Multi Nutritional Supplement Market Overview (2022-2032)

[250 Pages Report] The multi nutritional supplement market was worth US$ 310 Billion in 2020 and is expected to advance at a 5.9% CAGR from 2022 to 2032.

Attributes Details
Multi Nutritional Supplement Market CAGR 5.9%
Multi Nutritional Supplement Market (2020) US$ 310 Billion

With the increasing growth of the health & wellness trend and consumers’ awareness about the necessity of adding diverse nutrients in diets, the demand for multi nutritional supplements increased significantly in the past few years.

Over-the-counter dietary supplements and multi-nutritional supplements are becoming a big business with a mounting number of sales of multi nutritional supplements among consumers to satisfy their daily dietary needs.

Demand for multi nutritional supplements is also expected to rise as consumers are becoming aware of the importance of antioxidants, vitamins, and other nutrients, and it is directly influencing the sales of multi nutritional supplements.

In addition, sales of multi nutritional supplements are also expected to rise due to global prevalence of lifestyle diseases such as obesity, cardiovascular diseases and consumers likely depend on external nutritional supply to meet their dietary needs.

Increasing dependency of consumers on multi-nutritional supplements for weight loss and obesity management will further bolster the demand for multi nutritional supplements in the coming years.

Consumers are preferring to consume multi-nutritional supplements to resort to two or more dietary supplements to get the essential nutrients. This is expected to spike the sales of multi nutritional supplements in the coming years.

Leading players in the multi nutritional supplement market are introducing products with healthy ingredients such as vitamin D, vitamin C, and natural antioxidants thereby surging the demand for multi nutritional supplements.

Sales of multi nutritional supplements can be peaked by boosting R&D in the discovery of innovative & healthy ingredients, and stakeholders are aiming to gain a competitive edge in expanding their multi nutritional supplement market share.

Consumers are willing to pay more for vitamin and other dietary supplements as their disposable income rises and economic conditions improve, in turn, augmenting the sales of multi nutritional supplements.

Furthermore, demand for multi nutritional supplements rises as consumers prefer to spend their money on multi nutritional supplements with a variety of nutritional properties than purchasing multiple supplements to treat nutritional deficiencies.

Athletes and sportsmen frequently request vitamin calcium with probiotics or a vitamin and mineral supplement. As a result, demand for multi nutritional supplements is on the rise as they become popular.

Aside from athletes and sportsmen, multi nutritional supplements form a niche segment driven by consumers suffering from malnutrition thereby rising the demand for multi nutritional supplements.

People's lives in cities have become so hectic that they have little time or opportunity to incorporate a healthy and balanced diet into their daily routine. This is one of the primary propellers of the sales of multi nutritional supplements.

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How is the Competitive Landscape in the Multi Nutritional Supplement Market?

Key stakeholders in the multi nutritional supplement market include Amway, Nature's Bounty, Inc., Rexall Sundown, Inc., Puritan's Pride, Inc., Osteo Bi-Flex, among the many others.

The key players are adopting various strategies such as partnerships, product launches, mergers & acquisition in order to augment their multi nutritional supplement market share.

Some of the notable developments in the multi nutritional supplement market include:

  • Healthycell, a leading innovator of nutritional microgels announced the launch of the next generation of its multi-nutritional supplements, BIOACTIVE GEL™ supplements, which are manufactured using its patent-pending microgel technology to maximize the absorption of micronutrients in a pill-free delivery system.
  • The company also announced that its new product includes a broad spectrum of essential micronutrients such as vitamins and minerals in a pill-free, efficient, and great-tasting format.
  • Persona™ nutrition, a leading personalized vitamin program, announced that its personalized nutrition subscription system will now make available its 11 new multi-nutritional supplements along with its other 80 vitamin supplements.
  • The latest supplements were announced to include an innovative combination of products that can help consumers to cut down on the number of capsules they consume each day, as well as a specialized nutrition program for bariatric patients.
  • Pillsy, a start-up, and a smart pill bottle cap manufacturing company, announced that it is launching its subsidiary that can offer multi-nutritional supplement subscription services by pairing the adherence technology.
  • At this stage, the company is offering three different combinations of multi-nutritional supplements viz. an Omega 3 blend, a multivitamin blend, and a probiotic blend, while offering a technology-enabled service to assist consumers in managing their nutritional intake.

