The Global Native Micellar Casein sales are estimated to be worth USD 202.5 million by 2024 and is projected to reach a value of USD 313.8 million by 2034, with the global market reflecting a CAGR of 5.5% over the assessment period 2024 to 2034.
Native micellar casein is slightly different than the regular normal micellar casein in terms of the production and structure of casein molecules. It is purest and most natural form of protein sourced from top-notch quality fresh milk. For the native micellar casein extraction from milk, manufacturers use the cold microfiltration process, where protein can be extracted directly from milk with minimal processing.
This protein does not contain additives or involve any chemicals during processing or in the end product. Due to its minimal processing, the structure of native micellar casein is not very denaturing and very close to its natural structure in the milk with the nutritional value intact in the end product.
Recently the sales of native micellar casein have increased due to its purest form with minimal processing and its application in the wide widespread area of food and beverages especially application in nutritional products due to its nutritional benefits.
| Attributes | Description |
|---|---|
| Estimated Size (2024E) | USD 202.5 million |
| Projected Size (2034F) | USD 313.8 million |
| Value-based CAGR (2024 to 2034) | 5.5% |
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Increasing Healthy Lifestyle and Fitness Freaks helps the spike in the Native Micellar Casein use
Fitness enthusiasts and regular gym-goers are very strict in what they intake in their bodies. Milk-derived proteins such as native micellar caseins are unique in the fact that they slowly release amino acids into the body instead of giving an immediate amino acid boost, making them ideal for post-workout supplements and night-time supplements. This unique functionality combined with the non-processed, additive-free nature of micellar casein is propelling demand.
Being a ‘slow-release’ protein, micellar casein results in a peak in amino acids in the blood only three to four hours after consumption. This sharply contrasts with whey protein, which leads to a peak in blood amino acids within 20–40 minutes of consumption.
Increasing Use of Native Micellar Casein in Natural Dairy Food, Beverages, and Other Supplements Upsurge the Growth of Target Product Market
Fresh dairy products include products derived from fermented milk such as yogurts, fresh cream, and fresh desserts. These products are trendy in the global market, especially in Europe, and a rich creamy taste characterizes products. Micellar casein offers high and natural protein content driving the adoption of micellar casein in processed dairy products, fuelling the market growth.
Consumer demand for Minimal processed food products without any external added chemicals or additives
Nowadays, consumers have become more aware of the health and well-being of the individual and become more conscious of what they have been taking in their daily routine life. With this demand and trend all the key players are focusing on minimally processed products without any externally added additives in the final products.
Manufacturing Companies such as Lactilis Ingredients which is a leader in dairy Ingredients manufacture Pronativ - Native Micellar Casein which is in its pure and natural form. The company uses a cold filtration process to extract the target product directly from milk in minimally processed without any use of chemical additives.
Global Native Micellar Casein sales increased at a CAGR of 4.8% from 2019 to 2023. For the next ten years (2024 to 2034), projections for the target market will rise at 5.5% CAGR.
The increase in the demand for native micellar casein is attributed to several factors, including rising awareness of health and wellness among consumers, and growing concern of different end product manufacturers to increase the nutritional value of end products without the use of any chemicals and additives.
Key leaders continuously invest in research and development to make processes more advanced and efficient for manufacturing products without any chemical processing and products in their purest form. Native micellar casein is widely used in products such as post-workout supplements and night-time supplements due to its uniqueness in the fact that it slowly releases amino acids into the body instead of giving an immediate amino acid boost.
This also supported by the increase in the disposable income of consumers, helps in market expansion and penetration. Digital health platforms, personalized nutrition solutions, and telephonic health services especially for the sports and health enthusiastic are expected to increase the market for native micellar casein.
For Native micellar casein market, tier 1 companies dominate the target with a significant market share of around 60-65% of the global sales. This domination of tier 1 companies is due to their widespread distribution channel across the globe and the comprehensive product portfolio that supplies the global demand to their loyal customer.
These companies have strong brand recognition due to manufacturing facilities, advanced cutting edge technology, and their preferences for the quality and safety of products they manufacture.
