarly, growing pet humanization trend is leading to high demand for premium natural dog food products.
Pet owners in China are looking for upscale, specialty, and imported goods to pamper their animals, leading to China’s natural dog treat market becoming more premium. High production and consumption of these premium products will likely benefit the industry through 2034.
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The below segment offers insights into leading segment. In the protein type category, beef is projected to account for a value share of 33.8% in 2024. Based on age, the adult segment is expected to perform well, holding a market share of 57.6% in 2024.
| Segment | Beef (By Protein Type) |
|---|---|
| Value Share (2024) | 33.8% |
Beef protein is a highly sought-after natural dog food among pet parents. The target segment is projected to register a 5.1% CAGR through 2034.
Being a complete protein source, beef protein provides essential amino acids that dogs need for healthy skin, muscle growth, and strong immune systems. As a result, this protein type is gaining ground in the natural dog treat sector.
Several dogs also find beef delicious, making treats with beef protein more appealing. Similarly, easy availability of this protein will positively impact growth of the target segment through 2034.
| Segment | Adult (By Age) |
|---|---|
| Value Share (2024) | 57.6% |
As dogs age, they become more prone to health issues such as diabetes, obesity, etc. They often require some additional support to manage their health. Natural dog treats cater to such dietary requirements conveniently. Veterinarians often recommend such diets to adult dogs during check-ups.
Informed pet parenting is another factor contributing to the expanding size of this segment. As a result, the target segment is likely to grow at a steady CAGR of 4.8% in the projected period.
The market is fiercely competitive, with multiple big brands such as AOC Group and Zenta Pets and others competing for market share. This intense competition has led to competitive pricing strategies such as promotions, seasonal offers, and bundle offers by the brands to garner customer attention in a crowded marketplace.
To succeed, brands must emphasize the value proposition of their products on the packaging and advertise it on multiple social media platforms. To gain more traction, players are constantly innovating exciting natural dog treat solutions. Innovations in textures, flavors, and functionalities, such as single-ingredient treats and dental chews are addressing various dog allergies.
Consumers appreciate traceability and clear labeling on packaging. Thus, players are underscoring the use of natural, ethically sourced ingredients and highlighting certifications like non-GMO or organic.
Subscription service option for these treats is another way players are penetrating the industry. Additionally, players are focusing on mergers and acquisitions to position themselves as a leader in this expanding sector.
Industry Updates
As per product type, the sector has been categorized into bully sticks, ears, gullets, bones, legs, and others.
In terms of age, the target sector is categorized into puppies, adult, and seniors.
Different distribution channels include hypermarkets/supermarkets, convenience stores, drugstores, and online retailers.
The industry has been segmented into stronger immunity, better digestion, dental and oral health support, fewer allergies, and others.
When it comes to protein type, the global industry is categorized into beef, pork, chicken, rabbit, lamb, and others.
Industry analysis has been carried out for key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East and Africa.
Global natural dog treats sales are estimated at USD 4,374.6 million in 2024.
The target sector grew at 5.8% CAGR between 2019 and 2023.
The industry is projected to expand at a CAGR of 5.1% through 2034.
AOV Group and Zenta Pets are few of the leading players.
North America is projected to hold a prominent value share in the market.
1. Executive Summary
2. Industry Introduction, Including Taxonomy and Market Definition
3. Market Trends and Success Factors, Including Macro-economic Factors, Market Dynamics, and Recent Industry Developments
4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections
5. Pricing Analysis
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034
6.1. Product Type
6.2. Age
6.3. Application
6.4. Distribution Channel
6.5. Protein Type
6.6. Region
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Product Type
7.1. Bully Sticks
7.2. Ears
7.3. Gullets
7.4. Bones
7.5. Legs
7.6. Others
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Age
8.1. Puppies
8.2. Adult
8.3. Seniors
9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Application
9.1. Stronger Immunity
9.2. Better Digestion
9.3. Dental and oral health support
9.4. Fewer Allergies
9.5. Others
10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Distribution Channel
10.1. Hypermarkets/Supermarkets
10.2. Convenience Stores
10.3. Drugstores
10.4. Online Retailers
11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Protein Type
11.1. Beef
11.2. Pork
11.3. Chicken
11.4. Rabbit
11.5. Lamb
11.6. Others
12. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region
12.1. North America
12.2. Latin America
12.3. Europe
12.4. East Asia
12.5. South Asia
12.6. Oceania
12.7. Middle East and Africa
13. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
14. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
15. Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
16. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
17. South Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
18. Oceania Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
19. Middle East and Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
20. Sales Forecast 2024 to 2034 by Category A, Category B, and Category C for 30 Countries
21. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard
22. Company Profile
22.1. Petmex Company Sp. z o.o.
22.2. AOV Group
22.3. Zenta Pets
22.4. Dog Crunchies
22.5. Beg & Barker
22.6. Packnpride
22.7. The Dog Chew Company
22.8. NürnbergMesse GmbH
22.9. Oh Crap
22.10. Blue Buffalo Company, Ltd.
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Natural Dog Treat Market