What are the Factors Influencing the Growth of the Multi Nutritional Supplement Market?

Ever-growing Demand for Nutrition Supplements among Elderly Consumers

The consumption of multi-nutritional supplements is expected to remain significantly high across the geriatric population.

Considering this, leading players in the multi nutritional supplement market are expected to focus on introducing older adults’ health supplements in the coming years, to improve their sales of multi nutritional supplements.

Studies Creating Ambiguity about the Health Benefits of Multi Nutritional Supplements

As a number of consumers rely on dietary & multi-nutritional supplements, recent studies suggest that these supplements may not be entirely effective in improving health which negatively impacts the sales of multi nutritional supplements.

A survey that included over 27,000 American adults aged 20 or older suggests that dietary supplements or multi-nutritional supplements fail to offer the same health benefits as natural as fruits and vegetable ingredients do.

Another study performed on over 30,000 American adults finds that multi-nutritional supplement is not only ineffective in improving the health of consumers but also carry the risk of posing harm to their health.

Such studies are creating ambiguity about the effectiveness of multi-nutritional supplements on consumer health and the potential hazards of consuming them. This may dwindle the demand for multi nutritional supplements.

Multi-nutritional Supplements witness High Demand in Sports Nutrition Industry

Demand for multi nutritional supplements likely rises as high consumption of multi nutritional supplements among consumers aged 60 or more will make them the primary target for stakeholders in the multi nutritional supplement market.

However, leading market players are also entering the sports food market and fitness nutrition industry, by introducing products with innovative ingredients for muscle building, to explore the profitable sales of multi nutritional supplements.

Health- and fitness-conscious consumers are showing proclivity towards relying on multi-nutritional supplements for improving strength, endurance, and athletic performance and the same surges the demand for multi nutritional supplements.

Demand for multi nutritional supplements is also expected to rise as multi nutritional supplements in the form of tablets, capsules, powders, bars, and liquids are gaining immense popularity in the sports nutrition industry.

Thereby, leading players are expected to introduce multi nutritional supplements for professional sportspersons and athletes to further boost their multi nutritional supplement market share in the coming years.

The Rise of Multi Nutritional Supplement Subscription Services Bring in New Trends

While the multi nutritional supplement market is witnessing incremental growth worldwide, consumers’ need to maintain adherence to their nutritional program is triggering the rise of new market trends.

A mounting number of leading players in the multi nutritional supplement market are introducing supplement subscription services integrated with advanced technologies to offer consumers convenience at maintaining their daily nutritional intake.

Introducing subscription services by key players that can offer more personalised recommendations about sustainable and high-quality multi-nutritional supplements is expected to expand multi nutritional supplement market share.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Which is the Leading Region in the Multi Nutritional Supplement Market?

Due to rising consumer health consciousness, Asia Pacific dominates the multi nutritional supplement market.

The region has access to low-cost raw materials, including plant-based ingredients. Furthermore, countries such as China, India, and the Philippines are becoming hubs for outsourcing manufacturing and R&D activities.

However, the multi nutritional supplement market in Latin America is expected to grow at a rapid pace during the forecast period owing to greater disposable income, increased health awareness, and a willingness to spend more on nutrition.

