Sales of natural cosmetics in Europe totaled a valuation of USD 9,090.6 million in 2022. Demand for natural cosmetics in the region recorded a y-o-y growth of 6.9% in 2022, and the overall revenue is expected to reach USD 9,721.3 million in 2023. Over the forecast period, natural cosmetics sales in Europe are projected to thrive at 7.6% CAGR, taking the total revenue to USD 20,207.9 million by 2033.
Top Segments and their Statistics
| Attributes | Key Insights |
|---|---|
| Natural Cosmetics Sales Value in Europe (2022A) | USD 9,090.6 million |
| Estimated Value (2023E) | USD 9,721.3 million |
| Projected Value (2033F) | USD 20,207.9 million |
| Anticipated CAGR (2023 to 2033) | 7.6% |
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Revenue in Europe to Double Fold through 2033
Europe natural cosmetics business revenue is set to expand over 2X through 2033, amid a significant 3.3% increase in predicted CAGR compared to the historical one. This is attributable to the rising spending on cosmetic items, shifting preference toward natural products, and changing beauty trends.
Europe is a global leader when it comes to personal care products and cosmetics. As per Cosmetic Europe, the cosmetics and personal care products business in Europe was valued at USD 88 billion in 2022.
The rising consumption of cosmetic products and shifting preference toward natural cosmetic ingredients are expected to boost sales growth in Europe. Similarly, other factors anticipated to drive demand in Europe include:
Manufacturers Focusing on Sustainability to Solidify their Positions
There is a rising focus on sustainability across Europe amid increasing levels of plastic pollution. Consumers are showing interest in products that are sustainable and ethically sourced. To cope with this trend and gain maximum benefits, natural cosmetic companies are using sustainable ingredients and packaging.
Several leading natural cosmetics brands in Europe are exploring packaging materials that are biodegradable, recyclable, or made of post-consumer recycled materials. This will help them to woo eco-conscious customers and solidify their positions across Europe amid tightening government regulations.
The natural cosmetics landscape in Europe is diverse, with countries such as France and Germany known for their premium natural beauty brands. On the other hand, countries, including the United Kingdom and Sweden, are becoming key consumers of organic and eco-friendly products.
Several trends are expected to influence sales growth and demand in Europe. These include sustainability & eco-friendly packaging and omnichannel product offerings. Online sales channels are gaining significant popularity, as they are making it easier for consumers to purchase natural cosmetics online.
Consumers in Europe are increasingly exploring products inspired by Ayurveda and traditional Eastern skincare practices, seeking holistic and natural approaches to beauty. Further, certification programs such as the USDA Organic, EWG Verified, and Leaping Bunny (cruelty-free) are gaining importance as consumers seek reliable markers of product authenticity and quality.
Principal Consultant
Sales of natural cosmetics in Europe increased at a CAGR of 4.3% during the historical period. At the end of 2022, the total sales value in the region reached USD 9,090.6 million.
Over the assessment period, natural cosmetics sales in Europe are predicted to climb at around 7.6% CAGR. By 2033, total revenue in Europe is expected to reach USD 20,207.9 million.
| Historical CAGR (2018 to 2022) | 4.3% |
|---|---|
| Forecast CAGR (2023 to 2033) | 7.6% |
The COVID-19 pandemic had a significant and far-reaching impact on natural cosmetics sales in Europe and other regions. Lockdowns, social distance rules, and temporary closures designed to stop the spread of the virus greatly impacted the cosmetic sectors' supply chain. As a result, the business underwent a handful of significant adjustments during this period.
From 2023 to 2033, the Europe natural cosmetics business is set to expand rapidly. This is due to the rising consumer awareness of the benefits of natural and organic goods, growing concerns about synthetic components, and a surging preference for environmentally friendly and sustainable beauty products.
Top companies are spending on research and development to provide organic cosmetics products, treatments, and solutions. This entails creating or acquiring high-quality, eco-friendly, and long-lasting cosmetics that appeal to varied skin types and specific customer needs.
Consumers are increasingly gravitating toward natural beauty products as they become more aware of the advantages of using natural and organic components. They are seeking greener alternatives due to concerns about the possibly hazardous elements found in synthetic personal care items. This is expected to drive natural cosmetics demand.
Owing to a range of web sources, shoppers are now more educated about the benefits of employing natural components. Natural beauty products improve skin texture, tone, and look by containing the nutrients required for healthy skin. This is making them appealing and fueling their sales.
For instance, herbal extracts are commonly used in skincare products as they have skin-beneficial properties such as fighting free radicals, eradicating infections, and preventing dark spots. These features can help to maintain healthy skin.
