Mobile Handset Protection Market Snapshot (2023 to 2033)

The mobile handset protection market is accelerating with a CAGR of 11.6% in the global market during the forecast period. The mobile handset protection market is likely to be valued at a market revenue of US$ 6,789.2 million in 2023 and is anticipated to cross US$ 22,446.3 million by 2033.

Operators offering various plans, including bundled voice and data services at discounted prices, grow the mobile handset protection market share. Bring your own device (BYOD), and enterprise mobility broadens applications of smartphones to use them for a wide range of business activities increasing demand for mobile handset protection.

Monthly fees for protection services witness growth with a market share of 60%, compared to one-time fees expanding the mobile handset protection market size. Also, an increasing amount of mobile data on smartphones drives the sales of mobile handset protection. Consumers opting for extended warranty and theft security anticipate the growth of the mobile handset protection market trend further.

Attributes Details
Mobile Handset Protection Market Size (2023) US$ 6,789.2 million
Mobile Handset Protection Market Size (2033) US$ 22,446.3 million
Mobile Handset Protection Market CAGR 11.6%

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What are the Key Attributes that Expand the Mobile Handset Protection Market?

Safeguarding phones against loss, misuse, and potential damage increased demand for mobile handset protection. Further, the rise in the use of smartphones, along with development in device and network technologies, surges the adoption of mobile handset protection.

The cost efficiency of purchasing mobile protection compared to buying replacement drives the mobile handset protection market share. Mobile handset protection services are adopted for large-screen devices such as tablets or phablets.

Adoption of mobile handset protection services assets in enhancing client satisfaction.

The option to reclaim phones in a short period after the loss, damage, or malfunctioning of handsets drives the sales of mobile handset protection. The high quality of OEM (Original Equipment Manufacturer) accessories, as opposed to generic accessories, bolsters the demand for mobile handset protection further.

Customer care services for customers to aid in their queries grow the mobile headset protection market size. Further, the threat of exposure to harmful content and third-party applications that causes damage to the device escalates the demand for mobile handset protection.

Providing accurate information on consumer bandwidth and assisting consumers and providers grows the mobile handset protection market trends. Furthermore, the adoption of mobile handset protection services can be applied for both business and personal use.

What are the Factors that Hamper the Mobile Handset Protection Market Growth?

Low-priced handsets acquiring minimal cost benefits obstruct the global mobile handset protection market share. Reducing the cost of smartphones guarantees replacement expedition, further lowering the adoption of mobile handset protection.

Minimal cost assistance provided for inexpensive smartphones curbs the demand for mobile handset protection. Additionally, sales of mobile handset protection reduce as the services do not cover theft. Further, high subscription charges for post-protection services restrain the global mobile handset protection market share.

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Sudip Saha

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What is the Overview of the Mobile Handset Protection Market?

The popularity of personal smartphones to access corporate networks owing to mobile malware entering the enterprise networks further promises demand for mobile handset protection. The high growth of the global insurance market expands the mobile handset protection market size.

Innovations in the benefits of handset protection reduce the need for replacing a smartphone with a new one, further growing the sales of mobile handset protection.

Investing in research and development activities to develop and launch novel product processes growth of the mobile handset protection market size.

Several enterprises developing interest in merger and acquisition activities escalate the demand for mobile handset protection. Assigning protection services costs according to the smartphone price increases the mobile handset protection market share.

Numerous handset protection companies taking initiatives to improve and expand the quality and quantity of their product range surge demand for mobile handset protection. Mobile phones receiving financial security provided by insurance plans elevates the adoption of mobile handset protection.

What is the Regional Analysis of North America Mobile Handset Protection Market?

North America dominated the mobile handset protection market with a share of 25.1% in 2022. The technological advancements in communication and high-quality infrastructure in telecom expand the global mobile handset protection market size further. Moreover, youngsters increasing the saturation of usage of smartphones in the demographics rises the sales of mobile handset protection in the region.