Scope Of Report

Report Attributes Details
Growth rate CAGR of 5.9% from 2022 to 2032
Base year for estimation 2021
Historical data 2015 to 2020
Forecast period 2022 to 2032
Quantitative units Revenue in US$ Million, volume in kilotons, and CAGR from 2022 to 2032
Report coverage Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis,
Segments covered Product, region
Regional scope North America; Western Europe; Eastern Europe; Middle East; Africa; ASEAN; South Asia; Rest of Asia; Australia and New Zealand
Country scope USA, Canada, Mexico, Germany, UK, France, Italy, Spain, Russia, Belgium, Poland, Czech Republic, China, India, Japan, Australia, Brazil, Argentina, Colombia, Saudi Arabia, UAE, Iran, South Africa
Key companies profiled Amway; Nature's Bounty, Inc.; Rexall Sundown, Inc.; Puritan's Pride, Inc.; Osteo Bi-Flex and others.
Customization scope Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options Avail customized purchase options to meet your exact research needs.

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Key Segments

By Product:

  • Sports Nutrition
  • Dietary Supplements
  • Functional Foods and Beverages

By Consumer Group:

  • Infants
  • Children
  • Adults
  • Pregnant
  • Geriatric

By Formulation:

  • Tablets
  • Capsules
  • Powder
  • Soft gels
  • Liquid
  • Others

By Application:

  • Immune Health
  • Eye Health
  • Women Health
  • Beauty Health
  • Brain, Neuro & Mental Health
  • Sleep Disorders
  • Bone & Joint Health
  • Digestive Health
  • Urinary & Kidney Health
  • Heart Health
  • Liver Health
  • Weight Management
  • Energy
  • Others

By Packaging:

  • Strip/Blister/Alu-Alu Packaging
  • Sachet Bags
  • Spray
  • Bottles/Cans
  • Vials
  • Jars
  • Pillow Pouches

By Composition:

  • Single Composition
  • Multiple Composition

By Gender:

  • Male
  • Female

By Application:

  • Brick & Mortar
  • E-commerce

By Region:

  • North America
  • Latin America
  • Asia Pacific
  • Europe
  • MEA

Frequently Asked Questions

What is the Growth Outlook of the Multi Nutritional Supplement Market?

The multi nutritional supplement market is projected to register a CAGR of 5.9% during the forecast period.

Which Key Players is Expected to Hold a Major Multi Nutritional Supplement Market Share?

Amway is projected to hold a significant multi nutritional supplement market share during the forecast period.

What was the Historical Size of the Multi Nutritional Supplement Market?

Multi nutritional supplement market size was worth US$ 310 Bn in 2020.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. Value Chain Analysis

        3.5.1. Profit Margin Analysis

        3.5.2. Service Providers

    3.6. PESTLE and Porter’s Analysis

    3.7. Regulatory Landscape

        3.7.1. By Key Regions

        3.7.2. By Key Countries

    3.8. Regional Parent Market Outlook

4. Global Multi Nutritional Supplement Market Analysis 2017-2021 and Forecast, 2022-2032

    4.1. Historical Market Size Value (US$ Mn) Analysis, 2017-2021

    4.2. Current and Future Market Size Value (US$ Mn) Projections, 2022-2032

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Multi Nutritional Supplement Market Analysis 2017-2021 and Forecast 2022-2032, By Product Form

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Mn) Analysis By Product Form, 2017-2021

    5.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Product Form, 2022-2032

        5.3.1. Capsules

        5.3.2. Tablets

        5.3.3. Soft gels

        5.3.4. Powders

        5.3.5. Liquids

    5.4. Y-o-Y Growth Trend Analysis By Product Form, 2017-2021

    5.5. Absolute $ Opportunity Analysis By Product Form, 2022-2032

Deep-dive segmentation will be available in the sample on request

6. Global Multi Nutritional Supplement Market Analysis 2017-2021 and Forecast 2022-2032, By Consumer Type

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Mn) Analysis By Consumer Type, 2017-2021

    6.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Consumer Type, 2022-2032

        6.3.1. Infants

        6.3.2. Adults

        6.3.3. Pregnant Women

        6.3.4. Elderly Persons

    6.4. Y-o-Y Growth Trend Analysis By Consumer Type, 2017-2021

    6.5. Absolute $ Opportunity Analysis By Consumer Type, 2022-2032

Deep-dive segmentation will be available in the sample on request

7. Global Multi Nutritional Supplement Market Analysis 2017-2021 and Forecast 2022-2032, By Distribution Channel

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Mn) Analysis By Distribution Channel, 2017-2021

