The global native collagen market is estimated to be worth USD 209.7 million by 2024. It is projected to reach a value of USD 316.4 million by 2034, growing at a CAGR of 4.2% over the assessment period 2024 to 2034.
The sales of the native collagen industry are rising steadily as more and more people realize the excellent selling points of collagen, especially for skin, joints, and general wellbeing. As they become more health savvy, consumers seek natural solutions and collagen type 1 fits the demand. While hydrolyzed collagen can be broken down through harsh processes, collagen type 1 maintains the actual structure, which is critical for elasticity and hydration development making it attractive for aging product consumers.
Also, clean-label products have increased the popularity of such products in the industry. Modern buyers are more particular about the available options and look for the best-suited, natural alternatives by avoiding highly processed materials. The native alternative of collagen is also an ideal product as it is less processed and therefore, aligns with the trend.
Gelita, one of the frontrunners in the collagen products industry has been producing native collagen products for beauty and wellness markets. It is claimed that these products are superior in terms of bioavailability and efficacy. Likewise, Nitta Gelatin has advertised its products by highlighting the health advantages of collagen.
| Attributes | Description |
|---|---|
| Estimated Global Native Collagen Industry Size (2024E) | USD 209.7 million |
| Projected Global Native Collagen Industry Value (2034F) | USD 316.4 million |
| Value-based CAGR (2024 to 2034) | 4.2% |
On top, using such collagen products in food items and even drinks has helped increase its market presence. From snacks to collagen-infused drinks, many products can be made, and this gives the manufacturers room to experiment and appeal to different consumers. This flexibility helps in increasing the interest of consumers, thus leading to growing sales.
More specifically, the increase in sales can be explained by the growing concerns for health audiences around the world, interest in clean-label products, and their multiple applications in the food and beverage sector. Considering all the above factors, it can be projected that the industry will propel with a compound annual growth rate of 4.2%.
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The below table presents a comparative assessment of the variation in CAGR over six months for the base year (2023) and current year (2024) for the global native collagen industry. This analysis reveals crucial shifts in performance and indicates revenue realization patterns, thus providing stakeholders with a better vision of the growth trajectory over the year. The first half of the year, or H1, spans from January to June. The second half, H2, includes the months from July to December.
| Particular | Value CAGR |
|---|---|
| H1 | 3.5% (2023 to 2033) |
| H2 | 3.7% (2023 to 2033) |
| H1 | 3.9% (2024 to 2034) |
| H2 | 4.2% (2024 to 2034) |
In the first half (H1) of the decade from 2024 to 2034, the business is predicted to surge at a CAGR of 3.5%, followed by a higher growth rate of 3.7% in the second half (H2) of the same decade. Moving into the subsequent period, from H1 2024 to H2 2034, the CAGR is projected to increase to 3.9% in the first half and remain considerably high at 4.2% in the second half. In the first half (H1) the sector witnessed an increase of 30 BPS while in the second half (H2), the business witnessed a decrease of 20 BPS.
Rising Popularity of Collagen-based Cosmetics Boosting the Sales
The collagen that maintains its native structure is experiencing high importance in the beauty and wellness sector as a key ingredient that comes with anti-aging properties. There is a growing trend among consumers to seek collagen-infused products in their food and cosmetic items due to its claimed benefits such as the ability to reduce aging signs.
Brands such as Vital Proteins and NeoCell have been leading the way by integrating collagen in their skincare, nutrition, and other aesthetic products. Vital proteins in particular advertise collagen peptides as an oral supplement that enhances skin elasticity. Collagen supplements from NeoCell claim to strengthen skin, hair, and nails.
This is a rising trend because consumers are looking for natural products that give visible anti-aging effects. The use of collagen type 1 is also able to enhance skin regeneration while reducing wrinkles. This is the reason why the beauty and wellness sectors are increasingly emphasizing collagen type 1.
Clinical Validation Instilling Higher Trust Within the Consumers
There is a notable increase in consumer trust and purchase intention towards native collagen products as clinical research becomes more of a focus. Companies like Vital Proteins are among the first to invest in studies proving their products work. For instance, researchers affiliated with Vital Proteins have proven that their collagen peptides help enhance the elasticity and moisture content of the skin.
Such trust acts as a psychological cushion for many, especially for those who focus on scientifically founded products. The increasing number of clinical studies not only confirms the positive effects of collagen on health but also motivates the end-use industries to bring forth breakthroughs and products. Therefore, the industry is growing thanks to the informed choices of consumers, and the rising appetite for effective and proven solutions.
