Mustard Seed Outlook (2022-2032)

[342 Pages Report] Global mustard seed market worth is expected to rise at a CAGR of 4.2% to US$ 1 Billion by 2032, supported by:

  • The growing trend and consumption of convenient and fast food items create a huge demand for mustard condiments and sauce.
  • The economic slowdown and reduction of agricultural productivity in some particular and traditional mustard seed-producing countries.
  • Innovations in better storage procedures and tools and their adoption by prominent market players have increased the shelf-life of the product significantly.

There is a large & enough supply of mustard produced in India to meet particularly the need of Europe, followed by the mustard oil market in Asian countries. The mustard crop is anticipated to generate nearly 28,000 MT in the financial year 2022-23. But almost 90% of the crop gets consumed in the nation itself to manufacture oil while allowing only the remaining 10% of the crop to export.

Furthermore, according to the IOPEPC mustard seed market report released in the recent past, the output of Indian Mustard Seeds decreased by almost 4-6% during the years prior to the Covid-19 pandemic. However, this was also accompanied by a drop in the product's demand globally in the following years. Fortunately, this downturn of events has resulted in the growth of the mustard seed market in several non-traditional regions of the world for its production and export.

The primary application of Indian mustard is for the production of oil due to its slightly bitter flavor, and it is not utilized to produce sauces or mustard pastes which provides some lucrative opportunities for the mustard seed market players in other countries. The mustard seed analysis report by FMI anticipates that the new mustard seed market would crop up in the forecast years to meet the demand on a global scale, given the growing trend of mustard sauce and flavours.

Report Attribute Details
Mustard Seed Market Valuation as on 2022 US$ 718.9 million
Mustard Seed Market Anticipated Forecast Value (2032) US$ 1084.8 million
Mustard Seed Market Projected Growth Rate (2022-2032) 4.2%

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What are Major Strategies adopted by New and Existing Mustard Seed Market Players?

With the presence of a number of significant competitors, the global mustard seed market is progressively turning out diversified, which was previously fairly consolidated. Moreover, the prominent players are concentrating on expanding their commercial operations in developing nations. At the same time, most of the new mustard seed companies in the global market are preparing plans for new product development and product portfolio growth through investments and innovations.

The mustard seed market key players frequently conduct analysis of the requirement for mustard on a worldwide scale and take steps appropriately to enhance the quality of seeds produced so that they can retain their existing market demand and improve the brand value. In such a competitive market, new participants need to focus their efforts on popularizing the product and supplying it to untapped markets.

Many entrepreneurs have surfaced to make a profit out of the increasing mustard seed market opportunities in the aftermath of the pandemic food shortage and restrictions on trading agricultural items. On the other hand, over the course of this projection period, the higher expenses related to the installation and maintenance of mustard processing equipment can be a factor that might prolong the gestation period of the start-ups entering into the global mustard seed business.

Another major reason for such a higher rate of prediction for the mustard seed market growth during the forecast period is the continuous investment and innovations by food processing companies to provide better preservation solutions for all kinds of agricultural commodities.

Being a source of a lot of healthy nutrients, being great source of sterols, and for many other reasons, the demand for mustard seeds is expected to increase in the future.

Popularity of mustard seed is growing as it is nearly 40 different mustard plant species are found. In addition to this, mustard seed are available in diversified forms--black, brown and white mustard seeds, which is likely to boost the demand for mustard seeds.

Another key factor that upkeep the growth momentum of mustard seed market is its multipurpose usage as an edible plant. Almost every part of mustard plant is edible, be it seeds, leaves or flowers.

Mustard seeds being full of rich nutrients and their leaves being rich in Vitamin A, Vitamin C, and Vitamin K. These are also rich in fibre, selenium, magnesium, and manganese, which is likely to keep the popularity quo high.

Several studies have found that mustard seeds are also effective in preventing cancer. The mustard seeds also exhibit anti-inflammatory and anti-bacterial properties.

The mustard seeds are also a rich source of isothiocyanates and phenol compounds, because of which they are extremely beneficial for the body.

Previously, the CAGR for the mustard seed market was 3.6%. But with the increasing applications of the mustard seed, the anticipated CAGR for the forecast period, which stands at 4.2% highlights the fact that there is an increase in the consumption of mustard seeds and this is only expected to increase further.

What are the Current Market Dynamics pertaining to Mustard Seed Market?

Owing to a number of health benefits offered by mustard seeds, the oils made up of mustard seeds are being used in cooking instead of various other kinds of oil like sunflower oil, sesame oil etc. This is expected to increase the demand for mustard seeds.

