Mobile Cases and Covers Market Outlook (2023 to 2033)

The global mobile cases and covers market size is expected to reach US$ 42,881.3 million by the year 2033. Meanwhile, the market is projected to expand at a CAGR of 5.8% between 2023 and 2033. In 2023, the market is assessed to account for US$ 24,401.2 million.

The mobile cases and covers industry is highly influenced by evolving lifestyle trends and the increasing spending capacities of consumers. To ensure a long shelf life of smartphones, consumers are using protective cases and covers.

Increasing demand for 360-degree surface protection for smartphones is offering significant profit-earning opportunities for key players in the mobile cases and covers market. Millennials are more concerned about reducing plastic waste, hence the biodegradable mobile cases and covers market is expected to grow in the next decade.

The global mobile cases and covers market is expected to grow 1.5x of the current market value by the end of 2033.

Attribute Details
Mobile Cases and Covers Market Size (2023) US$ 24,401.2 million
Projected Market Value (2033) US$ 42,881.3 million
Global Market Growth Rate (2023 to 2033) 5.8% CAGR

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Mobile Cases and Covers Demand Analysis (2018 to 2022) Vs Market Outlook (2023 to 2033)

By product volume, the mobile covers segment is expected to hold the maximum market share from 2023 to 2033, attributed to the increasing demand for lightweight covers providing maximum protection from drops, bumps, and shocks. The plastic material segment is expected to create substantial incremental revenue opportunities by the end of 2033, as this material has good barrier strength. Leather provides a classy look.

That’s why it is preferred by a certain portion of the population. By print type, the “with print” segment is anticipated to hold a major share of mobile cases and covers the industry during the forecast period. The Asia Pacific is expected to outpace the global mobile cases and covers the market in the next decade, attributable to the presence of a large number of consumers. China, India, and Japan are anticipated to offer lucrative opportunities, driven by the increasing production of smartphones and cost-effective mobile cases and covers.

The Market is Selectively Fragmented

The mobile cases and covers industry is subject to the choices and preferences of the end-consumers. By print type, out of “with print” and “without print”, the population using “with print” cases and covers is higher than the one using “without print”. This could be credited to the fact that millennials prefer cheesy things, which include vying for style and aesthetics. There is a running trend of competing based on the print on mobile cases and covers.

Likewise, out of back covers and flip covers, end-consumers prefer back covers as that saves on downtime. These days, people prefer quick access. In the case of flip covers, people don’t even prefer taking time out to lift the covers and have a look. So, back covers are the winner – out and out.

Hard cases are preferred by those who are continuously on the move. It so happens that there is luggage to be taken care of. Hard cases help in rendering proper protection to the mobiles even if they encounter any jerk or pressure. College-going students tend to prefer pouches as mobile cases and cover due to the “appearance” factor creeping in. However, corporates prefer wallets, as they go pretty well with their corporate looks.

It could be inferred that the manufacturers of mobile cases and covers cater to every type of customer. The focus, of late, is on the materials used for making these cases and covers. Environmental hazards were always a matter of concern. To address this concern, biodegradable mobile cases and covers have come into the picture.

Ismail Sutaria
Ismail Sutaria

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What’s with Biodegradable Mobile Cases and Covers?

Wood and Paper & paperboards to be the Epicentre

With environmental friendliness doing the rounds all across, biodegradable mobile cases and covers are being increasingly asked for. Substances like wood and paper & paperboard are durable as well as recyclable. Also, the other advantage of these mobile cases and covers is that being bad conductors of heat and electricity, one could handle them with utmost comfort irrespective of the ambiance. Though the initial investment seems to be so much, once installed, the returns are enormous. These mobile cases and covers could seem to be costly, but in the long run, the cost gets covered due to the longevity.

Fabrics and bioplastics are the other materials falling in the category of biodegradable substances. They are also being tried out to make mobile cases and covers. Though the adoption is pretty low in under-developed economies as plastic cases and covers are pocket-friendly, the upcoming period is bound to see these biodegradable materials taking over. Awareness campaigns are being undertaken. The outcome is bound to be seen in the forecast period.