    7.3. Current and Future Market Size Value (US$ Mn) Analysis and Forecast By Distribution Channel, 2022-2032

        7.3.1. Hospital Pharmacies

        7.3.2. Retail Stores

        7.3.3. Online Stores

    7.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2017-2021

    7.5. Absolute $ Opportunity Analysis By Distribution Channel, 2022-2032

Deep-dive segmentation will be available in the sample on request

8. Global Multi Nutritional Supplement Market Analysis 2017-2021 and Forecast 2022-2032, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Mn) Analysis By Region, 2017-2021

    8.3. Current Market Size Value (US$ Mn) Analysis and Forecast By Region, 2022-2032

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Europe

        8.3.4. East Asia

        8.3.5. South Asia & Pacific

        8.3.6. MEA

    8.4. Market Attractiveness Analysis By Region

9. North America Multi Nutritional Supplement Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    9.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    9.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032

        9.2.1. By Country

            9.2.1.1. U.S.

            9.2.1.2. Canada

        9.2.2. By Product Form

        9.2.3. By Consumer Type

        9.2.4. By Distribution Channel

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product Form

        9.3.3. By Consumer Type

        9.3.4. By Distribution Channel

    9.4. Key Takeaways

10. Latin America Multi Nutritional Supplement Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    10.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    10.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032

        10.2.1. By Country

            10.2.1.1. Mexico

            10.2.1.2. Brazil

            10.2.1.3. Rest of Latin America

        10.2.2. By Product Form

        10.2.3. By Consumer Type

        10.2.4. By Distribution Channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Form

        10.3.3. By Consumer Type

        10.3.4. By Distribution Channel

    10.4. Key Takeaways

11. Europe Multi Nutritional Supplement Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    11.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    11.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. Italy

            11.2.1.3. France

            11.2.1.4. U.K.

            11.2.1.5. Spain

            11.2.1.6. BENELUX

            11.2.1.7. Russia

            11.2.1.8. Rest of Europe

        11.2.2. By Product Form

        11.2.3. By Consumer Type

        11.2.4. By Distribution Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Form

        11.3.3. By Consumer Type

        11.3.4. By Distribution Channel

    11.4. Key Takeaways

12. East Asia Multi Nutritional Supplement Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    12.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    12.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032

        12.2.1. By Country

            12.2.1.1. China

            12.2.1.2. Japan

            12.2.1.3. South Korea

        12.2.2. By Product Form

        12.2.3. By Consumer Type

        12.2.4. By Distribution Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Form

        12.3.3. By Consumer Type

        12.3.4. By Distribution Channel

    12.4. Key Takeaways

13. South Asia & Pacific Multi Nutritional Supplement Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    13.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    13.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032