The decreasing popularity of cosmetics containing synthetic ingredients such as aluminum salts, petroleum-based chemicals, and parabens due to their negative effects is putting natural cosmetics in the spotlight. There is a rising demand for natural or organic skincare options that offer reparative effects and impede skin decay.
Consumers are inclined toward using products that provide efficient moisturizing properties, anti-aging capabilities, and skin-lightening benefits. High adoption of these healthy cosmetic alternatives due to their attractive properties will likely boost revenue.
Companies are catering to this demand by introducing novel products with attractive properties. For instance, they are using ingredients such as snail mucin, a type of skincare ingredient derived from snail slime. The ingredient is known for its moisturizing, anti-inflammatory, and wound-healing properties.
A handful of the most popular snail mucin products launched in 2022 include the Cosrx Advanced Snail 96 Mucin Power Essence and the Benton Snail Bee High Content Essence. The development and popularity of such products will significantly boost revenue in the region.
Rapid improvements in technology pertaining to the cosmetics business across Europe have witnessed significant growth in terms of volume. These can increase the availability of natural hair care products such as styling products, conditioners, and colorants.
The adoption rate of differentiated research and development technologies, as well as manufacturing technology, is estimated to expand during the forecast period. This is due to the ever-rising demand for natural and organic skincare products across Europe and other regions.
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The section brings to the fore key highlights of the natural cosmetic business across prominent countries in Europe. Out of all the countries profiled, Iceland will likely experience a higher CAGR of 12.1%. It will be followed by Norway, which is predicted to exhibit a CAGR of 11.8%.
| Countries | Expected Growth Rate (CAGR) |
|---|---|
| Iceland | 12.1% |
| Norway | 11.8% |
| Germany | 4.8% |
| France | 6.5% |
| Spain | 5.1% |
| United Kingdom | 7.2% |
| Belgium | 8.1% |
Germany is set to remain one of the leading consumers of natural cosmetics across Europe during the forecast period. The total demand for natural cosmetics in Germany is anticipated to increase at a CAGR of 4.8% through 2033.
Several factors are expected to drive natural cosmetics demand in Germany. These include the growing emphasis on personal grooming and the rising preference for natural products.
Consumers in Germany are increasingly becoming aware of the benefits of using natural cosmetics. They are willing to pay more for products that are free from harsh chemicals and artificial ingredients. This is expected to boost sales of natural cosmetic products in the country.
The natural cosmetics business is highly competitive in Germany. New companies are constantly entering the business, and existing companies are continually innovating and developing new products. This is good for consumers, as they have a wide range of high-quality natural cosmetics.
As per the latest Europe natural cosmetics industry analysis, France is expected to witness robust growth during the assessment period. It will likely exhibit a CAGR of 6.5% through 2033. This is attributable to the rising emphasis on performance and increasing consumer spending on natural cosmetic items.
Customers in France are increasingly interested in natural cosmetics that give outstanding results and stand out. Natural cosmetics are becoming increasingly popular because of the scientific evidence that they improve skin health, reduce the appearance of wrinkles, and provide other performance benefits.
Natural cosmetics brands are responding to this demand by developing innovative products that are both effective and safe. For instance, several brands are using natural ingredients that have been clinically proven to improve skin health, such as hyaluronic acid and niacinamide. Others are using natural extracts to target specific skin concerns, such as acne, wrinkles, and hyperpigmentation.
Sales of natural cosmetics in Spain are projected to soar at 5.1% CAGR during the forecast period. The country will create lucrative revenue-generation opportunities for natural cosmetic manufacturers. This is due to the increasing women’s workforce and shifting preferences toward natural cosmetic products.
In Spain, women are more likely than ever to be employed. In fact, female labor force participation in Spain exceeds 50%. This implies that more women with disposable cash are shopping for high-quality products.
Natural cosmetics are becoming more popular among women in Spain. This is because women consumers are more concerned about the contents of the products they use. Natural cosmetics are also thought to be better for the environment.
The business of natural cosmetics is further benefiting from the rising female employment in Spain. As more women find employment, their disposable money will increase, enabling them to spend more on organic and environmentally friendly goods. This will promote future expansion and broaden the selection of natural cosmetics that are readily available to customers.
The United Kingdom is anticipated to experience a CAGR of 7.2% between 2023 and 2033. It is anticipated to hold a prominent value share across Europe during the forecast period. This is attributable to rising clean beauty trends and the growing demand for natural makeup products.
The rise of beauty trends in the United Kingdom is encouraging the adoption of cosmetics that are environmentally sustainable and free from harsh chemicals. This will likely boost sales of natural cosmetics over the forecast period.
