The global mushroom fermenter market is estimated at US$ 1.4 Billion in 2022 and is projected to reach US$ 2.4 Billion by 2032, exhibiting a CAGR of 5.6% from 2022 to 2032.
Attributes | Key Statistics |
---|---|
Mushroom Fermenter Market Size (2022E) | US$ 1.4 Billion |
Projected Market Size (2032F) | US$ 2.4 Billion |
Value-based CAGR (2022 to 2032) | 5.6% |
Top 3 Countries' Market Share | 36.7% |
Nowadays, the vegan population is choosing a protein-rich diet which is influencing the mushroom fermenter market in a positive way. Whereas, escalating operational costs and exhaustive labor are expected to be the possible restraints for the mushroom fermenter market during the forecast period (2022 to 2032).
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Future Market Insights projects the mushroom fermenter market to remain steady, exhibiting growth at 5.6% CAGR between 2022 and 2032, in comparison to the 3.8% CAGR registered between 2017 and 2021.
A gradual increase in the consumption of mushrooms on a commercial level by various restaurants, cafeterias, hotels, and supermarkets is predicted to drive the demand for mushroom fermenters, which in turn will boost the growth of the mushroom fermenter market during the forecast period.
Similarly, with surging demand for meat alternatives across the world, sales of the mushroom fermenter are expected to show an upsurge in the coming half-decade. Moreover, the growing trend of veganism and various nutritional benefits offered by mushrooms such as improved digestion, better absorption of nutrients, and enhanced immune system will bode well for the mushroom fermenter market during the forthcoming years.
Developing countries such as India and China are experiencing an increase in mushroom production, attributed to the various nutritional and medical benefits. For example, these are used in making Ayurvedic and a few Chinese medicines. This is further predicted to increase the demand for mushroom fermenters in the near future.
Rising Application in Pharmaceutical and Personal Care Industries to Push Mushroom Fermenter Sales
As per FMI, the USA is expected to account for around 75% of the total revenue share of the North American mushroom fermenter market by the end of 2032. In developed countries like the US and Canada, increased demand for fermented mushrooms has been noticed in the food & beverage industry. Hence, the global sales of mushroom fermenters are likely to witness drastic growth over the forecast period.
Similarly, the rising usage of mushroom fermenters in pharmaceuticals and personal care products along with increasing consumer spending on these products is playing a key role in augmenting growth in the USA mushroom fermenter market.
Growing Awareness About the Benefits of Mushroom Igniting Demand for Mushroom Fermenter in China and India
Over the years, Asian countries such as India and China have emerged as lucrative markets for mushroom fermenters and this trend is likely to escalate further in the coming years. South Asia is predicted to show a considerable growth rate over the assessment period.
Changing consumption patterns, increasing purchasing power of consumers, and growing awareness about the potential health benefits of mushrooms are expected to propel the demand for fermented mushrooms. This in turn will fuel the growth of the mushroom fermenter market.
As per FMI, India and China are expected to account for the largest market share of the South Asia and East Asia regions respectively.
Mechanical Agitation to Remain Dominant Throughout the Forecast Period
With the expansion of markets for pharmaceutical, food and beverage, and cosmetics products, the fermentation of mushroom is gaining traction due to the various benefits offered to them. Mechanical agitation helps in moving the mash around in the tank through mechanical devices which are generally used for larger batches. Hence, the market for mushroom fermenters is expected to continue exhibiting high growth through the forecast period (2022 to 2032).
Pharmaceutical Industry to Increase the Consumption of Mushroom Fermenter
Various pharmaceutical products require fermented mushrooms which have vast applicability in the pharmaceutical industry. The fermented mushroom is used in the production of antitumor agents, cardiovascular drugs, and several antibiotics. Due to this, the demand for mushroom fermenters is expected to rise in the near future.
The presence of various prominent players such as Bioengineering AG, Eppendorf AG, DCI-Biolafitte, Sartorius AG, Infors AG, and MARUBISHI I&E (M) SDN. BHD., Tongling Bio, Zhenjiang Ritai, and others have increased the competition in the market. Mushroom fermenter manufacturers are focusing on introducing a wide variety of products in order to increase their consumer base and gain a competitive advantage.
