The global mouth freshener market size is projected to be valued at USD 18,150.3 Million in 2022 and is anticipated to reach USD 33,436.16 Million by 2032, with a CAGR of 6.3% from 2022 to 2032.
Increasing awareness about oral care, rising tobacco, and alcohol consumption are major factors anticipated to boost the demand for mouth freshener during the forecast period. This aspect is expected to elevate the sales of mouth fresheners, which is expected to fuel the mouth freshener market growth.
| Attributes | Details |
|---|---|
| Mouth Freshener Market CAGR (2022-2032) | 6.3% |
| Mouth Freshener Market Value (2022) | USD 18,150.3 million |
| Mouth Freshener Market Value (2032) | USD 33,436.16 million |
The rise in oral hygiene awareness among adults and youth globally is driving the global mouth freshener market share. Tobacco, smoking, and alcohol usage all contribute to mouth disorders such as bad breath and stained teeth. These are significant factors influencing the demand for mouth freshener, which in turn is projected to accelerate the sales of mouth fresheners in the future.
Furthermore, advanced packaging designs and materials, such as flip-top base packaging or sliding door type packaging, are some of the latest trends in the mouth freshener market.
Increased product portfolios and the use of various marketing tactics are likely to improve the demand for mouth freshener in the forecast period. Furthermore, sugar-free mouth fresheners from mouth freshener manufacturers are popular among health-conscious customers and are expected to enhance the sales of mouth fresheners. Caffeine, ginseng, and guarana, among other compounds, have been added to gum, breath fresheners, and mint which are acting as growth propellers in the mouth freshener market.
Customers in countries such as India prefer to use mouth freshener after meals as well. In the near future, the availability of a varied range of mouth fresheners is projected to boost mouth freshener market expansion. However, government regulations and interventions are anticipated to restrain the mouth freshener market growth in the forecast period of 2022 to 2032. While negative effects associated with mouth freshener consumption are anticipated to act as challenges in mouth freshener market.
Furthermore, the development of advanced packaging designs, as well as the use of marketing strategies such as ads and celebrity endorsements, are likely to provide growth opportunities for the mouth freshener market during the projection period.
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The global mouth freshener market size is predicted to expand as people become more conscious of the implications of oral hygiene. The availability of a wide variety of mouth fresheners is projected to boost demand development in the near future.
Mouth freshener manufacturers gain from changing consumer habits, modernization, and increased disposable money. Conversely, the appearance of counterfeit goods is anticipated to reduce the demand for mouth fresheners.
The sales of mouth fresheners are projected to grow as they are used in oral hygiene to prevent or minimize odor in the mouth. Mouth fresheners come in a variety of flavors, tastes, and other characteristics. These are also available in sugar-free varieties.
Due to the sheer increased demand for mouth fresheners, market participants are introducing new flavors such as mint, fruit, menthol, herbs, and spices. The sales of mouth fresheners are being driven due to alcohol and cigarette addiction. These factors present lucrative opportunity for the global mouth freshener market.
People who are addicted to cigarettes or alcohol frequently seek out mouth fresheners to refresh their breath. Given the prevalence of such habits among consumers, the demand for mouth freshener is anticipated to grow by 2032.
The most significant restraint in the mouth freshener market is rising consumer concern about chemicals being consumed and chewed down into the throat. This rising awareness is impeding the mouth freshener market’s ability to offer its items to 100% of its customers.
As a result of this challenge, the global mouth freshener market is likely to face a steady decline. However, the mouth freshener market key players in the production of non-chemical mouth fresheners are raising awareness and dispelling myths in order to balance the sales of mouth freshener during the forecast period.
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Mint candy is one of the most popular forms of mouth fresheners, accounting for 39 percent of the market in 2021. The product's easy availability in many nations is one of the major elements fuelling the segment's rise.
Demand for mint candy mouth fresheners is being driven by the availability of several taste and packaging varieties. For example, producers have created regional flavours, such as Paan flavour candies in India, which are accessible in several regions.
During the forecast period, the spray is expected to have the fastest CAGR of 6 percent in the mouth fresheners market. The segment is expected to develop due to widespread acceptability in nations where weapons are prohibited. Advertisement and brand personification have also been significant drivers of segment growth in the mouth fresheners market.
In terms of market share, the retail outlets segment is expected to maintain its dominance in the mouth fresheners market. The ease of availability is the primary element driving category expansion. This distribution channel is projected to develop in the near future due to the presence of a high number of outlets and convenient product availability.
During the projected period, the online shop segment is expected to grow at a 5.6 percent CAGR in the mouth fresheners market. The segment is being driven by increased internet access in rural regions, faster and more reliable delivery by numerous online portals, and simple replacement choices.
North America maintained the leading market share of 44 percent in 2021 and is expected to develop rapidly. Due to strong demand and consumption of alcohol and tobacco, the United States accounts for the majority of the mouth fresheners market in North America and is predicted to exhibit a CAGR of roughly 3.6 percent over the forecast period.
Furthermore, the strong presence of multinational players across geographies, the availability of diverse alternatives, and the premiumization of mouth fresheners are all boosting the mouth fresheners market growth. Furthermore, the region's heavy consumption of alcohol and tobacco is encouraging the adoption of mouth fresheners.
Due to the increased consumption of smokeless tobacco such as dip, snuff, snus, and chewing, Asia Pacific is expected to see significant development in the mouth fresheners market. Furthermore, the sweet consumption custom observed by nations such as India, Nepal, Pakistan, and others during festivals and occasions contributes to the increased sales of mouth fresheners.
Due to increasing demand for mouth fresheners from growing countries such as India and China, Asia Pacific is predicted to rise at the quickest CAGR over the forecast period. Changing lifestyles and more disposable income are anticipated to boost mouth fresheners market growth even further.
The global market for mouth fresheners is very fragmented. Several small manufacturers account for roughly 10% - 15% of the global mouth freshener market. Due to the low cost of manufacture, there are an increasing number of small vendors in the mouth fresheners market.
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To stay competitive in the industry, startups in the mouth fresheners market are significantly contributing to market growth by using various methods such as merger and acquisition, expansion, new marketing techniques, investment for small businesses, and new product releases.
For example, Perfetti Van Melle-owned brand Mentos announced the debut of new Mentos CleanBreath hard mints in 2018, which will deliver clean and fresh breath for around 30 minutes. These sugar-free firm mints include a layer of green tea extract between two layers of flavour and freshness.
Mouth fresheners market is projected to have a CAGR of 6.3% through 2032.
North America is the leading region in the mouth freshener market.
By type, mint candy segment is expected to dominate the market.
Mouth fresheners market is predicted to grow USD 33,436.16 Million by 2032.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032 5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Type 5.1. Spray 5.2. Mint Candies 5.3. Gums 5.4. Others 6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Distribution Channel 6.1. Online Stores 6.2. Retail Stores 7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region 7.1. North America 7.2. Latin America 7.3. Europe 7.4. Asia Pacific 7.5. MEA 8. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 9. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 10. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 11. Asia Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 12. MEA Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 13. Key Countries Market Analysis 14. Market Structure Analysis 15. Competition Analysis 15.1. Johnson & Johnson 15.2. Mars 15.3. The Hershey Company 15.4. Perfetti Van Melle 15.5. Lotte 15.6. Haribo GmbH & Co 15.7. Midas Care 15.8. Dabur Binaca 15.9. Cadbury Brothers Limited 16. Assumptions & Acronyms Used 17. Research Methodology
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Mouth Freshener Market