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How is the Performance of the Mobile Handset Protection Market in Europe?

Europe held a share of 18.9% of the global market in 2022. The current shareholding is attributed to the growing number of smartphone users.

Increasing penetration of 3G and LTE and rising demand for mobile internet services and applications contribute to the mobile handset protection market share. Additionally, telecom service providers increasing their investments increasing demand for mobile handset protection.

How is Asia Pacific Contributing to the Sales of Mobile Handset Protection?

Asia Pacific region is predicted to grow rapidly in the future decades. The growing proportion of smartphone owners, together with increasing demands for internet connectivity services and applications, is credited to the growth. In addition, the increasing ubiquity of 3G and LTE connectivity has resulted in a huge increase in consumer information usage, creating a requirement for protection policies.

Expanding telecom service company investments are also predicted to fuel regional market expansion throughout the forecast period. China Telecom Corporation Ltd., KT Corporation (KT), and NTT Docomo Inc. are a few examples. Also, the key countries in this region are growing significantly. Further, India is expected to secure a CAGR of 13.2% over the forecast period.

Mobile Handset Protection Market Category-wise Insights

Which is the Leading Protection Provider Segment of Mobile Handset Protection?

The direct-to-consumer services segment in the protection provider category is expected to increase at a substantial rate and post a CAGR of 12% over the projection period. This segment is likely to dominate the global market with a substantial share of the market as a result of a growing proportion of consumers opting for mobile device protection services rather than depending on the manufacturer's offerings. Further, several people use different mobile protection policies to defend their interests.

How is the Start-up Ecosystem in the Mobile Handset Protection Market?

Multiple new players are entering the mobile handset protection market. One of the high-potential start-up players in the mobile handset protection market is Lydia. Lydia is a French-based start-up. It is one of the most prominent peer-to-peer payment applications in Europe.

Lydia has recently announced the launch of an insurance product for mobile handset protection. End users can get insurance for their handsets for 4.29 Euros per month.

In addition to this, the mobile handset protection market is crowded with another significant yet high-potential start-up, Pitzi. Pitzi is a Brazil-based company, which acts as a reseller for insurance companies for offering products that are related to mobile handset protection.

What is the Competitive Landscape of the Mobile Handset Protection Market?

Some of the key participants present in the mobile handset protection market are Asurion LLC, CAN Financial Corp., Liberty Mutual Holding Company Inc., American International Group Inc., Verizon Wireless, Sprint Corporation, T-Mobile, Apple Inc., Walmart, AT&T Mobility, and T-Mobile.

Key players in the market are innovating with new features and functions to stay at the top of their revenue game.

Some of the Recent Developments in Mobile Handset Protection

  • 2021 witnessed the launch of numerous innovations such as fast wireless charging, improved video stabilization, and futuristic under-display selfie cameras - setting trends for future devices.
  • In 2013, Amazon devised a new motion-sensor technology for an airbag that can protect gadgets, including smartphones, tablets, etc. from cracking when dropped.
  • In 2022, Samsung revealed the upcoming launch of their new rugged phone - ‘The Galaxy XCover6 Pro’, which puts an end to a massive flow of leaked information.
  • In September 2018, Apple launched its new protection plan for iPhone named Apple Care + with Theft and Loss Protection.
  • The Realme 11 Pro series was announced in India in January 2023. In India, Realme has introduced a new insurance plan for its latest 'Number' series of handsets.
  • After the success of its Apple series, Atom Studios released a new protective cover for Samsung phones in February 2022. The newly released Touch Samsung case is created with tactility at its core and is offered for the S22 and S22+ Samsung Galaxy devices. Atmos Studios selected a soft, soft-touch silicon exterior that was designed to be felt and seems ultra-soft when held in hand.

