Mobile Threat Management Security Software Market Outlook (2023 to 2033)

The global mobile threat management security software market is forecasted to reach US$ 25,691.7 million by 2033, up from US$ 5,194.9 million in 2023, advancing at a CAGR of 17.3% during the forecast period.

The mobile threat landscape has been growing and evolving over the past few years due to the increasing number of mobile devices. Further, the usage of mobile devices for managing finances, online shopping, and paying bills has reportedly increased, which is fueling the demand for mobile threat management security software.

Report Attribute Details
Mobile Threat Management Security Software Market Value (2023) US$ 5,194.9 million
Mobile Threat Management Security Software Market Anticipated Value (2033) US$ 25,691.7 million
Mobile Threat Management Security Software Projected Growth Rate (2023 to 2033) 17.3%

The rising implementation of EMM (enterprise mobility management) and MTM (mobile threat management) is going to offer robust opportunities for the mobile security software market over the forecast period.

The sales of mobile threat management security software have risen because a majority of businesses are moving toward workplace mobility, which allows employees to operate across different devices and applications. It is necessary to secure the devices. Therefore, it is anticipated that the mobile threat management security software market is going to boom in the upcoming years.

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Key Drivers and Restraining Factors in the Mobile Threat Management Security Software Market

There is a rising frequency of cyber-attacks that are serving as the primary factor behind driving the expansion of the mobile threat management security software market. Cyber-attacks are growing complex and advanced, which is likely to bolster the demand for mobile threat management security software in the upcoming years.

People use online applications now and then these days, due to which the need for mobile threat management security software is continuously increasing to enhance security capabilities to handle both device and network risks associated with the deployment of mobile apps.

Hackers are coming up with novel ways always to steal information and cause havoc for both organizations and individuals. Alongside, the rising usage of social media indeed has boosted several cyber-attacks globally, which is expected to drive the mobile threat management security software market size.

Continuous expansion of consumerization of IT and bring your own device (BYOD) and the challenges related to terms of managing and securing mobile devices and information influencing the demand for the adoption of mobile threat management security software services.

Many applications are downloaded from third-party stores, which may not have good security controls in place. Therefore, to protect businesses against fraud and data breaches, mobile threat management security software is used to detect, analyze, and remediate malware on mobile devices. Further, it is anticipated that the adoption of mobile threat management security software is increasing because it allows mobile workers to use their devices for business without sacrificing privacy.

The end-users in the market are using mobile threat management security software as a result of these concerns, which is fueling the growth of the mobile threat management security software market. However, it is anticipated that the lack of awareness regarding cyber security and vulnerability might act as a restraining factor in the market growth of mobile threat management security software.

There is a distribution of pirated software that acts as a key challenge to the market share of mobile threat management security software. Many people use computers or mobile phones to access untrustworthy websites and download unsafe apps, making these devices exposed to cyber attacks. Further, the market's growth is getting stifled by a lack of understanding regarding mobile device dangers and security solutions.

Technical issues like system and device compatibility are also key restraints that may hamper the growth of the mobile threat management security software market.

Region Wise Insight

What is the Regional Outlook for North America Mobile Threat Management Security Software Market?

Keeping the current market scenario under consideration, North America is anticipated to capture a notable market share in terms of revenue, owing to rapid advancement in the mobile threat management security software market. It is likely to hold 33.6% of the total market share during the forecast period. North America accounted for a market share of 28.6 $ in 2022.

The mobile threat management security software market is likely to be driven by severe government data security requirements, along with IT sector developments in these regions.

What is the Regional Outlook for Europe Mobile Threat Management Security Software Market?

The mobile security business is undergoing a substantial change in this region, because of numerous attacks, especially on the health industry, and security measures are being deployed in this region. Regions of Europe are accounting for 21.5% of the global market share for mobile threat management security software services, owing to their high disposable income and usage of online platforms.

The region is expected to have favorable growth in the mobile threat management security software market. The surge of cyber-attacks in the technology sector is expected to drive up the need for security software. Europe market held a market share of 23.2% in 2022.

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Sudip Saha

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Category-wise Insights for Mobile Threat Management Security Software Market

Which End User Segment is Dominating the Global Mobile Threat Management Security Software Market?

Even while cyber-attacks affect every industry, certain of the targeted companies confront massive network and web-related harm. Because the IT business is the most dependent on the internet, it faces many cyber-attacks.

Organizational mobility is proven to be beneficial for the implementation of security for smartphones in several public and private enterprises. As a result of many cyberattacks, including web attacks and network attacks, the telecommunications and IT sectors are using mobile application authentication technologies. As an outcome, the telecommunication and IT segment is likely to increase significantly in the coming years. This segment held a market share of 28.9% in 2022.

