The global multivitamin gummies market is slated to register USD 4.5 billion in 2025. The industry is poised to witness 5.1% CAGR from 2025 to 2035, observing USD 7.3 billion by 2035.
The industry is growing at a fast pace, fueled by increasing health and wellness awareness, particularly among the younger generations. Gummies, which were historically considered a kids' product, have become popular among adults because they are convenient, delicious, and easy to consume.
This move to more natural and plant-based products in the health industry is also extending to the growth of multivitamin gummies, with consumers turning to organic or non-GMO ingredient-based products.
Further, the industry is witnessing growing demand for personalized nutrition, where consumers are turning to products that are specifically tailored to meet their needs, whether it's for immunity, skincare, or overall wellness.
The hectic lives of today's consumers, particularly those living in the city, have contributed to a rise in consumption of supplements in convenient forms to be able to fit into one's busy daily schedules.
These gummies are an accessible and fun way to take multivitamins as compared to tablets and capsules, hence finding increasing popularity among consumers who have difficulty swallowing tablets. Furthermore, the promotion of products as a tasty, enjoyable, and more accessible form of supplement is pushing the industry further.
Increased interest in self-care and preventative healthcare is also contributing significantly, as individuals become more proactive about keeping themselves healthy through supplementation. These conditions, coupled with the growing availability of products across different retail channels, have positioned the industry as an increasingly competitive and profitable industry.
| Metrics | Values |
|---|---|
| Industry Size (2025E) | USD 4.5 billion |
| Industry Value (2035F) | USD 7.3 billion |
| CAGR (2025 to 2035) | 5.1% |
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The industry is experiencing a boost in demand, especially in the adult health supplement category. Customers, particularly millennials and Gen Z, are more and more choosing gummy supplements because of their flavor, ease of use, and simplicity of consumption.
The trend towards plant-based, vegan, and organic products is also affecting the industry, with consumers increasingly choosing gummies that contain non-GMO and natural ingredients. Personalized nutrition is increasingly becoming a major driver, as consumers seek multivitamins with specific health requirements, like immunity support, energy, or stress relief.
Buying behavior in this category is driven by taste, brand, and ingredient clarity. Convenience also plays a large role, as gummies are convenient to add to daily regimens versus regular pills or capsules. Health-oriented buyers are specifically concerned with claims of the product and seeking labels that are organic, gluten-free, or without additives.
As wellness awareness grows, supplements are coming out in statements as being used in an attempt to remain well, and individuals are spending extra money on greater-quality products when it meets what they aim to do with respect to health. With these increasing trends, products are becoming more of a fun and necessary component of daily nutrition.
The industry experienced high growth between 2020 and 2024 due to rising awareness of health and wellness among consumers. Throughout this time, demand for products was on the rise, especially among adults who were looking for a simpler and more enjoyable means of supplementing their diet.
Gummies emerged as the go-to choice because they are easily palatable, hence highly favored by those who have trouble swallowing the conventional pills and capsules. Online platforms were instrumental in broadening access to products, making them readily accessible to a wider population.
Additionally, an increasing interest in personalized nutrition contributed to an upsurge in gummies targeted at particular health issues, including immunity enhancement, skin health, and energy boost. Demand for natural and organic ingredients also gained momentum, with consumers increasingly becoming concerned about clean-label products and sustainability.
The industry is poised to maintain its growth from 2025 through 2035, with further specialized and bespoke products getting launched in the industry. Customers will demand supplements based on their specific individual health requirements, underpinned by improvements in technology and customized nutrition platforms. Gummies will be further functionalized, specifically targeting aspects such as mental performance, stress management, and mood enhancement.
The movement towards organic and plant-based ingredients will become more pronounced, as consumers with health concerns prefer products containing natural and non-GMO ingredients. Clean-label products with transparent disclosure of sourcing and manufacturing processes will be the norm.