Report Scope

Report Attribute Details
Growth Rate CAGR of 11.6% from 2023 to 2033
The base year for estimation 2022
Historical data 2018 to 2022
Forecast period 2023 to 2033
Mobile Handset Protection Market Size (2023) US$ 6,789.2 million
Mobile Handset Protection Market Size (2033) US$ 22,446.3 million
Quantitative units Revenue in US$ million and CAGR from 2023 to 2033
Report Coverage Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis
Segments Covered Protection Provider, Pricing Model, Sales Channel, and Region.
Regional scope North America Latin America Western Europe Eastern Europe South Asia and Pacific East Asia Middle East and Africa
Country scope
  • The United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • The United Kingdom
  • France
  • Spain
  • Italy
  • Poland
  • Russia
  • Czech Republic
  • Romania
  • India
  • Bangladesh
  • Australia
  • New Zealand
  • China
  • Japan
  • South Korea
  • GCC Countries
  • South Africa
  • Israel
Key companies profiled Asurion LLC, CAN Financial Corp., Liberty Mutual Holding Company Inc., American International Group Inc., Verizon Wireless, Sprint Corporation, T-Mobile, Apple Inc., Walmart, AT&T Mobility, T-Mobile
Customization scope Free report customization (equivalent to up to 8 analysts' working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options Avail customized purchase options to meet your exact research needs.

Market Segmentation

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • The Middle East and Africa

By Protection Provider:

  • Mobile Operator/ Carrier
  • Mobile Device OEM
  • Direct-to-Consumer Services
  • Other Channel (Retailers)

By Pricing Model:

  • One Time Fee
  • Monthly Fee
  • Billed By Carrier/ OEM

By Sales Channel:

  • Retail Chains
  • Brand Stores
  • E-Commerce /Online

Frequently Asked Questions

What is Current Market Valuation?

The market is estimated to secure a valuation of US$ 6,789.2 million in 2023.

How Big will be the Market by 2033?

The market is estimated to reach US$ 22,446.3 million by 2033.

What is the Projected CAGR for the Market?

The industry is estimated to expand at a 11.6% CAGR.

What is the Projected Market Share for Europe?

Europe has a market share of 18.9% globally.

What is North America’s Estimated Market Share?