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Attribute | Details |
---|---|
Estimated Market Size (2022) | USD 1.4 Billion |
Projected Market Valuation (2032) | USD 2.4 Billion |
Anticipated Growth Rate (2022 to 2032) | 5.6% CAGR |
Forecast Period | 2022 to 2032 |
Historical Data Available for | 2017 to 2021 |
Market Analysis | USD Million for Value and Units for Volume |
Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; and the Middle East & Africa |
Key Countries Covered | USA, Canada, Brazil, Mexico, Chile, Peru, Germany, UK, Spain, Italy, France, Russia, Poland, China, India, Japan, Australia, New Zealand, GCC Countries, North Africa, South Africa, and Turkey |
Key Segments Covered | Type, Application, and Region |
Key Companies Profiled |
Bioengineering AG; Eppendorf AG; DCI-Biolafitte; Sartorius AG; Infors AG; Yongxiang Machinery; Hangzhou Huihe Equipment Co., Ltd.; Applikon Biotechnology; GS Bio; Quanhe Fungi; MARUBISHI I&E (M) SDN. BHD.; Tongling Bio; Zhenjiang Ritai; Others |
Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The global mushroom fermenter market size is expected to reach a valuation of US$ 1.4 Billion in 2022.
Mushroom fermenter consumption is expected to grow at a CAGR of around 5.6% over the forecast period (2022 to 2032).
Market players are opting for partnerships, mergers and acquisitions, product innovation, and production capacity expansion.
Top 10 producers of mushroom fermenters including Bioengineering AG, Eppendorf AG, DCI-Biolafitte, Sartorius AG, Infors AG, MARUBISHI I&E (M) SDN. BHD., Tongling Bio, Zhenjiang Ritai, and others hold around 35-40% of the market share.
The USA, China, India, and the UK are major countries driving demand for the mushroom fermenter.
1. Executive Summary | Mushroom Fermenter Market
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Product Launches & Recent Developments
3.4. Product Life Cycle Analysis
3.5. Value Chain Analysis
3.5.1. Supply Side Participants and Their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. % of Operating Margin Analysis
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyers
3.6. Global Market - Pricing Analysis
3.6.1. Price Point Assessment by Region
3.6.2. Price Point Assessment by Type
3.6.3. Price Forecast till 2032
3.6.4. Factors Affecting Pricing
3.7. Forecast Factors - Relevance & Impact
3.8. Regulatory Landscape
3.8.1. Packaging & Labelling Regulations
3.8.2. Certifications and Certifying Agency Overview
3.8.3. Import/Export Policies
3.9. Regional Parent Market Outlook
3.10. Consumers Survey Analysis
3.11. Macro-Economic Factors
3.12. Product Claims & Nutritional Information scanned by Buyers
4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032
4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2017 to 2021
4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2022 to 2032
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Type, 2017 to 2021
5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Type, 2022 to 2032
5.3.1. Non-mechanical Agitation
5.3.2. Mechanical Agitation
5.4. Y-o-Y Growth Trend Analysis By Type, 2017 to 2021
5.5. Absolute $ Opportunity Analysis By Type, 2022 to 2032
6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Application
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Application, 2017 to 2021
6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Application, 2022 to 2032
6.3.1. Chemical
