The global mood-enhancing supplement market is projected to surge from USD 727.9 million in 2024 to USD 1,482.7 million in 2034. By 2034, mood enhancing supplement sales are set to soar at 3.05% CAGR.
Pursuing inner peace and emotional equilibrium has become prevalent in modern life amidst the hustle and bustle of daily life. Mood-enhancing supplements have the potential to boost spirits and promote well-being in a demanding world.
| Attributes | Key Insights |
|---|---|
| Global Mood Enhancing Supplement Market Size (2024E) | USD 727.9 million |
| Mood Enhancing Supplement Market Value (2034F) | USD 1,482.7 million |
| Value-based CAGR (2024 to 2034) | 3.05% |
The increased prevalence of cognitive illness, memory loss, and other health-related problems that come with living a busy, urban lifestyle is what fuels the mood-enhancing supplement market. To ease these anxieties, there is a growing need for widely available, easily ingested mood-enhancing supplements that can be taken on the go or with meals.
The growing aging population is a key element fueling global demand for supplements that improve mood. Further, the popularity of mood-enhancing supplements is increasing among individuals seeking ways to preserve mental capacity and prevent age-related cognitive decline.
Players in the industry are continuously educating consumers about the benefits of mood-enhancing supplements. They use eCommerce and online retail platforms to reach customers outside traditional retail boundaries.
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The global mood-enhancing supplement market observed a notable increase in the historical period. During this time, mood-enhancing supplements were mainly purchased due to increasing stress, shifting lifestyles, sleep problems, and insomnia. In addition to this, people grew more aware of mental health issues, which raised the demand for mood-regulating supplements.
People further became more aware of the potential benefits of mood-regulating and mood-enhancing supplements in enhancing their mental and emotional health. Pharmaceutical firms started creating chemicals using synthesis to treat mood disorders, including anxiety and depression. In the historical period, prescription drugs such as Prozac gained traction, overshadowed some natural remedies.
Mood enhancing supplements primarily focus on positive outcomes of health and calmness benefits. From 2019 to 2023, a renewed focus was on holistic wellness and natural health. This brought a resurgence of interest in dietary and herbal supplements for improving mood and a general move toward natural therapies.
As mental health conditions are gaining more recognition and are viewed as undesirable, they are boosting the demand for mood-enhancing supplements to promote emotional well-being. Customers are seeking mood-enhancing supplements made of natural ingredients like herbs, adaptogens, vitamins, and minerals. They prefer safer, more sustainable alternatives over synthetic ones.
In the mood-enhancing supplement market, personalized nutrition and nootropics are gaining momentum. This is because players aim to address lifestyle preferences, genetics, and personal demands. Further, to effectively meet the diverse interests of their customers and increase product bioavailability, key manufacturers are experimenting with novel delivery methods like drinks, gummies, powders, and sublingual sprays.
Transparency in the sourcing, manufacturing, and testing of mood-enhancing supplements is potent for consumer trust. The rise of eCommerce platforms and DTC sales channels has improved consumer access to mood-enhancing supplements. Thus, allowing them to research, purchase, and reorder products online.
Leading companies are further focusing on holistic health and lifestyle branding to gain consumers seeking total well-being. Further, marketing strategies often highlight the benefits of mood-enhancing supplements, while increased research & development investment emphasizes scientific validation and clinical studies to substantiate efficacy and safety claims.
Principal Consultant
Estimated CAGRs for top-performing regional markets pinpointed through global mood enhancing supplement market statistics 2024.
| Countries | CAGR (2024 to 2034) |
|---|---|
| Australia | 7.10% |
| India | 6.2% |
| United States | 4.50% |
| Germany | 3.40% |
The mood enhancing supplement market proliferation, which focuses on leading economies in the United States, India, and Germany, can be observed in the subsequent tables. A comprehensive evaluation demonstrates that Australia has enormous mood enhancing supplement market opportunities.
| Countries | Market Value (2034) |
|---|---|
| United States | USD 300.98 million |
| Germany | USD 169.02 million |
| India | USD 91.92 million |
| Australia | USD 45.96 million |
Due to large investments in probiotic research and healthcare development, the United States economy is flourishing. The strong distribution networks of manufacturers and the increased focus of supplement manufacturers on luxury goods are the key factors propelling the growth of the market. The United States is set to reach USD 300.98 million by 2034.
Demand for mood-enhancing supplements with components like Ashwagandha, Rhodiola, CBD, and adaptogens is rising as consumers seek natural and herbal remedies for mood-related problems. Customers are looking for pharmaceutical alternatives that they believe have fewer adverse effects.