Convenience will also continue to fuel the popularity of gummies, as active consumers seek quick, fun solutions to filling the gaps in daily nutrition. The industry will also witness the growth of eco-friendly packaging, with companies emphasizing recyclable and green materials.
Comparative Industry Shift Analysis (2020 to 2024 vs. 2025 to 2035)
| 2020 to 2024 | 2025 to 2035 |
|---|---|
| Growing awareness of the role of vitamins in immunity, energy, and skin well-being, spurring a boom in multivitamin gummy sales. | Increased emphasis on specific health benefits, including mental clarity, cognitive function, and stress relief, combined with a trend toward more tailored supplements. |
| Gummies grew in popularity because they were tasty to eat and easy to consume, particularly for adults who didn't want to swallow pills. | Gummies grew in popularity because they were tasty to eat and easy to consume, particularly for adults who didn't want to swallow pills. |
| Increased demand for organic and plant-based gummies fueled by consumerism for natural, non-GMO, and environmentally friendly solutions. | Organic and plant-based products will be mainstream, with numerous consumers looking for vegan and allergen-free solutions. |
| A powerful move toward clean-label offerings, with customers insisting on clarity about ingredients, sourcing, and production methods. | Transparency around sourcing, ingredient labeling, and sustainability practices will be a core buying consideration. Brands will be focusing on authenticity and sustainability in their communications. |
| Shoppers began to look for gummies addressing specific health issues, such as immunity, skin, energy, and bones, giving way to the popularity of niche products. | More gummies for very specific purposes will be observed in the industry, which include sleep, digestive health, cognitive function, and DNA or health data-driven personalized formulations. |
| Brands started emphasizing sustainable packaging and ingredients, as consumers who care about the environment wanted more sustainable products. | Anticipate broad acceptance of sustainable packaging alternatives (biodegradable, recyclable) and more stress on sourcing ingredients in a responsible way, with increased attention to the climate footprint. |
The industry is susceptible to numerous risks that may inhibit its growth. To begin with, as the industry expands, there is greater competition, which may result in price wars and lower profit margins. The surge in new brands and products may also confuse consumers, and it may be challenging for companies to differentiate themselves.
Another major threat is the regulation of dietary supplements, which could become more stringent in the next few years. More stringent marketing, labeling, and ingredient sourcing regulations could drive up compliance expenses and restrict the promotion of specific health benefits.
Furthermore, there is increasing skepticism about supplements, with some consumers doubting their efficacy, which may affect total demand. As demand for organic and plant-based products grows, firms that fail to innovate in these spaces risk losing industry share. Disruptions in the supply chain, particularly with ingredients imported from international markets, are another threat.
Raw materials used in gummies like vitamins and plant-based ingredients are prone to price volatility and geopolitical issues, which can affect production. In addition, consumer behavior can change quickly, and if businesses don't keep pace with changing tastes-like gummies that are personalized or functional health ones-they risk being left behind. Finally, illicit products in the industry could erode consumer confidence in products as a category.
| Segment | Value Share (2025) |
|---|---|
| Adults | 76.4% |
Adults are significant end consumers of products because of a number of reasons. One of the main reasons is the growing awareness among adults regarding the need to keep themselves healthy and avoid nutrient deficiencies.
With age, nutritional requirements shift, and they find it difficult to get enough vitamins and minerals from their regular diet. Products offer a fun and easy way for adults to guarantee that they're getting their daily needs, especially when they have hectic lifestyles or with poor nutrition.
Moreover, adults tend to seek supplements that address specific health issues. Products come in different formulations addressing particular needs such as immune health, energy, joint comfort, and skin wellness.
This adaptability makes them attractive to a wide adult audience, ranging from those interested in overall well-being to those who seek supplements aimed at specific uses. The convenient-to-swallow gummy texture also makes them an attractive option for adults who struggle to swallow pills or capsules.
Online selling outlets are commonly employed in purchasing products because they provide convenience and simplicity to users. Online buying makes it easier for customers to select a high selection of merchandise, compare costs, and know about other shoppers' experiences through comments without physical movements.
