The mobile wallet market was valued at US$ 9.5 billion in 2023. By 2024, the industry is likely to reach a valuation of US$ 11.9 billion. From 2024 to 2034, the market for mobile wallet is expected to rise at a 27.80% CAGR to reach US$ 138.5 billion.
Key industry Trends and Highlights
| Attributes | Details |
|---|---|
| Estimated Market Value in 2023 | US$ 9.5 billion |
| Expected Market Value in 2024 | US$ 11.9 billion |
| Expected Market Value in 2034 | US$ 138.5 billion |
| Value based CAGR from 2024 to 2034 | 27.80% |
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| Report Attributes | Details |
|---|---|
| Market value in 2019 | US$ 3.9 billion |
| Market value in 2023 | US$ 9.5 billion |
| CAGR from 2019 to 2023 | 25% |
The market for mobile wallet was greatly driven from 2019 to 2023 by the increased usage of contactless payments, which are made possible by NFC technology. It provides consumers with a simpler and quicker payment experience. The growing number of people using smartphones globally and the increased availability of the internet were key factors in the rise of the mobile wallet sector during the historical period.
Consumer concerns over rising cybersecurity risks and fraud cases hindered the market for mobile wallets in the later half of the historical period. Mobile wallet providers had difficulties during this period due to shifting as well as unclear regulatory environments in different locations. This resulted in problems with compliance and constrained industry growth.
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The table below lists the top five nations expected to forecast prominent growth during the forecast period. Australia and Germany are predicted to have the maximum development among these nations.
Key Regional Statistics
Forecast CAGRs from 2024 to 2034
| Country | CAGR from 2024 to 2034 |
|---|---|
| The United States | 25.60% |
| Japan | 27.30% |
| Germany | 29% |
| China | 28.30% |
| Australia | 31.30 % |
Below listed are some of the prominent factors in each of the countries that are boosting the regional growth for the mobile wallet market.
Mobile wallet growth is encouraged by the tech savvy society and high smartphone penetration in the United States, where consumers are open to integrating digital payment methods into their everyday life.
Mobile wallets are growing rapidly as consumers want safe and touchless transactions in physical and virtual establishments. The United States retail sector, particularly after COVID 19, is witnessing a boom in demand for contactless payments.
The popularity and widespread adoption of QR codes in Japan drive the mobile wallet sector in a unique way. Mobile wallets connect effortlessly since QR codes are a fundamental part of the payment system of Japan, providing consumers with a streamlined and convenient payment experience.
A distinct motivator is created by the government goal for a cashless society during major international events like the Olympics and regional substantial foreign tourists. Due to their ease of use and widespread acceptability, mobile wallets provide a wide range of payment requirements for both domestic and foreign tourists, which promotes market expansion.
The mobile wallet market is specifically driven by the government led digitization initiatives in Germany, particularly in the financial sector. Mobile wallets are essential for giving residents easy to use government backed digital payment options as the nation transitions to a more digital economy.
The mobile wallet business in Germany is driven by a unique combination of financial privacy and data protection concerns. The consumer trust is increased by mobile wallets, which provide safe and private transactions in line with the cultural inclination for financial secrecy.
The market for mobile wallets in China is fueled by the extensive integration of payment features into well known super applications like Alipay and WeChat. The seamless user experience that results from this integration goes beyond payments to offer a full ecosystem that encompasses social interactions, shopping, and other services.
The ubiquitous mobile first culture of China is a major factor driving the regional mobile wallet market. Since many people rely largely on their smartphones for daily tasks, mobile wallets are a practical and adaptable way to handle payments, transfers, and other financial transactions. They fit effortlessly into daily routines, bolstering the regional demand.
The widespread tap and go culture and the broad adoption of contactless payments are the driving forces behind Australia's mobile wallet market. Mobile wallets are becoming more and more popular due to the speed and ease of contactless transactions, which is in line with the desire of the Australian consumers for quick and easy payment options.
The regional market for mobile wallets gains from the national progressive open banking policies. By providing a uniform platform for various financial activities, mobile wallets facilitate user acceptance and growth by increasing interoperability and integrating financial services seamlessly.
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Based on technology, the market has been segmented into remote and proximity. A significant market share is likely to be generated by the proximity technology in 2024.
Based on application, the market has been divided into retail & e commerce, banking, hospitality & transportation. In 2024, the retail and ecommerce segment is forecast to acquire the majority of market share by application.
| Category | Market share in 2024 |
|---|---|
| Proximity | 60% |
| Retail and E-commerce | 30% |
The proximity segment by technology type is expected to acquire a market share of 60% in 2024. The contactless and seamless feature of proximity technology, especially near field communication (NFC), is driving the global mobile wallet market. Consumers like how easy it is to trade quickly with smartphones by tapping or waving them, which improves the user experience overall.
Its increasing popularity can be attributed to its adaptability in enabling safe transactions across many payment situations and its interaction with wearables. In addition to meeting the need for effective payment methods, this technology encourages creativity, opening up new use cases and extending the reach of mobile wallets across industries, which will lead to a rise in their widespread acceptance.
