The total world market for nata de coco was USD 807.4 million in 2024. The nata de coco market grew in 2025, and hence the total world market would be USD 854.2 million in 2025. World sales over the forecast period (2025 to 2035) will be valued at a 6.3% CAGR, finally reaching USD 1,572.0 million in 2035.
Growing health awareness among consumers is one of the key drivers of nata de coco demand. It is a high-fiber, low-calorie food that is now a guilt indulgence for health-seeking consumers who need not feel guilty about it. Its versatility of applications is also its driving force - as a dessert topping, for drinks and functional foods.
Large companies are now incorporating these attributes in introducing new products that are responsive to changing trends in health and wellness. Rico Food Industries and Happy Jelly, for example, introduced fruit-flavored and low-sugar nata de coco versions of their products in a bid to win over today's healthy, savvy consumer.
Aside from its nutritional benefits, the culture of vegetarianness has also become a principal factor for nata de coco's popularity. With the news that it is now being sold as a vegan alternative to gelatin and other animal-derived gelatin-type thickeners, it is being used more and more in vegetable yogurts, jellies, and drinks.
The market also sees more convenient nata de coco packaging and pre-conversion nata de coco, driving nata de coco to be a formidable contender among time-conscious consumers. Aside from this, Western market demand for exotic desserts and Asia-Pacific launched products drives export that further employs Del Monte type firms in the package cup with nata de coco flavor. Overall, convenience, health, and flavor innovation convergence will propel the nata de coco industry over the next decade.
| Attributes | Description |
|---|---|
| Estimated Global Nata De Coco Industry Size (2025E) | USD 854.2 million |
| Projected Global Nata De Coco Industry Value (2035F) | USD 1,572.0 million |
| Value-based CAGR (2025 to 2035) | 6.3% |
Changing consumer view of nata de coco as a functional superfood has contributed heavily to its popularity in the market. With more consumers questioning artificial ingredients, they turn towards natural, plant-based ingredients, and nata de coco is well placed in this regard. Companies like Happy Jelly are emphasizing their clean label strategy, natural fermentation, lack of artificial preservatives, and environmental-friendly packaging, thus winning consumer confidence and company loyalty.
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The next table shows a comparative six-month variation in the CAGR between the base year (2024) and the current year (2025) for the overall nata de coco market worldwide. Here, it can be seen that there are significant changes in performance and trends in realizing revenue can be established, thus giving stakeholders a clearer picture of the growth trend during the period. The first half year (H1) is January-June. The second half, or H2, is July-December.
| Particular | Value CAGR |
|---|---|
| H1 (2024 to 2034) | 5.3% |
| H2 (2024 to 2034) | 5.6% |
| H1 (2025 to 2035) | 6.1% |
| H2 (2025 to 2035) | 6.3% |
In the first half (H1) of the decade between 2025 and 2035, the company is expected to increase at a rate of 5.3%, and afterwards at an improved rate of growth of 5.6% during the second half (H2) of the same period.
Shifting to the subsequent phase, between H1 2025 and H2 2035, the CAGR is likely to increase to 6.1% in the first half and be very high at 6.3% in the second half. In the first half (H1), the industry experienced a growth of 30 BPS, while in the second half (H2), the company experienced a decline of 20 BPS.
In Tier 1, the nata de coco market is characterized by a few established food & beverage manufacturers driving the bulk of revenue, distribution coverage, and brand presence throughout Asia-Pacific and in export markets. These corporations are typically vertically integrated and possess significant manufacturing scale, sourcing capabilities, and product development for many end-use sectors including beverages, dairy, and confection.
Warehouses producing nata de coco in Malaysia are one of happy alliance (M) Sdn Bhd (Malaysia) that provides nata de coco in the from of fruit jelly cups and drink toppings to the food and beverage and retail industries around the world.
Another major player is Schmecken Agro Food Products, which produces bulk nata de coco for export as well as custom formulations for OEM customers. Tier 1 firms operate at scale with global reach and a large number of trading partnerships worldwide, and an overall capacity to service high-volume demand for multinational brands.
