Nail Care Products Market Outlook for 2023 to 2033

The global Nail Care Products Market revenue reached USD 22.3 billion in 2022. Total sales of nail care products are estimated at USD 23.7 billion in 2023. Demand is poised to exhibit a 5.0% CAGR between 2023 and 2033. Revenue is anticipated to reach USD 38.5 billion by 2033.

The global nail care products market is expected to be driven by increasing nail art trends during the forecast period. As nail art trends evolve, consumers will likely seek a wide range of nail care products. It includes different types of nail polishes, nail gels, nail stickers, and nail art tools to achieve intricate designs.

Nail polish manufacturers might develop innovative products such as long-lasting, chip-resistant polishes. These are available in various colors and finishes to cater to the diverse needs of nail art enthusiasts.

Companies might offer comprehensive nail art kits that include brushes, stencils, and other accessories. It will simplify the nail art process for consumers, capitalizing on the DIY nail art trend.

The influence of social media platforms in showcasing nail art trends has risen starkly amid the growing popularity of spaces like Instagram and TikTok. It will likely drive consumers to emulate these trends, leading to increased sales of nail care products.

Attributes Key Insights
Nail Care Products Market Estimated Size (2023E) USD 23.7 billion
Nail Care Products Market Projected Valuation (2033F) USD 38.5 billion
Value-based CAGR (2023 to 2033) 5.0%

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Historical Performance of Nail Care Products Market

The global nail care products market experienced growth at 6.3% CAGR during the historical period from 2018 to 2022. Sales are estimated to propel at a 5.0% CAGR. It created a revenue of USD 22.3 billion in the base year 2022.

Historical CAGR of Nail Care Products Market (2018 to 2022) 6.3%
Historical Value of Nail Care Products Market (2022) USD 22.3 billion

As more people opt for acrylic and press-on nails, nail care product manufacturers will likely expand their product lines to cater to these trends. This can include specialized nail polishes, adhesives, and removers designed for acrylic and press-on nails.

The rising popularity of acrylic and press-on nails might drive innovation in nail care technology. Companies might invest in research and development to create more durable, user-friendly, and long-lasting products. Acrylic and press-on nails provide a canvas for intricate nail art designs. Nail care products, such as nail art kits, decals, and embellishments, might increase demand as consumers seek to personalize their nail enhancements.

Beauty influencers and social media have a significant influence on nail care trends. Brands might collaborate with influencers to promote their products. They are leveraging their reach to attract customers interested in acrylic and press-on nails.

Due to growing demand, nail salons will likely offer more acrylic and press-on nail services. This could include acrylic nail extensions, wraps, and custom press-on nail applications. Retailers might allocate more shelf space to nail care products geared towards acrylic and press-on nails. This can include stocking various artificial nails, adhesives, and related accessories.

As these trends gain traction, there might be a great emphasis on educating consumers about proper nail care techniques. It includes applying and removing acrylic and press-on nails, which can drive sales of associated products.

Consumers are increasingly conscious of the ingredients in nail care products. This might lead to a demand for eco-friendly and healthy alternatives in the acrylic and press-on nail segment. The demand for acrylic and press-on nails is wider than in specific regions. This trend can expand the nail care products market globally, leading to international product launches and market growth.

Nail salons might expand their services to include specialized nail art options, requiring them to purchase more nail care products and tools for their businesses. With the emphasis on nail health, there might be a surge in demand for nail care products that are free from harmful chemicals, promoting the growth and strength of nails.

Key Nail Care Products Market Trends

Sustainability:

Eco-friendly and non-toxic nail polish options gained popularity as consumers became more conscious of environmental and health concerns.

Nail Health:

Products focusing on nail health, such as strengthening serums and vitamin-infused polishes, were rising due to increased awareness of nail care.

Natural Ingredients:

Products containing natural ingredients, including botanical extracts and essential oils, were favored over those with harsh chemicals.