It is especially pleasing to individuals who possess hectic agendas or do not wish to shop physically. The fact that one can shop at any time, during the day or night, introduces an element of convenience that cannot be matched by physical stores.
The other factor behind the growth of online sales is the growing list of health-conscious buyers who seek information about products actively prior to buying them. Online shopping enables consumers to view detailed product descriptions, ingredient claims, and health benefits, which enable them to make informed choices.
In addition, the increased utilization of social media and influencer marketing also serves to drive traffic to websites, where individuals are exposed to a range of brands and products via endorsements, reviews, and recommendations.
| Countries | CAGR (2025 to 2035) |
|---|---|
| USA | 5.6% |
| UK | 4.8% |
| France | 4.3% |
| Germany | 5.2% |
| Italy | 4.6% |
| South Korea | 6.2% |
| Japan | 5.4% |
| China | 5.9% |
| Australia | 5.5% |
| New Zealand | 5.3% |
The United States is anticipated to experience a 5.6% CAGR in the market during the period of 2025 to 2035. As there is increased awareness of health and wellness, the demand for products has increased tremendously. People are seeking convenient and enjoyable methods of enhancing their well-being, and gummies provide a tasty and easy-to-swallow option compared to traditional tablets and capsules. The industry is also driven by the increased trend of preventative health, specifically that of immunity, energy, and overall well-being.
An ageing population in America also drives demand, as seniors increasingly choose to take gummy vitamins because of their ease of use. And demand for specialty products targeting individual health needs, such as probiotics, immune system support, and beauty supplements, continues to increase.
The movement towards natural ingredients, organic composition, and veganism in clean-label products is also making waves in the US. The e-commerce base is widening so that consumers are able to choose from a pool of brands and products with increased ease. Growing awareness about the advantages of products will fuel the industry forward.
The UK industry is estimated to register a CAGR of 4.8% from 2025 to 2035. Demand for products is being spurred by the rising trend of healthy living, especially post-pandemic, with consumers paying greater attention to immune system boosts and overall health. Consequently, there is a surge in demand for gummy supplements that address targeted health benefits like immune system, hair and skin, and energy.
The UK is blessed with a well-developed nutraceutical industry, which is led by adults and children consuming products. The trend of veganism and plant-based diets is also on the rise, affecting the industry with customers choosing vegan gummy supplements that are not produced using animal-based products like gelatin. There is also an increasing demand for natural, organic, and sugar-free gummies.
The growth in the industry is facilitated by a strong retail distribution channel, consisting of health food stores, pharmacies, and digital channels, with gummies thus becoming readily available to consumers. Growing online buying trends are delivering higher convenience levels to consumers, further driving growth in the industry.
The industry in France will grow at a CAGR of 4.3% from 2025 to 2035. French consumers have increased interest in well-being and health, which has been fueled by increased awareness for nutrition and preventative medicine. Products are becoming more popular as they are easy to consume, tasty, and convenient.
The industry is also trending towards natural and organic gummy supplements, since French consumers are very interested in product quality and origin. There is also growing demand for gummies with targeted health benefits, including immunity, digestion, and skin health. France's elderly population is another key driver of industry growth, since older adults are looking for easy-to-take supplements that provide health benefits.
Vegan and gluten-free gummies are becoming more popular in France, mirroring wider trends of healthier and sustainable living. There is also industry growth being pushed by e-commerce, with greater numbers of consumers in France doing their shopping online to buy health supplements. Due to increased focus on preventative wellness and natural remedies, the France industry is poised to grow steadily for the next decade.
The German industry is expected to expand at a CAGR of 5.2% during the period from 2025 to 2035. Germany is among the top nations in Europe for wellness and health trends, and the demand for products is increasing in line with this. With Germans increasingly concerned about staying healthy, the ease and attractiveness of gummy vitamins make them a favorite.