Meeting Specific Health Concerns Through Customization and Personalization
As manufacturers innovate in response to the specific demands of their consumers, companies dealing in collagen type 1 are engaging in sharpened competition. As an example, BioCell Collagen focuses on joint health by offering hydrolyzed collagen to help support cartilage and joint function, targeting the active crowd as well as the elderly.
There is also Ancient Nutrition which works on producing multi-collagen protein powders to help with muscle recovery which is a common demand for individuals who are engaged in physical activities.
It is increasingly common to see consumers searching out products to suit their health objectives, and changes are being made by manufacturers to suit this demand for specially formulated collagen. Expansion in sales can be viewed in the form of quality of the products, transparency of the suppliers as well as scientifically valid benefits that help meet the demands of different consumer segments.
Principal Consultant
Global sales increased at a CAGR of 3.7% from 2019 to 2023. For the next ten years (2024 to 2034), projections are that expenditure on such products will rise at 4.2% CAGR.
Sales are expected to rise significantly in the years ranging from 2024 to 2034 owing to several unique factors. For example, there is a clear link that can be drawn to the growth in sales, and the increasing awareness levels among consumers about skin-related as well as joint-related benefits of using native collagen. Hydrolyzed collagen loses its triple-helix structure, but collagen type 1 maintains it.
This structural form is said to be better at improving skin elasticity, hydration, and joint support. The other aspect that boosts the growth is the increase in the aging population across the globe. With increased age, the natural secretion of collagen in the body diminishes prompting a higher turnaround for collagen supplements. Many clients opt for such collagen which is more compatible with the body’s collagen, to enhance their beauty and preserve mobility.
In addition, there is easier access to the collagen industry as e-commerce and direct-to-consumer marketing channels continue to expand. A consumer can order and compare the advantages of various collagen products over the internet. Moreover, the increase in collagen manufacturing technologies of extraction and formulation contributes to higher quality of native collagen products. There is also an active research effort in the industry to boost collagen’s bioavailability to its consumers.
Tier one companies are the market leaders and these companies are very well established with large-scale volume. These companies are also seen to be spending substantial funds on research and development undertakings for quality-guaranteed products.
An example of a Tier 1 company is Rousselot which is the worldwide leader in collagen-based solutions, because of Rousselot’s wide range of products and its strong position in many regions. Another example is Nitta Gelatin, which is well-known in the industry with a dominant market positioning with specialized products in native collagen.
Tier 2 companies can be described as mid-sized companies that have a strong foothold in their businesses but do not operate on a broader scale than Tier 1 companies. These companies tend to target certain areas or segments.
An example of a tier-two company is Gelita which manufactures collagen products and has its origins in Europe and North America. Due to Gelita's commitment to innovation and quality, the company has been able to capture significant amounts of market share in the native collagen space.
Tier 3 companies can be defined as smaller companies or start-ups that were new entrants in the native collagen space. These companies usually deal with niche segments. An example of a tier 3 company is Vital Proteins. They are especially reputable for their collagen supplements and overall branding. Another example is Ancient Nutrition which has diagonally integrated and sold various collagen products and has carved some loyal customers through its advertisement and the use of organic ingredients.
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The following table shows the estimated growth rates of the top three territories. USA and China are set to exhibit high consumption, recording CAGRs of 2.7% and 4.8%, respectively, through 2034.
| Countries | CAGR 2024 to 2034 |
|---|---|
| The USA | 2.7% |
| Germany | 3.2% |
| China | 4.8% |
| Japan | 3.9% |
| India | 5.7% |
The wellness and fitness sectors are two of the most important factors for generating sales of native collagen in the USA. Americans are becoming more focused on health and fitness, which causes an increase in the consumption of muscle recovery and joint support supplements. Native collagen, recognized for its superior strength, is rapidly becoming a widely used product among most fitness lovers.
Further, another trend that is on the rise is the beauty-from-within movement. Customers are looking for beauty-enhancing industries, for native collagen, which is known to be good for skin, hair, and nails. This shift is supported by brands like Vital Proteins, offering a wide variety of collagen products, specifically targeting wellness and beauty. Also, there is a rising appeal for ethically sourced and sustainable solutions.
