Museums Tourism Market Outlook (2023 to 2033)

As per newly released data by Future Market Insights (FMI), the museums’ tourism market is estimated at USD 25.2 billion in 2023. FMI forecasts the worldwide business of museums tourism to thrive at a CAGR of 11.5% from 2023 to 2033. Furthermore, according to this analysis report, the overall market value is projected to reach USD 74.8 billion by 2033.

Report Attributes or Data Points Details
Global Museums Tourism Market Valuation in 2022 USD 20 billion
Estimated Global Market Share in 2023 USD 25.2 billion
Forecasted Global Market Size by 2033 USD 74.8 billion
Projected Global Market Growth Rate from 2023 to 2033 11.5% CAGR
Historical Market Growth Rate from 2018 to 2022 4.1%

Key Points Covered in Museums Tourism Market Survey

  • Market Estimates and Forecast 2023 to 2033
  • Key Drivers and restraints impacting market growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand Share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Global Museums Tourism Market and How to Navigate
  • Recommendation on Key Winning Strategies

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2018 to 2022 Global Museums Tourism Market Outlook Compared to 2023 to 2033 Forecast

Museum tourism entails learning about unique cultures and events that took place in history. Museums preserve cultural values, exhibits of evolution, and details about nations and communities decades ago. Museum tourism is mainly motivated by cultural and heritage beliefs.

The travelers get an opportunity to learn about historical events, bridge the gap between traditional and modern eras, and connect and experience the art and stories of the past. Museums are the most important part of the tourism industry. Museums serve as an effective way of learning; therefore, many tourists visit museums every year to explore and learn.

Growing Participation of Educational Travelers in Museum Tourism

With a rise in trends of learning about historical events, especially at the educational level, there is a rise in participation from Educational Institutions in Museum Tourism. Educational institutions try to teach good values and morals at a young age by introducing cultural beliefs to their student. As museums are an effective way to learn, the student's participation is more as compared to adult travelers.

In addition, there has been a boom in the new industrial revolution over the past few decades. The possibility of observing industrialization's progression from its origin to the modern day is ideal for research scholars studying industrialization. The museums help students to learn and explore more than books efficiently. Thus, the above factors are expected to increase the participation of educational travelers in museum tourism.

Sudip Saha
Sudip Saha

Principal Consultant

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Exploration of New Artefacts to Drive the Museums Tourism Market

The tourist travels for leisure, to discover, to explore, and to get a break from their busy schedule. There has been an unexpected increase in leisure travel post-pandemic. People are taking an active interest in more leisure activities.

Museums are one of the favorite choices of tourists. With the rising trend of heritage and cultural tourism, travelers are more attracted to museums. Also, certain known museums with their unique artifacts attract tourists worldwide. The growing importance of this trend is driving the market.

Country-wise Insights

Regional Market Comparison Global Market Share in Percentage
North America 25%
Europe 20%

How is Government Initiative Going To Boost the Market in India?

Digital Virtual Museums to Grow the Museums Tourism Market in India

India is known for its vast history and its cultural heritage. Every year millions of travelers visit India to learn about Indian culture and Vedas and to study the history of India. Indian museums narrate the origin story and show how humanity has evolved in the past 100 years.

India exhibits a wealth of resources that shed light on its rich culture and heritage of its past. In 2014 the Ministry of Culture Government of India launched the National Portal Digital Repository for Museums of India. In the year 2022, they found the Museums of India mobile app. This allows users to access information virtually on various themes, histories, and artifacts related to the Indian history of 10 leading museums.

Regional Market Comparison Global Market Share in Percentage
United States 5%
Germany 4.9%
Japan 5.5%
Australia 6%

How is the Museums Tourism Market Progressing in the United Kingdom?

The Recovery of Museum Tourism Majorly Contributing to the United Kingdom Tourism Industry

Tourism is one of the leading industries in the United Kingdom. The United Kingdom has one of the world's most pre-eminent collections and high-profile museums. This attracts tourists from around the world. According to National Museum Director's Council (NDMC), museums and galleries are one of the most popular tourist attractions.

The museums and galleries of the United Kingdom contribute a massive share to the tourism industry. In 2021, the Natural History Museum had 1.57 million visitors and was the most visited museum, followed by British Museum with 1.32 million, Tate Modern with 1.15 million, and Science Museum with 955k visitors. Region-wise, Scotland had 45% more visitors in 2021 as compared to the year 2020.

Regional Markets CAGR (2023 to 2033)
United Kingdom 4.7%
China 5.3%
India 4%

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Category-wise Insights

Which Museum Type is Preferred by the Tourist?

History Museums Are the Most Preferred Museum for Its Chronological Collections

According to the analysis, in terms of type, history museums are mostly preferred by the tourist. Historical museums offer a wide variety of historical collections, which are presented in chronological order. The objects collected and offered could be artifacts, documents, archeological findings, etc. It helps a tourist to learn about specific historical aspects. Besides this, art museums and science museums are equally preferred as much as history museums.

Category By Museum Type
Top Segment History Museum
Market Share in Percentage 24%
Category By Tourist Type
Top Segment Domestic
Market Share in Percentage 55%

Which Age Group is More Likely to Increase?

Tourists from All the Age Group May Increase Significantly

In terms of age group, tourists in all age groups are expected to rise since this demographic is more inclined to explore and discover certain learning as per their interest. The museum is a fun and effective way of learning. People from different age groups like different types of museums as per their scope of knowledge or for leisure or to explore something beyond their limitations. Apart from that, the government is making efforts to provide free-of-charge entry for local citizens and developing applications for virtual museums for the convenience of tourists.