With a 25.1% market share, North America rules over.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Investment Feasibility Matrix
    3.5. PESTLE and Porter’s Analysis
    3.6. Regulatory Landscape
        3.6.1. By Key Regions
        3.6.2. By Key Countries
    3.7. Regional Parent Market Outlook
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Protection Provider
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) Analysis By Protection Provider, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Protection Provider, 2023 to 2033
        5.3.1. Mobile Operator/ Carrier
        5.3.2. Mobile Device OEM
        5.3.3. Direct-to-Consumer Services
        5.3.4. Others
    5.4. Y-o-Y Growth Trend Analysis By Protection Provider, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Protection Provider, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Pricing Model
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) Analysis By Pricing Model, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Pricing Model, 2023 to 2033
        6.3.1. One Time Fee
        6.3.2. Monthly Fee
        6.3.3. Billed By Carrier/ OEM
    6.4. Y-o-Y Growth Trend Analysis By Pricing Model, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Pricing Model, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) Analysis By Sales Channel, 2018 to 2022
    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Sales Channel, 2023 to 2033
        7.3.1. Retail Chains
        7.3.2. Brand Stores
        7.3.3. E-Commerce /Online
    7.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022
    7.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    8.1. Introduction
    8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022
    8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033
        8.3.1. North America
        8.3.2. Latin America
        8.3.3. Western Europe
        8.3.4. Eastern Europe
        8.3.5. South Asia and Pacific
        8.3.6. East Asia
        8.3.7. Middle East and Africa
    8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        9.2.1. By Country
            9.2.1.1. U.S.
            9.2.1.2. Canada
        9.2.2. By Protection Provider
        9.2.3. By Pricing Model
        9.2.4. By Sales Channel
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Protection Provider
        9.3.3. By Pricing Model
        9.3.4. By Sales Channel
    9.4. Key Takeaways
10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Country
            10.2.1.1. Brazil
            10.2.1.2. Mexico
            10.2.1.3. Rest of Latin America
        10.2.2. By Protection Provider
        10.2.3. By Pricing Model
        10.2.4. By Sales Channel
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Protection Provider
        10.3.3. By Pricing Model
        10.3.4. By Sales Channel
    10.4. Key Takeaways
11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. Germany
            11.2.1.2. U.K.
            11.2.1.3. France
            11.2.1.4. Spain
            11.2.1.5. Italy
            11.2.1.6. Rest of Western Europe
        11.2.2. By Protection Provider
        11.2.3. By Pricing Model
        11.2.4. By Sales Channel
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Protection Provider
        11.3.3. By Pricing Model
        11.3.4. By Sales Channel
    11.4. Key Takeaways
12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. Poland
            12.2.1.2. Russia
            12.2.1.3. Czech Republic
            12.2.1.4. Romania
            12.2.1.5. Rest of Eastern Europe
        12.2.2. By Protection Provider
        12.2.3. By Pricing Model
        12.2.4. By Sales Channel
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Protection Provider
        12.3.3. By Pricing Model
        12.3.4. By Sales Channel
    12.4. Key Takeaways
13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Country
            13.2.1.1. India
            13.2.1.2. Bangladesh
            13.2.1.3. Australia
            13.2.1.4. New Zealand
            13.2.1.5. Rest of South Asia and Pacific
        13.2.2. By Protection Provider
        13.2.3. By Pricing Model
        13.2.4. By Sales Channel
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Protection Provider
        13.3.3. By Pricing Model
        13.3.4. By Sales Channel
    13.4. Key Takeaways
14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Country
            14.2.1.1. China
            14.2.1.2. Japan
            14.2.1.3. South Korea
        14.2.2. By Protection Provider
        14.2.3. By Pricing Model
        14.2.4. By Sales Channel
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Protection Provider
