Native Whey Protein Market

Native Whey Protein Market Outlook from 2024 to 2034

The global native whey protein market is estimated to be worth USD 15.3 billion in 2024 and is projected to reach a value of USD 28.7 billion by 2034. Global demand for native whey protein is anticipated to surge at a CAGR of 6.5% over the assessment period.

Sales of native whey protein are set to exhibit a spike over the next ten years. This is due to growing consumer awareness and emphasis on health and fitness. Similarly, continuous research on the benefits of unprocessed whey protein is drawing attention of consumers and increasing its popularity.

Attributes	Description
Estimated Global Native Whey Protein Market Size (2024E)	USD 15.3 billion
Projected Industry Value (2034F)	USD 28.7 billion
Value-based CAGR (2024 to 2034)	6.5%

More consumers are finding it easy to digest and absorb after consumption of native whey protein, which is leading to fewer gastrointestinal issues. As a result, this protein is becoming more appealing to consumers having stomach-related problems or who are lactose intolerant across regions.

There is a growing demand for clean-label products among consumers. Products that are more natural and have minimal or no amount of artificial additives are witnessing significant demand. Native whey proteins are less processed which suits this trend.

Native whey protein is also getting popular among athletes and bodybuilders due to its high biological value and efficiency in supporting muscle growth and recovery. It’s fast absorption rate makes it ideal for post workout nutrition.

Growing awareness about the native whey protein benefits is expected to boost sales growth during the assessment period. This protein possesses higher leucine content than whey protein concentrate.

Native whey has the tendency to improve muscle protein synthesis, recovery, and amino acid composition. As a result, its application area is expanding significantly, ranging from food and beverages to dietary supplements and pharmaceuticals.

Key Industry Highlights

Revolution of Whey Protein Transforming Everyday Food and Beverages

Consumers are gradually seeking convenient and on-the-go choices that are both delicious and nutritious. This has fueled the rise of functional food and beverages infused with whey protein. These products offer other health benefits beyond basic nutrition.

For instance, protein fortified yogurts help an individual to be fuller for a longer time than usual. Similarly, protein bars help in muscle recovery as well as satisfy cravings. This growing usage of unprocessed whey protein in fortified and functional foods and beverages will likely benefit the industry.

Evolution of RTD Beverages and Digestible Powders Supporting Industry Expansion

The native whey protein ecosystem is buzzing with innovations, especially with the introduction of ready-to-drink (RTD) beverages and gels that are perfect for busy, health-conscious individuals. These convenient options fit effortlessly into the fast-paced lives of fitness enthusiasts and anyone looking for quick, nutritious solutions.

There is also a big push towards creating easy-to-consume formats, like powders and RTD drinks, which are not only tasty and easy to mix but are also gentle on the stomach. Growing popularity of these novel products among a wider range of consumers will likely stimulate sales growth.

Surging Popularity of Native Whey Protein in Meal Replacement Powders

Meal replacement powders containing native whey protein are becoming a go-to option for those looking to manage their weight and streamline their nutrition. These powders are becoming trendy due to their offering for complete nutrition in one easy-to-mix serving.

The meal replacement powders provide a balanced blend of proteins, vitamins, and minerals that help individuals to stay full longer and curb their appetite, which is essential for effective weight management. This trend underlines the growing need for healthy meal options that support weight loss and overall well-being without the time and effort of traditional meal preparation.

2019 to 2023 Global Native Whey Protein Sales Analysis Compared to Demand Forecasts for 2024 to 2034

Global native whey protein sales increased at a CAGR of 5.4% from 2019 to 2023. For the next ten years (2024 to 2034), a CAGR of 6.5%has been assigned for the target industry.

The versatile application of native whey protein is momentously increasing its demand. It is used in a wide range of products such as powders, ready-to-drink beverages, nutrition bars, and salad dressings, which cater to diverse consumer preferences and lifestyles.

The adaptability allows consumers to easily include high quality protein in their diets, whether it’s for post workout recovery, on-the-go nutrition, or meal replacement. Moreover, its composition in functional foods like protein fortified snacks or in dairy products is expanding and meeting the demand of consumers growing demand for health enhancing foods.

As consumers are becoming more educated about nutrition, they are recognizing the superior benefits of native whey protein over other protein sources.