Tier 2 includes the regional food processor/ plants and specialty dessert brands with moderate market share and focused geographic scope - particularly Southeast Asia, East Asia and the Middle East. Such companies may package and sell nata de coco products, produce value-added variants, such niu ja, flavored or colored nata de coco (e.g., rainbow nata de coco), and supply regional beverage brands and dessert chains.
For example, Jeram Coconut Sdn Bhd (Malaysia) has established itself regionally through innovative packaging and variety in flavors. One such player, Ram Food Products (Philippines), provides nata de coco in cans, jars, and pouches for retailers and foodservice customers. These companies set themselves apart through cheap pricing, flavor innovation, and regional branding.
Tier 3: Small manufacturers, start-ups, and local suppliers whose production capabilities are limited, though gaining traction in some niche segments such as organic nata de coco, fusion desserts, and direct-to-consumer models will scale up to tier 3. These players tend to serve local foodservice outlets, ethnic supermarkets, and online platforms.
Craft-style brands like Del Gusto (India) and Cocoguru emphasize natural ingredients, minimal preservatives, and sustainable packaging, targeting health-conscious and premium-seeking consumers. The nata de coco market is moderately fragmented, wherein Tier 1 companies dominate bulk exports and supply to large-scale production, and Tier 2 & 3 companies benefit from regional focus, product customization, and niche consumers' taste.
Application in Functional Drinks
Shift: East Asian, European, and North American consumers are increasingly conscious of gut health, hydration, and natural energy propel demand for functional drinks that provide texture, nutrition, and natural ingredients. Nata de coco is increasingly sought after as a sports drink, probiotic drink, and collagen drink ingredient ingredient due to its high fiber content and cool and chewy texture. Beauty and fitness consumers are most likely to consume digestive health and skin gain drinks.
Strategic Response: Vietnam's Jelley Brown launched the category with its Glow+ functional drink line, combining nata de coco with collagen peptides, vitamins, and electrolytes. It targeted millennials and Gen Z consumers residing in cities and utilized social media influencers in South Korea and Japan.
Hence, Glow+ achieved 16% more sales in Asia-Pacific in 2024. Jelley Brown, Germany, collaborated with health drink start-ups for European wellness business development and thus achieved an increase of 20% in European functional drinks sales.
Business growth through Ready-to-Eat (RTE) Snack formats
Shift: Exaggerated snacking levels and urbanisation are pushing healthy Ready-to-Eat (RTE) snack demand, which is new, convenient, and nutritious. Nata de coco's low calorie count, high fibre content, and unique texture make it a top fruit cup ingredient, jelly dessert, and yoghurt topping. The trend is occurring in Japan, the US, and the UAE, where on-the-go consumption for snacks is becoming increasingly popular with students and white-collar workers.
Strategic Response: Fragaria Food in Malaysia was able to capitalize on such demand through nata de coco fruit cups of mango, pineapple, and lychee flavors for easy one-time use. With Carrefour UAE and 7-Eleven Japan, the company registered 15% sales increment in the first half of 2024.
Fragaria also introduced multi-layer jelly cups infused with superfoods like chia seeds and aloe vera, which enjoyed strength among wellness-focused consumers, particularly women aged 25-40. Its green, recyclable packaging also gained customers who were aware of sustainability, also expanding the brand.
Increasing demand for Clean-Label and Vegan products
Shift: Global plant consumption and clean-label are encouraging consumers to seek vegan, low-processed, and additive-free foods. Consumers in European, North American, and Oceanian markets also read labels more attentively in these markets to discover natural, non-GMO, and allergen-free foods. Nata de coco's plant character and versatility open it up as a possible milk alternative and vegan dessert food that is likely to be labeled as having zero added sugar and preservatives.
Strategic Response: Coco Republic of Indonesia launched an organic nata de coco product under USDA and EU organic certifications and promoted it as preservative-free, cholesterol-free, and ecologically sustainably produced.
Sales by Whole Foods (USA), Planet Organic (UK), and Woolworths (Australia) brought the brand to more health-conscious retailers. Coco Republic's green packaging buying commitment and partnership with green influencer consciousness also passed on confidence among environmentally friendly millennials, increasing the sales in the Western market in 2024 by 19%.
