[306 Pages Report] The native video advertising market is predicted to register a CAGR of 25.2% during the forecast period (2022 - 2032).
By 2032, the native video advertising market is expected to be valued at US$ 38.4 billion from US$ 4.1 billion in 2022.
| Attributes | Details |
|---|---|
| Native Video Advertising Market CAGR (2022-2032) | 25.2% |
| Native Video Advertising Market Value (2022) | US$ 4.1 Billion |
| Native Video Advertising Market Value (2032) | US$ 38.4 Billion |
“One of the major factors providing impetus to the native video advertising market growth is the increasing global penetration of smartphones and internet.”
The rising adoption of native video advertising can also be attributed to the fact that native advertisements are less disruptive/intrusive than banner ads is one of the key factors driving the global native advertising market.
Furthermore, as native advertisements blend in more clearly on mobile devices, the demand for native video advertising is on the surge.
On account of the growing popularity of mobile internet, native ads have proven to be more effective for native ad companies and global brands looking to grow their client base.
With the spiking number of smartphone users worldwide, the influence of native advertisements is expected to grow, propelling the native video advertising market.
In addition, due to the benefits mentioned above, several companies are willing to advertise through this medium, which is expected to support the global native video advertising market growth during the forecast period.
Since native ad is at the heart of almost every marketing and advertising strategy, it can be easily adapted to any omnichannel strategy and perform exceptionally well.
When using native ad formats, advertisers and publishers will use a wider range of ad types and platforms, in turn, elevating the trajectory of native video advertising adoption trends.
This is especially true for native that extends beyond social media, as editors around the world have welcomed native programmatic buying as a powerful combination of exceptional efficiency, brand safety, and great content.
A shift to brand safety and contextual targeting is considered as one of the major native video advertising market trends.
Native advertising is likely to gain popularity as it is a type of contextual advertising that ensures compliance with these regulations thereby propelling the native video advertising market as well.
Native ads found on some premium sites have a higher level of engagement and are perceived as more trustworthy than those found on social media.
As a result, in terms of brand safety, native ads enable one to build meaningful relationships and provide more value to your audience.
More marketers are looking to comprehend native advertising and how to succeed with native campaigns as consumer demand for native video ads and content recommendations soars
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The global pandemic's impact on the world economy is undeniable. Enterprises, start-ups, and small businesses have been adapting to the changes brought about by the lockdown.
Everyone is affected in these times, and the native video advertising market is no exception.
Investing in advertising doesn't seem to make sense for companies that have had to hit the pause button. Many native ads platforms that are still in business decide to be cautious and cut costs on advertising campaigns.
Along with industries that have been in demand since the outbreak, there are niches that have successfully adapted during this crisis and even gotten a second wind.
With new opportunities in front of them, these businesses understand the value of well-planned advertising campaigns like never before.
Gaming, online apps, and grocery delivery a variety of other industries are significantly increasing their ad spend, thereby expanding the native video advertising market size.
Over the last few years, the marketing and advertising industries have seen staggering growth, including native video advertising market, which is still a relatively new concept.
Native video ads are gaining popularity across a variety of platforms due to benefits such as a higher click-through rate, a more engaging appearance, the ability to encourage customers to make purchases, and customised content.
Customers are increasingly shifting their focus away from traditional display or banner advertisements and toward using native advertising for promotional activities and the same is likely to spike the demand for native video advertising.
Furthermore, the adoption of native video advertising is also contributed by the rising consumer data utilisation by marketers, a surging trend of digitalization across various industry verticals.
Rising penetration of the internet and GPS-enabled mobile devices are expected to favour the growth of the native video advertising market in the coming years as well as foster native video advertising market trends and forecast.
Since the power of native video advertising is becoming more widely recognised, many experts predict that native ad agencies finally jump on board in near future.
Furthermore, many experts believe that strategic partnerships between brands and publishers are likely to take place and the same facilitate collaboration on advertising campaigns and force creative studios to hire outside experts to add more value to their clients.
Native advertising is an ingenious infiltration of consumer media content when compared to any other form of advertising.