        13.2.1. By Country

            13.2.1.1. India

            13.2.1.2. ASEAN

            13.2.1.3. Australia and New Zealand

            13.2.1.4. Rest of South Asia & Pacific

        13.2.2. By Product Form

        13.2.3. By Consumer Type

        13.2.4. By Distribution Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product Form

        13.3.3. By Consumer Type

        13.3.4. By Distribution Channel

    13.4. Key Takeaways

14. MEA Multi Nutritional Supplement Market Analysis 2017-2021 and Forecast 2022-2032, By Country

    14.1. Historical Market Size Value (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021

    14.2. Market Size Value (US$ Mn) Forecast By Market Taxonomy, 2022-2032

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. Turkey

            14.2.1.3. South Africa

            14.2.1.4. Rest of MEA

        14.2.2. By Product Form

        14.2.3. By Consumer Type

        14.2.4. By Distribution Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Product Form

        14.3.3. By Consumer Type

        14.3.4. By Distribution Channel

    14.4. Key Takeaways

15. Key Countries Multi Nutritional Supplement Market Analysis

    15.1. U.S.

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2021

            15.1.2.1. By Product Form

            15.1.2.2. By Consumer Type

            15.1.2.3. By Distribution Channel

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2021

            15.2.2.1. By Product Form

            15.2.2.2. By Consumer Type

            15.2.2.3. By Distribution Channel

    15.3. Mexico

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2021

            15.3.2.1. By Product Form

            15.3.2.2. By Consumer Type

            15.3.2.3. By Distribution Channel

    15.4. Brazil

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2021

            15.4.2.1. By Product Form

            15.4.2.2. By Consumer Type

            15.4.2.3. By Distribution Channel

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2021

            15.5.2.1. By Product Form

            15.5.2.2. By Consumer Type

            15.5.2.3. By Distribution Channel

    15.6. Italy

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2021

            15.6.2.1. By Product Form

            15.6.2.2. By Consumer Type

            15.6.2.3. By Distribution Channel

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2021

            15.7.2.1. By Product Form

            15.7.2.2. By Consumer Type

            15.7.2.3. By Distribution Channel

    15.8. U.K.

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2021

            15.8.2.1. By Product Form

            15.8.2.2. By Consumer Type

            15.8.2.3. By Distribution Channel

    15.9. Spain

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2021

            15.9.2.1. By Product Form

            15.9.2.2. By Consumer Type

            15.9.2.3. By Distribution Channel

    15.10. BENELUX

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2021

            15.10.2.1. By Product Form

            15.10.2.2. By Consumer Type

            15.10.2.3. By Distribution Channel

    15.11. Russia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2021

            15.11.2.1. By Product Form

            15.11.2.2. By Consumer Type

            15.11.2.3. By Distribution Channel

    15.12. China

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2021

            15.12.2.1. By Product Form

            15.12.2.2. By Consumer Type

            15.12.2.3. By Distribution Channel

    15.13. Japan

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2021

            15.13.2.1. By Product Form

            15.13.2.2. By Consumer Type

            15.13.2.3. By Distribution Channel

    15.14. South Korea

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2021

            15.14.2.1. By Product Form

            15.14.2.2. By Consumer Type

            15.14.2.3. By Distribution Channel

    15.15. India

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2021

            15.15.2.1. By Product Form

            15.15.2.2. By Consumer Type

            15.15.2.3. By Distribution Channel

    15.16. ASEAN

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2021

            15.16.2.1. By Product Form

            15.16.2.2. By Consumer Type

            15.16.2.3. By Distribution Channel

    15.17. Australia and New Zealand

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2021

            15.17.2.1. By Product Form

            15.17.2.2. By Consumer Type

            15.17.2.3. By Distribution Channel

    15.18. GCC Countries

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2021

            15.18.2.1. By Product Form

            15.18.2.2. By Consumer Type

            15.18.2.3. By Distribution Channel

    15.19. Turkey

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2021

            15.19.2.1. By Product Form

            15.19.2.2. By Consumer Type

            15.19.2.3. By Distribution Channel

    15.20. South Africa

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2021

            15.20.2.1. By Product Form

            15.20.2.2. By Consumer Type

            15.20.2.3. By Distribution Channel

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Product Form

        16.3.3. By Consumer Type

        16.3.4. By Distribution Channel

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Uni-Vite Healthcare

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. Nature's Bounty, Inc.

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. Amway

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. Osteo Bi-Flex

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. Rexall Sundown Inc.

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. GlaxoSmithKline Plc

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. Bayer AG

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. Herbalife International of America, Inc.

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. Xtend-Life

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

        17.1.10. Sun Pharmaceuticals

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

                17.1.10.5.2. Product Strategy

                17.1.10.5.3. Channel Strategy

        17.1.11. Nestlé Health Science

            17.1.11.1. Overview

            17.1.11.2. Product Portfolio

            17.1.11.3. Profitability by Market Segments

            17.1.11.4. Sales Footprint

            17.1.11.5. Strategy Overview

                17.1.11.5.1. Marketing Strategy

                17.1.11.5.2. Product Strategy

                17.1.11.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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