Bubble Tea and Special Drink Chains' Adoption
Shift: With bubble tea and specialty drink stores on every corner, there must be new taste profiles and textures. Chinese, Taiwanese, American, and Canadian consumers will not be consuming tapioca pearls, so nata de coco is a desirable topping due to its chewy texture, fruit flavor, and lower calories. This is being led by young consumers, specifically Gen Z, who are fashion-forward and willing to try something new in a beverage.
Strategic Response: Rico Foods conducted a strategic foray into the category by shipping flavored nata de coco (lychee, strawberry, green apple) to trendy bubble tea shops in North America and East Asia.
Rico Foods also entered the nata de coco-based RTD beverage market under its Rico Fresh brand in Canada and the United States with cold brew tea and fruit juice blended with pieces of nata de coco. Their TikTok campaigns using mixology-style presentation of cocktails received over 2 million views and equated to a 22% sales spike of drinks throughout 2024.
Innovation of Sugar-Free and Diabetic Products
Shift: Growing health concerns regarding diabetes, obesity, and sugar consumption are driving customer demand for reduced-sugar diabetic treats and snacks. The Asian-Pacific (India, Thailand, and Japan), the USA, are trending towards fewer-calorie treats. Nata de coco, unsweetened, is the direction and addresses in diet-driven product lines.
Strategic Response: Thai Happy Alliance introduced a line of sugar-free nata de coco products naturally sweetened with stevia and erythritol for health-oriented and diabetic consumers.
Retained online on Lazada, Shopee, and local health food stores, the company became even more successful in Southeast Asia with 14% sales increase in the region. It also launched nutrition label campaigns and worked with dietitians and health clinics in attempting to make its brands healthy lifestyle brands, obtaining penetration among health-conscious older generations and families.
The following table presents the estimated growth rates of the top five territories projected to exhibit high consumption through 2035.
| Countries | CAGR, 2025 to 2035 |
|---|---|
| USA | 4.6% |
| Germany | 4.3% |
| China | 6.0% |
| Japan | 4.9% |
| India | 6.4% |
United States nata de coco remains to grow steadily as the demand for low-calorie, high-fiber, and vegetable-based functional foods increases. Healthy sweet, high-sugar dessert alternatives continue to win over the hearts of the consumers, and nata de coco, being fermented coconut water, gives the perfect stimulus which fuels the demand because of its chewy form along with high fiber content into the diet.
Also fueling demand for nata de coco is growing popularity for Asian beverages and foods such as bubble tea and yogurt drinks, where it can be utilized as an ingredient and functional food. Additionally, big food chains and innovative beverage firms using nata de coco in their offerings guarantees sustained long-term market expansion. Its clean-label positioning and applications in desserts, beverages, and snacks also qualify it as a player in the USA food and beverage market.
Germany's nata de coco market is driven by the growing demand for clean-label, natural food and plant-based food. German consumers are especially health-conscious and nature-conscious and are willing to search for products which are appealing to vegan, organic, and eco-living.
The past history of nata de coco as a fermented coconut water product and lack of any animal component render it popular among the rising vegan consumers. Its application in low-fat yogurts, fruit salad, and gelatin replacement makes it more accepted. The market in Germany has also developed retail channels and ethnic food product popularity so that consumers now have greater access to foods and beverages with nata de coco.
Urbanization, rising disposable incomes, and an active foodservice market are propelling China into one of the world's fastest-growing nata de coco markets. Demand for fruit-flavored beverages and bubble tea, where nata de coco is used widely as a textural topping, has strongly fueled demand.
Chinese consumers also view healthy dessert food as desirable, and nata de coco's high fiber and low-calorie food align with these wishes. Domestic productive capacity and domestic market access facilitate local market access and availability. With assistance from health-conscious emerging trends, consumption of nata de coco will be increasing with rapid pace in the major metropolitan cities.
Low-calorie functional food with attractive appearance is what Japanese consumers are being compelled to demand due to customer demand for nata de coco. The market in Japan has already become familiar with nata de coco, especially flavored drinks, jellies, and yogurts. Innovative packaging of food and controlled portion sizes of servings have also enhanced its demand.