Region-wise Analysis

Asian Economies to be the Torchbearers

Region/ Country North America
Market Share % (2022) 25.7%
2023 Market Value (US$) US$ 6,271.10 million
Region/ Country Europe
Market Share % (2022) 23.9%
2023 Market Value (US$) US$ 5,831.88 million
Region/ Country Germany
Market Share % (2022) 4.7%
2023 Market Value (US$) US$ 1,146.85 million
Region/ Country Japan
Market Share % (2022) 5.5%
2023 Market Value (US$) US$ 1,342.06 million
Region/ Country Australia
Market Share % (2022) 1.7%
2023 Market Value (US$) US$ 414.82 million

Though North America and Europe are home to an appreciable mobile-friendly population, it’s the Asian countries holding the flag high. In the last few years, countries like India, China, Singapore, and Malaysia have seen a tremendous penetration of smartphones, and the status quo is expected to remain unchanged even going forward.

Countries CAGR % (2023 to 2033)
China 8.9%
India 8.3%
The United Kingdom 4.4%

Research states that an Indian, on average, consumes 12 GB of data per month. Moreover, the country adds close to 25 million new-fangled smartphone users every 3 months. As of October 2021, India is home to 1.18 billion mobile connections and 600 million smartphones. The number of mobile users translates to the number of mobile cases and covers. It would be the rarest of the rare phenomenon to see a mobile user not using a case or cover.

China is another country with the proliferation of mobiles and smartphones. An interesting fact over here is that maximum users of Apple’s iPhone come from Asian countries.

With these many smartphones floating all across Asian countries, the problem of disposal of electronic waste is rampant. There hasn’t been any concrete solution to it in the last few years. On top of that, if mobile cases and covers also create a roadblock herein, the environment would be far from being in its all-giving stature. Therefore, it’s advisable to go for biodegradable mobile cases and covers.

Some end-consumers prefer leather or rubber covers, but then the use of leather is banned by certain countries in the wake of turning completely vegan. On the other hand, the use of biodegradable materials, as the name suggests, does not harm the environment.

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Manufacturers Employing Unique Tactics to Increase Their Customer Base

The global mobile cases and covers industry is highly fragmented with the presence of many local and unorganized players. Also, many new players are expected to participate in the global mobile cases and cover the industry to leverage significant growth opportunities. The key players focus on product innovation, acquisitions, and upgrading with sales through e-Commerce to increase their global presence and customer base in the global mobile cases and cover market.

The global mobile cases and covers market players are subject to maximum turmoil with new cases and covers launched now and then. Also, the focus is more on saying “no” to plastic.

Several local players are making an entry into the market for mobile cases and covers. They produce cases and covers that apply to all smartphones having the same size and thickness. The mobile cases and covers industry, thus, suffice almost every stratum of the global population. This is the peculiarity of this market. Besides, the initial investment to set up a shop for mobile cases and covers is not that much to act as a barrier for the retailers. Even the general stores have these cases and covers displayed. On the whole, this market, even though volatile, is stay put, with varieties being floated concerning the material.

Key Developments in the Mobile Cases and Covers Market:

  • In March 2023, Casetify released phone cases of Crocs. By incorporating another customizable feature into its tech accessories, the company has introduced a design that has 14 holes that customers can utilize to adorn their phones. The product is made of soft silicone and offers easy installation.
  • In November 2022, Cases Villa, a mobile case leader in India, introduced a new set of cutting-edge designs. The company delivers the product expeditiously while offering customer care services. The firm is devoted to offering superior quality iPhone cases, with 100% protection from scratch and drops, to its customers.
  • Apple, in March 2019, unveiled a new-fangled silicone mobile protective cover for the iPhone XS max and iPhone XS. They are being made available in 3 colors – Delft Blue, Papaya, and Spearmint.

Key Players in the Mobile Cases and Covers Industry

  • XtremeGuard
  • Belkin International, Inc.
  • ZAGG Intellectual Property Holding Co.
  • MOKO
  • Amzer
  • Griffin Technology
  • Incipio, LLC
  • CG Mobile
  • Shenzhen Ipaky Electronic Co., Ltd
  • Otter Products LLC

Mobile Cases and Covers Industry Report Scope

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ million/billion for Value
Key Regions Covered North America, Latin America, Europe, South Asia, East Asia, Oceania, and the Middle East & Africa
Key Countries Covered The United States, Canada, Brazil, Mexico, Germany, the United Kingdom, France, Italy, Spain, Benelux, Russia, China, Japan, South Korea, India, Thailand, Indonesia, Malaysia, Singapore, China, Japan, South Korea, Australia, New Zealand, Türkiye, Egypt, North Africa, South Africa, and GCC Countries
Key Market Segments Covered Product, Material, Print Type, and Region
Key Companies Profiled
  • XtremeGuard
  • Belkin International, Inc.
  • ZAGG Intellectual Property Holding Co.
  • MOKO
  • Amzer
  • Griffin Technology
  • Incipio, LLC
  • CG Mobile
  • Shenzhen Ipaky Electronic Co., Ltd
  • Otter Products LLC
Pricing Available upon Request