Furthermore, the high risk of tarnishing the brand's image and integrity due to the high possibility of deception and misleading readers for site contents is expected to stymie the native video advertising market growth to a considerable extent.
Principal Consultant
The native video advertising market is segmented by solution into native ad platform, native ad services, where native ad services is sub-segmented into native advertisements consulting, implementation & integration, and support and maintenance.
Based on end user, the market is categorized into ad agencies, brands/companies, and publishers.
And the native video advertising market, by vertical, is segmented into retail & CPG, healthcare, banking, financial service & insurance, real estate, travel & hospitality, and others.
| Regions | CAGR (2022-2032) |
|---|---|
| USA Market | 21.4% |
| Germany Market | 19.1% |
| India Market | 25.6% |
| China Market | 27.8% |
| Japan Market | 18.1% |
Rising emphasis on promoting services, brands, growing small and medium-sized brands, and increasing awareness about the benefits of advertising and marketing via mobile phones in the US is auguring well for native video advertising market statistics.
The US native video advertising market is anticipated to move forward with a CAGR of 21.4% from 2022 to 2032.
On account of rising internet penetration in the US, there has been a significant increase in the use of social media platforms as well as native video advertising platforms.
As a result, an increasing number of developers are aiming to launch novel social medical platforms in order to capitalise on the native video advertising market opportunities.
Over the forecast period 2022-2032, Germany is expected to emerge as a highly profitable market and to capture a sizeable native video advertising market share.
Smartphones have gained widespread acceptance in recent years and are increasingly replacing computers and laptops for internet access in the region thereby leading with a CAGR of 19.1%.
The increasing use of smartphones for internet-based applications and websites is expected to favour growth in the Germany market as native advertising blends more efficiently on mobile devices.
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Various top native advertising platforms are concentrating on organic growth strategies such as product approvals, product launches, and others such as patents and events.
Partnerships, collaborations, and acquisitions were among the inorganic growth strategies observed in the native video advertising market.
These activities have paved the way for market participants to expand their native video advertising market share and customer base.
With rising demand for native video advertising, market players in the native video advertising market are expected to benefit from lucrative growth opportunities in the future.
Facebook and Instagram are predicted to maintain their dominance in native video advertising and bring about emerging trends in native video advertising market.
Nonetheless, programmatic is likely to be the best native ads alternatives for serving these ads as it lowers acquisition costs and allows brands to advertise beyond social media.
The native video advertising market is projected to register a CAGR of 25.2% during the forecast period (2022 - 2032).
During the forecast period, the US is expected to lead the native video advertising market with a CAGR of 21.4% through 2032.
Key players in native video advertising market are involved in organic and inorganic strategies such as product launches and partnerships.
The native video advertising market is expected to be valued at US$ 38.4 billion by 2032.
The native video advertising market in China is moving ahead with a CAGR of 27.8%.
1. Executive Summary
1.1. Global Market Outlook
1.2. Summary of Key Findings
1.3. Summary of Key Statistics
1.4. FMI Analysis and Recommendations
2. Market Overview
2.1. Market Taxonomy
2.2. Market Definition
2.3. Market Introduction
3. Key Market Trends
3.1. Key Trends Impacting the Market
3.1.1. Increasing use of user-generated content
3.1.2. Reliance on lifestyle bloggers
3.1.3. Creation of in-house sponsored content by publishers
3.1.4. Facilitation by third parties
3.1.5. Growing dependence on mobile browsing and technology
3.1.6. Distribution through viral campaigns
3.2. Service Innovation/ Development Trends
3.3. Maintaining the High Standards – Key Regulations & Frameworks
4. Global Native Video Advertising Market Demand (in Value or Size in US$ Mn) Analysis 2017-2021 and Forecast, 2022-2032
4.1. Historical Market Value (US$ Mn) Analysis, 2017-2021
4.2. Current and Future Market Value (US$ Mn) Projections, 2022-2032
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Market Background
5.1. Macro-Economic Factors
5.1.1. Global GDP Growth Outlook
5.1.2. Global Service Industry Outlook
5.1.3. Global Urbanization growth matrix
5.1.4. Growth Adoption of Digitalization
5.1.5. Strengthening of the Service Industry
5.2. Forecast Factors - Relevance & Impact
5.2.1. Top Companies Historical Growth
5.2.2. Government regulations
5.3. Value Chain Analysis
5.3.1. Service Providers
5.3.2. List of End Users
5.3.3. Profit Margin Analysis
5.4. Market Dynamics
5.4.1. Drivers
5.4.2. Restraints
5.4.3. Opportunity Analysis
5.5. PESTLE Analysis of Native Video Advertising Market
5.6. Porter’s Five Force Analysis
5.7. Investment Feasibility Matrix for Native Video Advertising Market
6. Global Native Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032, by Solution
6.1. Introduction / Key Findings
6.2. Historical Market Size (US$ Mn) Analysis By Solution, 2017-2021
6.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Solution, 2022-2032
6.3.1. Native Ad Platform
6.3.2. Native Ad Services
6.3.2.1. Native Advertising Consulting
6.3.2.2. Implementation & Integration
6.3.2.3. Support and Maintenance
6.4. Market Attractiveness Analysis By Solution
7. Global Native Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032, By End User
7.1. Introduction / Key Findings
7.2. Historical Market Size (US$ Mn) Analysis By End User, 2017-2021
7.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By End User, 2022-2032
7.3.1. Ad Agencies
7.3.2. Brands/Companies
7.3.3. Publishers
7.4. Market Attractiveness Analysis By End User
8. Global Native Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032, by Vertical
8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ Mn) Analysis By Vertical, 2017-2021
