As per newly released data by Future Market Insights (FMI), the natural cosmetics market is estimated to reach at USD 48.4 Billion in 2023 and is projected to reach USD 79.6 Billion by 2033. The market is expected to grow at a CAGR of 5.1% from 2023 to 2033.
The growth of natural cosmetics can be attributed to several factors, including the increasing awareness among consumers about the benefits of using natural ingredients, the rise in demand for organic and plant-based products, and the increasing availability of natural cosmetics in mainstream retail channels.
The market for natural cosmetics is also being driven by the growing trend of clean beauty, which emphasizes the use of products that are free from harmful chemicals and are environmentally sustainable. Consumers are increasingly looking for products that are not only good for their skin but are also good for the planet.
Global natural cosmetics market is expected to continue its growth trajectory in the coming years, driven by the demand for sustainable and ethical products, the rise of e-commerce channels, and the growing popularity of clean beauty. However, market conditions are subject to change, and it is important to stay up to date with the latest trends and developments in the industry.
| Attribute | Details |
|---|---|
| Estimated Natural Cosmetics Market Size 2023 | USD 48.4 Billion |
| Projected Natural Cosmetics (2033) Market Size | USD 79.6 Billion |
| Value CAGR (2023 to 2033) | 5.1% |
| Natural Cosmetics Market Top Players Share in 2021 | 15% - 20% |
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Personal care and beauty has gained a lot of prominence over the past decade. The adoption of related products for skin, body, oral care, etc., has increased exponentially with the introduction of new and better products. The advent of probiotic cosmetic in the personal care industry has bought a greater change in the cosmetics industry, thus, significantly contributing towards the growth in the demand for natural cosmetics.
The increasing awareness regarding the use of synthetic cosmetic chemicals in beauty and personal care products and its effects on skin or hair due to the use of substandard grade, quality, harmful compositions that can result in allergies, discoloration, texture alteration or permanent damage has in turn boosted the demand for natural and chemical-free cosmetic products.
The global natural cosmetics market is projected to expand at a significant CAGR during the forecast period. Owing to the fast-pacing trend of ‘clean beauty’ and ‘green beauty’ the manufacturers are switching to local, traditional, and natural ingredients such as floral extract, aloe Vera gel, and natural antioxidants that are appealing to the customers.
Growing Use of Plant-based Ingredients on the Rise
Plant-based ingredients are used in a wide range of natural cosmetics, including skincare, haircare, and makeup products. These ingredients include botanical extracts, essential oils, and plant-derived oils and butters. Some common plant-based ingredients used in natural cosmetics include aloe Vera, coconut oil, jojoba oil, chamomile, lavender, and rosehip oil, among many others, which is driving the demand for natural cosmetics in the market.
Plant-based ingredients are valued for their perceived health benefits and effectiveness in treating various skin and hair concerns. For instance, aloe Vera is known for its soothing and moisturizing properties, while chamomile is used for its anti-inflammatory and calming effects.
Rising Awareness of Environmental Concerns and Sustainability Issues
Consumers are becoming increasingly aware of the impact of personal care products on the environment, particularly in terms of packaging waste and the use of ingredients that are harmful to the environment, which is leading towards growing demand for natural cosmetics products that are sustainably sourced, produced, and packaged.
Many natural cosmetic brands are responding to this trend by adopting sustainable and eco-friendly practices throughout their supply chains. For instance, brands are using recycled or biodegradable packaging materials, while others are sourcing ingredients from sustainable and fair trade sources.
Innovation and New Product Development Bringing New Opportunities
Innovation in the natural cosmetics market can take many form, from new ingredient formulations to new product formats and packaging. Some natural cosmetics brands are using biodegradable or compostable packaging materials, while others are developing waterless formulations that reduce the use of water in their products. New product development is also important for natural cosmetics brands, as it allows them to expand their product lines and appeal to a wider range of consumers.
For instance, brands specializing in natural skincare are developing natural makeup products to appeal to customers looking for natural alternatives in the beauty category.
Potential Harmful Effects of Synthetic Ingredients Leading to Increasing Demand for Natural Cosmetics
The natural cosmetics market in China is growing rapidly as more consumers are becoming aware of the potential harmful effects of synthetic ingredients in their personal care products. In addition, the Chinese government has been promoting the development of the natural cosmetics industry and has implemented policies to encourage the use of natural and organic ingredients in personal care products.
China is one of the most prominent region in cosmetics industry which is contributing towards the market growth on the back of high number of product launches from the brands present in the region. These brands are implementing different strategies such as use of natural ingredients and better packaging of the cosmetics products that is significantly contributing towards the growth of the natural cosmetics market in the region.