Leading companies in the United States invest in innovative products to stand out in a competitive market. This involves creating innovative delivery systems, special formulas, and customized solutions to meet the demands of certain customers.
Public awareness campaigns on the advantages of mood-enhancing supplements and their impact on cognitive health are set to increase customer trust in them. Germany's customers value top-tier companies with a proven track record, leading them to form alliances with local distributors or merchants to gain trust.
The growing trend of customized nutrition is projected to gain momentum in Germany. A wide range of products are available in the Germany mood-enhancing supplement market, such as drinks, pills, candies, powders, and capsules. High adoption of these supplements will fuel market growth. By 2034, Germany market value is projected to reach USD 169.02 million.
Manufacturers are focusing on India, a country with a rich culture because of Ayurveda, also known as longevity science. Leading companies and manufacturers try to attract consumers by promoting the relevance of ancient science with modern technology. They also connect with celebrities and social media influencers to reach a wide audience and increase their market share.
The aging population and rising demand for high-quality healthcare services have led to a fast development of India's healthcare sector. India's mood-enhancing supplement market is growing significantly due to the rise of e-commerce. Due to improved accessibility through several retail channels, which enables customers to make purchases based on their preferences, the market in India is also growing.
Australia market is projected to increase at a CAGR of 7.1% through 2034. The demand for mood-enhancing supplements is increasing in the nation due to increasing awareness and acceptance of conditions like stress, worry, and depression among the population. Since people are showing an inclination for holistic lifestyles, the sales of vitamins that uplift mood is increasing.
Increasing stressful conditions are becoming persistent due to social upheaval, financial uncertainty, and pressure from the workplace. To reduce tension and encourage relaxation, consumers are resorting to mood-enhancing supplements.
Online access to mood-enhancing supplements has become simpler for customers due to the growth of eCommerce platforms and digital marketing channels. Direct-to-consumer (DTC) marketers use influencer relationships, social media, and targeted advertising to reach their intended demographic.
The following part offers an in-depth analysis of top segments in the market. Demand for omega 3s in mood-enhancing supplements is significant, whereas the need for soft capsule supplements is set to grow at a higher CAGR.
| Segment | Value CAGR (2024 to 2034) |
|---|---|
| Omega 3s (Ingredients) | 3.9% |
| Soft Capsules (Form) | 4.3% |
| Online Retail (Distribution Channel) | 4.2% |
Based on form, the capsule segment is anticipated to reach USD 345 million, growing at 4.3% CAGR during the projection period. The capsules are increasingly being purchased due to their accessibility. Health professionals prescribe soft capsules as they are easily digestible and are widely available worldwide.
The capsules/tablets format is gaining widespread popularity as they offer extended shelf life of capsules. This allows them to more conveniently store, transport, and consume mood-enhancing supplements. Further, these capsules are made of gelatine, which lends a soft outer material and cost-effectiveness.
The online retail segment is anticipated to grow at 4.2% CAGR, reaching a valuation of USD 227 million in 2034. Online channels are fast changing the way people make their purchasing decisions. By searching products online, people have the advantage of analyzing the products and getting them delivered to their homes.
By using these digital platforms, mood-enhancing supplements are becoming accessible to a larger audience.
Manufacturers of mood-enhancing supplements are gaining worldwide access by using several online retail platforms. Thus, allowing them to reach clients beyond traditional retail limits. Online resources include in-depth product details, user feedback, and suggestions, all of which help to increase consumer confidence in nootropic pills.
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Leading mood-enhancing supplement manufacturers constantly launch new products to meet consumer demand. They are inclined toward growth strategies such as mergers & acquisitions, partnerships, distribution agreements, collaborations, advertisements, and celebrity endorsements to gain a competitive edge in the market.
Industry Updates
The market is set to reach USD 727.9 million in 2024.
Demand for mood enhancing supplements is slated to rise at a 3.05% CAGR by 2034.
The market is set to reach USD 1,482.7 million in 2034.
Throne, GNC Live Well, Nature made, and Citracal, Pure Synergy are the key players.
Online retail segment is estimated to hold a significant market share in 2024.
Supplements such as probiotics, fish oil, vitamin D can enhance dopamine levels, improving brain function and mental health.
Natural mood lifters are natural supplements/substances that improve mood of individuals.