Mustard seeds are rich source of various kinds of Vitamin B like niacin, thiamine, riboflavin etc., which are crucial for the effective functioning of Nervous System, and for maintaining a healthy metabolism as well. These benefits offered are expected to increase the demand for mustard seeds.

Mustard seeds are effective for arthritis treatment as well. Being a rich source of Omega 3 fatty acids, selenium, and magnesium, the oils made from mustard seeds are effective in treating arthritis. This is expected to increase the sales of mustard seeds.

As a method of precaution, health specialists advice people to consume mustard seeds on a regular basis. Muster seeds are rich in myrosinase and glucosinolates, which prevent the growth of cancer cells. This is anticipated t further increase the sales of mustard seeds.

Apart from high magnesium and selenium, mustard seeds are also a source of Vitamin A, Vitamin B, beta-carotene and omega 3 fatty acids. These nutrients are effective for handling asthama. This particular application is expected to increase the sales of mustard seeds.

Mustard seeds are also useful for maintaining a sound cardiovascular health. It is effective for maintaining a sound cardiovascular health, and is specifically known for reducing the bad cholesterol levels in the blood. This is expected to increase the adoption of mustard seeds.

Mustard seeds are also consumed for maintaining a strong bone health and strong teeth as well. The presence of selenium in mustard seeds ensures that the bones and teeth remain. The presence of selenium also ensures healthy nails and hair.

This is expected to increase the mustard seed market share.

The anti-inflammatory properties of mustard seeds also prevent the growth of acne. They are effective in hydrating our skin and removing the impurities from our skin. Because of this, the mustard seed market share is anticipated to increase in the coming times.

Additionally, because of the presence of Vitamin A, Vitamin C and Vitamin K, the mustard seeds slow down the ageing process of a person. Even this is anticipated to increase the market for mustard seeds.

It is important to note that there should be a regulated consumption of mustard seeds. Consuming them beyond certain limit may lead to diarrhoea, and gut inflammation.

Moreover, uncooked mustard seeds contain goitrogens. These interfere with the smooth functioning of thyroid glands, which are useful for the smooth metabolism process, which might lead to thyroid related problems. So, it is advisable to consult a health specialist before consuming mustard seeds.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Regional Analysis

How is the Performance of North American Mustard Seed Market?

North America, which currently has a market share of 24.6% is expected to show a decent growth during the forecast period.

People in North America are well informed about leading a healthy lifestyle, and are taking proactive steps as well to lead such a lifestyle. Consequently, lot of people has replaced other forms of edible oil with mustard oil. Moreover, people in this region are aware also aware of the importance of a healthy cardiovascular health. This is also seen as a major factor for the anticipated increase in the market share of mustard seeds during the forecast period.

How is the Performance of European Mustard Seed Market?

Europe, which currently has a market share of 29.7%, is expected to show a good growth rate during the forecast period.

Apart from the health benefits offered by mustard seeds, people in this region are aware of other benefits of these seeds as well. As mustard oil is highly beneficial for a glowing skin, people in this region make use of mustard oil for skin as well, apart from consumption.

Moreover, people in Europe as well are health conscious, because of which the market size of mustard seed is expected to increase in the region.

Startup Ecosystem

How is the Start Up Ecosystem in the Mustard Seed Market?

The mustard seeds are important for a strong body. Having so much to offer, the start up ecosystem in the mustard seed market is seeing a lot happening.

SunImpex, a Dubai based agro products start up, which was launched in 2013, was exhibiting in GULF FOOD 2020. GULF FOOD is a great platform for food producing companies to discover new trends and discover new trends. The product lines in SunImpex had been multiplying, and taking this reason into consideration, SunImpex decided to participate in the exhibition.

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Who are Some of the Key Market Players in the Mustard Seed Market?

Some of the key market players in the mustard seed market are: McCormick & Company, Inc., Sakai Spice (Canada) Corp, Megha Corporation, Organic Products India, Sun Impex., The Tracklement Company Ltd, Kaveri Seeds.

With the Russia-Ukraine war taking place, farmers across the world fear that the prices of mustard seeds might increase in the future, which might also affect the demand of the mustard seed market.

  • In May 2022, McCormick & Company was recognised on DiversityInc’s Top 50 list of companies for the sixth consecutive year, and was placed in the 50th rank.
  • Organic Products India is all set to participate in the BIOFACH International Organic Food Fair in July 2022, which will be held in Germany.