Key Segments Covered in Mobile Cases and Covers Industry Research

Mobile Cases and Covers Market by Product:

  • Cases
    • Wallets
    • Pouches
    • Hard Cases
  • Covers
    • Back Covers
    • Flip Covers

Mobile Cases and Covers Market by Material:

  • Plastic
    • Polypropylene
    • Polyethylene
    • PVC
    • Polyurethane
    • Others
  • Leather
  • Silicone
  • Rubber
  • Biodegradable
    • Wood
    • Fabric
    • Bioplastic
    • Paper & Paperboard

Mobile Cases and Covers Market by Print Type:

  • With Print
  • Without Print

Mobile Cases and Covers Market by Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa (MEA)

Frequently Asked Questions

What is the Mobile Cases and Covers Market Size in 2023? 

The market is valued at US$ 24.4 billion in 2023. 

Which are the key Mobile Cases and Covers market players? 

XtremeGuard, and Belkin International, Inc. are key market players. 

Which Asia Pacific country dominates the market growth? 

China dominates the growth of mobile cases and covers the market. 

What is the major market trend? 

Increasing demand for lightweight covers.to fuel the market.

What is the CAGR from 2023 to 2033? 

The market’s CAGR from 2023 to 2033 will be 5.8%. 

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product, 2023 to 2033

        5.3.1. Cases

            5.3.1.1. Wallets

            5.3.1.2. Pouches

            5.3.1.3. Hard Cases

        5.3.2. Covers

            5.3.2.1. Back Covers

            5.3.2.2. Flip Covers

    5.4. Y-o-Y Growth Trend Analysis By Product, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Product, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Material

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Material, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Material, 2023 to 2033

        6.3.1. Plastic

            6.3.1.1. Polypropylene

            6.3.1.2. Polyethylene

            6.3.1.3. PVC

            6.3.1.4. Polyurethane

            6.3.1.5. Others

        6.3.2. Leather

        6.3.3. Silicone

        6.3.4. Rubber

        6.3.5. Biodegradable

            6.3.5.1. Wood

            6.3.5.2. Fabric

            6.3.5.3. Bioplastic

            6.3.5.4. Paper & Paperboard

    6.4. Y-o-Y Growth Trend Analysis By Material, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Material, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Print Type

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Print Type, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Print Type, 2023 to 2033

        7.3.1. With Print

        7.3.2. Without Print

    7.4. Y-o-Y Growth Trend Analysis By Print Type, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Print Type, 2023 to 2033