Additionally, scientific studies are highlighting its superior protein quality, muscle growth support, and health benefits which is building more trust amongst consumers. This trust built on scientific evidence and informed knowledge is driving consumer’s preference and pushing global native whey protein sales growth.

Market Concentration

Tier 1 companies comprise industry leaders with market revenue of above USD 50 million. They account for significant sales domain share of 50% to 60% in the global sphere. These business leaders are characterized by high production capacity and a wide product portfolio.

They are distinguished by their extensive expertise in manufacturing and reconditioning across multiple packaging formats and a broad geographical reach, underpinned by a robust consumer base. Prominent companies within tier 1 include Lactalis Ingredients, Ingredia SA, Fonterra, Friesiandcampina, Glanbia PLC (Optimum Nutrition), and Arla Foods.

Tier 2 companies include mid-size players with revenue of USD 10 to 50 million having presence in specific regions and highly influencing the local retail space. These are characterized by a strong presence overseas and strong consumer base knowledge.

These industry players have good technology and ensure regulatory compliance but may not have advanced technology and wide global reach. Prominent companies in tier 2 include Reflex Nutrition, MILEI GmbH, Carbery, Agropur Inc, Leprino Foods, and Titan Biotech.

Tier 3 includes the majority of small-scale companies operating at the local presence and serving niche demand space having revenue below USD 10 million. These companies are notably oriented towards fulfilling local marketplace demands and are consequently classified within the tier 3 share segment.

They are small-scale players and have limited geographical reach. Tier 3, within this context, is recognized as an unorganized field, denoting a sector characterized by a lack of extensive structure and formalization when compared to organized competitors.

Country-wise Insights

The following table shows the estimated growth rates of the top nations. China and India are set to witness high product consumption, recording CAGRs of 8% and 8.7%, respectively, through 2034.

Countries	CAGR 2024 to 2034
United States	6.9%
Germany	4.4%
United Kingdom	5.2%
China	8%
India	8.7%

United States to Retain Dominance in Native Whey Protein Sales

The United States native whey protein market is projected to exhibit a CAGR of 6.9% during the assessment period. By 2034, sales in the nation are projected to total around USD 7.3 billion.

Consumers in the United States prioritize their fitness and wellness, which drives the demand for high quality protein supplements. Native whey protein’s superior amino acid’s presence and minimal processing goes well with consumers seeking clean label products.

The booming sports nutrition sector along with continuous product innovation and easy accessibility further increases its sales. Similarly, growing number of fitness enthusiasts will likely support industry expansion in the nation through 2034.

Companies are constantly rolling out new and convenient ways for consumers to make the most benefit of it, like ready-to-drink beverages, protein bars, and powders. These options meet diverse consumer preferences and busy lifestyles, which makes it easier than ever to incorporate high-quality protein into daily routines for optimal health and fitness.

Ongoing Product Innovation Boosting Growth in Germany

Native whey protein demand in Germany is calculated to rise at a value CAGR of 4.4% during the forecast period. By 2034, Germany is expected to account for 17.9% of the Europe native whey protein market.

In Germany, continuous product innovation is driving the evolution of native whey protein offerings. Companies in the country are consistently introducing new and convenient formats designed for diverse consumer preferences.

From ready-to-drink shakes to protein bars and powders, these innovations fit well in the busy lifestyles of modern consumers while ensuring optimal protein intake. The strong retail presence of native whey protein products in various outlets, including health food stores and online platforms, enhances accessibility for consumers nationwide. This is making it effortless to incorporate high-quality protein into their daily routines for improved health and fitness.

Rising Demand for Protein-Rich Products in China Propelling Sales

Consumption of native whey protein in China is projected to increase at a value CAGR of 8% over the next ten years. By 2034, China industry size is forecast to reach USD 2.4 billion, holding a share of 61.2% in East Asia.

In China, the adoption of Western dietary habits has led to an increasing demand for protein-rich products like native whey protein, which is perceived as a premium source of protein for its effectiveness. Further, the surge in e-commerce platforms has revolutionized the accessibility of health products, including whey protein, and expanded sales through online channels.