Which is the Most Preferred Product Segment of the Global Mobile Threat Management Security Software Market?

The cloud-based segment held a 57% market share. The cloud servers administer cloud-based mobile threat security solutions. It doesn't need to be installed on users' devices; rather, it may be obtained using particular user login details; smartphone users may utilize MTMSS via the internet using a web-based app.

Cloud-based MTMSS allows users to choose the best plan for their needs, resulting in affordability, flexibility, connectivity, and sophisticated security features. As a result, the aforementioned variables are likely to drive market demand in the defined category.

Who are the Key Players in the Mobile Threat Management Security Software Market?

Some of the key players working in the mobile threat management security software market are IBM Corporation, Cisco Systems, Inc., Microsoft Corporation, Intel Corporation, BullGuard Ltd., Dell Inc., Absolute Software Corporation, SAP AG, Symantec Corporation, MobileIron, Inc., LANDesk Software Inc., Apperian, Inc., and others.

The key players in the market are using the best technology available to curb instances of cyber fraud. Technologies such as Big Data, Machine Learning, and Artificial Intelligence have proven to be leading instruments in dictating cyberattacks.

  • Ivanti, a developer of cybersecurity and associated enterprise solutions, established a strategic agreement with Lookout, a producer of cloud security, in January 2023. Based on this collaboration, both businesses hoped to expand their product offerings by combining Ivanti's Neurons automation system with Lookout's Smartphone Endpoint Security responses, which might provide superior mobile safety measures for Android, iOS, and Chrome OS platforms.
  • Check Point Software Technologies and Samsung Electronics collaborated for the first time in February 2023 to provide enterprises with effective security against the increasing flood of mobile-related threats.

Key Trends in the Mobile Threat Management Security Software Market

Some of the key trends in the mobile threat management security software market are:

  • The growing trend of bringing your own device (BYOD) in enterprises, as well as the increasing number of mobile personnel in the area, is driving the need for mobile security software solutions.
  • The increasing frequency of cyber-attacks has resulted in a slew of security worries, prompting businesses to seek robust ways to combat the expanding number of cyber threats.

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Report Scope

Report Attribute Details
Growth Rate CAGR of 17.7% from 2023 to 2033
Base Year for Estimation 2022
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Mobile Threat Management Security Software Market Value (2023) US$ 5,194.9 million
Mobile Threat Management Security Software Market Anticipated Value (2033) US$ 25,691.7 million
Quantitative Units Revenue in US$ million, Volume in Kilotons, and CAGR from 2023 to 2033
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered
  • Type
  • Form
  • End Use
  • Region
Regions Covered
  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • The Middle East and Africa
Key Countries Profiled
  • The United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • The United Kingdom
  • France
  • Spain
  • Italy
  • Poland
  • Russia
  • Czech Republic
  • Romania
  • India
  • Bangladesh
  • Australia
  • New Zealand
  • China
  • Japan
  • South Korea
  • GCC Countries
  • South Africa
  • Israel
Key Companies Profiled
  • IBM Corporation
  • Cisco Systems, Inc.
  • Microsoft Corporation
  • Intel Corporation
  • BullGuard Ltd.
  • Dell Inc.
  • Absolute Software Corporation
  • SAP AG
  • Symantec Corporation
  • MobileIron, Inc.
  • LANDesk Software Inc.
  • Apperian, Inc.
  • Other
Customization Available Upon Request

Key Segmentation of the Mobile Threat Management Security Software Market

By Product:

  • On-premises
  • Cloud-Based

By End-User:

  • Individual user
  • Enterprise-user
  • Telecommunication and IT
  • Government and Financial institutions
  • Other

By Application:

  • Managed IPS and IDS
  • Distributed Denial of Services (DDoS)
  • Unified Threat Management (UTM)
  • Secured Information & Event Management (SIEM)
  • Firewall Management
  • Endpoint Security
  • Others

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • Middle East and Africa

Frequently Asked Questions

What is the Current Market Valuation?

The market is estimated to secure a valuation of US$ 4,891.72 million in 2023.

How is the Historical Performance of the Market?

From 2018 to 2022, the market registered a CAGR of 17.3%.

How Big will the Mobile Threat Management Security Software Market by 2033?

The market is estimated to reach US$ 25,691.7 million by 2033.

Which Application Type Holds Lucrative Opportunities?

Telecom and IT hold high revenue potential.

Which Countries Dominate the Global Market?