For example, The British Museum in London has made free entry for tourists to visit the Museum. The fee is only chargeable for exhibitions and events. A tourist need to book tickets in advance on the online website of The British Museum. Likewise, there are various other museums that don't cost money for museum visits.

Which Booking Channel is used by customers in the Museum Tourism Industry?

Online Booking is Generally More Preferred by The Tourist

In terms of booking channels, the online booking channel is more preferred than in-person booking. As the world is upgrading and digitizing, museums websites are also upgrading. Travelers travel to museums across the globe, and therefore for their convenience and ease, many museums have allowed and offered online booking on their websites. At the same time, many museums like The British Museums and The National History Museums inform travelers to book tickets in advance on their websites. The hazel-free process helps travelers to plan a visit efficiently.

Competitive Landscape

Leading players operating around the globe are focusing on expanding new verticals to expand their business.

For instance:

The Art Institute of Chicago is one of the top museums in the world. It is famous for Edward Hopper's Nighthawks and Grant Wood's American Gothic. In 2009, the Terzo Piano restaurant was launched at the Art Institute of Chicago, where tourists can see the Chicago Skyline and Millennium Park.

Recent Developments by the Museums Tourism Service Providers

  • The industry is anticipated to keep expanding, propelled by rising interest in virtual museum experiences. To develop a virtual tour of the museum, the Louvre Museum in Paris collaborated with the Google Arts & Culture platform in February 2023.
  • The National Gallery of Art in Washington, D.C., started offering free entry to the museum on a limited basis in November 2022. This initiative is part of its new ‘Art Everywhere’ campaign to enthrall and entertain visitors of all ages.

Scope of Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis USD million or USD billion for Value
Key Regions Covered North America, Latin America, Europe, East Asia, South Asia, Oceania & The Middle East and Africa
Key Countries Covered United States, Canada, Brazil, Mexico, Argentina, Colombia, Germany, United Kingdom, France, Italy, Russia, South Africa, Turkey, UAE, Egypt, Jordan, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Philippines, Cambodia, Vietnam Australia & New Zealand.
Key Segments Covered Museum Type, Booking Channel, Tour Type, Consumer Orientation, Age Group, and Region.
Key Companies Profiled

Louvre; National Museum of China; Russian Museum; Multimedia Art Museum; Metropolitan Museum of Art; Galleria degli Uffizi; National Gallery of Art; State Hermitage Museum; Museo Reina Sofía; Vatican Museums; Tretyakov Gallery; Centre Pompidou; Natural History Museum; Tate Modern; National Museum of Natural History; National Air and Space Museum; Shanghai Museum; London Science Museum

Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Global Museums Tourism Market by Category

By Museum Type:

  • Art Museum
  • History Museum
  • National Museum
  • Science Museum
  • Other Museum Types

By Booking Channel:

  • Online Booking
  • In Person Booking
    • Domestic
    • International

By Tour Type:

  • Independent Traveler
  • Group Trip
  • Family trip
  • Student trip

By Consumer Orientation:

  • Men
  • Women
  • Children

By Age Group:

  • 15 to 25 Years
  • 26 to 35 Years
  • 36 to 45 Years
  • 46 to 55 Years
  • 66 to 75 Years

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • The Middle East & Africa (MEA)

Frequently Asked Questions

What is the Potential Growth Rate of the Market?

The market is expected to flourish at a CAGR of 11.5%.

Which Region is Likely to Grow Remarkably?

25% of market share is expected in North America.

What are the Key Trends in Market?

Increasing interest in culture & heritage, and unique artifacts.

How is the Historical Performance of the Market?

From 2018 to 2022, the market registered a CAGR of 4.1%.

How Big will the Market Value by 2033?

The market is expected to reach USD 74.8 billion by 2033.

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Market Background
	4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
	5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Museum Type
		5.1. Art Museum
		5.2. History Museum
		5.3. National Museum
		5.4. Science Museum
		5.5. Others
	6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Booking Type
		6.1. Online Booking
		6.2. In Person Booking
	7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Tourist Type
		7.1. Domestic
		7.2. International
	8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Tour Type
		8.1. Independent Traveler
		8.2. Group Trip
		8.3. Family trip
		8.4. Student trip
	9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Consumer Orientation
		9.1. Men
		9.2. Women
		9.3. Children
	10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Age Group
		10.1. 15-25 Years
		10.2. 26-35 Years
		10.3. 36-45 Years
		10.4. 46-55 Years
		10.5. 66-75 Years
	11. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
		11.1. North America
		11.2. Latin America
		11.3. Western Europe
		11.4. Eastern Europe
		11.5. South Asia and Pacific
		11.6. East Asia
		11.7. Middle East and Africa
	12. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	13. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	14. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	15. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	16. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	17. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	18. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	19. Key Countries Market Analysis
	20. Market Structure Analysis
	21. Competition Analysis
		21.1. Louvre
		21.2. National Museum of China
		21.3. Russian Museum
		21.4. Multimedia Art Museum
		21.5. Metropolitan Museum of Art
		21.6. Galleria degli Uffizi
		21.7. National Gallery of Art
		21.8. State Hermitage Museum
		21.9. Museo Reina Sofía
		21.10. Vatican Museums
		21.11. Tretyakov Gallery
		21.12. Centre Pompidou
		21.13. Natural History Museum
		21.14. Tate Modern
		21.15. National Museum of Natural History
		21.16. National Air and Space Museum
		21.17. Shanghai Museum
		21.18. London Science Museum
	22. Assumptions & Acronyms Used
	23. Research Methodology
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