6.3.1.1. Flavors
6.3.1.2. Fragrances
6.3.2. Food
6.3.2.1. Nutraceuticals
6.3.2.2. Food Additives
6.3.2.3. Others
6.3.3. Pharmaceuticals
6.3.3.1. Antibiotics
6.3.3.2. Antitumor Agents
6.3.3.3. Cardiovascular Drugs
6.3.4. Cosmetics and Personal Care
6.3.4.1. Skin Care Products
6.3.4.2. Hair Care Products
6.4. Y-o-Y Growth Trend Analysis By Application, 2017 to 2021
6.5. Absolute $ Opportunity Analysis By Application, 2022 to 2032
7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region
7.1. Introduction
7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2017 to 2021
7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2022 to 2032
7.3.1. North America
7.3.2. Latin America
7.3.3. Europe
7.3.4. East Asia
7.3.5. South Asia
7.3.6. Oceania
7.3.7. Middle East and Africa
7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
8.2.1. By Country
8.2.1.1. United States of America
8.2.1.2. Canada
8.2.2. By Type
8.2.3. By Application
8.3. Market Attractiveness Analysis
8.3.1. By Country
8.3.2. By Type
8.3.3. By Application
8.4. Key Takeaways
9. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
9.2.1. By Country
9.2.1.1. Brazil
9.2.1.2. Mexico
9.2.1.3. Argentina
9.2.1.4. Chile
9.2.1.5. Peru
9.2.1.6. Rest of Latin America
9.2.2. By Type
9.2.3. By Application
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Type
9.3.3. By Application
9.4. Key Takeaways
10. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
10.2.1. By Country
10.2.1.1. Germany
10.2.1.2. Italy
10.2.1.3. France
10.2.1.4. United Kingdom
10.2.1.5. Spain
10.2.1.6. Russia
10.2.1.7. BENELUX
10.2.1.8. Poland
10.2.1.9. Nordic Countries
10.2.1.10. Rest of Europe
10.2.2. By Type
10.2.3. By Application
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Type
10.3.3. By Application
10.4. Key Takeaways
11. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
11.2.1. By Country
11.2.1.1. China
11.2.1.2. Japan
11.2.1.3. South Korea
11.2.2. By Type
11.2.3. By Application
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Type
11.3.3. By Application
11.4. Key Takeaways
12. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
12.2.1. By Country
12.2.1.1. India
12.2.1.2. Thailand
12.2.1.3. Malaysia
12.2.1.4. Indonesia
12.2.1.5. Rest of South Asia
12.2.2. By Type
12.2.3. By Application
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Type
12.3.3. By Application
12.4. Key Takeaways
13. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
13.2.1. By Country
13.2.1.1. Australia
13.2.1.2. New Zealand
13.2.2. By Type
13.2.3. By Application
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Type
13.3.3. By Application
13.4. Key Takeaways
14. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2021
14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2022 to 2032
14.2.1. By Country
14.2.1.1. GCC Countries
14.2.1.2. South Africa
14.2.1.3. Central Africa
14.2.1.4. North Africa
14.2.2. By Type
14.2.3. By Application
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Type
14.3.3. By Application
14.4. Key Takeaways
15. Key Countries Market Analysis
15.1. United States of America
15.1.1. Pricing Analysis
15.1.2. Market Share Analysis, 2021
15.1.2.1. By Type
15.1.2.2. By Application
15.2. Canada
15.2.1. Pricing Analysis
15.2.2. Market Share Analysis, 2021
15.2.2.1. By Type
15.2.2.2. By Application
15.3. Brazil
15.3.1. Pricing Analysis
15.3.2. Market Share Analysis, 2021
15.3.2.1. By Type
15.3.2.2. By Application
15.4. Mexico
