The global multivitamin melt market is slated to register a CAGR of 8.8% through 2034. An in-depth analysis of the market indicates a projected valuation of USD 1614.7 million by 2034. In 2024, the market value is expected to reach USD 829.9 million in 2024.
Today’s modern consumers are constantly looking for clean-label multivitamin melts that are derived from natural sources, such as leafy green vegetables, sweet potatoes, and broccoli. By consuming novel melts regularly, they strive to maintain their overall health and wellness.
The rapid prevalence of sugar intolerance is projected to exponentially increase the demand for sugar-free melts through 2034. As per a report published in the National Library of Medicine in India, glucose intolerance is rising among young adults residing in both urban and rural areas. Hence, government agencies are taking several steps to prevent an upcoming public health catastrophe in the country.
One such step includes the promotion of melts across several states. Not only India but also other countries around the world are taking initiatives to avert chronic ailments by encouraging people to consume these products.
The multivitamin melt market is anticipated to witness steady growth in the forecast period. It is mainly attributed to the ongoing development of the healthcare sector worldwide. Modern consumers are looking for new melts that can help maintain their heart health and prevent chronic diseases.
Consumers are also looking for innovative melts in different flavors, such as mango, strawberry, blueberry, and others, to prevent indigestion problems. Leading companies are constantly launching new products serving the different needs of different age groups to increase sales.
| Attributes | Key Insights |
|---|---|
| Estimated Multivitamin Melt Market Size in 2024 | USD 829.9 million |
| Projected Market Valuation in 2034 | USD 1,614.7 million |
| Value-based CAGR (2024 to 2034) | 8.8% |
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The global multivitamin melt market witnessed steady growth at a CAGR of 7.4% in the historical period from 2019 to 2023. In the next ten years, the market is predicted to rise at an 8.8% CAGR.
| Historical CAGR (2019 to 2023) | 7.4% |
|---|---|
| Forecast CAGR (2024 to 2034) | 8.8% |
Rising awareness of health and wellness, shifting food choices, innovations in products, and high disposable income are certain factors that increased product demand. In the historical period, however, the market did face certain challenges. These included regulatory changes and a lack of awareness in remote areas.
FMI predicts the demand to soar in the forecast period amid increasing investments by leading companies to extend their presence in various parts of the globe.
Continuous research and development activities are also projected to result in the launch of unique flavors and formulations. The market is witnessing rising collaborations and partnerships between investors and manufacturers. This way, they can address evolving government norms and capitalize on developing opportunities.
The table below shows the CAGRs of several countries present in the multivitamin melt market. Out of all the countries, India, China, and Japan are anticipated to remain at the forefront by showcasing CAGRs of 8.0%, 7.3%, and 6.8%, respectively.
| Countries | CAGR (2024 to 2034) |
|---|---|
| United States | 6.3% |
| Germany | 5.4% |
| China | 7.3% |
| India | 8.0% |
| Japan | 6.8% |
The United States multivitamin melt market is anticipated to reach a valuation of around USD 327.7 million by 2034. It is projected to witness a CAGR of 6.3% through 2034.
Rising consumer awareness regarding the ability of melts to help with the prevention of digestive disorders is set to fuel growth in the United States. Increasing attention to fitness and need to prevent disorders related to vitamin deficiency would also augment sales.
In the United States, the popularity of fitness, bodybuilding, and specific sports activities among the age group of 20 to 40 years is rising. It is further pushing demand for multivitamin supplements like melts that are useful for achieving imaginative goals. These also help in boosting one’s performance while playing sports.
India’s multivitamin melt market is anticipated to reach a valuation of around USD 113.0 million by 2034. It is projected to bolster at a CAGR of 8.0% from 2024 to 2034.
The consumption of multivitamin melts has been potentially increasing in India due to changing lifestyles, new product developments, and growing preference for healthy supplements. The progressive aging of the Indian population and the high demand for unique melts made for specific health issues, such as heart and immunity, are estimated to augment growth.
Growth of modern trade, convenience stores, departmental stores, specialty stores, drug stores/pharmacies, online retailers, and other sales channels in India is another key factor boosting demand. These channels often attract large consumer bases with innovative campaigns and social media marketing tactics.
Consumers in India, especially the high socio-economic and upper-middle-class divisions, perceive multivitamin melts as an alternative to prescription drugs. Due to the adoption of long working hours, consumers in India find it difficult to prepare healthful meals, which often leads to vitamin deficiency. To avert such situations, the need for melts is set to rise in the country.
Germany’s multivitamin melt market is set to attain a valuation of around USD 184.0 million by 2034. It is anticipated to witness a prominent value CAGR of 5.4% in the global market by 2034.
Rising geriatric population in Germany is acting as a catalyst behind growth of the market. As per the Organization for Economic Co-operation and Development (OECD), by 2050, Germany is anticipated to invest around 12.5% of GDP in public pensions. The rate of workers in the country between the age group of 55 to 64 years rose to 66% from 45% in the last ten years.
With a rapidly growing aging population, the country is facing a high burden of obesity, cancer, and diabetes. Hence, the demand for multivitamin products like melts is increasing as senior citizens seek relief from chronic conditions.