The demand is being driven by greater awareness of the health benefits of multivitamin supplements for immunity, energy, and skin care. Children's gummies are also picking up speed as they have appeal among young consumers, especially among parents who want a more convenient way of giving vitamins. The growing shift towards plant-based diets in Germany is driving the demand for sugar-free, vegan-friendly, and organic gummy vitamins.
Apart from these trends, German consumers are also looking for clean-label and ethically certified products, including organic, gluten-free, and cruelty-free labels. E-commerce is expanding as a channel of distribution, particularly as consumers increasingly favor the convenience of online shopping for health products. The German industry is expected to experience steady growth as consumer trends for health-oriented products continue to change.
The industry in Italy is projected to expand with a CAGR of 4.6% during the period from 2025 to 2035. People in Italy are increasingly focusing on health and wellness, resulting in increased demand for quick and efficient vitamin supplements. Products are particularly favored among young people, who find gummies more acceptable than conventional tablets and capsules because of their flavor and simplicity of use.
There is a strong trend towards natural and organic products in Italy, with consumers choosing gummies containing natural flavors, colors, and sweeteners. Furthermore, the increasing popularity of vegan and vegetarian diets in Italy is driving demand for vegan-friendly and plant-based products. The industry is also being supported by the popularity of functional gummies, with products for immunity, energy, skin, and hair health becoming increasingly popular.
Italy's retail industry encompasses both physical stores, including pharmacies and health food shops, and online platforms, which are becoming increasingly prominent for targeting Italian consumers. With sustained interest in wellness and health and concern for natural ingredients, the industry in Italy will continue to grow.
The South Korean multivitamin gummies market is anticipated to record a CAGR of 6.2% between 2025 and 2035. The consumers in South Korea are very health-aware and are eager to follow the new wellness trends, thereby demanding functional foods and supplements. Products, as an easy-to-swallow and enjoyable pill substitute, are also finding popularity in various age segments, particularly with the young population.
The South Korean industry is most interested in beauty-from-within health products like vitamins for skin health, hair growth, and anti-aging. There is also increasing demand for gummies that enhance energy levels and the immune system. Vegan and plant-based products, as in other markets, are increasingly popular, and South Korean consumers are also opting for supplements that fit into their clean and natural ingredient expectations.
Well-developed e-commerce infrastructure in the country is the major driver for growth in the industry, with easy access to numerous different products available. With growing awareness of preventive health, growth in the industry is anticipated to be strong in South Korea.
The industry in Japan is anticipated to expand at a CAGR of 5.4% during the period 2025 to 2035. Japan boasts one of the world's oldest populations, and therefore, there is high demand for health supplements that ensure vitality, energy, and longevity. Products are gaining popularity as they provide a convenient and fun means of ensuring daily vitamin intake.
There is strong consumer interest in gummies specifically addressing health issues, including joint health, cognitive function, and digestive health. Furthermore, the Japanese obsession with beauty and health has driven more interest in gummies that have ingredients which have skin benefits as well as anti-aging. The plant-based and natural movement is also increasing, with some Japanese consumers following vegan and organic gummy supplements.
Japan boasts a strong retail infrastructure, with numerous distribution channels such as traditional retail stores, pharmacies, and online. With Japanese consumers becoming increasingly health-oriented and looking for easy-to-take supplements, the industry is poised to expand consistently over the decade.
The industry in China is expected to develop at a CAGR of 5.9% during 2025 to 2035. China's fast-growing middle class, rising awareness of health issues, and expanding disposable incomes are all fueling the demand for dietary supplements like multivitamin gummies. The industry is especially fueled by the youth segment, who prefer easy-to-take, convenient supplements that accommodate their hectic lives.
There is also growing demand for gummies with particular health benefits, including immune system support, weight management, and beauty benefits. Furthermore, as Chinese consumers increasingly care about the quality and origin of their foodstuffs, demand for natural, organic, and ethically sourced gummies is on the rise.