        14.3.3. By Pricing Model
        14.3.4. By Sales Channel
    14.4. Key Takeaways
15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        15.2.1. By Country
            15.2.1.1. GCC Countries
            15.2.1.2. South Africa
            15.2.1.3. Israel
            15.2.1.4. Rest of MEA
        15.2.2. By Protection Provider
        15.2.3. By Pricing Model
        15.2.4. By Sales Channel
    15.3. Market Attractiveness Analysis
        15.3.1. By Country
        15.3.2. By Protection Provider
        15.3.3. By Pricing Model
        15.3.4. By Sales Channel
    15.4. Key Takeaways
16. Key Countries Market Analysis
    16.1. U.S.
        16.1.1. Pricing Analysis
        16.1.2. Market Share Analysis, 2022
            16.1.2.1. By Protection Provider
            16.1.2.2. By Pricing Model
            16.1.2.3. By Sales Channel
    16.2. Canada
        16.2.1. Pricing Analysis
        16.2.2. Market Share Analysis, 2022
            16.2.2.1. By Protection Provider
            16.2.2.2. By Pricing Model
            16.2.2.3. By Sales Channel
    16.3. Brazil
        16.3.1. Pricing Analysis
        16.3.2. Market Share Analysis, 2022
            16.3.2.1. By Protection Provider
            16.3.2.2. By Pricing Model
            16.3.2.3. By Sales Channel
    16.4. Mexico
        16.4.1. Pricing Analysis
        16.4.2. Market Share Analysis, 2022
            16.4.2.1. By Protection Provider
            16.4.2.2. By Pricing Model
            16.4.2.3. By Sales Channel
    16.5. Germany
        16.5.1. Pricing Analysis
        16.5.2. Market Share Analysis, 2022
            16.5.2.1. By Protection Provider
            16.5.2.2. By Pricing Model
            16.5.2.3. By Sales Channel
    16.6. U.K.
        16.6.1. Pricing Analysis
        16.6.2. Market Share Analysis, 2022
            16.6.2.1. By Protection Provider
            16.6.2.2. By Pricing Model
            16.6.2.3. By Sales Channel
    16.7. France
        16.7.1. Pricing Analysis
        16.7.2. Market Share Analysis, 2022
            16.7.2.1. By Protection Provider
            16.7.2.2. By Pricing Model
            16.7.2.3. By Sales Channel
    16.8. Spain
        16.8.1. Pricing Analysis
        16.8.2. Market Share Analysis, 2022
            16.8.2.1. By Protection Provider
            16.8.2.2. By Pricing Model
            16.8.2.3. By Sales Channel
    16.9. Italy
        16.9.1. Pricing Analysis
        16.9.2. Market Share Analysis, 2022
            16.9.2.1. By Protection Provider
            16.9.2.2. By Pricing Model
            16.9.2.3. By Sales Channel
    16.10. Poland
        16.10.1. Pricing Analysis
        16.10.2. Market Share Analysis, 2022
            16.10.2.1. By Protection Provider
            16.10.2.2. By Pricing Model
            16.10.2.3. By Sales Channel
    16.11. Russia
        16.11.1. Pricing Analysis
        16.11.2. Market Share Analysis, 2022
            16.11.2.1. By Protection Provider
            16.11.2.2. By Pricing Model
            16.11.2.3. By Sales Channel
    16.12. Czech Republic
        16.12.1. Pricing Analysis
        16.12.2. Market Share Analysis, 2022
            16.12.2.1. By Protection Provider
            16.12.2.2. By Pricing Model
            16.12.2.3. By Sales Channel
    16.13. Romania
        16.13.1. Pricing Analysis
        16.13.2. Market Share Analysis, 2022
            16.13.2.1. By Protection Provider
            16.13.2.2. By Pricing Model
            16.13.2.3. By Sales Channel
    16.14. India
        16.14.1. Pricing Analysis
        16.14.2. Market Share Analysis, 2022
            16.14.2.1. By Protection Provider
            16.14.2.2. By Pricing Model
            16.14.2.3. By Sales Channel
    16.15. Bangladesh
        16.15.1. Pricing Analysis
        16.15.2. Market Share Analysis, 2022
            16.15.2.1. By Protection Provider
            16.15.2.2. By Pricing Model
            16.15.2.3. By Sales Channel
    16.16. Australia
        16.16.1. Pricing Analysis
        16.16.2. Market Share Analysis, 2022
            16.16.2.1. By Protection Provider
            16.16.2.2. By Pricing Model
            16.16.2.3. By Sales Channel
    16.17. New Zealand
        16.17.1. Pricing Analysis
        16.17.2. Market Share Analysis, 2022
            16.17.2.1. By Protection Provider
            16.17.2.2. By Pricing Model
            16.17.2.3. By Sales Channel
    16.18. China
        16.18.1. Pricing Analysis
        16.18.2. Market Share Analysis, 2022
            16.18.2.1. By Protection Provider
            16.18.2.2. By Pricing Model
            16.18.2.3. By Sales Channel
    16.19. Japan
        16.19.1. Pricing Analysis