The United States and the United Kingdom dominate the global market.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Product, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Product, 2023 to 2033

        5.3.1. On-premises

        5.3.2. Cloud-Based

    5.4. Y-o-Y Growth Trend Analysis By Product, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Product, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-User

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By End-User, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End-User, 2023 to 2033

        6.3.1. Individual user

        6.3.2. Enterprise-user

        6.3.3. Telecommunication and IT

        6.3.4. Government and Financial institutions

        6.3.5. Others

    6.4. Y-o-Y Growth Trend Analysis By End-User, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By End-User, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By Application, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2023 to 2033

        7.3.1. Managed IPS and IDS

        7.3.2. Distributed Denial of Services (DDoS)

        7.3.3. Unified Threat Management (UTM)

        7.3.4. Secured Information & Event Management (SIEM)

        7.3.5. Firewall Management

        7.3.6. Endpoint Security

        7.3.7. Others

    7.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022

    8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Western Europe

        8.3.4. Eastern Europe

        8.3.5. South Asia and Pacific

        8.3.6. East Asia

        8.3.7. Middle East and Africa

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. U.S.

            9.2.1.2. Canada

        9.2.2. By Product

        9.2.3. By End-User

        9.2.4. By Application

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product

        9.3.3. By End-User

        9.3.4. By Application

    9.4. Key Takeaways

10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Product

        10.2.3. By End-User

        10.2.4. By Application

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product

        10.3.3. By End-User

        10.3.4. By Application

    10.4. Key Takeaways

11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. U.K.