15.4.1. Pricing Analysis
15.4.2. Market Share Analysis, 2021
15.4.2.1. By Type
15.4.2.2. By Application
15.5. Argentina
15.5.1. Pricing Analysis
15.5.2. Market Share Analysis, 2021
15.5.2.1. By Type
15.5.2.2. By Application
15.6. Chile
15.6.1. Pricing Analysis
15.6.2. Market Share Analysis, 2021
15.6.2.1. By Type
15.6.2.2. By Application
15.7. Peru
15.7.1. Pricing Analysis
15.7.2. Market Share Analysis, 2021
15.7.2.1. By Type
15.7.2.2. By Application
15.8. Germany
15.8.1. Pricing Analysis
15.8.2. Market Share Analysis, 2021
15.8.2.1. By Type
15.8.2.2. By Application
15.9. Italy
15.9.1. Pricing Analysis
15.9.2. Market Share Analysis, 2021
15.9.2.1. By Type
15.9.2.2. By Application
15.10. France
15.10.1. Pricing Analysis
15.10.2. Market Share Analysis, 2021
15.10.2.1. By Type
15.10.2.2. By Application
15.11. Spain
15.11.1. Pricing Analysis
15.11.2. Market Share Analysis, 2021
15.11.2.1. By Type
15.11.2.2. By Application
15.12. United Kingdom
15.12.1. Pricing Analysis
15.12.2. Market Share Analysis, 2021
15.12.2.1. By Type
15.12.2.2. By Application
15.13. Russia
15.13.1. Pricing Analysis
15.13.2. Market Share Analysis, 2021
15.13.2.1. By Type
15.13.2.2. By Application
15.14. Poland
15.14.1. Pricing Analysis
15.14.2. Market Share Analysis, 2021
15.14.2.1. By Type
15.14.2.2. By Application
15.15. BENELUX
15.15.1. Pricing Analysis
15.15.2. Market Share Analysis, 2021
15.15.2.1. By Type
15.15.2.2. By Application
15.16. Nordic Countries
15.16.1. Pricing Analysis
15.16.2. Market Share Analysis, 2021
15.16.2.1. By Type
15.16.2.2. By Application
15.17. China
15.17.1. Pricing Analysis
15.17.2. Market Share Analysis, 2021
15.17.2.1. By Type
15.17.2.2. By Application
15.18. Japan
15.18.1. Pricing Analysis
15.18.2. Market Share Analysis, 2021
15.18.2.1. By Type
15.18.2.2. By Application
15.19. South Korea
15.19.1. Pricing Analysis
15.19.2. Market Share Analysis, 2021
15.19.2.1. By Type
15.19.2.2. By Application
15.20. India
15.20.1. Pricing Analysis
15.20.2. Market Share Analysis, 2021
15.20.2.1. By Type
15.20.2.2. By Application
15.21. Thailand
15.21.1. Pricing Analysis
15.21.2. Market Share Analysis, 2021
15.21.2.1. By Type
15.21.2.2. By Application
15.22. Indonesia
15.22.1. Pricing Analysis
15.22.2. Market Share Analysis, 2021
15.22.2.1. By Type
15.22.2.2. By Application
15.23. Malaysia
15.23.1. Pricing Analysis
15.23.2. Market Share Analysis, 2021
15.23.2.1. By Type
15.23.2.2. By Application
15.24. Singapore
15.24.1. Pricing Analysis
15.24.2. Market Share Analysis, 2021
15.24.2.1. By Type
15.24.2.2. By Application
15.25. GCC Countries
15.25.1. Pricing Analysis
15.25.2. Market Share Analysis, 2021
15.25.2.1. By Type
15.25.2.2. By Application
15.26. South Africa
15.26.1. Pricing Analysis
15.26.2. Market Share Analysis, 2021
15.26.2.1. By Type
15.26.2.2. By Application
15.27. Central Africa
15.27.1. Pricing Analysis
15.27.2. Market Share Analysis, 2021
15.27.2.1. By Type
15.27.2.2. By Application
15.28. North Africa
15.28.1. Pricing Analysis
15.28.2. Market Share Analysis, 2021
15.28.2.1. By Type
15.28.2.2. By Application
16. Market Structure Analysis
16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Market Share Analysis of Top Players
16.3.1. By Regional
16.3.2. By Type
16.3.3. By Application
17. Competition Analysis
17.1. Competition Deep Dive
17.1.1. Bioengineering AG
17.1.1.1. Overview
17.1.1.2. Product Portfolio
17.1.1.3. Profitability by Market Segments