Growing Awareness of the Potential Health Risks Associated With Synthetic Chemicals Driving Demand in USA
North America is expected to remain one of the key markets for natural cosmetics accounting for a majority of market share. USA held the largest market share of around 82.3% in the North America market in 2022.
Growing awareness of the potential health risks associated with synthetic chemicals commonly used in personal care products is increasing the demand for natural cosmetics in USA market as cosmetics consumers are becoming more conscious of the ingredients in their products and are looking for safer, more natural alternatives.
Many consumers are interested in reducing their environmental impact and are seeking out products that are made with sustainable, ethically sourced ingredients and packaged in eco-friendly materials.
High Appeal of Natural Cosmetics among Female Working Population Driving Growth in Indian Market
The Indian market for natural cosmetics is expected to rise at an impressive growth rate. The market is driven by the high appeal of natural cosmetics among female working population as more Indian women are entering the workforce and earning higher incomes which has led to increased demand for high-quality natural cosmetic products that are both effective and affordable.
Besides that, Indian women are becoming increasingly aware of the benefits of natural and traditional ingredients in personal care products, which is driving the demand for natural cosmetics in the Indian market.
Natural and Organic Treatments for Skin Driving the Demand for Skin Care Natural Cosmetics
Skincare natural cosmetics account for a significant share in the market. The higher number of population living in the snowy parts of the world is the primary reason for the growth.
Climatic conditions such as heat and humidity, drying effects of air conditioners are affecting skin conditions of people inhabiting globally. Additionally, acne problems due to oily skin, dust, and pollution are driving consumers towards natural and organic treatments, in turn, contributing towards the growth of natural cosmetics market.
Rising Number of Working Female Population Contributing to the Demand
In terms of consumer orientation, women held the largest market share in 2022. The increase in number of working female population might be a significant factor towards this growth.
Moreover, the increasing choice of better appearance with the help of clothing and cosmetics has achieved a high volume of sales across the globe and fueling the demand for the natural cosmetics even further in the developing countries.
Need for Mass Distribution of Cosmetics Bringing Rise to Sachet Packaging
Packaging is a key concern for companies operating in the consumer products category. Changing consumer habits have led to altered packaging of products. Consumer preferences are shifting towards sophisticated formats i.e. smaller packs at affordable prices.
Further, manufacturers are also offering products in smaller and more convenient packaging such as sachets in order to channelize their products from niche distribution to mass distribution networks and such strategies have effectively increased the sales of cosmetics such as natural cosmetics.
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Companies operating in the natural cosmetics market are aiming at unique and focused differentiating strategies to expand their business landscape and to address the demand of an expanding pool of consumers.
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD Million for Value |
| Key Regions Covered |
North America; Latin America; Europe; South Asia; East Asia; Oceania; Middle East & Africa |
| Key Countries Covered | USA, Canada, Germany, United Kingdom, France, Italy, Spain, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, and South Africa |
| Key Segments Covered | Product Type, Customer Orientation, Packaging, Sales Channel, Region |
| Key Companies Profiled |
L’Oréal SA; Amway Corporation; Beiersdorf; Benefit Cosmetics LLC; Chanel S.A.; Clarins Group; Coty Inc.; Estee Lauder Companies Inc.; Johnson & Johnson; Kao Corporation; Laverana GmbH & Co. KG; LVMH (Moët Hennessy -Louis Vuitton); MAC cosmetics; Mary Kay Cosmetics; Procter & Gamble Co.; Revlon Inc.; Shiseido Co., Ltd.; Others (on additional request) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
Health concerns boost demand for safe chemical alternatives.
The high appeal of natural cosmetics among females raises demand.
The global market is estimated to garner at USD 48.4 billion in 2023.
The Europe market expands at a 3.4% CAGR from 2023 to 2033.
The market is forecast to register a CAGR of 5.1% through 2033.
| Market Size, 2024 | USD 54,772 million |
|---|---|
| Projected Market Size, 2034 | USD 87,916 million |
| Value-based CAGR (2024 to 2034) | 4.8% |
| Market Size (2023) | USD 42.65 billion |
|---|---|
| Market Size (2033) | USD 127.8 billion |
| Market CAGR (2023 to 2033) | 11.6% |
| Estimated Market Size (2023) | USD 13,460.7 million |
|---|---|
| Projected Market Size (2033) | USD 23,265.4 million |
| CAGR (2023 to 2033) | 5.6% |
| Market Estimated Value (2022) | USD 1,500.0 Million |
|---|---|
| Projected Market Value (2032) | USD 2,290.0 Million |
| Value-based Market CAGR (2022 to 2032) | 4.3% |
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