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022

    8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Europe

        8.3.4. Asia Pacific

        8.3.5. MEA

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. The USA

            9.2.1.2. Canada

        9.2.2. By Product

        9.2.3. By Material

        9.2.4. By Print Type

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product

        9.3.3. By Material

        9.3.4. By Print Type

    9.4. Key Takeaways

10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Product

        10.2.3. By Material

        10.2.4. By Print Type

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product

        10.3.3. By Material

        10.3.4. By Print Type

    10.4. Key Takeaways

11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. United Kingdom

            11.2.1.3. France

            11.2.1.4. Spain

            11.2.1.5. Italy

            11.2.1.6. Rest of Europe

        11.2.2. By Product

        11.2.3. By Material

        11.2.4. By Print Type

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product

        11.3.3. By Material

        11.3.4. By Print Type

    11.4. Key Takeaways

12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. China

            12.2.1.2. Japan

            12.2.1.3. South Korea

            12.2.1.4. Singapore

            12.2.1.5. Thailand

            12.2.1.6. Indonesia

            12.2.1.7. Australia

            12.2.1.8. New Zealand

            12.2.1.9. Rest of Asia Pacific

        12.2.2. By Product

        12.2.3. By Material

        12.2.4. By Print Type

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product

        12.3.3. By Material

        12.3.4. By Print Type

    12.4. Key Takeaways

13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. GCC Countries

            13.2.1.2. South Africa

            13.2.1.3. Israel

            13.2.1.4. Rest of MEA

        13.2.2. By Product

        13.2.3. By Material

        13.2.4. By Print Type

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product

        13.3.3. By Material

        13.3.4. By Print Type

    13.4. Key Takeaways

14. Key Countries Market Analysis

    14.1. USA

        14.1.1. Pricing Analysis

        14.1.2. Market Share Analysis, 2022

            14.1.2.1. By Product

            14.1.2.2. By Material

            14.1.2.3. By Print Type

    14.2. Canada

        14.2.1. Pricing Analysis

        14.2.2. Market Share Analysis, 2022

            14.2.2.1. By Product

            14.2.2.2. By Material

            14.2.2.3. By Print Type

    14.3. Brazil

        14.3.1. Pricing Analysis

        14.3.2. Market Share Analysis, 2022

            14.3.2.1. By Product

            14.3.2.2. By Material

            14.3.2.3. By Print Type

    14.4. Mexico

        14.4.1. Pricing Analysis

        14.4.2. Market Share Analysis, 2022

            14.4.2.1. By Product

            14.4.2.2. By Material

            14.4.2.3. By Print Type

    14.5. Germany

        14.5.1. Pricing Analysis

        14.5.2. Market Share Analysis, 2022

            14.5.2.1. By Product

            14.5.2.2. By Material

            14.5.2.3. By Print Type

    14.6. United Kingdom

        14.6.1. Pricing Analysis

        14.6.2. Market Share Analysis, 2022

            14.6.2.1. By Product

            14.6.2.2. By Material

            14.6.2.3. By Print Type

    14.7. France

        14.7.1. Pricing Analysis

        14.7.2. Market Share Analysis, 2022

            14.7.2.1. By Product

            14.7.2.2. By Material

            14.7.2.3. By Print Type

    14.8. Spain

        14.8.1. Pricing Analysis

        14.8.2. Market Share Analysis, 2022

            14.8.2.1. By Product

            14.8.2.2. By Material

            14.8.2.3. By Print Type

    14.9. Italy

        14.9.1. Pricing Analysis

        14.9.2. Market Share Analysis, 2022

            14.9.2.1. By Product

            14.9.2.2. By Material

            14.9.2.3. By Print Type

    14.10. China

        14.10.1. Pricing Analysis

        14.10.2. Market Share Analysis, 2022

            14.10.2.1. By Product

            14.10.2.2. By Material

            14.10.2.3. By Print Type

    14.11. Japan

        14.11.1. Pricing Analysis

        14.11.2. Market Share Analysis, 2022

            14.11.2.1. By Product

            14.11.2.2. By Material

            14.11.2.3. By Print Type

    14.12. South Korea

        14.12.1. Pricing Analysis

        14.12.2. Market Share Analysis, 2022

            14.12.2.1. By Product

            14.12.2.2. By Material

            14.12.2.3. By Print Type

    14.13. Singapore

        14.13.1. Pricing Analysis

        14.13.2. Market Share Analysis, 2022

            14.13.2.1. By Product

            14.13.2.2. By Material

            14.13.2.3. By Print Type

    14.14. Thailand

        14.14.1. Pricing Analysis

        14.14.2. Market Share Analysis, 2022

            14.14.2.1. By Product

            14.14.2.2. By Material

            14.14.2.3. By Print Type

    14.15. Indonesia

        14.15.1. Pricing Analysis

        14.15.2. Market Share Analysis, 2022

            14.15.2.1. By Product

            14.15.2.2. By Material

            14.15.2.3. By Print Type

    14.16. Australia