1. Executive Summary
1.1. Global Market Outlook
1.2. Segmental Share Analysis
1.3. Dynamics Snapshot
1.4. Wheel of Fortune
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition
3. Market Dynamics
3.1. Drivers
3.1.1. Supply Side Drivers
3.1.2. Demand Side drivers
3.1.3. Economic Side Drivers
3.2. Restraints
3.3. Opportunity
3.4. Market trends by Region
3.5. Forecast Factors - Relevance & Impact
3.6. Regulations and Policies
4. Global Market - Pricing Analysis
4.1. Price Point Assessment by Region
4.1.1. Manufacturer Level Pricing
4.1.2. Distributor Level Pricing
4.1.3. Retail Level Pricing
4.2. Price Point Assessment by Ingredients
4.3. Price Forecast till 2034
5. Value Chain Analysis
5.1. Operating margins at each node of supply chain
5.2. List of Active Market Participants
6. Global Market Size in Value (US$ million) and Volume Analysis 2019 to 2023 and Forecast, 2024 to 2034
6.1. Historical Market Size in Value (US$ million) and Volume Analysis, 2019 to 2023
6.2. Current and Future Market Size in Value (US$ million) and Volume Analysis, 2024 to 2034
6.2.1. Y-o-Y Growth Trend Analysis
6.2.2. Absolute $ Opportunity Analysis
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Ingredients
7.1. Introduction / Key Findings
7.2. Historical Market Size in Value (US$ million) and Volume Analysis by Ingredients, 2019 to 2023
7.3. Current and Future Market Size in Value (US$ million) and Volume Analysis and Forecast by Ingredients, 2024 to 2034
7.3.1. Vitamin D
7.3.2. Vitamin B
7.3.3. S-Adenosyl-L-Methionine
7.3.4. Omega-3s
7.3.5. Magnesium
7.3.6. Ashwagandha
7.3.7. Theanine
7.4. Market Attractiveness Analysis by Ingredients
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Form
8.1. Introduction / Key Findings
8.2. Historical Market Size in Value (US$ million) and Volume Analysis By Form, 2019 to 2023
8.3. Current and Future Market Size in Value (US$ million) and Volume Analysis and Forecast By Form, 2024 to 2034
8.3.1. Powder
8.3.2. Oil
8.3.3. Capsules
8.3.4. Gummies
8.3.5. Soft gels
8.3.6. Chewable tablets
8.4. Market Attractiveness Analysis By Form
9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Distribution Channel
9.1. Introduction / Key Findings
9.2. Historical Market Size in Value (US$ million) and Volume Analysis by Distribution Channel, 2019 to 2023
9.3. Current and Future Market Size in Value (US$ million) and Volume Analysis and Forecast by Distribution Channel, 2024 to 2034
9.3.1. Hypermarkets Supermarkets
9.3.2. Convenience Stores
9.3.3. Specialty Stores
9.3.4. Health and wellness Stores
9.3.5. Online Retail
9.4. Market Attractiveness Analysis by Distribution Channel
10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region
10.1. Introduction
10.2. Historical Market Size in Value (US$ million) and Volume Analysis by Region, 2019 to 2023
10.3. Current Market Size in Value (US$ million) and Volume Analysis and Forecast by Region, 2024 to 2034
10.3.1. North America
10.3.2. Latin America
10.3.3. Europe
10.3.4. East Asia
10.3.5. South Asia
10.3.6. Oceania
10.3.7. Middle East & Africa
10.4. Market Attractiveness Analysis by Region
11. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034
11.1. Introduction
11.2. Historical Market Size (US$ million) and Volume Trend Analysis by Market Taxonomy, 2019 to 2023
11.3. Market Size (US$ million) and Volume Forecast by Market Taxonomy, 2024 to 2034
11.3.1. by Country
11.3.1.1. United States
11.3.1.2. Canada
11.3.2. by Ingredients
11.3.3. By Form
11.3.4. by Distribution Channel
11.4. Market Attractiveness Analysis
11.4.1. by Country
11.4.2. by Ingredients
11.4.3. By Form
11.4.4. by Distribution Channel
11.5. Key takeaways
12. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034
12.1. Introduction
12.2. Historical Market Size (US$ million) and Volume Trend Analysis by Market Taxonomy, 2019 to 2023
12.3. Market Size (US$ million) and Volume Forecast by Market Taxonomy, 2024 to 2034