Based on the service type, the public transportation segment is anticipated to take up a significant global market share. In 2024, the public transportation segment is likely to acquire a 59% global market share.
Mobile wallets are becoming more popular in the retail and e commerce industries due to their ease and security. Customers may expedite the checkout process by touching their smartphones to make purchases quickly. Online and in store transactions are made with greater assurance owing to enhanced security features like biometric authentication and tokenization.
Mobile wallets allow for easy connection with loyalty programs, providing customized incentives and discounts. This keeps customers coming back and increases their loyalty. Mobile wallets are becoming more and more popular in retail and e commerce because of their efficiency, security, and additional benefits.
Companies in the global mobile wallet market strive to increase user engagement and retention by providing discounts, loyalty programs, and exclusive offers within their mobile wallet ecosystems.
More users are drawn in as a result of strategic alliances with service providers and retailers that broaden the scope of transactions. Users are more trusting of enhanced security measures like tokenization and biometric authentication. Companies use data analytics to efficiently target promotions and personalize services.
By integrating innovative technologies like blockchain along with artificial intelligence, companies can remain competitive, draw in tech savvy customers, and maintain revenue growth through ongoing technical advancements. Some of the prominent developments by the key companies in this domain are-
| Company | Key Developments |
|---|---|
| Barclays PLC |
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| Vodafone Group Plc. |
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| Attribute | Details |
|---|---|
| Projected market value in 2024 | US$ 11.9 billion |
| Projected market value in 2034 | US$ 138.5 billion |
| Forecast CAGR from 2024 to 2034 | 27.80% |
| Forecast Period | 2024 to 2034 |
| Historical Period | 2019 to 2023 |
| Market Analysis | Value in US$ billion |
| Key Regions Covered |
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| Key Countries Profiled |
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| Key Market Segments |
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| Key Companies Profiled |
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The global mobile wallet market is expected to reach US$ 11.9 billion by 2024.
The global mobile wallet market is set to expand at a CAGR of 27.80% by 2034.
The global mobile wallet market is forecast to reach US$ 138.5 billion by 2034.
The proximity segment is projected to gain a 60% share in 2024.
The retail and e-commerce segment is likely to acquire a 30% share in 2024.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Technology 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) Analysis By Technology, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Technology, 2024 to 2034 5.3.1. Remote 5.3.2. Proximity 5.4. Y-o-Y Growth Trend Analysis By Technology, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Technology, 2024 to 2034 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) Analysis By Application, 2019 to 2023 6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2024 to 2034 6.3.1. Retail & E-commerce 6.3.2. Banking 6.3.3. Hospitality & Transportation 6.4. Y-o-Y Growth Trend Analysis By Application, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Application, 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 7.1. Introduction 7.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023 7.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034 7.3.1. North America 7.3.2. Latin America 7.3.3. Western Europe 7.3.4. Eastern Europe 7.3.5. South Asia and Pacific 7.3.6. East Asia 7.3.7. Middle East and Africa 7.4. Market Attractiveness Analysis By Region 8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 8.2.1. By Country 8.2.1.1. USA 8.2.1.2. Canada 8.2.2. By Technology 8.2.3. By Application 8.3. Market Attractiveness Analysis 8.3.1. By Country 8.3.2. By Technology 8.3.3. By Application 8.4. Key Takeaways 9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 9.2.1. By Country 9.2.1.1. Brazil 9.2.1.2. Mexico 9.2.1.3. Rest of Latin America 9.2.2. By Technology 9.2.3. By Application 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Technology 9.3.3. By Application 9.4. Key Takeaways 10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 10.2.1. By Country 10.2.1.1. Germany 10.2.1.2. UK 10.2.1.3. France 10.2.1.4. Spain 10.2.1.5. Italy 10.2.1.6. Rest of Western Europe 10.2.2. By Technology 10.2.3. By Application 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Technology 10.3.3. By Application 10.4. Key Takeaways 11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Country 11.2.1.1. Poland 11.2.1.2. Russia 11.2.1.3. Czech Republic 11.2.1.4. Romania 11.2.1.5. Rest of Eastern Europe 11.2.2. By Technology 11.2.3. By Application 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Technology 11.3.3. By Application 11.4. Key Takeaways 12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Country 12.2.1.1. India 12.2.1.2. Bangladesh 12.2.1.3. Australia 12.2.1.4. New Zealand 12.2.1.5. Rest of South Asia and Pacific 12.2.2. By Technology 12.2.3. By Application 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Technology 12.3.3. By Application 12.4. Key Takeaways 13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.2. By Technology 13.2.3. By Application 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Technology 13.3.3. By Application 13.4. Key Takeaways 