Chinese consumers are increasingly recognizing the health benefits of native whey protein, such as muscle building, weight management, and overall wellness. This is boosting the growing preference and driving its sales growth across the country.

Category-wise Insights

The below section offers insights into the leading segments of the industry. Based on form, the concentrate segment is set to account for a dominant value share of 54.2% in 2024. Food and beverage category will likely hold a revenue share of 84.7% in 2024.

Concentrate Form Remains Quite Popular among Consumers

Segment	Concentrate Form (Form)
Value Share (2024)	54.2%

Sales of native whey protein concentrate are projected to soar at a CAGR of 4.9% from 2024 to 2034. The demand for concentrate form is rising due to its cost-effectiveness, which makes it accessible to a broad range of consumers.

Health benefits of concentrate form are making it popular. It retains beneficial nutrients like bioactive compounds and growth factors, providing comprehensive health benefits. Despite slightly lower protein content than isolates, it offers sufficient protein for fitness enthusiasts and athletes.

Concentrate’s versatility allows easy incorporation into various foods and beverages, while its creamy texture and palatable taste enhance the sensory experience. Additionally, its digestibility suits those with mild lactose intolerance. Increased consumer awareness of whey protein's benefits for muscle recovery, weight management, and overall health will further boost the target segment.

Native Whey Protein Usage Remains High in Food and Beverage Industry

Segment	Food and Beverages (Application)
Value Share (2024)	84.7%

The food and beverages segment is anticipated to advance at 8.2% CAGR during the projection period. This is attributable to increasing incorporation of this whey protein in a wide range of food and beverage products.

Demand for native whey protein in the food and beverage industry is rising due to its rich nutritional attributes, that support muscle growth and overall health. Health-conscious consumers are increasingly seeking high-protein products, and native whey protein fits this trend perfectly.

Raw whey protein’s versatility allows inclusion into a variety of products, such as smoothies, protein bars, and RTD beverages. The preference for clean label products with natural ingredients boosts its appeal, while its superior quality and functional properties enhance product texture and consistency.

Competition Outlook

The native whey protein market encompasses a diverse and dynamic competitive landscape. Leading companies are focusing on research and development, sustainable sourcing, and new formulations. They are also emphasizing environment-friendly practices and product certifications to satisfy the increasing demand for natural and sustainable ingredients.

Industry Updates

• In 2023, Arla Foods Ingredients made significant investments in upgrading its Argentine facilities, allowing it to fulfill the rising demand for premium whey ingredients throughout Latin America as well as globally.
• In February 2024, Lactalis Ingredients Pharma and DKSH signed a distribution agreement for the distribution of the company’s pharmaceutical ingredients.

Leading Native Whey Protein Brands

• Lactalis Ingredients
• Ingredia SA
• Reflex Nutrition
• MILEI GmbH
• Fonterra
• Friesiandcampina
• Carbery
• Agropur Inc
• Glanbia PLC (Optimum Nutrition)
• Arla Foods
• Titan Biotech
• Leprino Foods
• Others

Key Segments of Market Report

By Form:

As per form, the market has been categorized into concentrate form and isolate form.

By Application:

Based on application, the industry is bifurcated into food & beverages and pharmaceuticals. The food and beverages segment is further divided into sports nutrition, senior nutrition, clinical nutrition, infant nutrition, nutritional beverages, nutrition bars, protein fortified foodstuffs, whipped toppings and cultured dairy, dietary supplements, protein bars, protein powders (ready to mix), meal replacement powders, RTD beverages, acid beverages, gels, medical nutrition, lactose intolerant products, bakery, salad dressings, dairy, extruded and texturized products.

By Region:

Native whey protein market analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.

Frequently Asked Questions

How big is the native whey protein market?

The global market is estimated to be valued at USD 15.3 billion in 2024.

At what rate did the market grow between 2019 and 2023?

The target industry exhibited a CAGR of 5.4% CAGR between 2019 and 2023.

Who are the leading manufacturers of native whey proteins?

Lactalis Ingredients, Ingredia SA, Fonterra, Friesiandcampina, and Arla Foods.

Which region will garner significant value share by 2024?

Europea is projected to hold a revenue share of 34.7% over the forecast period.

What share does North America account for in 2024?

North America holds 30.2% share of the global native whey protein market.