        16.19.2. Market Share Analysis, 2022
            16.19.2.1. By Protection Provider
            16.19.2.2. By Pricing Model
            16.19.2.3. By Sales Channel
    16.20. South Korea
        16.20.1. Pricing Analysis
        16.20.2. Market Share Analysis, 2022
            16.20.2.1. By Protection Provider
            16.20.2.2. By Pricing Model
            16.20.2.3. By Sales Channel
    16.21. GCC Countries
        16.21.1. Pricing Analysis
        16.21.2. Market Share Analysis, 2022
            16.21.2.1. By Protection Provider
            16.21.2.2. By Pricing Model
            16.21.2.3. By Sales Channel
    16.22. South Africa
        16.22.1. Pricing Analysis
        16.22.2. Market Share Analysis, 2022
            16.22.2.1. By Protection Provider
            16.22.2.2. By Pricing Model
            16.22.2.3. By Sales Channel
    16.23. Israel
        16.23.1. Pricing Analysis
        16.23.2. Market Share Analysis, 2022
            16.23.2.1. By Protection Provider
            16.23.2.2. By Pricing Model
            16.23.2.3. By Sales Channel
17. Market Structure Analysis
    17.1. Competition Dashboard
    17.2. Competition Benchmarking
    17.3. Market Share Analysis of Top Players
        17.3.1. By Regional
        17.3.2. By Protection Provider
        17.3.3. By Pricing Model
        17.3.4. By Sales Channel
18. Competition Analysis
    18.1. Competition Deep Dive
        18.1.1. Asurion LLC
            18.1.1.1. Overview
            18.1.1.2. Product Portfolio
            18.1.1.3. Profitability by Market Segments
            18.1.1.4. Sales Footprint
            18.1.1.5. Strategy Overview
                18.1.1.5.1. Marketing Strategy
        18.1.2. CAN Financial Corp.
            18.1.2.1. Overview
            18.1.2.2. Product Portfolio
            18.1.2.3. Profitability by Market Segments
            18.1.2.4. Sales Footprint
            18.1.2.5. Strategy Overview
                18.1.2.5.1. Marketing Strategy
        18.1.3. Liberty Mutual Holding Company Inc.
            18.1.3.1. Overview
            18.1.3.2. Product Portfolio
            18.1.3.3. Profitability by Market Segments
            18.1.3.4. Sales Footprint
            18.1.3.5. Strategy Overview
                18.1.3.5.1. Marketing Strategy
        18.1.4. American International Group Inc.
            18.1.4.1. Overview
            18.1.4.2. Product Portfolio
            18.1.4.3. Profitability by Market Segments
            18.1.4.4. Sales Footprint
            18.1.4.5. Strategy Overview
                18.1.4.5.1. Marketing Strategy
        18.1.5. Verizon Wireless
            18.1.5.1. Overview
            18.1.5.2. Product Portfolio
            18.1.5.3. Profitability by Market Segments
            18.1.5.4. Sales Footprint
            18.1.5.5. Strategy Overview
                18.1.5.5.1. Marketing Strategy
        18.1.6. Sprint Corporation
            18.1.6.1. Overview
            18.1.6.2. Product Portfolio
            18.1.6.3. Profitability by Market Segments
            18.1.6.4. Sales Footprint
            18.1.6.5. Strategy Overview
                18.1.6.5.1. Marketing Strategy
        18.1.7. T-Mobile
            18.1.7.1. Overview
            18.1.7.2. Product Portfolio
            18.1.7.3. Profitability by Market Segments
            18.1.7.4. Sales Footprint
            18.1.7.5. Strategy Overview
                18.1.7.5.1. Marketing Strategy
        18.1.8. Apple Inc.
            18.1.8.1. Overview
            18.1.8.2. Product Portfolio
            18.1.8.3. Profitability by Market Segments
            18.1.8.4. Sales Footprint
            18.1.8.5. Strategy Overview
                18.1.8.5.1. Marketing Strategy
        18.1.9. Walmart
            18.1.9.1. Overview
            18.1.9.2. Product Portfolio
            18.1.9.3. Profitability by Market Segments
            18.1.9.4. Sales Footprint
            18.1.9.5. Strategy Overview
                18.1.9.5.1. Marketing Strategy
        18.1.10. AT&T Mobility
            18.1.10.1. Overview
            18.1.10.2. Product Portfolio
            18.1.10.3. Profitability by Market Segments
            18.1.10.4. Sales Footprint
            18.1.10.5. Strategy Overview
                18.1.10.5.1. Marketing Strategy
        18.1.11. T-Mobile
            18.1.11.1. Overview
            18.1.11.2. Product Portfolio
            18.1.11.3. Profitability by Market Segments
            18.1.11.4. Sales Footprint
            18.1.11.5. Strategy Overview
                18.1.11.5.1. Marketing Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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