14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. South Africa 14.2.1.3. Israel 14.2.1.4. Rest of MEA 14.2.2. By Technology 14.2.3. By Application 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Technology 14.3.3. By Application 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. USA 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2023 15.1.2.1. By Technology 15.1.2.2. By Application 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2023 15.2.2.1. By Technology 15.2.2.2. By Application 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2023 15.3.2.1. By Technology 15.3.2.2. By Application 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2023 15.4.2.1. By Technology 15.4.2.2. By Application 15.5. Germany 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2023 15.5.2.1. By Technology 15.5.2.2. By Application 15.6. UK 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2023 15.6.2.1. By Technology 15.6.2.2. By Application 15.7. France 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2023 15.7.2.1. By Technology 15.7.2.2. By Application 15.8. Spain 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2023 15.8.2.1. By Technology 15.8.2.2. By Application 15.9. Italy 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2023 15.9.2.1. By Technology 15.9.2.2. By Application 15.10. Poland 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2023 15.10.2.1. By Technology 15.10.2.2. By Application 15.11. Russia 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2023 15.11.2.1. By Technology 15.11.2.2. By Application 15.12. Czech Republic 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2023 15.12.2.1. By Technology 15.12.2.2. By Application 15.13. Romania 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2023 15.13.2.1. By Technology 15.13.2.2. By Application 15.14. India 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2023 15.14.2.1. By Technology 15.14.2.2. By Application 15.15. Bangladesh 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2023 15.15.2.1. By Technology 15.15.2.2. By Application 15.16. Australia 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2023 15.16.2.1. By Technology 15.16.2.2. By Application 15.17. New Zealand 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2023 15.17.2.1. By Technology 15.17.2.2. By Application 15.18. China 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2023 15.18.2.1. By Technology 15.18.2.2. By Application 15.19. Japan 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2023 15.19.2.1. By Technology 15.19.2.2. By Application 15.20. South Korea 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2023 15.20.2.1. By Technology 15.20.2.2. By Application 15.21. GCC Countries 15.21.1. Pricing Analysis 15.21.2. Market Share Analysis, 2023 15.21.2.1. By Technology 15.21.2.2. By Application 15.22. South Africa 15.22.1. Pricing Analysis 15.22.2. Market Share Analysis, 2023 15.22.2.1. By Technology 15.22.2.2. By Application 15.23. Israel 15.23.1. Pricing Analysis 15.23.2. Market Share Analysis, 2023 15.23.2.1. By Technology 15.23.2.2. By Application 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Technology 16.3.3. By Application 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. PayPal Holdings Inc 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.2. Barclays Plc 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.3. Google LLC 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.4. American Express Company 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.5. Allied Wallet 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.6. Inc J.P. Morgan Chase &Co 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.7. Vodafone Group PLC 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.8. Ant Financial Services Group 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.9. Skrill Ltd 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.10. First Data Corporation (Fiserv) 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.11. Amazon.com Inc 17.1.11.1. Overview 17.1.11.2. Product Portfolio 17.1.11.3. Profitability by Market Segments 17.1.11.4. Sales Footprint 17.1.11.5. Strategy Overview 17.1.11.5.1. Marketing Strategy 17.1.12. ICICI Bank Limited 17.1.12.1. Overview 17.1.12.2. Product Portfolio 17.1.12.3. Profitability by Market Segments 17.1.12.4. Sales Footprint 17.1.12.5. Strategy Overview 17.1.12.5.1. Marketing Strategy 17.1.13. Apple Inc 17.1.13.1. Overview 17.1.13.2. Product Portfolio 17.1.13.3. Profitability by Market Segments 17.1.13.4. Sales Footprint 17.1.13.5. Strategy Overview 17.1.13.5.1. Marketing Strategy 17.1.14. Visa Inc 17.1.14.1. Overview 17.1.14.2. Product Portfolio 17.1.14.3. Profitability by Market Segments 17.1.14.4. Sales Footprint 17.1.14.5. Strategy Overview 17.1.14.5.1. Marketing Strategy 17.1.15. One97 Communications Limited 17.1.15.1. Overview 17.1.15.2. Product Portfolio 17.1.15.3. Profitability by Market Segments 17.1.15.4. Sales Footprint 17.1.15.5. Strategy Overview 17.1.15.5.1. Marketing Strategy 17.1.16. AT&T Inc 17.1.16.1. Overview 17.1.16.2. Product Portfolio 17.1.16.3. Profitability by Market Segments 17.1.16.4. Sales Footprint 17.1.16.5. Strategy Overview 17.1.16.5.1. Marketing Strategy 17.1.17. Tencent Holdings Limited 17.1.17.1. Overview 17.1.17.2. Product Portfolio 17.1.17.3. Profitability by Market Segments 17.1.17.4. Sales Footprint 17.1.17.5. Strategy Overview 17.1.17.5.1. Marketing Strategy 17.1.18. Mastercard Incorporated 17.1.18.1. Overview 17.1.18.2. Product Portfolio 17.1.18.3. Profitability by Market Segments 17.1.18.4. Sales Footprint 17.1.18.5. Strategy Overview 17.1.18.5.1. Marketing Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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