Furthermore, Japan's advanced convenience store culture and food processing technology have allowed nata de coco to be mixed with other ready-to-drink and ready-to-eat food. Healthy demand from children and adults for healthy snack and drinks that enhance health sustains the demand. Long-term growth in Japan is led by ongoing product innovation and food safety and quality.
| Segment | Value Share (2025) |
|---|---|
| Desserts and Beverages (By End User) | 62.4% |
Nata de coco has also gained rapid popularity as a dessert and beverage ingredient, capturing the largest market share by 2025. In the end, it has a chewy texture, sweet (but not so strong) taste, and low calorie that makes it so desirable to add to most dessert preparations from pudding to fruit salads and yogurt desserts. At the same time, the soft drink industry is using nata de coco as a base ingredient in flavour beverages, fruit drinks and bubble teas to enhance mouthfeel and customer acceptance.
Demand pressure for new, healthier dessert and liquid food products has producers extending nata de coco products into flavor and fortified presentations. Japan, South Korea and the Philippines are solid centers of this trend in the Asia Pacific, with nata de coco a traditional element in the tried and true and in newer applications. Nata de coco-flavored foods and beverages are now seen in Western economies as fusion foods and foreign-theme flavor products, used by international corporations taking advantage of local expertise.
Also, health-conscious customers are in search of high-fiber probiotics and low-sugar products-parameters that nata de coco is quite aligned with. With demand for plant-based and functional ingredients to remain strong in dessert and beverage end-user markets, the segment is also poised for further growth in future.
| Segment | Online Value Share (2025) |
|---|---|
| Online Retail Expands (By Distribution Channel) | 27.1% |
Nata de coco sales are also being driven by online retail channels-a potentially game-changing distribution channel for both established brands and small, niche players. E-commerce platforms provide unparalleled convenience, variety, and product transparency, making them a preferred channel for consumers purchasing specialty food products such as nata de coco.
The demand for nata de coco turned online, in different formats such as jars, pouches and ready-to- use packs, as health and wellness has become a trend and with the rise of humans cooking and preparing desserts themselves at home. Manufacturers can leverage digital platforms to couple innovative products, flavor varieties, and usage ideas to enhance consumer engagement.
This segment is further driven by subscription-based models, targeted promotions, and direct-to-consumer sales strategies. In markets where nata de coco remains relatively unknown (such as North America and Europe) online retail allows educational content, recipe sharing, and influencer marketing to support wider consumer adoption.
Happy Alliance (M) Sdn Bhd (Malaysia), and Schmecken Agro Food Products (India) are identified as the key founders paving the way for the growth of Nata De Coco Market in the forecast period of 2019 to 2026. These companies have increased consumer preference for nata de coco by selling it in various forms i.e., diced, strips, flavored, sweetened, which can be used in applications such as beverages, desserts, fruit cocktails, and yogurts.
By providing so many options, they are able to reach a larger demographic and compete with other fruit productmakers from jellies to dessert. In addition, innovations in packaging like ready-to-eat cups, resealable pouches, and shelf-stable packaging enable increased convenience for the consumer and extend product freshness.
Market growth in nata de coco may be attributed to partnerships within the beverage brands, dessert manufacturers, and foodservice providers. As demand for low-calorie, fiber-rich snacks continues to rise, collaborations with health food brands and international distributors have further expanded these companies’ global reach and brand visibility.
For instance:
The global industry is estimated at a value of USD 854.2 million in 2025.
Some of the leaders in this industry include Asia Farm, Coconut Delight, Fuji Natural Foods, Goya Foods, Jacobi International, Kenkko Corporation, Pan Asia Holdings and Others.
The East Asian region is projected to hold a revenue share of 41.3% over the forecast period.
The industry is projected to grow at a forecast CAGR of 6.3% from 2025 to 2035.
By end user, the industry has been categorized into Ice Cream, Dessert, Beverages and Syrups, Jellies, and Confectionery.
By distribution channel, the industry has been categorized into Retailer, Supermarket/Hypermarket, Convenience Store, and Online.
Industry analysis has been carried out in key countries of North America, Latin America, Western Europe, Eastern Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and Japan.
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Nata De Coco Market
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