            11.2.1.3. France

            11.2.1.4. Spain

            11.2.1.5. Italy

            11.2.1.6. Rest of Western Europe

        11.2.2. By Product

        11.2.3. By End-User

        11.2.4. By Application

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product

        11.3.3. By End-User

        11.3.4. By Application

    11.4. Key Takeaways

12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. Poland

            12.2.1.2. Russia

            12.2.1.3. Czech Republic

            12.2.1.4. Romania

            12.2.1.5. Rest of Eastern Europe

        12.2.2. By Product

        12.2.3. By End-User

        12.2.4. By Application

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product

        12.3.3. By End-User

        12.3.4. By Application

    12.4. Key Takeaways

13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. India

            13.2.1.2. Bangladesh

            13.2.1.3. Australia

            13.2.1.4. New Zealand

            13.2.1.5. Rest of South Asia and Pacific

        13.2.2. By Product

        13.2.3. By End-User

        13.2.4. By Application

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product

        13.3.3. By End-User

        13.3.4. By Application

    13.4. Key Takeaways

14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. China

            14.2.1.2. Japan

            14.2.1.3. South Korea

        14.2.2. By Product

        14.2.3. By End-User

        14.2.4. By Application

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Product

        14.3.3. By End-User

        14.3.4. By Application

    14.4. Key Takeaways

15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Country

            15.2.1.1. GCC Countries

            15.2.1.2. South Africa

            15.2.1.3. Israel

            15.2.1.4. Rest of MEA

        15.2.2. By Product

        15.2.3. By End-User

        15.2.4. By Application

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Product

        15.3.3. By End-User

        15.3.4. By Application

    15.4. Key Takeaways

16. Key Countries Market Analysis

    16.1. U.S.

        16.1.1. Pricing Analysis

        16.1.2. Market Share Analysis, 2022

            16.1.2.1. By Product

            16.1.2.2. By End-User

            16.1.2.3. By Application

    16.2. Canada

        16.2.1. Pricing Analysis

        16.2.2. Market Share Analysis, 2022

            16.2.2.1. By Product

            16.2.2.2. By End-User

            16.2.2.3. By Application

    16.3. Brazil

        16.3.1. Pricing Analysis

        16.3.2. Market Share Analysis, 2022

            16.3.2.1. By Product

            16.3.2.2. By End-User

            16.3.2.3. By Application

    16.4. Mexico

        16.4.1. Pricing Analysis

        16.4.2. Market Share Analysis, 2022

            16.4.2.1. By Product

            16.4.2.2. By End-User

            16.4.2.3. By Application

    16.5. Germany

        16.5.1. Pricing Analysis

        16.5.2. Market Share Analysis, 2022

            16.5.2.1. By Product

            16.5.2.2. By End-User

            16.5.2.3. By Application

    16.6. U.K.

        16.6.1. Pricing Analysis

        16.6.2. Market Share Analysis, 2022

            16.6.2.1. By Product

            16.6.2.2. By End-User

            16.6.2.3. By Application

    16.7. France

        16.7.1. Pricing Analysis

        16.7.2. Market Share Analysis, 2022

            16.7.2.1. By Product

            16.7.2.2. By End-User

            16.7.2.3. By Application

    16.8. Spain

        16.8.1. Pricing Analysis

        16.8.2. Market Share Analysis, 2022

            16.8.2.1. By Product

            16.8.2.2. By End-User

            16.8.2.3. By Application

    16.9. Italy

        16.9.1. Pricing Analysis

        16.9.2. Market Share Analysis, 2022

            16.9.2.1. By Product

            16.9.2.2. By End-User

            16.9.2.3. By Application

    16.10. Poland

        16.10.1. Pricing Analysis

        16.10.2. Market Share Analysis, 2022

            16.10.2.1. By Product

            16.10.2.2. By End-User

            16.10.2.3. By Application

    16.11. Russia

        16.11.1. Pricing Analysis

        16.11.2. Market Share Analysis, 2022

            16.11.2.1. By Product

            16.11.2.2. By End-User

            16.11.2.3. By Application

    16.12. Czech Republic

        16.12.1. Pricing Analysis

        16.12.2. Market Share Analysis, 2022

            16.12.2.1. By Product

            16.12.2.2. By End-User

            16.12.2.3. By Application

    16.13. Romania

        16.13.1. Pricing Analysis

        16.13.2. Market Share Analysis, 2022

            16.13.2.1. By Product

            16.13.2.2. By End-User

            16.13.2.3. By Application

    16.14. India

        16.14.1. Pricing Analysis

        16.14.2. Market Share Analysis, 2022

            16.14.2.1. By Product

            16.14.2.2. By End-User

            16.14.2.3. By Application

    16.15. Bangladesh

        16.15.1. Pricing Analysis

        16.15.2. Market Share Analysis, 2022

            16.15.2.1. By Product

            16.15.2.2. By End-User

            16.15.2.3. By Application

    16.16. Australia

        16.16.1. Pricing Analysis

        16.16.2. Market Share Analysis, 2022

            16.16.2.1. By Product

            16.16.2.2. By End-User

            16.16.2.3. By Application

    16.17. New Zealand

        16.17.1. Pricing Analysis

        16.17.2. Market Share Analysis, 2022

            16.17.2.1. By Product

            16.17.2.2. By End-User

            16.17.2.3. By Application

    16.18. China

        16.18.1. Pricing Analysis

        16.18.2. Market Share Analysis, 2022

            16.18.2.1. By Product

            16.18.2.2. By End-User

            16.18.2.3. By Application

    16.19. Japan

        16.19.1. Pricing Analysis

        16.19.2. Market Share Analysis, 2022

            16.19.2.1. By Product

            16.19.2.2. By End-User

            16.19.2.3. By Application

    16.20. South Korea

        16.20.1. Pricing Analysis

        16.20.2. Market Share Analysis, 2022

            16.20.2.1. By Product

            16.20.2.2. By End-User

            16.20.2.3. By Application

    16.21. GCC Countries

        16.21.1. Pricing Analysis

        16.21.2. Market Share Analysis, 2022

            16.21.2.1. By Product

            16.21.2.2. By End-User

            16.21.2.3. By Application

    16.22. South Africa

        16.22.1. Pricing Analysis

        16.22.2. Market Share Analysis, 2022

            16.22.2.1. By Product

            16.22.2.2. By End-User

            16.22.2.3. By Application

    16.23. Israel

        16.23.1. Pricing Analysis

        16.23.2. Market Share Analysis, 2022

            16.23.2.1. By Product

            16.23.2.2. By End-User

            16.23.2.3. By Application

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Product

        17.3.3. By End-User

        17.3.4. By Application

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. IBM Corporation

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

        18.1.2. Cisco Systems, Inc.

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

        18.1.3. Microsoft Corporation

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

        18.1.4. Intel Corporation

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

        18.1.5. BullGuard Ltd.

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

        18.1.6. Dell Inc.

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

        18.1.7. Absolute Software Corporation

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

        18.1.8. SAP AG

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

        18.1.9. Symantec Corporation

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

        18.1.10. MobileIron, Inc.

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

        18.1.11. LANDesk Software Inc.

            18.1.11.1. Overview

            18.1.11.2. Product Portfolio

            18.1.11.3. Profitability by Market Segments

            18.1.11.4. Sales Footprint

            18.1.11.5. Strategy Overview

                18.1.11.5.1. Marketing Strategy

        18.1.12. Apperian, Inc.

            18.1.12.1. Overview

            18.1.12.2. Product Portfolio

            18.1.12.3. Profitability by Market Segments

            18.1.12.4. Sales Footprint

            18.1.12.5. Strategy Overview

                18.1.12.5.1. Marketing Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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