Long-Lasting Formulas:

Long-wear nail polishes and gel-based products continued to be popular for their durability.

Customization:

Brands started offering personalized nail care solutions, allowing customers to choose custom colors and finishes.

Online Sales:

The shift towards e-commerce and online nail product subscription services continued to grow, making it easy for consumers to access a wide range of products.

Nail Care Technology:

Innovative nail gadgets such as nail dryers, electronic nail files, and smart nail devices gained attention for their ease of use and efficiency.

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Sudip Saha

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Challenges Hindering Nail Care Products Market Growth

Chemical Ingredients:

The harsh chemicals included in numerous nail care treatments, such as formaldehyde, toluene, and dibutyl phthalate, have the potential to weaken and harm nails over time.

Allergic Reactions:

The chemicals in nail paints and nail treatments might trigger allergic responses in some people or skin sensitivities in others.

Nail Weakening:

Regular use of nail paint, especially gel and artificial varieties, can weaken the nails and increase their susceptibility to breaking and thinning.

Nail Discoloration:

Nail discoloration and yellowing can result from prolonged usage of nail lacquer, especially deeper colors.

Nail Fungus Risk:

Nail infections and fungus development are made more likely by ill-maintained or infected nail care supplies and equipment.

Nail Stains:

Several nail paints can leave stains that are difficult to get off the nails.

Toxic Fumes:

Individuals might be exposed to potentially dangerous vapors at nail salons or at-home nail care, particularly in confined settings with insufficient ventilation.

Environmental Impact:

As they contain hazardous chemicals and plastic trash, manufacturing and disposing of nail care products can lead to environmental pollution.

Country-wise Insights

The table below provides the revenue generated by the leading countries in the global nail care products market. Based on this table, it is estimated that the United States is poised to hold a valuation of USD 6.9 billion by 2033. China is the second leading country in the market and is projected to propel to USD 5.9 billion by 2033.

Countries Projected value (2033)
United States USD 6.9 billion
United Kingdom USD 1.5 billion
China USD 5.9 billion
Japan USD 3.8 billion
South Korea USD 2 billion

Popularity of Nail Art to Drive the United States Market

The United States is projected to surge at 5.4% CAGR from 2023 to 2033. The United States nail care products market is set to generate a revenue of about USD 6.9 billion by 2033.

During the forecast period, growing awareness and rising standards for beauty and personal care is anticipated to drive the United States nail care products market. There is a growing balance between professional salon services and DIY (do-it-yourself) nail care at home, with many consumers opting for both.

Innovation in nail care products included long-lasting, chip-resistant formulations, quick-drying options, and eco-friendly or non-toxic nail polishes. The popularity of nail art continued to rise, with consumers seeking intricate designs and unique patterns. It will fuel the demand for specialized nail art products during the forecast period.

Social Media Influencers to Help Uplift Sales in the United Kingdom

The United Kingdom is set to expand at 6.3% CAGR in the nail care products market during the assessment period. By 2033, the United Kingdom market size is expected to reach USD 1.5 billion.

The United Kingdom's nail care products market is driven by consumer interest in nail aesthetics. Nail salons play a vital role in the market, offering professional nail services and contributing to the sale of nail products.

Trends like nail art, eco-friendly and non-toxic nail products, and innovative nail designs have gained popularity. Influencers on social media platforms have a substantial impact on driving sales as they showcase various nail products and techniques.

Wide Range of E-commerce Platforms to Push Growth in China

China is poised to expand at a CAGR of 5.8% between 2023 and 2033. Revenue generated by the nail care products market will likely be worth USD 5.9 billion by 2033.

The nail care products market in China is driven by rising interest in self-grooming among the populace. The popularity of nail salons has increased, leading to increased demand for professional nail care services and products.

E-commerce platforms such as Alibaba, AliExpress, Tmall, and JD.com will help provide nail art products according to customers' preferences. They are also making it convenient for consumers to purchase various brands online.