        14.16.1. Pricing Analysis

        14.16.2. Market Share Analysis, 2022

            14.16.2.1. By Product

            14.16.2.2. By Material

            14.16.2.3. By Print Type

    14.17. New Zealand

        14.17.1. Pricing Analysis

        14.17.2. Market Share Analysis, 2022

            14.17.2.1. By Product

            14.17.2.2. By Material

            14.17.2.3. By Print Type

    14.18. GCC Countries

        14.18.1. Pricing Analysis

        14.18.2. Market Share Analysis, 2022

            14.18.2.1. By Product

            14.18.2.2. By Material

            14.18.2.3. By Print Type

    14.19. South Africa

        14.19.1. Pricing Analysis

        14.19.2. Market Share Analysis, 2022

            14.19.2.1. By Product

            14.19.2.2. By Material

            14.19.2.3. By Print Type

    14.20. Israel

        14.20.1. Pricing Analysis

        14.20.2. Market Share Analysis, 2022

            14.20.2.1. By Product

            14.20.2.2. By Material

            14.20.2.3. By Print Type

15. Market Structure Analysis

    15.1. Competition Dashboard

    15.2. Competition Benchmarking

    15.3. Market Share Analysis of Top Players

        15.3.1. By Regional

        15.3.2. By Product

        15.3.3. By Material

        15.3.4. By Print Type

16. Competition Analysis

    16.1. Competition Deep Dive

        16.1.1. XtremeGuard

            16.1.1.1. Overview

            16.1.1.2. Product Portfolio

            16.1.1.3. Profitability by Market Segments

            16.1.1.4. Sales Footprint

            16.1.1.5. Strategy Overview

                16.1.1.5.1. Marketing Strategy

                16.1.1.5.2. Product Strategy

                16.1.1.5.3. Channel Strategy

        16.1.2. Belkin International, Inc.

            16.1.2.1. Overview

            16.1.2.2. Product Portfolio

            16.1.2.3. Profitability by Market Segments

            16.1.2.4. Sales Footprint

            16.1.2.5. Strategy Overview

                16.1.2.5.1. Marketing Strategy

                16.1.2.5.2. Product Strategy

                16.1.2.5.3. Channel Strategy

        16.1.3. ZAGG Intellectual Property Holding Co.

            16.1.3.1. Overview

            16.1.3.2. Product Portfolio

            16.1.3.3. Profitability by Market Segments

            16.1.3.4. Sales Footprint

            16.1.3.5. Strategy Overview

                16.1.3.5.1. Marketing Strategy

                16.1.3.5.2. Product Strategy

                16.1.3.5.3. Channel Strategy

        16.1.4. MOKO

            16.1.4.1. Overview

            16.1.4.2. Product Portfolio

            16.1.4.3. Profitability by Market Segments

            16.1.4.4. Sales Footprint

            16.1.4.5. Strategy Overview

                16.1.4.5.1. Marketing Strategy

                16.1.4.5.2. Product Strategy

                16.1.4.5.3. Channel Strategy

        16.1.5. Amzer

            16.1.5.1. Overview

            16.1.5.2. Product Portfolio

            16.1.5.3. Profitability by Market Segments

            16.1.5.4. Sales Footprint

            16.1.5.5. Strategy Overview

                16.1.5.5.1. Marketing Strategy

                16.1.5.5.2. Product Strategy

                16.1.5.5.3. Channel Strategy

        16.1.6. Griffin Technology

            16.1.6.1. Overview

            16.1.6.2. Product Portfolio

            16.1.6.3. Profitability by Market Segments

            16.1.6.4. Sales Footprint

            16.1.6.5. Strategy Overview

                16.1.6.5.1. Marketing Strategy

                16.1.6.5.2. Product Strategy

                16.1.6.5.3. Channel Strategy

        16.1.7. Incipio, LLC

            16.1.7.1. Overview

            16.1.7.2. Product Portfolio

            16.1.7.3. Profitability by Market Segments

            16.1.7.4. Sales Footprint

            16.1.7.5. Strategy Overview

                16.1.7.5.1. Marketing Strategy

                16.1.7.5.2. Product Strategy

                16.1.7.5.3. Channel Strategy

        16.1.8. CG Mobile

            16.1.8.1. Overview

            16.1.8.2. Product Portfolio

            16.1.8.3. Profitability by Market Segments

            16.1.8.4. Sales Footprint

            16.1.8.5. Strategy Overview

                16.1.8.5.1. Marketing Strategy

                16.1.8.5.2. Product Strategy

                16.1.8.5.3. Channel Strategy

        16.1.9. Shenzhen Ipaky Electronic Co., Ltd

            16.1.9.1. Overview

            16.1.9.2. Product Portfolio

            16.1.9.3. Profitability by Market Segments

            16.1.9.4. Sales Footprint

            16.1.9.5. Strategy Overview

                16.1.9.5.1. Marketing Strategy

                16.1.9.5.2. Product Strategy

                16.1.9.5.3. Channel Strategy

        16.1.10. Otter Products LLC

            16.1.10.1. Overview

            16.1.10.2. Product Portfolio

            16.1.10.3. Profitability by Market Segments

            16.1.10.4. Sales Footprint

            16.1.10.5. Strategy Overview

                16.1.10.5.1. Marketing Strategy

                16.1.10.5.2. Product Strategy

                16.1.10.5.3. Channel Strategy

17. Assumptions & Acronyms Used

18. Research Methodology

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