8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Vertical, 2022-2032
8.3.1. Retail & CPG
8.3.2. Healthcare
8.3.3. Banking, Financial Service & Insurance
8.3.4. Real Estate
8.3.5. Travel & Hospitality
8.3.6. Others
8.4. Market Attractiveness Analysis By Vertical
9. Global Native Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032, by Region
9.1. Introduction
9.2. Historical Market Size (US$ Mn) Analysis By Region, 2017-2021
9.3. Current Market Size (US$ Mn) Analysis and Forecast By Region, 2022-2032
9.3.1. North America
9.3.2. Latin America
9.3.3. Europe
9.3.4. East Asia
9.3.5. South Asia
9.3.6. Oceania
9.3.7. Middle East and Africa
9.4. Market Attractiveness Analysis By Region
10. North America Native Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032
10.1. Introduction
10.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
10.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032
10.3.1. By Country
10.3.1.1. U.S.
10.3.1.2. Canada
10.3.2. By Solution
10.3.3. By End User
10.3.4. By Vertical
10.4. Market Attractiveness Analysis
10.4.1. By Country
10.4.2. By Solution
10.4.3. By End User
10.4.4. By Vertical
10.5. Market Trends
10.6. Key Market Participants - Intensity Mapping
10.7. Drivers and Restraints - Impact Analysis
11. Latin America Native Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032
11.1. Introduction
11.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
11.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032
11.3.1. By Country
11.3.1.1. Brazil
11.3.1.2. Mexico
11.3.1.3. Rest of Latin America
11.3.2. By Solution
11.3.3. By End User
11.3.4. By Vertical
11.4. Market Attractiveness Analysis
11.4.1. By Country
11.4.2. By Solution
11.4.3. By End User
11.4.4. By Vertical
11.5. Market Trends
11.6. Key Market Participants - Intensity Mapping
11.7. Drivers and Restraints - Impact Analysis
12. Europe Native Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032
12.1. Introduction
12.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
12.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032
12.3.1. By Country
12.3.1.1. Germany
12.3.1.2. Italy
12.3.1.3. France
12.3.1.4. U.K.
12.3.1.5. Spain
12.3.1.6. Russia
12.3.1.7. Rest of Europe
12.3.2. By Solution
12.3.3. By End User
12.3.4. By Vertical
12.4. Market Attractiveness Analysis
12.4.1. By Country
12.4.2. By Solution
12.4.3. By End User
12.4.4. By Vertical
12.5. Market Trends
12.6. Key Market Participants - Intensity Mapping
12.7. Drivers and Restraints - Impact Analysis
13. South Asia Native Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032
13.1. Introduction
13.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
13.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032
13.3.1. By Country
13.3.1.1. India
13.3.1.2. Thailand
13.3.1.3. Indonesia
13.3.1.4. Malaysia
13.3.1.5. Rest of South Asia
13.3.2. By Solution
13.3.3. By End User
13.3.4. By Vertical
13.4. Market Attractiveness Analysis
13.4.1. By Country
13.4.2. By Solution
13.4.3. By End User
13.4.4. By Vertical
13.5. Market Trends
13.6. Key Market Participants - Intensity Mapping
13.7. Drivers and Restraints - Impact Analysis