E-commerce websites are becoming a critical channel for multivitamin gummy distribution in China, with online retail growing in popularity. As preventative healthcare and wellness become more of a focus, China's multivitamin gummies market is anticipated to grow over the coming decade.
The industry in Australia is anticipated to develop at a 5.5% CAGR during 2025 to 2035. The country enjoys a strong culture of health and wellness, and people look for products that contribute to improved nutrition, immunity, and well-being. Products are increasing demand due to convenience and taste factors being favored by customers, primarily millennials and Gen Z.
There is increasing demand for vegan, organic, and sugar-free alternatives, as health-conscious Australian consumers become more discerning. Industry expansion is also driven by rising popularity of functional gummies-that is, those with added health benefits like immune support, beauty benefits, and energy boosting.
The popularity of online shopping and greater accessibility of e-commerce is facilitating consumer purchase of products. With growing awareness regarding preventive healthcare and wellbeing, the Australian multivitamin gummy industry is on the verge of steady expansion.
The industry in New Zealand is expected to register a CAGR of 5.3% during the forecast period of 2025 to 2035. Similar to Australia, New Zealand also possesses an expanding population of health-conscious individuals who are increasingly relying on products due to their convenience and efficacy. The industry is also being fuelled by growing awareness of the importance of vitamins and supplements, especially for immunity and overall health.
New Zealand’s growing demand for natural, organic, and clean-label products is driving the expansion of the industry. Additionally, the trend towards veganism and plant-based diets is boosting the popularity of vegan gummies. As in other countries, e-commerce platforms are becoming an essential distribution channel for products in New Zealand, with more consumers opting for online shopping.
Competition is increasing in the multivitamin gummies segment as both traditional supplement firms and new players compete for consumers' attention. Companies are competing on innovation, launching niche gummies addressing particular health issues such as immunity, beauty, and energy. As natural, organic, and vegan products gain popularity, firms are developing products that resonate with health-oriented consumers seeking clean-label and allergen-free products.
The industry is also experiencing expansion in direct-to-consumer models, as e-commerce platforms allow businesses to expand their reach. Partnerships with health influencers and wellness experts are now necessary for establishing brand trust and loyalty. In addition, investment in research and development to produce gummies with increased bioavailability or added functional ingredients is fueling differentiation in the industry.
| Company Name | Industry Share |
|---|---|
| SmartyPants Vitamins | 10-15% |
| Pharmavite LLC | 10-12% |
| Garden of Life | 5-8% |
| OLLY Public Benefit Corporation | 8-12% |
| Vitafusion (Church & Dwight Co., Inc.) | 15-20% |
| Halcon Group | 2-4% |
| Nature’s Way Brands, LLC | 3-5% |
| MRO MARYRUTH, LLC | 2-4% |
| Viteey | 1-3% |
| Bayer AG | 4-6% |
| GNC Holdings, LLC | 4-6% |
| Company | Key Offerings/Activities |
|---|---|
| SmartyPants Vitamins | Specializing in high-quality adult and child gummy vitamins. Best known for their products with supplementary nutrients such as omega-3, fiber, and probiotics. Focus on clean label and non-GMO offerings. |
| Pharmavite LLC | Has a broad variety of health supplements, such as Nature Made products. Emphasizes high-quality ingredients, with products that promote cardiovascular, immune, and bone health. |
| Garden of Life | Renowned for plant-based and organic supplements, i.e., multivitamin gummies. Products are formulated using whole food ingredients, clean-label brands, and environmentally friendly packaging. |
| OLLY Public Benefit Corporation | Serves up tasty, colorful gummy vitamins that are both healthy and tasty. Serves up sleep, immune-boosting, beauty, and stress relief gummies with transparency and sustainability. |
| Vitafusion (Church & Dwight Co., Inc.) | A leader in the industry, Vitafusion is a wide-ranging offering of gummy vitamins that focuses on wellness, immune support, and key vitamins. Robust taste, quality, and convenience dedication. |