Companies like Lactalis Ingredients, Ingredia, Ascent, Milk Specialties Global, Arla Food Ingredients, Friesland Campina Ingredients are some of the leading players that come under tier 1 structure of market.
Tier 2 company comprises mid-scale players that operate only in a specific region of the globe and have substantial revenue that can be expanded in the coming time. These ties 2 companies are hold around 20-25% of the global share. Tier 2 companies are with advanced processing technology and target market knowledge, eager to collaborate with the key players to reach the global market.
Companies like Noumi Nutritional Limited, Le Lit New Nutrition, Leprino Nutrition and others come under tier 2 market structure. Tier 3 structure of Native micellar market includes the majority of small scale and local companies with the limited local geographical presence and revenue. These companies capable to serve only local demand for the target product or end use application.
The table below highlights revenue from Native Micellar Market sales in key countries. The USA and India are predicted to remain the top Native Micellar Casein Market, with estimated market valuations of USD 75.0 Million and USD 61.2 Million, respectively, by 2034.
| Countries | Market Value (2034) |
|---|---|
| USA | USD 75.0 Million |
| India | USD 61.2 Million |
| China | USD 51.8 Million |
| Germany | USD 43.6 Million |
| Japan | USD 32.9 Million |
The following table shows the estimated growth rates of the Native micellar casein market. India and the Japan are set to exhibit target markets, recording CAGRs of 6.8% and 6.2%, respectively, through 2034.
| Countries | CAGR (2034) |
|---|---|
| USA | 5.4% |
| India | 6.8% |
| China | 6.0% |
| Germany | 5.8% |
| Japan | 6.2% |
The market for Native micellar casein in the United States is projected to exhibit a CAGR of 5.4% during the assessment period. By 2034, revenue from the sales of target products in the country is expected to reach USD 75.0 Million.
The United States has a growing health and wellness culture due to which most consumers are emphasizing fitness and health-conscious lifestyles which are supplemented by external nutritional products.
Due to the slow-release properties of native micellar casein during digestion and more absorption of amino acids for muscle repair, native micellar is the preferred protein source for protein powder mixes especially for sports nutrition and dietary supplements products.
Demand for target market products in India is calculated to rise at a value CAGR of 6.8% during the forecast period (2024 to 2034). By 2034, India is projected to reach a market valuation of USD 61.2 Million.
India is the most populated country across the globe with most of the population being young in age, which are more inclined towards active sports, gym, and fitness conscious.
This increasingly health and fitness-conscious population is investing more in products that supplement their daily needs of protein intake. The target market experiences a surge as the consumer identifies the benefits of this product which are enriched with protein for muscle and overall body repair and recovery.
Demand for target market products in China is calculated to rise at a value CAGR of 6.0% during the forecast period (2024 to 2034). By 2034, China is projected to reach a market valuation of USD 51.8 Million.
China remains one of the most lucrative markets in East Asia for native micellar casein with a market share of 60.8% in 2024. With the growing population demand for protein is anticipating the growth of the micellar casein market. The impact of native micellar casein on weight management and clinical requirements for health and well-being is raising the demand in China's Native micellar casein market.
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| Segment | Native micellar casein Concentrate (Product Type) |
|---|---|
| Value Share (2024) | 68.5% |
The Micellar Casein Concentrate as a product type is expected to have 65.5% in 2024 of the global Native Micellar Casein market through the forecast period. Native Micellar casein concentrate is rich in protein content without any externally added chemicals or additives during processing or storage. It also contains a reduced amount of lactose in the final cold filtration process increasing the demand among lactose intolerant people.
Their flexibility and well-adjusted nutritional profile make them a desired choice across widespread industries from food and beverage to pharmaceuticals and cosmetics etc., meeting different end-user needs from sports nutrition to functional foods.
Its optimum protein content, slow-release of amino acids properties during digestion and maximum absorption efficiency, and excellent solubility position in wide products make it a preferred choice in various industries, catering to the evolving needs of health-conscious consumers.
| Segment | Health Supplements (Application) |
|---|---|
| Value Share (2024) | 25.5% |
Health Supplements hold a maximum market share of 25.5% in 2024 and are expected to grow at a CAGR of 6.5% over the forecasted period.