Consumers in the United Kingdom are inclined toward using natural makeup products that are good for their skin and provide a natural look. This growing popularity of natural makeup products is expected to create new growth opportunities for natural cosmetics companies.
As per the latest natural cosmetics industry analysis, natural cosmetics demand in Belgium is set to rise at 8.1% CAGR through 2033. This is due to the rising awareness about the benefits of natural cosmetics, the increasing popularity of personalized cosmetics products, and the expansion of e-commerce.
Consumers across Belgium are becoming aware of the potential health risks of synthetic cosmetics. As a result, they are shifting their preferences toward natural alternatives that are perceived to be eco-friendlier than synthetic cosmetic products. This is set to drive demand in the country and boost revenue.
The below section predicts the skin and sun care segment to generate significant revenue through 2033. It is poised to thrive at 6.6% CAGR during the assessment period.
Tubes are expected to remain the most popular packaging type during the forecast period. The target segment is set to progress at a CAGR of 5.9% between 2023 and 2033.
Based on sales channels, the online sales category is expected to witness higher growth. It will likely expand at 14% CAGR through 2033.
Growth Outlook by Key Consumer Orientation
| Product Type | Skin & Sun Care |
|---|---|
| Value CAGR | 6.6% |
As per the latest report, demand in Europe is expected to remain high for skin and sun care products during the forecast period. The target segment is set to thrive at 6.6% CAGR through 2033.
The skin & sun care segment consists of items such as facial cleansers, moisturizers, serums, sunscreens, and lip balms, among others. Rising consumption of these products is anticipated to boost the target segment.
As people are trying to use more natural substances on their skin, they are demanding goods without synthetic perfumes and harsh chemicals. With this demand, consumers are turning to products such as moisturizers, cleansers, sunscreens, and serums for anti-aging. This is expected to bolster sales of skin & sun care products through 2033 in Europe.
Growth Outlook by Key Packaging Type
| Packaging Type | Tube |
|---|---|
| Value CAGR | 5.9% |
Tubes are a common container option for natural cosmetics as they are easy to dispense and can hold goods such as toothpaste, lip balm, and mascara. They are set to be primarily made of plastic, but biodegradable and recyclable alternatives are available.
Tube packaging is gaining immense traction across Europe as it provides several benefits for natural cosmetics goods. Tubes, for instance, assist in shielding natural components from light, air, and moisture, extending their shelf life.
As per the new Europe natural cosmetics industry analysis, the tubes segment is predicted to progress at a CAGR of 5.9% over the forecast period. Several natural cosmetic companies are looking to use sustainable materials for making tubes. This will further boost the target segment.
Growth Outlook by Key Sales Channel
| Sales Channel | Online Sales Channel |
|---|---|
| Value CAGR | 14% |
The development of e-commerce has had a massive effect on the natural cosmetics business in Europe. It facilitates the purchasing of more natural cosmetics at competitive prices by clients. It also contributes to a greater understanding of natural cosmetics and their benefits among the general public.
New and small enterprises have the potential to enter the natural cosmetics sector thanks to the online sales channel. Businesses can reach a larger audience and compete with bigger merchants on an even playing field by selling their items online.
The online sales segment is anticipated to expand quickly, thriving at a robust CAGR of 14% over the forecast period. This is because more companies are looking to sell their natural products through online platforms. Similarly, the rapid inclination toward purchasing natural cosmetics through online platforms will boost the target segment.
The natural cosmetics landscape in Europe is highly competitive, with top natural cosmetics manufacturers vying for revenue share. They are focusing on introducing novel products through both online and offline channels.
Reputed brands are directing considerable resources into research and development initiatives to produce novel organic goods and solutions. Further, they are utilizing eco-friendly container options, such as glass containers and biodegradable matter, to attract conscious customers.
Recent Developments
| Attribute | Details |
|---|---|
| Estimated Value (2023) | USD 9,721.3 million |
| Projected Sales (2033) | USD 20,207.9 million |
| Expected Growth Rate (2023 to 2033) | 7.6% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Industry Analysis | USD million for Value |
| Key Countries Covered | Germany, France, United Kingdom, Italy, Spain, Poland, Belgium, Luxembourg, Denmark, Finland, Rest of Europe |
| Key Segments Covered | Product Type, Packaging Type, Consumer Orientation, Sales Channel, Category Type, Countries |
| Key Companies Profiled | Weleda; L'Occitane en Provence; Natura Bissé; Dr. Hauschka; Caudalie; REN Clean Skincare; Korres; The Body Shop; Green People; Laver; Argan Cosmetics; Amazigh Beauty; Les Sens de Marrakech; Savonnerie de l'Atlas; O Naturals; Others (as requested) |
| Report Coverage | Business Forecast, Company Share Analysis, Competition Intelligence, Key Dynamics and Challenges, and Strategic Growth Initiatives |
Total revenue in Europe is expected to reach USD 9,721.3 million in 2023.