Report Scope

Report Attribute Details
Growth Rate CAGR of 4.2% from 2022 to 2032
Base Year for Estimation 2021
Historical Data 2014-2020
Forecast Period 2022-2032
Quantitative Units Revenue in USD Million and CAGR from 2022-2032
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered
  • Type
  • Application
  • Sales Channel
  • Region
Regions Covered
  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa
Key Countries Profiled
  • USA
  • Canada
  • Brazil
  • Argentina
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Nordics
  • BENELUX
  • Australia & New Zealand
  • China
  • India
  • ASEAN
  • GCC
  • South Africa
Key Companies Profiled
  • McCormick & Company, Inc.
  • Sakai Spice (Canada) Corp
  • Megha Corporation
  • Organic Products India
  • Sun Impex.
  • The Tracklement Company Ltd
  • Kaveri Seeds.
Customization Available Upon Request

Key Segments Profiled in the Mustard Seed Market Survey

By Type:

  • White/Yellow Mustard Seeds
  • Black Mustard Seeds
  • Sarepta Mustard Seeds

By Application:

  • Commercial
  • Industrial
  • Household

By Sales Channel:

  • Direct
  • Indirect

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

What is the Growth Outlook for the Mustard Seed Market?

The mustard seed market is projected to grow at a CAGR of 4.2% during the forecast period (2022-2032).

What is the Valuation of Mustard Seed Market as on 2022?

The mustard seed market has a valuation of US$ 718.9 million as on 2022.

What is the Expected Valuation of Mustard Seed Market in 2032?

