The mobile TV market is poised to attain a CAGR of 8.0% during the forecast period 2022 to 2032. The mobile TV market is anticipated to garner a revenue of around USD 12.6 Billion by 2022 and reach USD 30 Billion by 2032.
The skyrocketing demand for mobile TV is primarily attributed to the increasing use of smart devices such as mobile phones and tablets, as well as rising internet usage worldwide
The mobile TV market growth can be attributed to the increase in demand for premium sports, movies, and entertainment content via Video on Demand (VoD) platforms.
The increased production of TV-enabled mobile handsets has also increased the adoption of free-to-air services in developing countries, thereby scaling up the sales of mobile TV.
| Attributes | Details |
|---|---|
| Mobile TV Market CAGR (2022 to 2032) | 8.0% |
| Mobile TV Market Value (2022) | USD 12.6 Billion |
| Mobile TV Market Value (2032) | USD 30 Billion |
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Additional features to existing satellite technology such as Wi-Fi or WiMAX, as well as terrestrial networks to send radio and wireless signals to deliver broadcasts by mobile TV contributes to the rising adoption of mobile TV worldwide.
The same caters to the mobile TV adoption trends as the user can use this service to view the most recent news, real-time traffic reports, and live telecasts of sporting events and television shows.
When compared to traditional cable television, mobile TV offers a higher quality and more customizable experience to the end user, and in turn, scales up the sales of mobile TV around the globe.
In addition, the introduction of 5G broadcast services is a factor that augurs well for the mobile TV market's future trends as 5G broadcasts provide users with high data speeds and media consumption capabilities, enhancing the overall mobile experience.
Other factors such as rising disposable income and consumer spending on leisure and entertainment activities are contributing to the mobile tv market trends in an extensive way.
Easy access and low installation costs are also expected to drive the demand for mobile TV even further.
Free-to-air and pay TV services are among the services provided by mobile TV market participants. During the forecast period, the share of the pay TV service segment is expected to grow exponentially. The pay TV segment is anticipated to lead the market with a CAGR of 8.3% from 2022 to 2032.
Pay TV services are projected to dominate the mobile TV market, accounting for more than half of the global market owing to the growing demand for premium content such as live sports, movies, and entertainment via video on demand (VoD) on local and regional channels.
Principal Consultant
| Regions | CAGR (2022 to 2032) |
|---|---|
| USA Market | 6.9% |
| Germany Market | 6.2% |
| China Market | 9.2% |
| Brazil Market | 8.6% |
| India Market | 9.2% |
During the forecast period, India and China's mobile TV markets are likely to hold sway over the rest of the countries with a CAGR of 9.2%.
In terms of revenue and mobile TV market share, India, and China are anticipated to hold the largest, and the market in this region is expected to grow further during the forecast period.
This can be attributed to the region's significant increase in increased investment in mobile networks, smartphone penetration, and surging mobile data subscriptions thereby favouring the mobile TV market statistics.
The increased investment in LTE networks, as well as the growing economic strength of emerging countries, are expected to be the primary driver of the mobile TV adoption trends in Brazil and South Africa.
Mobile TV market players are specifically entering the smart TV business, primarily targeting the Asian market, where the smart TV category is less mature than in North America and Europe.
Traditional TV brands such as Samsung, LG, and Sony have far more brand recognition and hold sway over the mobile TV market size in North America and Europe than newly-entered Chinese brands such as Xiaomi and OnePlus.
Chinese brands already dominate the mobile TV market trends and forecasts in China and India, and Xiaomi is the market leader in the Indian mobile TV market.
Xiaomi was among the first smartphone companies to enter the mobile TV market.
Xiaomi has already established itself as a value-for-money brand in the smartphone market, and it is capitalizing on that brand proposition to enter the mobile TV market at a time when mobile TV was out of reach for the majority of people, particularly in the Asian market.
Nonetheless, Xiaomi benefited from the first-mover advantage, capturing a 7% share of the global mobile TV market.
A few of the recent developments in the mobile TV market are as follows:
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The mobile TV market is projected to record a CAGR of 8.0% during the forecast period (2022 to 2032).
During the projected period, China mobile TV market is expected to lead the email marketing market with a CAGR of 9.2% through 2032.
Pay TV is expected to dominate the email marketing market over the forecast period leading with a CAGR of 8.3% from 2022 to 2032.
The mobile TV market is expected to be valued at USD 30 Billion by 2032.
The mobile TV market size is expected to be worth USD 12.6 Billion in 2022.
1. Preface 2. Assumptions and Research Methodology 3. Executive Summary: Global Market 4. Market Overview 5. Global Market Analysis and Forecasts, By Service Type 5.1. Free to air 5.2. Pay TV 6. Global Market Analysis and Forecasts, By Region 6.1. North America 6.2. Europe 6.3. Asia Pacific 6.4. Middle East and Africa 6.5. Latin America 7. North America Market Analysis and Forecast 8. Europe Market Analysis and Forecast 9. Asia Pacific Market Analysis and Forecast 10. Middle East and Africa Market Analysis and Forecast 11. Latin America Market Analysis and Forecast 12. Competition Landscape 12.1. AT&T 12.2. Comcast 12.3. MobiTV 12.4. SKY 12.5. Charter Communication 12.6. Verizon Communication 12.7. Bell Canada 12.8. Orange S.A 12.9. Bharti Airtel 12.10. Consolidated communications
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