Companies are trying to develop innovative health supplements by incorporating probiotics, herbal extracts, and other such novel ingredients to provide the products according to consumer requirements. Key market leaders invest huge amounts of money in research and development to develop and market the various health supplements that provide protein to the end user.
Manufacturers use micellar casein in their native form due to its purest form which is devoid of any chemicals and additives for the development of health supplements to support the health and wellbeing of consumers to provide extra protein in their daily intake.
| Segment | Business to Business B2B (Sales Channel) |
|---|---|
| Value Share (2024) | 97.9% |
In the sales channel, the B2B segment holds the maximum market share of 97.9% in 2024 and is expected to grow at a CAGR of 6.1% in the forecasted period. Manufacturers use micellar casein as an ingredient to produce other products such as protein powder, nutritional beverages, dairy products, and many more.
Native Micellar casein is the intermediate ingredient used in widespread end-use products for their nutritional and functional properties.
This target market product is used in the application of health supplements, Beverages, and Smoothies, infant nutrition, senior supplements, sports, or active nutrition industry due to its high protein content with Branched Chain Amino Acids (BCAA), optimum calcium content, and functional properties such as Heat stable & low viscosity, Neutral taste for the product development, and acceptable Microbiological quality which is most important for clinical nutrition products.
The Competition Outlook encompasses a diverse and dynamic competitive landscape. Leading dairy and dairy ingredients manufacturing companies are focusing on research and development, advanced processing, sustainable sourcing of raw materials, and new formulations for the products.
They are also emphasizing environment-friendly practices and product certifications to satisfy the increasing demand for natural and sustainable ingredients such as clean label ingredients claim without the use of any additives or chemicals in the end products.
Manufacturers are also looking to maintain their market position by focusing on product quality, innovation, and matching varied customer preferences as per customization.
Micellar casein or dairy ingredients manufacturer is working on innovating new advanced processes and formulations, which can be used to extract the products for added benefits in the coming future. Also, key market leaders or well-established brands are focusing more on acquiring small companies to expand their geographical reach.
As per product type, the target market has been categorized into Concentrate and Isolate
As per the application, the target market is sub-segmented into Nutritional Beverages, Clinical Nutrition, Nutritional Powders and Bars, Health Supplements, Infant Nutrition, Senior nutrition, Active or sports nutrition, Dairy Products, Beverage and Smoothies.
This segment includes different sales channels such as B2B and B2C (Speciality Stores, Modern Trade, Grocery Stores, Sports Stores, Online Channels)
Industry analysis has been carried out in key countries of the regions such as North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.
The global Native micellar casein sales is estimated at a value of USD 202.5 million in 2024.
Sales of Native micellar casein increased at 5.3% CAGR between 2019 and 2023.
lactalis Ingredients, Ingredia, Noumi Nutritional Limited, Le Lit New Nutrition, Ascent, Milk Specialties Global, Leprino Nutrition, Arla Food Ingredients, Friesland campina ingredients are some of the leading players in this market.
The North America market is projected to hold a revenue share of 25.8% over the forecast period.
Europe holds a 22.8% share of the global Native micellar casein sales.
| Market Size in 2024 | USD 578.5 million |
|---|---|
| Market Projected Value by 2034 | USD 933.0 million |
| CAGR (2024 to 2034) | 5.5% |
| Market Value (2023) | USD 395.6 million |
|---|---|
| Market Anticipated Value (2033) | USD 595.7 million |
| Market CAGR (2023 to 2033) | 4.2% |
| Market Value (2023) | USD 19.6 billion |
|---|---|
| Market Anticipated Value (2033) | USD 40.3 billion |
| Market Growth Rate (2023 to 2033) | 7.5% CAGR |
| Market Size (2023) | USD 2.7 Billion |
|---|---|
| Market Size (2033) | USD 4.9 Billion |
| Market CAGR (2023 to 2033) | 6.3% |
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