Demand in Europe grew at a 4.3% CAGR from 2018 to 2022.
Natural cosmetics demand in Europe is set to rise at a 7.6% CAGR through 2033.
Total sales of natural cosmetics in Europe are set to total USD 20,207.9 million by 2033.
Weleda, L'Occitane en Provence, and Natura Bissé are key players in Europe.
1. Executive Summary 2. Business Overview 3. Key Trends 4. Pricing Analysis 5. Demand (in Value or Size in USD million) Analysis 2018 to 2022 and Forecast, 2023 to 2033 6. Background 7. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, by Product Type 7.1. Skin & Sun Care 7.1.1. Body Care 7.1.2. Facial Care 7.1.3. Hand Care 7.1.4. Sun care 7.2. Hair Care 7.2.1. 2-in-1 Products 7.2.2. Colorants 7.2.3. Conditioners and Treatments 7.2.4. Hair Loss Treatments 7.2.5. Salon Professional Hair Care 7.2.6. Shampoos 7.2.7. Styling Agents 7.3. Bath & Shower 7.3.1. Bar Soap 7.3.2. Bath Additives 7.3.3. Body Powder 7.3.4. Body 7.3.5. Wash/Shower Gel 7.3.6. Intimate Hygiene 7.4. Men’s Grooming 7.4.1. Men’s Shaving 7.4.1.1. Post Shave 7.4.1.2. Pre Shave 7.5. Color Cosmetics 7.5.1. Eye Makeup 7.5.2. Facial Makeup 7.5.3. Lip Products 7.5.4. Nail Products 7.6. Fragrance & Deodorant 7.6.1. Fragrance 7.6.2. Deodorant 7.7. Oral Care 7.7.1. Toothpaste 7.7.2. Mouthwash 8. Attractiveness Analysis By Product Type 9. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, By Packaging Type 9.1. Bottles & Jars 9.2. Tubes 9.3. Pouches & Sachets 9.4. Pencils & Sticks 10. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, By Consumer Orientation 10.1. Male 10.2. Female 10.3. Unisex 10.4. Baby & Kids 11. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 11.1. Supermarkets/Hypermarkets 11.2. Department Stores 11.3. Specialty Stores 11.4. Online Sales Channel 11.4.1. Direct to Consumers 11.4.2. Third Party to Consumers 11.5. Exclusive Brand Stores 11.6. Other Sales Channel 12. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, By Category Type 12.1. Organic Cosmetics 12.2. Inorganic Cosmetics 13. Industry Analysis 14. Germany Industry Analysis 2018 to 2022 and Forecast 2023 to 2033 15. France Industry Analysis 2018 to 2022 and Forecast 2023 to 2033 16. United Kingdom Industry Analysis 2018 to 2022 and Forecast 2023 to 2033 17. Italy Industry Analysis 2018 to 2022 and Forecast 2023 to 2033 18. Spain Industry Analysis 2018 to 2022 and Forecast 2023 to 2033 19. Poland Industry Analysis 2018 to 2022 and Forecast 2023 to 2033 20. Belgium Industry Analysis 2018 to 2022 and Forecast 2023 to 2033 21. Luxembourg Industry Analysis 2018 to 2022 and Forecast 2023 to 2033 22. Denmark Industry Analysis 2018 to 2022 and Forecast 2023 to 2033 23. Finland Industry Analysis 2018 to 2022 and Forecast 2023 to 2033 24. Rest of Industry Analysis 2018 to 2022 and Forecast 2023 to 2033 25. Business Structure Analysis 26. Competition Analysis 26.1. Weleda 26.2. L'Occitane en Provence 26.3. Natura Bissé 26.4. Dr. Hauschka 26.5. Caudalie 26.6. REN Clean Skincare 26.7. Korres 26.8. Green People 26.9. Lavera 26.10. Argan Cosmetics 26.11. Natus Cosmetics 26.12. Savonnerie de l'Atlas 26.13. O Naturals 26.14. Bioaroma 26.15. Essaouira L'Authentique 26.16. Le Secret Naturel 26.17. Natura 26.18. O Boticário 26.19. L'Bel 26.20. Yanbal 26.21. Koraii Cosmética Natural 26.22. Ekos 26.23. Asepxia 26.24. Others (as requested) 27. Assumptions and Acronyms Used 28. Research Methodology
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Natural Cosmetics Industry Analysis in Europe