| Halcon Group | Has expertise in the production of gummy vitamins with a focus on high-quality ingredients and customized formulations. Has a series of vitamins aimed at health, energy, and vigor. |
| Nature’s Way Brands, LLC | Known for a multitude of products with support for general health, immune system, and energy. Emphasizes natural and non-GMO ingredients and eco-friendly practices. |
| MRO MARYRUTH, LLC | Offers a broad variety of natural and organic products and is dedicated to products targeted towards adults and children. Recognized for allergen-free formulas and quality ingredients. |
| Viteey | Specializes in immune wellness, energy, and general health gummy vitamins. Viteey prioritizes all-natural, non-GMO formulas and vegan options. |
| Bayer AG | Is known for making products with the One A Day brand. Specializes in daily wellness formulations, such as immunity, cardiovascular health, and overall wellness. Prioritizes quality and safety highly. |
| GNC Holdings, LLC | Has a range of products in the wellness, energy, and vitality categories. Known for science-backed products, such as weight management, muscle care, and immunity products. |
Key Company Insights
SmartyPants Vitamins (10-15%)
SmartyPants Vitamins is a leading brand in the multivitamin gummies segment, with high-quality gummy vitamins that are suitable for both adults and kids. The company focuses on products with enhanced nutrients like omega-3, probiotics, and fiber. SmartyPants specializes in providing clean-label, non-GMO, and allergen-free products.
They seek to develop health-aware, tasty, and easy-to-swallow supplements. Moreover, SmartyPants follows sustainability through environment-friendly packaging and ingredient sourcing methodologies that promote both consumer wellness and environmental health.
Pharmavite LLC (10-12%)
Pharmavite LLC, an industry leading manufacturer, is engaged in producing a broad spectrum of health supplements under the brand name Nature Made. The organization is known for its science-validated, high-quality products supporting overall well-being, such as vitamins for cardiovascular, immune system, and bone health.
Pharmavite is committed to the use of pure ingredients, providing natural and organic alternatives. They remain committed to product innovation, with a focus on clean-label products and convenience, while maintaining sustainability efforts for environmentally friendly production.
Garden of Life (5-8%)
Garden of Life is highly regarded for its organic and plant-based supplements, such as multivitamin gummies. The brand is promoting the utilization of whole food ingredients and presents a variety of gummy vitamins that address a range of health issues, from immune function to digestive health to overall wellness.
Garden of Life also focuses on sustainability through organic, non-GMO ingredient sourcing and environmentally friendly packaging. Their commitment to transparency and clean-label products makes them a reliable option for health-conscious consumers looking for natural and ethical products.
OLLY Public Benefit Corporation (8-12%)
OLLY Public Benefit Corporation is known for tasty and playful gummy vitamins for both adults and kids. Their gummy multivitamins are for diverse health functions such as sleep, beauty, immunity, and stress. OLLY is focused on developing products that taste great and work as well as ensuring clean ingredients and sustainability.
They are committed to green packaging and transparent sourcing. The mission of the company is to enhance the overall health of its customers while generating a positive environmental footprint, thus emerging as a top brand in the health and wellness sector.
Vitafusion (Church & Dwight Co., Inc.) (15-20%)
Church & Dwight Co., Inc.'s Vitafusion is a dominant player in the multivitamin gummy category with numerous choices that foster overall wellness, immune function, and overall health. Vitafusion is known for its tasty, high-quality gummy vitamins that consumers of all ages love.
The company is committed to making safe, effective, and easy-to-take products, with an emphasis on non-GMOs and great taste. Their research and development focus continues to fuel innovation in the multivitamin category, responding to the changing needs of health-aware consumers.
Halcon Group (2-4%)
Halcon Group is one of the leading players in the industry, providing quality products that emphasize health and wellness. Its portfolio features gummies that promote immune support, energy, and general wellness, with formulas that address adult and pediatric needs.
