The native video advertising market is predicted to register a CAGR of 25.2% during the forecast period (2022 to 2032).By 2032, the native video advertising market is expected to be valued at USD 38.4 billion from USD 4.1 billion in 2022.
| Attributes | Details |
|---|---|
| Native Video Advertising Market CAGR (2022 to 2032) | 25.2% |
| Native Video Advertising Market Value (2022) | USD 4.1 Billion |
| Native Video Advertising Market Value (2032) | USD 38.4 Billion |
One of the major factors providing impetus to the native video advertising market growth is the increasing global penetration of smartphones and internet.
The rising adoption of native video advertising can also be attributed to the fact that native advertisements are less disruptive/intrusive than banner ads is one of the key factors driving the global native advertising market.
Furthermore, as native advertisements blend in more clearly on mobile devices, the demand for native video advertising is on the surge.
On account of the growing popularity of mobile internet, native ads have proven to be more effective for native ad companies and global brands looking to grow their client base.
With the spiking number of smartphone users worldwide, the influence of native advertisements is expected to grow, propelling the native video advertising market.
In addition, due to the benefits mentioned above, several companies are willing to advertise through this medium, which is expected to support the global native video advertising market growth during the forecast period.
Since native ad is at the heart of almost every marketing and advertising strategy, it can be easily adapted to any omnichannel strategy and perform exceptionally well.
When using native ad formats, advertisers and publishers will use a wider range of ad types and platforms, in turn, elevating the trajectory of native video advertising adoption trends.
This is especially true for native that extends beyond social media, as editors around the world have welcomed native programmatic buying as a powerful combination of exceptional efficiency, brand safety, and great content.
A shift to brand safety and contextual targeting is considered as one of the major native video advertising market trends.
Native advertising is likely to gain popularity as it is a type of contextual advertising that ensures compliance with these regulations thereby propelling the native video advertising market as well.
Native ads found on some premium sites have a higher level of engagement and are perceived as more trustworthy than those found on social media.
As a result, in terms of brand safety, native ads enable one to build meaningful relationships and provide more value to your audience.
More marketers are looking to comprehend native advertising and how to succeed with native campaigns as consumer demand for native video ads and content recommendations soars
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Over the last few years, the marketing and advertising industries have seen staggering growth, including native video advertising market, which is still a relatively new concept.
Native video ads are gaining popularity across a variety of platforms due to benefits such as a higher click-through rate, a more engaging appearance, the ability to encourage customers to make purchases, and customised content.
Customers are increasingly shifting their focus away from traditional display or banner advertisements and toward using native advertising for promotional activities and the same is likely to spike the demand for native video advertising.
Furthermore, the adoption of native video advertising is also contributed by the rising consumer data utilisation by marketers, a surging trend of digitalization across various industry verticals.
Rising penetration of the internet and GPS-enabled mobile devices are expected to favour the growth of the native video advertising market in the coming years as well as foster native video advertising market trends and forecast.
Since the power of native video advertising is becoming more widely recognised, many experts predict that native ad agencies finally jump on board in near future.
Furthermore, many experts believe that strategic partnerships between brands and publishers are likely to take place and the same facilitate collaboration on advertising campaigns and force creative studios to hire outside experts to add more value to their clients.
Native advertising is an ingenious infiltration of consumer media content when compared to any other form of advertising.
Furthermore, the high risk of tarnishing the brand's image and integrity due to the high possibility of deception and misleading readers for site contents is expected to stymie the native video advertising market growth to a considerable extent.
The native video advertising market is segmented by solution into native ad platform, native ad services, where native ad services is sub-segmented into native advertisements consulting, implementation & integration, and support and maintenance.
Based on end user, the market is categorized into ad agencies, brands/companies, and publishers.
And the native video advertising market, by vertical, is segmented into retail & CPG, healthcare, banking, financial service & insurance, real estate, travel & hospitality, and others.
| Regions | CAGR (2022 to 2032) |
|---|---|
| USA Market | 21.4% |
| Germany Market | 19.1% |
| India Market | 25.6% |
| China Market | 27.8% |
| Japan Market | 18.1% |
Rising emphasis on promoting services, brands, growing small and medium-sized brands, and increasing awareness about the benefits of advertising and marketing via mobile phones in the USA is auguring well for native video advertising market statistics.
The USA native video advertising market is anticipated to move forward with a CAGR of 21.4% from 2022 to 2032.
On account of rising internet penetration in the USA, there has been a significant increase in the use of social media platforms as well as native video advertising platforms.
As a result, an increasing number of developers are aiming to launch novel social medical platforms in order to capitalise on the native video advertising market opportunities.
Over the forecast period 2022 to 2032, Germany is expected to emerge as a highly profitable market and to capture a sizeable native video advertising market share.
Smartphones have gained widespread acceptance in recent years and are increasingly replacing computers and laptops for internet access in the region thereby leading with a CAGR of 19.1%.
The increasing use of smartphones for internet-based applications and websites is expected to favour growth in the Germany market as native advertising blends more efficiently on mobile devices.
Various top native advertising platforms are concentrating on organic growth strategies such as product approvals, product launches, and others such as patents and events.
Partnerships, collaborations, and acquisitions were among the inorganic growth strategies observed in the native video advertising market.
These activities have paved the way for market participants to expand their native video advertising market share and customer base.
With rising demand for native video advertising, market players in the native video advertising market are expected to benefit from lucrative growth opportunities in the future.
Facebook and Instagram are predicted to maintain their dominance in native video advertising and bring about emerging trends in native video advertising market.
Nonetheless, programmatic is likely to be the best native ads alternatives for serving these ads as it lowers acquisition costs and allows brands to advertise beyond social media.
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The native video advertising market is projected to register a CAGR of 25.2% during the forecast period (2022 to 2032).
During the forecast period, the USA is expected to lead the native video advertising market with a CAGR of 21.4% through 2032.
Key players in native video advertising market are involved in organic and inorganic strategies such as product launches and partnerships.
The native video advertising market is expected to be valued at USD 38.4 billion by 2032.
The native video advertising market in China is moving ahead with a CAGR of 27.8%.
| Market Value (2022) | USD 1,28,729.0 Million |
|---|---|
| Market Anticipated Forecast Value (2032) | USD 3,35,822.0 Million |
| Market Projected CAGR (2022 to 2032) | 10.1% |
| Market Size (2022) | USD 14.1 Billion |
|---|---|
| Market Share (2032) | USD 198.6 Billion |
| Market CAGR (2022 to 2032) | 30.4% |
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