One of the most significant factors behind the growth in sales was the growing consumer demand for natural or organic products which in turn increased the amount of collagen sourced from bio sources. Furthermore, the growing affluence in China has also created a segment of consumers who are health-conscious and willing to spend on products that offer better skin health and other benefits.
The fact that collagen has also been integrated with traditional Chinese medicine further helps. In addition, the growth of retail channels, especially online and specialty health stores, has increased the reach of collagen products to a wider population.
With the presence of health conditions becoming more visible, manufacturers have realized that the use of native supplements for joint and bone structural problems will grow. Another contributing factor is the increasing middle class with more disposable income which enables them to spend more on various healthcare and fitness products. This group also tends to be on the proactive side concerning their healthcare and can use such products for their various health benefits.
Further, social networks and online advertising have a remarkable impact in India. Companies such as Wellbeing Nutrition and OZiva are harnessing the power of these networks to increase their sales by promoting such collagen. Thanks to fitness influencers and celebrities endorsing the use, more and more consumers in India search for this supplement, making it a very competitive business landscape.
| Segment | Marine (By Source) |
|---|---|
| Value Share (2024) | 18.5% |
It is worth noting that marine collagen obtained from fish skin and scales is very beneficial because it has a higher absorption rate. Hence, it is considered very effective for skin, hair, and joints. Efficiency in delivery is a primary reason why it is preferred among consumers. Due to the constantly evolving consumers, they are more inclined to use products that are less harmful to the environment.
Marine collagen often considered a by-product of the fish industry, exhibits this. Vital Proteins and Further Food are examples of such companies that use marine collagen and sell their products to these segments which are conscious about their health and the environment.
| Segment | Nutraceuticals and Dietary Supplements (By Applications) |
|---|---|
| Value Share (2024) | 15.5% |
There is a steady growth in sales in the segment of nutraceuticals and dietary supplements due to the increasing number of consumers focusing on holistic health. It is owing to the several advantages such collagen offers, including increased skin elasticity, joint protection, and muscle recovery, that it has become popular among fitness enthusiasts. The shift towards a preventive approach to healthcare is another important reason.
More and more consumers are turning to dietary supplements aiming at averting health complications in the first instance and collagen supplements perfectly address this need. Brands are providing different types of native alternatives of collagen that promote health and wellness. The ease of taking collagen in the form of supplements daily only makes its appeal in this business even stronger.
It is evident that the business landscape is filled with cut-throat competition. There are several approaches that are used by manufacturers to outdo one another. The first one is to aim at extending the range of product offerings. Another method is strategic alliances and collaborations.
Gelita, for example, has collaborated with several research centers to ensure innovation and improvement of their collagen products. Such partnerships also assist in better marketing efforts and the scientific claims made for the products offered.
Further, marketing and branding is a very important factor as well. Companies have strong branding and influencer partners which widens their customer base. Because they associate their products with health and wellness influencers, they can efficiently target their desired audience.
At the same time, sustainability and transparency are also emerging as an area of focus for the manufacturers. This not only sets them apart from their competitors but also instills trust and fosters brand loyalty from consumers.
For instance
As per Source, the industry has been categorized into Bovine, Poultry, Porcine, Marine, and Others.
As per Form, the industry has been categorized into Powder and Liquid.
As per Function, the industry has been categorized into Texture, Stabilizer, Emulsifier, Finding, and Others.
As per Application, the industry has been categorized into Healthcare & Pharmaceuticals, Food Products, Beverages, Nutraceuticals and Dietary Supplements, Cosmetics and Personal Care, Animal Feed, Laboratory Tests, and Others.
Industry analysis has been carried out in key countries of North America, Latin America, Western Europe, Eastern Europe, Balkans & Baltic, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific, and the Middle East & Africa.
The global industry is estimated at a value of USD 209.7 million in 2024.
Sales increased at 3.7% CAGR between 2019 and 2023.
Some of the leaders in this industry include Rousselot, Weishardt, GELITA AG, Tessenderlo Group NV, LAPI GELATINE S.p.a., Nitta Gelatin Inc., ITALGELATINE S.p.A., REINERT GRUPPE Ingredients GmbH, Ewald-Gelatine GmbH, GELNEX, TrobasGelatine B.V., JuncàGelatines SL, Collagen Solutions Plc, HolistaCollTech Ltd., Advanced BioMatrix, Inc., and Others.
The North American territory is projected to hold a revenue share of 31.5% over the forecast period.
The industry is projected to grow at a forecast CAGR of 4.2% from 2024 to 2034.
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