The mustard seed market is expected to be valued US$ 1084.8 million in 2032.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2017-2021 and Forecast, 2022-2032
    4.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis, 2017-2021
    4.2. Current and Future Market Size Value (US$ Mn) & Volume (Tons) Projections, 2022-2032
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Product Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis By Product Type, 2017-2021
    5.3. Current and Future Market Size Value (US$ Mn) & Volume (Tons) Analysis and Forecast By Product Type, 2022-2032
        5.3.1. White/Yellow Mustard Seeds
        5.3.2. Black Mustard Seeds
        5.3.3. Sarepta Mustard Seeds
            5.3.3.1. Brown Mustard Seeds
            5.3.3.2. Oriental Mustard Seeds
    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2017-2021
    5.5. Absolute $ Opportunity Analysis By Product Type, 2022-2032
6. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Application
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis By Application, 2017-2021
    6.3. Current and Future Market Size Value (US$ Mn) & Volume (Tons) Analysis and Forecast By Application, 2022-2032
        6.3.1. Industrial Application
        6.3.2. Commercial Application
        6.3.3. Household
    6.4. Y-o-Y Growth Trend Analysis By Application, 2017-2021
    6.5. Absolute $ Opportunity Analysis By Application, 2022-2032
7. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Sales Channel
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis By Sales Channel, 2017-2021
    7.3. Current and Future Market Size Value (US$ Mn) & Volume (Tons) Analysis and Forecast By Sales Channel, 2022-2032
        7.3.1. Direct
        7.3.2. Indirect
            7.3.2.1. Hypermarkets/Supermarkets
            7.3.2.2. Convenience Stores
            7.3.2.3. Specialty Store
            7.3.2.4. E-commerce
            7.3.2.5. Other Retail Formats
    7.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2017-2021
    7.5. Absolute $ Opportunity Analysis By Sales Channel, 2022-2032
8. Global Market Analysis 2017-2021 and Forecast 2022-2032, By Region
    8.1. Introduction
    8.2. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis By Region, 2017-2021
    8.3. Current Market Size Value (US$ Mn) & Volume (Tons) Analysis and Forecast By Region, 2022-2032
        8.3.1. North America
        8.3.2. Latin America
        8.3.3. Europe
        8.3.4. Asia Pacific
        8.3.5. MEA
    8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    9.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017-2021
    9.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2022-2032
        9.2.1. By Country
            9.2.1.1. U.S.
            9.2.1.2. Canada
        9.2.2. By Product Type
        9.2.3. By Application
        9.2.4. By Sales Channel
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Product Type
        9.3.3. By Application
        9.3.4. By Sales Channel
    9.4. Key Takeaways
10. Latin America Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    10.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017-2021
    10.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2022-2032
        10.2.1. By Country
            10.2.1.1. Brazil
            10.2.1.2. Mexico
            10.2.1.3. Rest of Latin America
        10.2.2. By Product Type
        10.2.3. By Application
        10.2.4. By Sales Channel
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Product Type
        10.3.3. By Application
        10.3.4. By Sales Channel
    10.4. Key Takeaways
11. Europe Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    11.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017-2021
    11.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2022-2032
        11.2.1. By Country
            11.2.1.1. Germany
            11.2.1.2. U.K.
            11.2.1.3. France
            11.2.1.4. Spain
            11.2.1.5. Italy
            11.2.1.6. Rest of Europe
        11.2.2. By Product Type
        11.2.3. By Application
        11.2.4. By Sales Channel
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Product Type
        11.3.3. By Application
        11.3.4. By Sales Channel
    11.4. Key Takeaways
12. Asia Pacific Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    12.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017-2021
    12.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2022-2032
        12.2.1. By Country
            12.2.1.1. China
            12.2.1.2. Japan
            12.2.1.3. South Korea
            12.2.1.4. Malaysia
            12.2.1.5. Singapore
            12.2.1.6. Australia
            12.2.1.7. New Zealand
            12.2.1.8. Rest of APAC
        12.2.2. By Product Type
        12.2.3. By Application
        12.2.4. By Sales Channel
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Product Type
        12.3.3. By Application
        12.3.4. By Sales Channel
    12.4. Key Takeaways
13. MEA Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    13.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017-2021
    13.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2022-2032
        13.2.1. By Country
            13.2.1.1. GCC Countries
            13.2.1.2. South Africa
            13.2.1.3. Israel
            13.2.1.4. Rest of MEA
        13.2.2. By Product Type
        13.2.3. By Application
        13.2.4. By Sales Channel
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Product Type
        13.3.3. By Application
        13.3.4. By Sales Channel
    13.4. Key Takeaways
14. Key Countries Market Analysis
    14.1. U.S.
        14.1.1. Pricing Analysis
        14.1.2. Market Share Analysis, 2021
            14.1.2.1. By Product Type
            14.1.2.2. By Application
            14.1.2.3. By Sales Channel
    14.2. Canada
        14.2.1. Pricing Analysis
        14.2.2. Market Share Analysis, 2021
            14.2.2.1. By Product Type
            14.2.2.2. By Application
            14.2.2.3. By Sales Channel
    14.3. Brazil
        14.3.1. Pricing Analysis
        14.3.2. Market Share Analysis, 2021
            14.3.2.1. By Product Type
            14.3.2.2. By Application
            14.3.2.3. By Sales Channel
    14.4. Mexico
        14.4.1. Pricing Analysis
        14.4.2. Market Share Analysis, 2021