Trendy and Unique Nail Paint Colors to Fuel Expansion in Japan

Japan is estimated to register a sum of USD 3.8 billion by 2033. Sales in the global nail care products market will likely surge at 6.0% CAGR from 2023 to 2033.

Japan's nail care products market is growing due to increasing interest in personal nail aesthetics during the forecast period. Nail polishes, including regular and gel varieties, comprise a significant portion of the market. Japanese consumers often opt for trendy and unique nail polish colors and finishes.

The market sees a constant influx of innovative nail designs, such as gradient nails, holographic finishes, and nail extensions, appealing to fashion-conscious consumers. Japan's Kawaii (cute) culture impacts nail trends, with many consumers opting for adorable and playful nail designs.

K-beauty Trend to Augment Revenue in South Korea

South Korea is set to command a total of USD 2 billion by 2033 in the nail care products market. Sales will likely expand at a 5.6% CAGR between 2023 and 2033. South Korea is known for its vibrant beauty industry; nail care products are a significant segment.

The influence of K-Beauty (Korean Beauty) trends has led to demand for high-quality nail care products known for innovation and effectiveness. South Korean consumers are strongly interested in manicures and nail art, driving demand for a wide range of nail polishes, gels, and accessories.

South Korean companies are known for their innovative nail care formulas, often incorporating skincare benefits. The country's thriving nail salon industry generates demand for professional-grade nail care products.

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Category-wise Insights

The global nail care products market comprises nail polish and online divisions. Based on this table, it is estimated that the nail polish segment is set to dominate the market with a 4.8% CAGR. On the other hand, the online division is estimated to exhibit a 4.7% CAGR between 2023 and 2033.

Nail Paint Division to Lead due to Various Colors and Formulas

Category Nail Polish
Value-based CAGR (2023 to 2033) 4.8%

The nail polish division will likely register a 4.8% CAGR from 2023 to 2033 by product type. The global nail care products market is supposed to be monopolized by this segment during the forecast period. Continuously develop and introduce new nail polish colors, formulas, and application techniques to stay ahead of trends and meet customer demands.

Ensure consistent quality and long-lasting results to build a loyal customer base. Invest in strong branding, effective advertising, and influencer partnerships to increase brand visibility and attract customers. Emphasize eco-friendly and cruelty-free product lines to align with growing consumer preferences for sustainable and ethical products.

Online Shopping Segment to Remain Prominent due to Convenient 24/7 Access

Category Online
Value-based CAGR (2023 to 2033) 4.7%

By distribution channel, the online division is set to exhibit a 4.7% CAGR from 2023 to 2033. This segment will likely be prominent in the global nail care products market during the forecast period.

Online retailers can offer a broad range of nail care products, including niche or specialty items, catering to a wide range of customer preferences. Online Shopping offers the convenience of 24/7 access, allowing customers to browse and purchase nail care products at leisure without visiting physical stores.

Online platforms provide customer reviews and ratings, helping buyers make informed decisions and build trust in the products they purchase. Online retailers can reach a global customer base, expanding market reach beyond local or regional boundaries.

Online platforms can use customer data to recommend personalized nail care products, enhancing the shopping experience. Few online retailers offer subscription services for nail care products, ensuring repeat business and a steady revenue stream.

Competitive Landscape

Key manufacturers focus on developing innovative nail care products, including nail polishes, gels, acrylics, and nail treatments. This will help in meeting changing consumer preferences. They expand their brand presence by introducing new product lines or collaborating with celebrities and influencers to endorse their products.

Key manufacturers prioritize e-commerce channels, optimizing their online presence to reach a broad customer base. Nail care product manufacturers increasingly adopt eco-friendly and sustainable practices in packaging and formulations to meet consumer demands for eco-conscious products.

They also offer personalized nail care solutions, such as nail kits tailored to individual preferences and needs. Manufacturers incorporate vitamins and minerals into nail care products to promote nail health.

