The global mobile campaign management market is expected to reach USD 2,423.0 million in 2021. Demand for the market is projected to rise at an astronomical CAGR of 10.4% from 2021 to 2031. Further, the mobile campaign management market analysis forecasts the market to surge to USD 5,993.0 million by the end of the year 2031.
Global Mobile Campaign Management Industry Assessment
| Attributes | Key Insights |
|---|---|
| Historical Size, 2020 | USD 2,210.6 million |
| Estimated Size, 2021 | USD 2,423.0 million |
| Projected Size, 2031 | USD 5,993.0 million |
| Value-based CAGR (2021 to 2031) | 10.4% |
Mobile Campaign Management plays a key role in today's marketing plans, in helping companies to connect with their audience more effectively. These solutions provide brands the ability to send custom timely messages straight to consumer’s smartphones and other mobile devices, which have become a big part of everyday life.
Businesses can also leverage data such as location, browsing behavior, and purchase history to develop impactful campaigns. This level of personalization makes people more likely to engage, which leads to more sales and loyal customers.
Mobile campaign management also provides real-time analytics. This enables businesses to track campaign performance in real-time. This quick feedback allows marketers to make choices based on data-driven decisions, and maximize return on investment (ROI).
The growth of mobile payments mobile apps, and social media platforms has made mobile campaign management even more crucial. It helps businesses create smooth multi-channel experiences that fit with other parts of a consumer's digital world building a more unified brand image.
Mobile campaigns can be scaled up or down making them a good fit for companies of all sizes. Mobile campaign management tools offer a variety of options such as text messages push notifications, ads within apps, or emails designed for mobile devices. These tools are flexible and can be adjusted to suit different marketing aims and budgets.
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Major factors responsible for driving the growth of mobile campaign management market includes developing trend of mobile based marketing through mobile phones, tablets, and handheld devices coupled with changing trends in digital marketing software.
Additionally, advancements in network and communication are further expected to drive the growth of mobile campaign management applications. Upsurge in customer expectations to view real-time digital advertisements is further expected to drive the market growth.
However, availability of open-source mobile based campaign management platforms is expected to cause hindrance in the growth of the mobile campaign management platforms over the forecasted period.
Furthermore, changing dynamics of advertisement channels, the technological complexities involved in terms of compatibility, and adoption of stringent regulations by increasing number of countries, are few of the major factors restraining the growth of mobile based campaign management tools and applications.
On the basis of operating system, the market for mobile campaign management has been bifurcated in to iOS, android, and windows. Out of which, the android operating system is expected to hold the largest share of the global market for mobile campaign management.
The growth of the segment can be attributed to the increasing adoption of smartphones and growing popularity of android based smartphones. The open source software happens to be another major factor driving the growth of the android operating system segment.
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USA happens to be one of the largest markets for mobile campaign management across the globe. The growth in USA is attributed to the presence of established players such as IBM Corporation, Adobe, Inc., Salesforce.com Inc., and Oracle Corporation among others in the region.
USA happens to be the one of the major countries holding the largest share of the global market for mobile campaign management. The growing popularity of mobile campaign management in the USA can be attributed to the increasing adoption of smartphones in the region.
The European digital advertising market is largely driven by the mobiles. Mobile consumption is on the rise across Europe. In 2020, the conventional offline verticals like education have seen an upsurge in the adoption of mobiles and smartphones.
Mobile-first verticals like video and music streaming, and shopping also observed an intensification in user activity and new mobile users, even more than the global average. Owing to this, there has been rise in demand for mobile campaign management tools and applications, thereby driving the market growth.
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Some of the leading providers of mobile campaign management include
The major companies operating in the market are focused on new product launches and business expansion strategies in order to enhance their product portfolio and expand their presence in the market.
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
1. Executive Summary 2. Industry Introduction, including Taxonomy and Market Definition 3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments 4. Global Market Demand Analysis and Forecast, including Historical Analysis and Future Projections 5. Pricing Analysis 6. Global Market Analysis and Forecast 6.1. Operating System 6.2. Enterprise Size 6.3. Industry 7. Global Market Analysis and Forecast, By Operating System 7.1. iOS 7.2. Android 7.3. Windows 8. Global Market Analysis and Forecast, By Enterprise Size 8.1. SMEs 8.2. Large Enterprises 9. Global Market Analysis and Forecast, By Industry 9.1. BFSI 9.2. Healthcare 9.3. Retail 9.4. Hospitality 9.5. Automotive 9.6. IT & Telecom 9.7. Energy 9.8. Others 10. Global Market Analysis and Forecast, By Region 10.1. North America 10.2. Latin America 10.3. Europe 10.4. East Asia 10.5. South Asia & Pacific 10.6. Middle East & Africa 11. North America Sales Analysis and Forecast, by Key Segments and Countries 12. Latin America Sales Analysis and Forecast, by Key Segments and Countries 13. Europe Sales Analysis and Forecast, by Key Segments and Countries 14. East Asia Sales Analysis and Forecast, by Key Segments and Countries 15. South Asia & Pacific Sales Analysis and Forecast, by Key Segments and Countries 16. Middle East & Africa Sales Analysis and Forecast, by Key Segments and Countries 17. Sales Forecast by Operating System, Enterprise Size, and Industry for 30 Countries 18. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard 19. Company Profile 19.1. SAP SE 19.2. Adobe 19.3. Salesforce.com, Inc. 19.4. Brus Media 19.5. Braze, Inc. 19.6. Comarch SA 19.7. IBM Corporation 19.8. FollowAnalytics, Inc. 19.9. IMImobile Europe Ltd. 19.10. Insense Pvt. Ltd. 19.11. Impact Systems LTD 19.12. Leanplum Inc. 19.13. Logicserve Digital Pvt. Ltd. 19.14. Localytics 19.15. Opencode Systems 19.16. Oracle Corporation 19.17. SessionM, Inc. 19.18. Vibes Media LLC Vibes 19.19. Swrve Inc. 19.20. Zoho Corporation Ltd.
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Mobile Campaign Management Market