14. East Asia Native Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032
14.1. Introduction
14.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
14.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032
14.3.1. By Country
14.3.1.1. China
14.3.1.2. Japan
14.3.1.3. South Korea
14.3.2. By Solution
14.3.3. By End User
14.3.4. By Vertical
14.4. Market Attractiveness Analysis
14.4.1. By Country
14.4.2. By Solution
14.4.3. By End User
14.4.4. By Vertical
14.5. Market Trends
14.6. Key Market Participants - Intensity Mapping
14.7. Drivers and Restraints - Impact Analysis
15. Oceania Native Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032
15.1. Introduction
15.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
15.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032
15.3.1. By Country
15.3.1.1. Australia
15.3.1.2. New Zealand
15.3.2. By Solution
15.3.3. By End User
15.3.4. By Vertical
15.4. Market Attractiveness Analysis
15.4.1. By Country
15.4.2. By Solution
15.4.3. By End User
15.4.4. By Vertical
15.5. Market Trends
15.6. Key Market Participants - Intensity Mapping
15.7. Drivers and Restraints - Impact Analysis
16. Middle East and Africa Native Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032
16.1. Introduction
16.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
16.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032
16.3.1. By Country
16.3.1.1. GCC Countries
16.3.1.2. Northern Africa
16.3.1.3. South Africa
16.3.1.4. Rest of MEA
16.3.2. By Solution
16.3.3. By End User
16.3.4. By Vertical
16.4. Market Attractiveness Analysis
16.4.1. By Country
16.4.2. By Solution
16.4.3. By End User
16.4.4. By Vertical
16.5. Market Trends
16.6. Key Market Participants - Intensity Mapping
16.7. Drivers and Restraints - Impact Analysis
17. Key Country’s Native Video Advertising Market Analysis, 2021
17.1. Introduction
17.1.1. Market Value Proportion Analysis, By Key Countries
17.1.2. Global Vs. Country Growth Comparison
17.2. U.S. Native Video Advertising Market Analysis
17.2.1. By Solution
17.2.2. By End User
17.2.3. By Vertical
17.3. Canada Native Video Advertising Market Analysis
17.3.1. By Solution
17.3.2. By End User
17.3.3. By Vertical
17.4. Mexico Native Video Advertising Market Analysis
17.4.1. By Solution
17.4.2. By End User
17.4.3. By Vertical
17.5. Brazil Native Video Advertising Market Analysis
17.5.1. By Solution
17.5.2. By End User
17.5.3. By Vertical
17.6. Germany Native Video Advertising Market Analysis
17.6.1. By Solution
17.6.2. By End User
17.6.3. By Vertical
17.7. Italy Native Video Advertising Market Analysis
17.7.1. By Solution
17.7.2. By End User
17.7.3. By Vertical
17.8. France Native Video Advertising Market Analysis
17.8.1. By Solution
17.8.2. By End User
17.8.3. By Vertical
17.9. U.K. Native Video Advertising Market Analysis
17.9.1. By Solution
17.9.2. By End User
17.9.3. By Vertical
17.10. Spain Native Video Advertising Market Analysis
17.10.1. By Solution
17.10.2. By End User
17.10.3. By Vertical
17.11. Russia Native Video Advertising Market Analysis
17.11.1. By Solution
17.11.2. By End User
17.11.3. By Vertical
17.12. China Native Video Advertising Market Analysis