The company guarantees quality ingredients and makes clean-label products without allergens. Halcon Group is increasingly making its mark worldwide by formulating innovative gummy supplements and being at the cutting edge of trends in the industry, such as offering vegan, gluten-free, and plant-based products.
Nature's Way Brands, LLC (3-5%)
Nature's Way Brands, LLC is a name that has been in the industry for a long time, providing an extensive range of supplements for supporting general health, immune system function, and digestive health. Nature's Way prioritizes natural ingredients, frequently using organic and non-GMO materials.
The company specializes in clean-label products that are free of artificial colors, flavors, and preservatives. The sustainability initiatives target minimizing environmental impact without compromising product integrity. The company continues to innovate with new, health-oriented gummy formulations.
MRO MARYRUTH, LLC (2-4%)
MRO MARYRUTH, LLC provides a wide variety of natural and organic products. The firm's product offerings feature gummies that are both for adults and kids, enhancing immune health, energy, and well-being. MRO MARYRUTH believes in allergen-free and vegan-friendly gummies and places an emphasis on using non-GMO ingredients.
The firm prides itself on green practices and environmentally friendly packaging. MRO MARYRUTH continues to grow its presence in the marketplace by innovating and focusing on clean, wholesome formulations that respond to the increased demand for natural supplements.
Viteey (1-3%)
Viteey is a fast-growing company, focusing on immune health, energy, and wellness support products. Viteey offers high-quality, natural gummies that appeal to diverse consumer needs, including vegan, non-GMO, and allergen-free offerings.
The firm focuses on transparency of manufacturing and sourcing, and delivers value to consumers focused on health as they seek convenient and tasty supplements. Viteey further asserts its industry positioning by engaging emerging trends and clean, efficient consumer preferences for gummy supplements.
Bayer AG (4-6%)
Bayer AG, an international pharmaceutical and healthcare firm, also contributes notably towards the multivitamin gummy industry with the One A Day brand. One A Day offers a variety of gummy supplements that support overall wellness, including heart wellness, immunity, and everyday wellness.
Bayer focuses on scientifically valid formulas and high-quality ingredients in all of its products. Bayer has made sustainability commitments through environmentally friendly packaging and production methods. Bayer continues to grow its line of multivitamins to accommodate changing health needs of consumers.
GNC Holdings, LLC (4-6%)
GNC Holdings, LLC is a global leader in retail and manufacturing of health and wellness products such as multivitamin gummies. They provide products ranging from overall health and immune system support to more focused vitamins aimed at beauty, energy, and fitness. GNC focuses on the use of high-quality ingredients, with growing attention to clean-label and sustainable product formulations.
The organization has developed much in growing its product range to encompass vegan and plant-based supplements, a trend that suits the increasing consumer preference for natural and organic dietary supplements. GNC continues to build its presence on the global platform and expand into new business by innovating with industry needs.
The industry is slated to reach USD 4.5 billion in 2025.
The industry is predicted to reach a size of USD 7.3 billion by 2035.
Key companies include SmartyPants Vitamins, Pharmavite LLC, Garden of Life, OLLY Public Benefit Corporation, Vitafusion (Church & Dwight Co., Inc.), Halcon Group, Nature’s Way Brands, LLC, MRO MARYRUTH, LLC, Viteey, Bayer AG, and GNC Holdings, LLC.
South Korea, slated to grow at 6.2% CAGR during the forecast period, is poised for the fastest growth.
Adults are major end users.
In terms of source, the industry is divided into plant-based gelatin substitute and gelatin.
With respect to end-user, the industry is classified into adults, geriatric, pregnant women, and children.
By application, the industry is divided into general health, bone & joint health, immunity, cardiac health, diabetes, skin/hair/nails, prenatal health, and others.
In terms of sales channel, the market is classified into OTC and prescribed.
With respect to distribution channel, the market is divided into offline and online.
Regionally, the industry is analyzed across North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa.
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Multivitamin Gummies Market
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