12.3.1. by Country
12.3.1.1. Brazil
12.3.1.2. Mexico
12.3.1.3. Argentina
12.3.1.4. Rest of Latin America
12.3.2. by Ingredients
12.3.3. By Form
12.3.4. by Distribution Channel
12.4. Market Attractiveness Analysis
12.4.1. by Country
12.4.2. by Ingredients
12.4.3. By Form
12.4.4. by Distribution Channel
12.5. Key takeaways
13. Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034
13.1. Introduction
13.2. Historical Market Size (US$ million) and Volume Trend Analysis by Market Taxonomy, 2019 to 2023
13.3. Market Size (US$ million) and Volume Forecast by Market Taxonomy, 2024 to 2034
13.3.1. by Country
13.3.1.1. Germany
13.3.1.2. United Kingdom
13.3.1.3. France
13.3.1.4. Italy
13.3.1.5. Spain
13.3.1.6. BENELUX
13.3.1.7. Nordic
13.3.1.8. Russia
13.3.1.9. Poland
13.3.1.10. Rest of Europe
13.3.2. by Ingredients
13.3.3. By Form
13.3.4. by Form
13.3.5. by Distribution Channel
13.4. Market Attractiveness Analysis
13.4.1. by Country
13.4.2. by Ingredients
13.4.3. By Form
13.4.4. by Form
13.4.5. by Distribution Channel
13.5. Key takeaways
14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034
14.1. Introduction
14.2. Historical Market Size (US$ million) and Volume Trend Analysis by Market Taxonomy, 2019 to 2023
14.3. Market Size (US$ million) and Volume Forecast by Market Taxonomy, 2024 to 2034
14.3.1. by Country
14.3.1.1. China
14.3.1.2. Japan
14.3.1.3. South Korea
14.3.2. by Ingredients
14.3.3. By Form
14.3.4. by Distribution Channel
14.4. Market Attractiveness Analysis
14.4.1. by Country
14.4.2. by Ingredients
14.4.3. By Form
14.4.4. by Distribution Channel
14.5. Key takeaways
15. South Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034
15.1. Introduction
15.2. Historical Market Size (US$ million) and Volume Trend Analysis by Market Taxonomy, 2019 to 2023
15.3. Market Size (US$ million) and Volume Forecast by Market Taxonomy, 2024 to 2034
15.3.1. by Country
15.3.1.1. India
15.3.1.2. Thailand
15.3.1.3. Malaysia
15.3.1.4. Indonesia
15.3.1.5. Vietnam
15.3.1.6. Philippines
15.3.1.7. Singapore
15.3.1.8. Rest of South Asia
15.3.2. by Ingredients
15.3.3. By Form
15.3.4. by Distribution Channel
15.4. Market Attractiveness Analysis
15.4.1. by Country
15.4.2. by Ingredients
15.4.3. By Form
15.4.4. by Distribution Channel
15.5. Key takeaways
16. Oceania Market Analysis 2019 to 2023 and Forecast 2024 to 2034
16.1. Introduction
16.2. Historical Market Size (US$ million) and Volume Trend Analysis by Market Taxonomy, 2019 to 2023
16.3. Market Size (US$ million) and Volume Forecast by Market Taxonomy, 2024 to 2034
16.3.1. by Country
16.3.1.1. Australia
16.3.1.2. New Zealand
16.3.2. by Ingredients
16.3.3. By Form
16.3.4. by Distribution Channel
16.4. Market Attractiveness Analysis
16.4.1. by Country
16.4.2. by Ingredients
16.4.3. By Form
16.4.4. by Distribution Channel
16.5. Key takeaways
17. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034
17.1. Introduction
17.2. Historical Market Size (US$ million) and Volume Trend Analysis by Market Taxonomy, 2019 to 2023
17.3. Market Size (US$ million) and Volume Forecast by Market Taxonomy, 2024 to 2034
17.3.1. by Country
17.3.1.1. GCC Countries
17.3.1.2. Turkiye
17.3.1.3. Egypt
17.3.1.4. South Africa
17.3.1.5. Rest of Middle East and Africa
17.3.2. by Ingredients
17.3.3. By Form
17.3.4. by Distribution Channel
17.4. Market Attractiveness Analysis
17.4.1. by Country
17.4.2. by Ingredients
17.4.3. By Form
17.4.4. by Distribution Channel
17.5. Key takeaways
18. Country-level Market Analysis, 2024
18.1. United States Market Analysis
18.1.1. by Ingredients
18.1.2. By Form
18.1.3. by Distribution Channel
18.2. Canada Market Analysis
18.2.1. by Ingredients
18.2.2. By Form
18.2.3. by Distribution Channel
18.3. Brazil Market Analysis
18.3.1. by Ingredients
18.3.2. By Form
18.3.3. by Distribution Channel
18.4. Mexico Market Analysis
18.4.1. by Ingredients
18.4.2. By Form