17.12.1. By Solution
17.12.2. By End User
17.12.3. By Vertical
17.13. Japan Native Video Advertising Market Analysis
17.13.1. By Solution
17.13.2. By End User
17.13.3. By Vertical
17.14. S. Korea Native Video Advertising Market Analysis
17.14.1. By Solution
17.14.2. By End User
17.14.3. By Vertical
17.15. India Native Video Advertising Market Analysis
17.15.1. By Solution
17.15.2. By End User
17.15.3. By Vertical
17.16. Thailand Native Video Advertising Market Analysis
17.16.1. By Solution
17.16.2. By End User
17.16.3. By Vertical
17.16.4. By End Users
17.17. Australia Native Video Advertising Market Analysis
17.17.1. By Solution
17.17.2. By End User
17.17.3. By Vertical
17.17.4. By End Users
17.18. New Zealand Native Video Advertising Market Analysis
17.18.1. By Solution
17.18.2. By End User
17.18.3. By Vertical
17.18.4. By End Users
17.19. Turkey Native Video Advertising Market Analysis
17.19.1. By Solution
17.19.2. By End User
17.19.3. By Vertical
17.19.4. By End Users
17.20. South Africa Native Video Advertising Market Analysis
17.20.1. By Solution
17.20.2. By End User
17.20.3. By Vertical
17.20.4. By End Users
18. Market Structure Analysis
18.1. Market Analysis by Tier of Companies (Native Video Advertising)
18.2. Market Concentration
18.3. Market Share Analysis of Top Players
18.4. Market Presence Analysis
18.4.1. Product foot print by Players
18.4.2. Channel Foot Print by Players
19. Competition Analysis
19.1. Competition Dashboard
19.2. Pricing Analysis by Competition
19.3. Competition Benchmarking
19.4. Competition Deep Dive
19.4.1. Cardlytics
19.4.1.1. Overview
19.4.1.2. Product/Service Portfolio
19.4.1.3. Profitability by Market Segments (Product/Channel/Region)
19.4.1.4. Sales Footprint
19.4.1.4.1. Strategy Overview
19.4.1.4.2. Marketing Strategy
19.4.1.4.3. Product Strategy
19.4.1.4.4. Channel Strategy
19.4.2. Eskimi
19.4.2.1.1. Strategy Overview
19.4.2.1.2. Marketing Strategy
19.4.2.1.3. Product Strategy
19.4.2.1.4. Channel Strategy
19.4.3. Outbrain
19.4.3.1.1. Strategy Overview
19.4.3.1.2. Marketing Strategy
19.4.3.1.3. Product Strategy
19.4.3.1.4. Channel Strategy
19.4.4. Taboola
19.4.4.1.1. Strategy Overview
19.4.4.1.2. Marketing Strategy
19.4.4.1.3. Product Strategy
19.4.4.1.4. Channel Strategy
19.4.5. Yahoo
19.4.5.1.1. Strategy Overview
19.4.5.1.2. Marketing Strategy
19.4.5.1.3. Product Strategy
19.4.5.1.4. Channel Strategy
19.4.6. Natvo
19.4.6.1.1. Strategy Overview
19.4.6.1.2. Marketing Strategy
19.4.6.1.3. Product Strategy
19.4.6.1.4. Channel Strategy
19.4.7. YtipleLift
19.4.7.1.1. Strategy Overview
19.4.7.1.2. Marketing Strategy
19.4.7.1.3. Product Strategy
19.4.7.1.4. Channel Strategy
19.4.8. RevContent
19.4.8.1.1. Strategy Overview
19.4.8.1.2. Marketing Strategy
19.4.8.1.3. Product Strategy
19.4.8.1.4. Channel Strategy
19.4.9. MGID
19.4.9.1.1. Strategy Overview
19.4.9.1.2. Marketing Strategy
19.4.9.1.3. Product Strategy
19.4.9.1.4. Channel Strategy
19.4.10. Other Key Players (As per Request)
20. Assumptions and Acronyms Used
21. Research Methodology
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Native Video Advertising Market