17.1.1.4. Sales Footprint
17.1.1.5. Strategy Overview
17.1.1.5.1. Marketing Strategy
17.1.1.5.2. Product Strategy
17.1.1.5.3. Channel Strategy
17.1.2. Eppendorf AG
17.1.2.1. Overview
17.1.2.2. Product Portfolio
17.1.2.3. Profitability by Market Segments
17.1.2.4. Sales Footprint
17.1.2.5. Strategy Overview
17.1.2.5.1. Marketing Strategy
17.1.2.5.2. Product Strategy
17.1.2.5.3. Channel Strategy
17.1.3. DCI-Biolafitte
17.1.3.1. Overview
17.1.3.2. Product Portfolio
17.1.3.3. Profitability by Market Segments
17.1.3.4. Sales Footprint
17.1.3.5. Strategy Overview
17.1.3.5.1. Marketing Strategy
17.1.3.5.2. Product Strategy
17.1.3.5.3. Channel Strategy
17.1.4. Sartorius AG
17.1.4.1. Overview
17.1.4.2. Product Portfolio
17.1.4.3. Profitability by Market Segments
17.1.4.4. Sales Footprint
17.1.4.5. Strategy Overview
17.1.4.5.1. Marketing Strategy
17.1.4.5.2. Product Strategy
17.1.4.5.3. Channel Strategy
17.1.5. Infors AG
17.1.5.1. Overview
17.1.5.2. Product Portfolio
17.1.5.3. Profitability by Market Segments
17.1.5.4. Sales Footprint
17.1.5.5. Strategy Overview
17.1.5.5.1. Marketing Strategy
17.1.5.5.2. Product Strategy
17.1.5.5.3. Channel Strategy
17.1.6. Yongxiang Machinery
17.1.6.1. Overview
17.1.6.2. Product Portfolio
17.1.6.3. Profitability by Market Segments
17.1.6.4. Sales Footprint
17.1.6.5. Strategy Overview
17.1.6.5.1. Marketing Strategy
17.1.6.5.2. Product Strategy
17.1.6.5.3. Channel Strategy
17.1.7. Hangzhou Huihe Equipment Co., Ltd.
17.1.7.1. Overview
17.1.7.2. Product Portfolio
17.1.7.3. Profitability by Market Segments
17.1.7.4. Sales Footprint
17.1.7.5. Strategy Overview
17.1.7.5.1. Marketing Strategy
17.1.7.5.2. Product Strategy
17.1.7.5.3. Channel Strategy
17.1.8. Applikon Biotechnology
17.1.8.1. Overview
17.1.8.2. Product Portfolio
17.1.8.3. Profitability by Market Segments
17.1.8.4. Sales Footprint
17.1.8.5. Strategy Overview
17.1.8.5.1. Marketing Strategy
17.1.8.5.2. Product Strategy
17.1.8.5.3. Channel Strategy
17.1.9. GS Bio
17.1.9.1. Overview
17.1.9.2. Product Portfolio
17.1.9.3. Profitability by Market Segments
17.1.9.4. Sales Footprint
17.1.9.5. Strategy Overview
17.1.9.5.1. Marketing Strategy
17.1.9.5.2. Product Strategy
17.1.9.5.3. Channel Strategy
17.1.10. Quanhe Fungi
17.1.10.1. Overview
17.1.10.2. Product Portfolio
17.1.10.3. Profitability by Market Segments
17.1.10.4. Sales Footprint
17.1.10.5. Strategy Overview
17.1.10.5.1. Marketing Strategy
17.1.10.5.2. Product Strategy
17.1.10.5.3. Channel Strategy
17.1.11. MARUBISHI I&E (M) SDN. BHD.
17.1.11.1. Overview
17.1.11.2. Product Portfolio
17.1.11.3. Profitability by Market Segments
17.1.11.4. Sales Footprint
17.1.11.5. Strategy Overview
17.1.11.5.1. Marketing Strategy
17.1.11.5.2. Product Strategy
17.1.11.5.3. Channel Strategy
17.1.12. Tongling Bio
17.1.12.1. Overview
17.1.12.2. Product Portfolio
17.1.12.3. Profitability by Market Segments
17.1.12.4. Sales Footprint
17.1.12.5. Strategy Overview
17.1.12.5.1. Marketing Strategy
17.1.12.5.2. Product Strategy
17.1.12.5.3. Channel Strategy
17.1.13. Zhenjiang Ritai
17.1.13.1. Overview
17.1.13.2. Product Portfolio
17.1.13.3. Profitability by Market Segments
17.1.13.4. Sales Footprint
17.1.13.5. Strategy Overview
17.1.13.5.1. Marketing Strategy
17.1.13.5.2. Product Strategy
17.1.13.5.3. Channel Strategy
17.1.14. Others (on additional request)
18. Assumptions & Acronyms Used
19. Research Methodology
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