            14.4.2.1. By Product Type
            14.4.2.2. By Application
            14.4.2.3. By Sales Channel
    14.5. Germany
        14.5.1. Pricing Analysis
        14.5.2. Market Share Analysis, 2021
            14.5.2.1. By Product Type
            14.5.2.2. By Application
            14.5.2.3. By Sales Channel
    14.6. U.K.
        14.6.1. Pricing Analysis
        14.6.2. Market Share Analysis, 2021
            14.6.2.1. By Product Type
            14.6.2.2. By Application
            14.6.2.3. By Sales Channel
    14.7. France
        14.7.1. Pricing Analysis
        14.7.2. Market Share Analysis, 2021
            14.7.2.1. By Product Type
            14.7.2.2. By Application
            14.7.2.3. By Sales Channel
    14.8. Spain
        14.8.1. Pricing Analysis
        14.8.2. Market Share Analysis, 2021
            14.8.2.1. By Product Type
            14.8.2.2. By Application
            14.8.2.3. By Sales Channel
    14.9. Italy
        14.9.1. Pricing Analysis
        14.9.2. Market Share Analysis, 2021
            14.9.2.1. By Product Type
            14.9.2.2. By Application
            14.9.2.3. By Sales Channel
    14.10. China
        14.10.1. Pricing Analysis
        14.10.2. Market Share Analysis, 2021
            14.10.2.1. By Product Type
            14.10.2.2. By Application
            14.10.2.3. By Sales Channel
    14.11. Japan
        14.11.1. Pricing Analysis
        14.11.2. Market Share Analysis, 2021
            14.11.2.1. By Product Type
            14.11.2.2. By Application
            14.11.2.3. By Sales Channel
    14.12. South Korea
        14.12.1. Pricing Analysis
        14.12.2. Market Share Analysis, 2021
            14.12.2.1. By Product Type
            14.12.2.2. By Application
            14.12.2.3. By Sales Channel
    14.13. Malaysia
        14.13.1. Pricing Analysis
        14.13.2. Market Share Analysis, 2021
            14.13.2.1. By Product Type
            14.13.2.2. By Application
            14.13.2.3. By Sales Channel
    14.14. Singapore
        14.14.1. Pricing Analysis
        14.14.2. Market Share Analysis, 2021
            14.14.2.1. By Product Type
            14.14.2.2. By Application
            14.14.2.3. By Sales Channel
    14.15. Australia
        14.15.1. Pricing Analysis
        14.15.2. Market Share Analysis, 2021
            14.15.2.1. By Product Type
            14.15.2.2. By Application
            14.15.2.3. By Sales Channel
    14.16. New Zealand
        14.16.1. Pricing Analysis
        14.16.2. Market Share Analysis, 2021
            14.16.2.1. By Product Type
            14.16.2.2. By Application
            14.16.2.3. By Sales Channel
    14.17. GCC Countries
        14.17.1. Pricing Analysis
        14.17.2. Market Share Analysis, 2021
            14.17.2.1. By Product Type
            14.17.2.2. By Application
            14.17.2.3. By Sales Channel
    14.18. South Africa
        14.18.1. Pricing Analysis
        14.18.2. Market Share Analysis, 2021
            14.18.2.1. By Product Type
            14.18.2.2. By Application
            14.18.2.3. By Sales Channel
    14.19. Israel
        14.19.1. Pricing Analysis
        14.19.2. Market Share Analysis, 2021
            14.19.2.1. By Product Type
            14.19.2.2. By Application
            14.19.2.3. By Sales Channel
15. Market Structure Analysis
    15.1. Competition Dashboard
    15.2. Competition Benchmarking
    15.3. Market Share Analysis of Top Players
        15.3.1. By Regional
        15.3.2. By Product Type
        15.3.3. By Application
        15.3.4. By Sales Channel
16. Competition Analysis
    16.1. Competition Deep Dive
        16.1.1. McCormick & Company
            16.1.1.1. Overview
            16.1.1.2. Product Portfolio
            16.1.1.3. Profitability by Market Segments
            16.1.1.4. Sales Footprint
            16.1.1.5. Strategy Overview
                16.1.1.5.1. Marketing Strategy
                16.1.1.5.2. Product Strategy
                16.1.1.5.3. Channel Strategy
        16.1.2. The Tracklement Company Ltd
            16.1.2.1. Overview
            16.1.2.2. Product Portfolio
            16.1.2.3. Profitability by Market Segments
            16.1.2.4. Sales Footprint
            16.1.2.5. Strategy Overview
                16.1.2.5.1. Marketing Strategy
                16.1.2.5.2. Product Strategy
                16.1.2.5.3. Channel Strategy
        16.1.3. Kaveri Seeds
            16.1.3.1. Overview
            16.1.3.2. Product Portfolio
            16.1.3.3. Profitability by Market Segments
            16.1.3.4. Sales Footprint
            16.1.3.5. Strategy Overview
                16.1.3.5.1. Marketing Strategy
                16.1.3.5.2. Product Strategy
                16.1.3.5.3. Channel Strategy
        16.1.4. Sakai Spice
            16.1.4.1. Overview
            16.1.4.2. Product Portfolio
            16.1.4.3. Profitability by Market Segments
            16.1.4.4. Sales Footprint
            16.1.4.5. Strategy Overview
                16.1.4.5.1. Marketing Strategy
                16.1.4.5.2. Product Strategy
                16.1.4.5.3. Channel Strategy
        16.1.5. Megha Corporation
            16.1.5.1. Overview
            16.1.5.2. Product Portfolio
            16.1.5.3. Profitability by Market Segments
            16.1.5.4. Sales Footprint
            16.1.5.5. Strategy Overview
                16.1.5.5.1. Marketing Strategy
                16.1.5.5.2. Product Strategy
                16.1.5.5.3. Channel Strategy
        16.1.6. Organic Products India ltd
            16.1.6.1. Overview
            16.1.6.2. Product Portfolio
            16.1.6.3. Profitability by Market Segments
            16.1.6.4. Sales Footprint
            16.1.6.5. Strategy Overview
                16.1.6.5.1. Marketing Strategy
                16.1.6.5.2. Product Strategy
                16.1.6.5.3. Channel Strategy
        16.1.7. Sun Impex
            16.1.7.1. Overview
            16.1.7.2. Product Portfolio
            16.1.7.3. Profitability by Market Segments
            16.1.7.4. Sales Footprint
            16.1.7.5. Strategy Overview
                16.1.7.5.1. Marketing Strategy
                16.1.7.5.2. Product Strategy
                16.1.7.5.3. Channel Strategy
17. Assumptions & Acronyms Used
18. Research Methodology
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