The section below explains different types of segments present in the global market. The table contains the multivitamin melt market shares of the dominant segments under numerous categories.
Based on ingredient type, the B complex segment is set to account for a share of 62.5% in 2034. By flavor, the strawberry segment is anticipated to generate a share of around 48.3% in 2034. In terms of claims, the non-GMO segment is projected to hold a share of 72.6% in the same year.
| Segments | Market Share (2034) |
|---|---|
| B Complex (Ingredient Type) | 62.5% |
| Strawberry (Flavors) | 48.3% |
| Non-GMO (Claim) | 72.6% |
The B complex ingredient segment is anticipated to increase at an 8.2% CAGR during the projection period. It is estimated to reach USD 1,009.2 million by 2034.
The B complex ingredient segment is popular due to its ability to help maintain good health and well-being. As the building blocks of a fit body, B vitamins directly impact one’s brain function, energy levels, and cell metabolism.
It is also essential for pregnant women as these help in brain development and reduce the risk of birth defects. Increasing prevalence of skin rashes, weakness, diarrhea, depression, fatigue, swollen tongue, and others is anticipated to propel the need for B complex.
Strawberry flavor is anticipated to thrive at a 6.5% CAGR during the projection period. The segment is anticipated to reach a market valuation of USD 779.9 million in 2034.
Dominance of the strawberry flavor segment is attributed to its expediency and adaptability in multivitamin melts. Strawberry melts offer good taste, smell, and stability. These are also well-suited for easy applications, such as infant, medical nutrition, and sports nutrition.
The adaptability of strawberry flavors allows manufacturers to create easily replaceable and exactly measured products. It is set to support the growing trend of on-the-go and portion-controlled consumption. Strawberry flavor further responds effectively to consumer preferences for cleaner labels, as it often involves minimal processing and serves as a concentrated source of calcium, iron, potassium, folate, and magnesium.
Non-GMO melts are anticipated to thrive at 5.7% CAGR during the projection period. The segment is estimated to reach a market valuation of USD 1,172.3 million in 2034.
Non-GMO melts are projected to gain traction with high consumer demand amid increasing cases of chronic illnesses. These melts have several health benefits, such as improving the nutritional value of multivitamins as well as preventing harmful diseases related to the heart and liver.
The global multivitamin melt market is very competitive. Manufacturers are constantly investing in product innovations and development of novel products. There is demand for sports nutrition melts, immunity booster melts, sugar-free melts, and vitamin melts. This is creating new opportunities for these companies in the market.
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| Attribute | Details |
|---|---|
| Estimated Market Value in 2024 | USD 829.9 million |
| Market Forecast Value in 2034 | USD 1,614.7 million |
| Global Growth Rate (2024 to 2034) | 8.8% CAGR |
| Forecast Period | 2024 to 2034 |
| Historical Data Available for | 2019 to 2024 |
| Market Analysis | Volume (MT) and Value (USD million) |
| Key Regions Covered | Europe; Latin America; East Asia; Middle East & Africa; Oceania; South Asia; and North America |
| Key Countries Covered | United States, Mexico, Canada, Brazil, Chile, Peru, Italy, Argentina, Spain, France, the United Kingdom, Germany, the Netherlands, Belgium, Russia, the Nordic region, Poland, Japan, India, South Korea, China, Malaysia, Thailand, Singapore, Australia, Gulf Cooperation Council countries, Indonesia, New Zealand, Central Africa, and South Africa |
| Key Market Segments Covered | Ingredient Type, Claim, Sales Channel, Flavors, and Region |
| Key Companies Profiled | Nutritionalab Private Limited; Wellbeing Nutrition; Nutrameltz; Aavishkar Oral Strips Pvt Ltd; Life Science Nutritionals; Solara Labs; Nowamyl; Taura Natural Ingredients Ltd.; Pharmavite; Church & Dwight Co. Inc.; BAYER AG; Olly Public Benefit Corporation; Taura Natural Ingredients Ltd.; Wellnext Health; Viva 5 Corporation; SmartyPants Vitamins |
The market is anticipated to reach USD 829.9 million by 2024.
The market is estimated to reach USD 1,614.7 million by 2034.
The market is anticipated to increase at a CAGR of 8.8% from 2024 to 2034.
Market players are opting for technological innovations and new product developments.
Nutritionalab Private Limited, Aavishkar Oral Strips Pvt Ltd, and Solara Labs.
| Estimated Market Size in 2024 | USD 589.6 million |
|---|---|
| Projected Market Value in 2034 | USD 1,542.4 million |
| Value-based CAGR (2024 to 2034) | 10.1% |
| Market Revenue (2024) | USD 4,317.9 million |
|---|---|
| Market Value (2034) | USD 7,326.6 million |
| Market Projected CAGR (2024 to 2034) | 5.4% |
| Market Size (2023E) | USD 6,665 million |
|---|---|
| Market Projected Size (2033F) | USD 11,493 million |
| Value CAGR (2023 to 2033) | 5.6% |
| Market value in 2023 | USD 6986.1 Million |
|---|---|
| Market value in 2033 | USD 12,629.6 Million |
| CAGR (2023 to 2033) | 6.10% |
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