Key Companies in Nail Care Products Market:

  • In March 2023, Symrise is introducing a new line of Diana food biological agents for usage in Beauty from inside products. With the creation of these distinctive and ground-breaking nutricosmetic components, the firm is broadening its offering. The product line offers a complete selection of options for nail care and skin conditioning.
  • In April 2023, The Quick Slip Energizing Nail & Cuticle Oil with Coconut Oil, available from Butter London, is the new item in the line of nail care products.
  • In May 2022, Dr. Dana Nail Care was acquired by Rare Beauty Brands in November.
  • In September 2022, SOEZI collaborated with Amazon Beauty to offer the best nail care regimen. It will select among the platform's more than 100 designs.
  • In August 2019, Entity Beauty celebrated the introduction of their brand-new website, which comes with an enhanced user experience, updated navigation, and improved functionality.

Scope of the Report

Attribute Details
Estimated Market Size (2023) USD 23.7 billion
Projected Market Valuation (2033) USD 38.5 billion
Value-based CAGR (2023 to 2033) 6.0%
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis Value (USD billion/million) and Volume (MT)
Key Regions Covered Latin America; North America; Europe; South Asia; East Asia; Oceania; and Middle East & Africa
Key Countries Covered United States, Mexico, Brazil, Chile, Peru, Argentina, Germany, France, Italy, Spain, Canada, United Kingdom, Belgium, Nordic, Poland, Russia, Japan, South Korea, China, Netherlands, India, Thailand, Malaysia, Indonesia, Singapore, Australia, New Zealand, GCC Countries, South Africa, Central Africa, and others
Key Market Segments Covered Product Type, Distribution Channel, Region
Key Companies Profiled Miniluxe Inc.; L'oréal S.A.; The Estée Lauder Companies Inc.; Shiseido Company Limited; NOTE Cosmetique
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Market Dynamics and Challenges, and Strategic Growth Initiatives

Nail Care Products Market Outlook by Category

By Product type:

  • Nail Polish
  • Top & Base Coats
  • Nail Polish Remover
  • Cuticle Care
  • Others

By Distribution Channel:

  • Offline
  • Online

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • East Asia
  • South Asia and the Pacific
  • Middle East and Africa

Frequently Asked Questions

How big is the nail care products market in 2023?

The global nail care products market might reach USD 23.7 billion in 2023.

What is the nail care products market growth rate during the forecast period?

The demand for nail care products is set to surge at 5.0% CAGR over the forecast period.

What is the global demand for the nail care products market in 2033?

The global nail care products market is expected to reach USD 38.5 billion by 2033.

Who are the top manufacturers in the global nail care products market?

Miniluxe Inc., L'oréal S.A, NOTE Cosmetique etc. are top manufacturers in the market.

What is the size of the nail care products market in the United States?

The United States market is expected to reach USD 6.9 billion by 2033.

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Market Background
	4. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033
	5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
		5.1. Nail Polish
		5.2. Top & Base Coats
		5.3. Nail Polish Remover
		5.4. Cuticle Care
		5.5. Others
	6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel
		6.1. Online
		6.2. Offline
	7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
		7.1. North America
		7.2. Latin America
		7.3. Western Europe
		7.4. Eastern Europe
		7.5. South Asia and Pacific
		7.6. East Asia
		7.7. Middle East and Africa
	8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	15. Key Countries Market Analysis
	16. Market Structure Analysis
	17. Competition Analysis
		17.1. Miniluxe, Inc.
		17.2. L'oréal S.A.
		17.3. The Estée Lauder Companies Inc.
		17.4. Shiseido Company, Limited
		17.5. NOTE Cosmetique
		17.6. ChinaGlaze.com Inc.
		17.7. CND
		17.8. ORLY International, Inc.
		17.9. Cassina S.p.A
		17.10. BWX Ltd
	18. Assumptions & Acronyms Used
	19. Research Methodology
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