18.4.3. by Distribution Channel
18.5. Argentina Market Analysis
18.5.1. by Ingredients
18.5.2. By Form
18.5.3. by Distribution Channel
18.6. Germany Market Analysis
18.6.1. by Ingredients
18.6.2. By Form
18.6.3. by Distribution Channel
18.7. United Kingdom Market Analysis
18.7.1. by Ingredients
18.7.2. By Form
18.7.3. by Distribution Channel
18.8. France Market Analysis
18.8.1. by Ingredients
18.8.2. By Form
18.8.3. by Distribution Channel
18.9. Italy Market Analysis
18.9.1. by Ingredients
18.9.2. By Form
18.9.3. by Distribution Channel
18.10. Spain Market Analysis
18.10.1. by Ingredients
18.10.2. By Form
18.10.3. by Distribution Channel
18.11. BENELUX Market Analysis
18.11.1. by Ingredients
18.11.2. By Form
18.11.3. by Distribution Channel
18.12. Nordic Market Analysis
18.12.1. by Ingredients
18.12.2. By Form
18.12.3. by Distribution Channel
18.13. Russia Region Market Analysis
18.13.1. by Ingredients
18.13.2. By Form
18.13.3. by Distribution Channel
18.14. Poland Market Analysis
18.14.1. by Ingredients
18.14.2. By Form
18.14.3. by Distribution Channel
18.15. China Market Analysis
18.15.1. by Ingredients
18.15.2. By Form
18.15.3. by Distribution Channel
18.16. Japan Market Analysis
18.16.1. by Ingredients
18.16.2. By Form
18.16.3. by Distribution Channel
18.17. South Korea Market Analysis
18.17.1. by Ingredients
18.17.2. By Form
18.17.3. by Distribution Channel
18.18. India Market Analysis
18.18.1. by Ingredients
18.18.2. By Form
18.18.3. by Distribution Channel
18.19. Thailand Market Analysis
18.19.1. by Ingredients
18.19.2. By Form
18.19.3. by Distribution Channel
18.20. Malaysia Market Analysis
18.20.1. by Ingredients
18.20.2. By Form
18.20.3. by Distribution Channel
18.21. Indonesia Market Analysis
18.21.1. by Ingredients
18.21.2. By Form
18.21.3. by Distribution Channel
18.22. Vietnam Market Analysis
18.22.1. by Ingredients
18.22.2. By Form
18.22.3. by Distribution Channel
18.23. Philippines Market Analysis
18.23.1. by Ingredients
18.23.2. By Form
18.23.3. by Distribution Channel
18.24. Singapore Market Analysis
18.24.1. by Ingredients
18.24.2. By Form
18.24.3. by Distribution Channel
18.25. Australia Market Analysis
18.25.1. by Ingredients
18.25.2. By Form
18.25.3. by Distribution Channel
18.26. New Zealand Market Analysis
18.26.1. by Ingredients
18.26.2. By Form
18.26.3. by Distribution Channel
18.27. GCC Countries Market Analysis
18.27.1. by Ingredients
18.27.2. By Form
18.27.3. by Distribution Channel
18.28. Turkiye Market Analysis
18.28.1. by Ingredients
18.28.2. By Form
18.28.3. by Distribution Channel
18.29. Egypt Market Analysis
18.29.1. by Ingredients
18.29.2. By Form
18.29.3. by Distribution Channel
18.30. South Africa Market Analysis
18.30.1. by Ingredients
18.30.2. By Form
18.30.3. by Distribution Channel
19. Market Structure Analysis
19.1. Global Market Competition - a Dashboard View
19.2. Industry Structure Analysis
19.2.1. % tier 1
19.2.2. % tier 2
19.2.3. % tier 3
19.3. Global Market Company Share Analysis
19.3.1. For Tier 1 Market Players, 2024
19.3.2. Company Market Share Analysis of Top Players, by Region
19.4. Key Participants Market Presence (Intensity Mapping) by Region
20. Competition Analysis
20.1. Competition Dashboard
20.2. Competition Benchmarking
20.3. Competition Deep Dive
20.3.1. Nature Made
20.3.1.1. Product Portfolio
20.3.1.2. Revenue by Market Segments
20.3.1.3. Sales Footprint
20.3.1.4. Strategy Overview
20.3.1.5. SWOT Analysis
20.3.2. Thorne
20.3.3. GNC live well
20.3.4. Nature made
20.3.5. Citracal
20.3.6. Pure Synergy
20.3.7. Nutricost
20.3.8. Mary Ruth organics
20.3.9. Better Your Health
20.3.10. Centrum
20.3.11. Natures way
20.3.12. Futurebiotics
20.3.13. Nativepath.
20.3.14. Dr Emil Nutrition
20.3.15. Others (on additional request)
21. Assumptions and Acronyms
22. Research Methodology
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Mood Enhancing Supplement Market
